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STATE · ADMITTED 1848 · 2020 ACS

Wisconsin

5,893,718 residents · 72 counties · 808 cities · 1,542 census tracts
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The short version

Wisconsin has roughly average household income, with a median household income of $63,293. Population has held roughly steady since 2000. Median home value has risen by half since 2000, reaching $189,200.

WI
Section 01

Population & growth

Total population
5,893,718
+10%since 2000
from 5,363,675 in 2000
1990 – 2024
Population density
109 / sq mi
+10%since 2000
from 99 / sq mi in 2000
US average: 280
Median age
40.1
+11%since 2000
from 36.0 in 2000
US average: 38.8
Population, 1990 – 2024
4.8M5.1M5.4M5.7M6.0M1990201020202024Wisconsin
20245.9M
1990201020202024
Section 02

Income & economy

Median household income
$63,293
−4%inflation adjusted, since 2000
from $43,791 in 2000
US average: $66,278
1990 – 2024
Per capita income
$34,450
+62%since 2000
from $21,271 in 2000
US average: $35,364
Households earning $100K+
41.7%
+11.1 ptssince 2009
from 30.6% in 2009
US average: 43.9%
Poverty rate
11.0%
+2.3 ptssince 2000
from 8.7% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade18%
US avg: 10%
Information11%
US avg: 11.1%
Other services6.1%
US avg: 6.6%
Wholesale trade5.9%
US avg: 6.7%
Public administration4.8%
US avg: 4.7%
Finance & insurance4.6%
US avg: 5.5%
Professional, scientific, technical3.9%
US avg: 4.7%
Transportation & warehousing2.7%
US avg: 2.5%
Agriculture, forestry, fishing2.2%
US avg: 1.7%
Construction2%
US avg: 1.2%
Arts, entertainment, food1.6%
US avg: 2%
Education & health services0.7%
US avg: 0.8%
Manufacturing0.2%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$189,200
+15%inflation adjusted, since 2000
from $109,900 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$872
+7%inflation adjusted, since 2000
from $540 in 2000
US average: $1,124
Owner-occupied
66.3%
−2.1 ptssince 2000
from 68.4% in 2000
33.7% rent
Afford Score
3.0
+19%since 2000
from 2.5 in 2000
1990 – 2024
RELATED:See current rent listings in Wisconsin on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic87.3%(4,681,630)
Black5.6%(300,245)
Hispanic / Latino3.6%(192,921)
Asian1.6%(87,995)
Other0%
Diversity Score25.5%(1,366,289)
2020
White, non-Hispanic78.6%(4,634,018)
Black6.2%(366,508)
Hispanic / Latino7.6%(447,290)
Asian3%(174,267)
Other3.4%(198,014)
Diversity Score44.3%(2,608,885)
Diversity Score
44
+74%since 2000
from 25 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
30.8%
+8.4 ptssince 2000
from 22.4% in 2000
US average: 32.9%
High school or higher
92.6%
+7.5 ptssince 2000
from 85.1% in 2000
US average: 88.5%
Graduate degree
10.5%
+3.4 ptssince 2000
from 7.2% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
22.2 min
+62%since 2000
from 13.8 min in 2000
US average: 26.9
Drive alone to work
79.9%
+0.1 ptssince 2009
from 79.8% in 2009
US average: 75.1%
No vehicle available
6.6%
Unchangedsince 2009
from 6.6% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
3.6%
−3.6 ptssince 2011
from 7.1% in 2011
US average: 5.4%
Labor force participation
66.1%
−2.6 ptssince 2011
from 68.7% in 2011
US average: 63.4%
Management & professional
37.2%
−26.2 ptssince 2009
from 63.4% in 2009
US average: 39.3%
Section 08

People & community

Male
49.8%
+0.1 ptssince 2009
from 49.6% in 2009
Female
50.2%
−0.1 ptssince 2009
from 50.4% in 2009
Foreign born
5.0%
+0.6 ptssince 2009
from 4.4% in 2009
US average: 13.5%
Uninsured
5.5%
−85.4 ptssince 2013
from 90.9% in 2013
US average: 8.8%
Section 02

Largest cities

1.Milwaukee562,407
2.Madison286,233
3.Green Bay106,675
4.Kenosha99,239
5.Racine77,908
6.Appleton75,452
7.Eau Claire72,465
8.Waukesha70,872
9.Oshkosh67,460
10.Janesville66,929
11.West Allis60,119
12.La Crosse50,784
Frequently asked

How many people live in Wisconsin?

Wisconsin has about 5,893,718 residents according to the 2020 American Community Survey.

What is the median household income in Wisconsin?

The typical household in Wisconsin earns about $63,293 a year. Half of households make more than that, and half make less.

Is Wisconsin expensive?

In Wisconsin, the median home is worth about $189,200, and the typical rent is about $872 a month.

How educated are people in Wisconsin?

About 30.8% of adults age 25 and over in Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Wisconsin?

About 11.0% of people in Wisconsin live below the federal poverty line.

Has Wisconsin grown since 1990?

Yes, Wisconsin has grown since 1990. The population has added about 1,001,949 residents, a change of about 20 percent over that period.

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Explore from here

Largest cities
MilwaukeeMadisonGreen BayKenoshaRacineAppletonEau ClaireWaukesha
All 72 counties
Milwaukee CountyDane CountyWaukesha CountyBrown CountyRacine CountyOutagamie CountyWinnebago CountyKenosha CountyRock CountyMarathon CountyWashington CountyLa Crosse CountySheboygan CountyEau Claire CountyWalworth CountyFond du Lac CountySt. Croix CountyOzaukee CountyDodge CountyJefferson CountyManitowoc CountyWood CountyPortage CountyChippewa CountySauk CountyColumbia CountyCalumet CountyGrant CountyWaupaca CountyMonroe CountyBarron CountyDunn CountyPolk CountyDouglas CountyPierce CountyMarinette CountyShawano CountyOconto CountyOneida CountyGreen CountyClark CountyVernon CountyTrempealeau CountyDoor CountyLincoln CountyJuneau CountyWaushara CountyIowa CountyVilas CountyAdams CountyJackson CountyKewaunee CountyTaylor CountyLanglade CountyGreen Lake CountySawyer CountyLafayette CountyBurnett CountyWashburn CountyRichland CountyBayfield CountyAshland CountyMarquette CountyCrawford CountyRusk CountyPrice CountyBuffalo CountyForest CountyPepin CountyIron CountyFlorence CountyMenominee County
Metro areas
MilwaukeeMadisonGreen BayAppletonRacineEau ClaireOshkoshLa CrosseKenoshaJanesvilleWausauSheboygan
Rankings
Highest income cities in WisconsinFastest growing citiesAll US state rankings

DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →