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COUNTY

St. Croix County

Wisconsin · 98,276 residents (2025 est.) · 722.158 sq mi
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Notable rankings
#144Highest median household incomeof 3,143$103,046
The short version

St. Croix County is wealthier than most US places, with a median household income of $103,046. The county has grown rapidly, with population up 52% since 2000. Median home value has more than doubled since 2000, reaching $377,700. It ranks in the top 1% of US counties for household income. Households here earn about 33% more than the Wisconsin median.

At a glance
Wealthier
above the US median
US median: $82,259
Mid-age
median age 40.4
US median: 38.9
More educated
39% hold a bachelor's degree
US average: 36%
Less affordable
home values up 46%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
96,033
+52%since 2000
from 63,155 in 2000
1990 – 2025
Population density
133 / sq mi
+19%since 2009
from 112 / sq mi in 2009
US average: 281
Median age
40.4
+15%since 2000
from 35.0 in 2000
US average: 38.9

PEP 2025 EST:98,276 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
46K59K73K87K101K1990201020202024St. Croix County
202496K
1990201020202024
Age distribution, 2024
Under 55.6%(5,377)
US avg: 5.6%
5 to 96.9%(6,655)
US avg: 6%
10 to 146.7%(6,419)
US avg: 6.4%
15 to 196.7%(6,441)
US avg: 6.6%
20 to 245.2%(4,989)
US avg: 6.5%
25 to 3411.3%(10,856)
US avg: 13.7%
35 to 4414%(13,469)
US avg: 13.2%
45 to 5413.3%(12,793)
US avg: 12.2%
55 to 6414.2%(13,672)
US avg: 12.7%
65 to 7410%(9,638)
US avg: 10.2%
75 to 844.3%(4,134)
US avg: 5.1%
85 and over1.7%(1,590)
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

Median household income
$103,046
+3%inflation adjusted, since 2000
from $54,930 in 2000
US average: $82,259
1990 – 2024
Per capita income
$50,302
+110%since 2000
from $23,937 in 2000
US average: $44,673
Households earning $100K+
65.1%
+21.2 ptssince 2009
from 43.9% in 2009
US average: 53.3%
Poverty rate
6.6%
+2.6 ptssince 2000
from 4.0% in 2000
US average: 12.5%
Income inequality (Gini)
0.409
+4%since 2010
from 0.392 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade17.1%
US avg: 9.9%
Information10.2%
US avg: 10.8%
Wholesale trade7.9%
US avg: 6.9%
Other services6.5%
US avg: 6.7%
Finance & insurance5.6%
US avg: 5.9%
Public administration5.2%
US avg: 4.8%
Professional, scientific, technical5.1%
US avg: 5.1%
Transportation & warehousing3%
US avg: 2.2%
Agriculture, forestry, fishing1.8%
US avg: 1.6%
Construction1.7%
US avg: 1.2%
Arts, entertainment, food1%
US avg: 1.9%
Education & health services0.5%
US avg: 0.9%
Manufacturing0.1%
US avg: 0.4%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

Median home value
$377,700
+46%inflation adjusted, since 2000
from $141,800 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,271
+19%inflation adjusted, since 2000
from $587 in 2000
US average: $1,442
Owner-occupied
78.3%
+1.9 ptssince 2000
from 76.4% in 2000
21.7% rent
Vacancy rate
3.7%
−1.1 ptssince 2009
from 4.8% in 2009
US average: 10.0%
Owner cost-burdened
18.9%
−13.1 ptssince 2009
from 32.0% in 2009
US average: 22.9%
Renter cost-burdened
32.8%
−4.4 ptssince 2009
from 37.2% in 2009
US average: 47.4%
Afford Score
3.7
+11%since 2009
from 3.3 in 2009
2009 – 2024
Our index: median home value divided by median household income. Lower is more affordable.
Gentrification Score
55
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
RELATED:See current rent listings in St. Croix County on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic97.4%(61,525)
Black0.3%(176)
Hispanic / Latino0.8%(483)
Asian0.6%(386)
Other0%
2024
White, non-Hispanic91.4%(87,799)
Black0.7%(643)
Hispanic / Latino3.1%(2,935)
Asian1.1%(1,064)
Other3.7%(3,592)
Diversity Score
20
+84%since 2009
from 11 in 2009
2009 – 2024
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
Segregation Score
16
−20%since 2020
from 21 in 2020
Our index, 0 to 100. Higher means White and non-White residents are more separated across neighborhoods.
Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican2%(1,917)
Colombian0.3%(292)
Puerto Rican0.1%(131)
Ecuadorian0.1%(122)
Costa Rican0.1%(118)
Chilean0%(45)
Dominican0%(29)
Uruguayan0%(27)
Cuban0%(25)
+ 4 more hispanic origin groups with data
Asian origin
Hmong0.6%(603)
Korean0.2%(151)
Asian Indian0.2%(150)
Filipino0.1%(95)
Chinese0%(21)
Pacific Islander origin
Ancestry
German35.5%(34,062)
Norwegian14.5%(13,909)
Irish12%(11,564)
English7.2%(6,937)
Swedish6.7%(6,390)
Polish5%(4,805)
French3.6%(3,413)
American3.1%(3,019)
Italian3.1%(3,010)
Dutch1.9%(1,851)
Czech1.5%(1,452)
French Canadian1.2%(1,166)
+ 36 more ancestry groups with data
Scottish1.2%(1,156)
Finnish1.1%(1,009)
Danish0.8%(764)
Austrian0.5%(522)
Scotch-Irish0.4%(407)
Swiss0.4%(374)
Belgian0.3%(327)
Russian0.3%(316)
Arab0.3%(297)
Lebanese0.3%(249)
British0.2%(239)
Welsh0.2%(192)
Canadian0.2%(156)
Ukrainian0.2%(152)
Croatian0.1%(133)
Serbian0.1%(129)
Hungarian0.1%(116)
Lithuanian0.1%(90)
Slovene0.1%(83)
Portuguese0.1%(75)
Slovak0.1%(65)
Ethiopian0.1%(54)
Guyanese0%(32)
Greek0%(20)
Latvian0%(15)
Romanian0%(12)
Brazilian0%(10)
Syrian0%(2)
RANKED:Largest German population · Largest Norwegian population · Largest Irish population · Largest English population · Largest Swedish population
Section 05

Education

Bachelor's degree or higher
39.5%
+13.2 ptssince 2000
from 26.3% in 2000
US average: 35.6%
High school or higher
96.9%
+5.3 ptssince 2000
from 91.6% in 2000
US average: 89.6%
Graduate degree
12.3%
+5.4 ptssince 2000
from 7.0% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
27.0 min
+42%since 2000
from 19.0 min in 2000
US average: 26.5
Drive alone to work
73.7%
−8.0 ptssince 2009
from 81.7% in 2009
US average: 68.9%
Carpooled to work
7.0%
−4.3 ptssince 2009
from 11.3% in 2009
US average: 8.5%
Public transit
0.1%
−0.2 ptssince 2009
from 0.3% in 2009
US average: 3.2%
Worked from home
16.5%
+12.1 ptssince 2009
from 4.4% in 2009
US average: 15.0%
Walked to work
1.5%
Unchangedsince 2009
from 1.5% in 2009
US average: 2.4%
Biked to work
0.2%
Unchangedsince 2009
from 0.1% in 2009
US average: 0.4%
No vehicle available
3.3%
−0.4 ptssince 2009
from 3.6% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
2.6%
−3.9 ptssince 2011
from 6.5% in 2011
US average: 5.2%
Labor force participation
69.0%
−6.3 ptssince 2011
from 75.3% in 2011
US average: 63.5%
Self-employed
13.5%
+2.8 ptssince 2009
from 10.7% in 2009
US average: 13.1%
Management & professional
44.0%
−20.8 ptssince 2009
from 64.8% in 2009
US average: 42.5%
Section 08

People & community

Male
50.5%
+0.1 ptssince 2009
from 50.4% in 2009
Female
49.5%
−0.1 ptssince 2009
from 49.6% in 2009
Foreign born
2.3%
−0.1 ptssince 2009
from 2.5% in 2009
US average: 14.1%
Veterans
6.9%
−42.9 ptssince 2009
from 49.8% in 2009
US average: 6.2%
With a disability
10.0%
+1.9 ptssince 2012
from 8.1% in 2012
US average: 13.3%
Uninsured
4.1%
−88.0 ptssince 2013
from 92.1% in 2013
US average: 8.4%
Broadband at home
93.4%
+10.1 ptssince 2017
from 83.3% in 2017
US average: 91.0%
English only at home
96.7%
+0.6 ptssince 2016
from 96.0% in 2016
US average: 77.7%
Spanish at home
1.7%
−0.1 ptssince 2016
from 1.9% in 2016
US average: 13.6%
Marital status
Men 15+
Never married31.1%(12,162)
Married57%(22,290)
Widowed2.2%(863)
Divorced9.6%(3,771)
Women 15+
Never married23.4%(8,999)
Married58.7%(22,586)
Widowed6.7%(2,588)
Divorced11.2%(4,323)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
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Head to head

Compare St. Croix County to nearby counties

ST. CROIX COUNTY VS
Pierce County
Income$92,109−11%
Home value$333,700−12%
Population43,519−56%
SEE FULL COMPARISON →
ST. CROIX COUNTY VS
Washington County
Income$115,345+12%
Home value$422,000+12%
Population286,895+192%
SEE FULL COMPARISON →
ST. CROIX COUNTY VS
Dunn County
Income$74,824−27%
Home value$243,200−36%
Population46,223−53%
SEE FULL COMPARISON →
ST. CROIX COUNTY VS
Polk County
Income$77,219−25%
Home value$271,900−28%
Population45,803−53%
SEE FULL COMPARISON →
Frequently asked

How many people live in St. Croix County, Wisconsin?

St. Croix County, Wisconsin has about 96,033 residents according to the 2024 American Community Survey.

What is the median household income in St. Croix County, Wisconsin?

The typical household in St. Croix County, Wisconsin earns about $103,046 a year. Half of households make more than that, and half make less.

Is St. Croix County, Wisconsin expensive?

In St. Croix County, Wisconsin, the median home is worth about $377,700, and the typical rent is about $1,271 a month.

How educated are people in St. Croix County, Wisconsin?

About 39.5% of adults age 25 and over in St. Croix County, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in St. Croix County, Wisconsin?

About 6.6% of people in St. Croix County, Wisconsin live below the federal poverty line.

Has St. Croix County, Wisconsin grown since 1990?

Yes, St. Croix County, Wisconsin has grown since 1990. The population has added about 45,782 residents, a change of about 91 percent over that period.

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18 census tracts
Census Tract 1210Census Tract 1204.01Census Tract 1209.05Census Tract 1205.02Census Tract 1205.01Census Tract 1202.01Census Tract 1203Census Tract 1206.02Census Tract 1202.02Census Tract 1208.02Census Tract 1209.01Census Tract 1207Census Tract 1209.04Census Tract 1204.02Census Tract 1209.06Census Tract 1208.01Census Tract 1206.01Census Tract 1201
11 ZIP codes
ZIP 54016ZIP 54017ZIP 54025ZIP 54002ZIP 54023ZIP 54015ZIP 54013ZIP 54028ZIP 54082ZIP 54007ZIP 54027
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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →