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COUNTY

Winnebago County

Wisconsin · 174,218 residents (2025 est.) · 434.697 sq mi
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The short version

Winnebago County has roughly average household income, with a median household income of $74,925. Population has held roughly steady since 2000. Median home value has more than doubled since 2000, reaching $225,800. It sits in the top 10% of US counties for household income.

At a glance
Lower income
below the US median
US median: $82,259
Mid-age
median age 38.7
US median: 38.9
Average education
31% hold a bachelor's degree
US average: 36%
Less affordable
home values up 28%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
171,769
+10%since 2000
from 156,763 in 2000
1990 – 2025
Population density
395 / sq mi
+6%since 2009
from 371 / sq mi in 2009
US average: 281
Median age
38.7
+9%since 2000
from 35.4 in 2000
US average: 38.9

PEP 2025 EST:174,218 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
137K147K156K165K175K1990201020202024Winnebago County
2024172K
1990201020202024
Age distribution, 2024
Under 55.1%(8,768)
US avg: 5.6%
5 to 95.7%(9,815)
US avg: 6%
10 to 145.7%(9,851)
US avg: 6.4%
15 to 196.5%(11,182)
US avg: 6.6%
20 to 248.5%(14,560)
US avg: 6.5%
25 to 3413.3%(22,909)
US avg: 13.7%
35 to 4412.7%(21,847)
US avg: 13.2%
45 to 5411.7%(20,130)
US avg: 12.2%
55 to 6413.3%(22,813)
US avg: 12.7%
65 to 7410.2%(17,595)
US avg: 10.2%
75 to 845%(8,574)
US avg: 5.1%
85 and over2.2%(3,725)
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

Median household income
$74,925
−7%inflation adjusted, since 2000
from $44,445 in 2000
US average: $82,259
1990 – 2024
Per capita income
$40,938
+89%since 2000
from $21,706 in 2000
US average: $44,673
Households earning $100K+
49.9%
+21.0 ptssince 2009
from 28.9% in 2009
US average: 53.3%
Poverty rate
11.3%
+4.6 ptssince 2000
from 6.7% in 2000
US average: 12.5%
Income inequality (Gini)
0.424
−1%since 2010
from 0.429 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade24.6%
US avg: 9.9%
Information12%
US avg: 10.8%
Other services5.3%
US avg: 6.7%
Finance & insurance4.9%
US avg: 5.9%
Wholesale trade4.9%
US avg: 6.9%
Professional, scientific, technical4.6%
US avg: 5.1%
Public administration4.3%
US avg: 4.8%
Transportation & warehousing2.4%
US avg: 2.2%
Arts, entertainment, food1.1%
US avg: 1.9%
Agriculture, forestry, fishing0.7%
US avg: 1.6%
Construction0.7%
US avg: 1.2%
Education & health services0.3%
US avg: 0.9%
Manufacturing0.1%
US avg: 0.4%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

Median home value
$225,800
+28%inflation adjusted, since 2000
from $97,000 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$965
+6%inflation adjusted, since 2000
from $500 in 2000
US average: $1,442
Owner-occupied
65.8%
−2.2 ptssince 2000
from 68.0% in 2000
34.2% rent
Vacancy rate
6.0%
−1.6 ptssince 2009
from 7.7% in 2009
US average: 10.0%
Owner cost-burdened
15.5%
−9.7 ptssince 2009
from 25.2% in 2009
US average: 22.9%
Renter cost-burdened
39.7%
−0.4 ptssince 2009
from 40.2% in 2009
US average: 47.4%
Afford Score
3.0
+9%since 2009
from 2.8 in 2009
2009 – 2024
Our index: median home value divided by median household income. Lower is more affordable.
Gentrification Score
47
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
RELATED:See current rent listings in Winnebago County on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic93.9%(147,160)
Black1.1%(1,725)
Hispanic / Latino2%(3,065)
Asian1.8%(2,849)
Other0%
2024
White, non-Hispanic84.9%(145,904)
Black2.7%(4,642)
Hispanic / Latino5.1%(8,736)
Asian3.2%(5,525)
Other4.1%(6,962)
Diversity Score
34
+81%since 2009
from 19 in 2009
2009 – 2024
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
Segregation Score
28
−1%since 2020
from 28 in 2020
Our index, 0 to 100. Higher means White and non-White residents are more separated across neighborhoods.
Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican3.4%(5,792)
Puerto Rican0.9%(1,466)
Colombian0.1%(249)
Ecuadorian0.1%(232)
Venezuelan0.1%(198)
Spaniard0.1%(196)
Cuban0.1%(111)
+ 5 more hispanic origin groups with data
Asian origin
Hmong1.9%(3,180)
Chinese0.4%(652)
Asian Indian0.2%(334)
Pakistani0.2%(281)
Filipino0.1%(228)
Korean0.1%(193)
Vietnamese0.1%(169)
Kazakh0.1%(127)
Japanese0.1%(90)
Nepalese0%(52)
Thai0%(50)
Laotian0%(4)
Pacific Islander origin
Ancestry
German42.7%(73,272)
Irish10.1%(17,344)
Polish6.8%(11,643)
English6.5%(11,157)
Norwegian4.4%(7,496)
American4.2%(7,180)
French3%(5,218)
Dutch2.8%(4,830)
Italian2.6%(4,513)
Swedish1.9%(3,261)
Danish1%(1,784)
+ 43 more ancestry groups with data
Czech0.8%(1,427)
Scottish0.8%(1,380)
Finnish0.7%(1,255)
French Canadian0.7%(1,152)
Welsh0.5%(909)
Swiss0.5%(898)
Russian0.5%(796)
Belgian0.5%(792)
Arab0.4%(608)
Scotch-Irish0.3%(586)
Hungarian0.3%(561)
Greek0.3%(492)
Austrian0.3%(475)
British0.2%(352)
Lithuanian0.2%(299)
Lebanese0.1%(244)
Canadian0.1%(234)
Ukrainian0.1%(209)
Nigerian0.1%(198)
Romanian0.1%(193)
Syrian0.1%(144)
West Indian0.1%(143)
Serbian0.1%(132)
Croatian0.1%(130)
Turkish0.1%(106)
Armenian0.1%(98)
Slovene0.1%(97)
Latvian0.1%(91)
Slovak0%(73)
Ghanaian0%(49)
Jamaican0%(41)
Haitian0%(28)
Israeli0%(19)
Brazilian0%(15)
Iranian0%(14)
Barbadian0%(11)
Ethiopian0%(10)
RANKED:Largest German population · Largest Irish population · Largest Polish population · Largest English population · Largest Norwegian population
Section 05

Education

Bachelor's degree or higher
31.1%
+8.3 ptssince 2000
from 22.8% in 2000
US average: 35.6%
High school or higher
94.4%
+8.2 ptssince 2000
from 86.3% in 2000
US average: 89.6%
Graduate degree
9.9%
+3.4 ptssince 2000
from 6.5% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
19.4 min
+69%since 2000
from 11.5 min in 2000
US average: 26.5
Drive alone to work
77.3%
−6.9 ptssince 2009
from 84.2% in 2009
US average: 68.9%
Carpooled to work
7.4%
−0.3 ptssince 2009
from 7.7% in 2009
US average: 8.5%
Public transit
0.5%
−0.2 ptssince 2009
from 0.7% in 2009
US average: 3.2%
Worked from home
11.5%
+8.6 ptssince 2009
from 2.9% in 2009
US average: 15.0%
Walked to work
2.1%
−0.5 ptssince 2009
from 2.6% in 2009
US average: 2.4%
Biked to work
0.5%
−0.4 ptssince 2009
from 0.9% in 2009
US average: 0.4%
No vehicle available
5.5%
−0.4 ptssince 2009
from 5.9% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
2.2%
−3.7 ptssince 2011
from 5.9% in 2011
US average: 5.2%
Labor force participation
65.8%
−1.3 ptssince 2011
from 67.1% in 2011
US average: 63.5%
Self-employed
11.8%
+0.6 ptssince 2009
from 11.2% in 2009
US average: 13.1%
Management & professional
36.5%
−26.3 ptssince 2009
from 62.8% in 2009
US average: 42.5%
Section 08

People & community

Male
50.8%
+0.5 ptssince 2009
from 50.3% in 2009
Female
49.2%
−0.5 ptssince 2009
from 49.7% in 2009
Foreign born
3.5%
+0.2 ptssince 2009
from 3.3% in 2009
US average: 14.1%
Veterans
6.8%
−43.2 ptssince 2009
from 50.0% in 2009
US average: 6.2%
With a disability
13.0%
+2.2 ptssince 2012
from 10.8% in 2012
US average: 13.3%
Uninsured
4.5%
−87.2 ptssince 2013
from 91.7% in 2013
US average: 8.4%
Broadband at home
91.6%
+12.8 ptssince 2017
from 78.8% in 2017
US average: 91.0%
English only at home
94.1%
−0.2 ptssince 2016
from 94.4% in 2016
US average: 77.7%
Spanish at home
2.4%
−0.2 ptssince 2016
from 2.5% in 2016
US average: 13.6%
Marital status
Men 15+
Never married38.7%(28,083)
Married48.8%(35,405)
Widowed2.4%(1,718)
Divorced10.2%(7,389)
Women 15+
Never married32.8%(23,195)
Married46%(32,558)
Widowed8.6%(6,073)
Divorced12.6%(8,914)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Drill deeper

Places similar to Winnebago County

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Pop 172,799
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Pop 167,927
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Pop 160,044
Scott County
Pop 175,259
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Head to head

Compare Winnebago County to nearby counties

WINNEBAGO COUNTY VS
Calumet County
Income$88,810+19%
Home value$274,200+21%
Population53,982−69%
SEE FULL COMPARISON →
WINNEBAGO COUNTY VS
Fond du Lac County
Income$74,275−1%
Home value$222,800−1%
Population104,669−40%
SEE FULL COMPARISON →
WINNEBAGO COUNTY VS
Outagamie County
Income$85,069+14%
Home value$267,300+18%
Population195,894+12%
SEE FULL COMPARISON →
WINNEBAGO COUNTY VS
Green Lake County
Income$68,196−9%
Home value$215,400−5%
Population19,305−89%
SEE FULL COMPARISON →
Frequently asked

How many people live in Winnebago County, Wisconsin?

Winnebago County, Wisconsin has about 171,769 residents according to the 2024 American Community Survey.

What is the median household income in Winnebago County, Wisconsin?

The typical household in Winnebago County, Wisconsin earns about $74,925 a year. Half of households make more than that, and half make less.

Is Winnebago County, Wisconsin expensive?

In Winnebago County, Wisconsin, the median home is worth about $225,800, and the typical rent is about $965 a month.

How educated are people in Winnebago County, Wisconsin?

About 31.1% of adults age 25 and over in Winnebago County, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Winnebago County, Wisconsin?

About 11.3% of people in Winnebago County, Wisconsin live below the federal poverty line.

Has Winnebago County, Wisconsin grown since 1990?

Yes, Winnebago County, Wisconsin has grown since 1990. The population has added about 31,449 residents, a change of about 22 percent over that period.

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Explore from here

45 census tracts (top 20 by population)
Census Tract 18.03Census Tract 23Census Tract 37.03Census Tract 18.01Census Tract 24.02Census Tract 19Census Tract 22.01Census Tract 24.01Census Tract 26.02Census Tract 17Census Tract 25Census Tract 7Census Tract 28Census Tract 20.02Census Tract 34Census Tract 16Census Tract 18.04Census Tract 36Census Tract 37.01Census Tract 11
11 ZIP codes
ZIP 54956ZIP 54901ZIP 54904ZIP 54902ZIP 54963ZIP 54986ZIP 54947ZIP 54964ZIP 54927ZIP 54985ZIP 54980
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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →