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COUNTY

Winnebago County

Wisconsin · 174,218 residents (2025 est.) · 435 sq mi
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The short version

Winnebago County is home to 171,769 people in Wisconsin. That puts it in the top 7% of US counties for household income. 3% of people here were born outside the United States. The typical home is worth $225,800, having more than doubled since 2000. Getting to work takes 19 minutes on average. Renters pay $965 a month at the median.

At a glance
Lower income
below the US median
US median: $82,259
Mid-age
median age 38.7
US median: 38.9
Average education
31% hold a bachelor's degree
US average: 36%
Less affordable
home values up 28%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
171,769
+10%since 2000
from 156,763 in 2000
174,218 in 2025 (Census Bureau estimate)
1990 – 2025
Population density
395 / sq mi
+6%since 2009
from 371 / sq mi in 2009
US average: 281
Median age
38.7
+9%since 2000
from 35.4 in 2000
US average: 38.9
Land area
435 sq mi
Population, 1990 – 2024
137K147K156K165K175K19902000201020202024Winnebago County
2024172K
1990201020202024
Age distribution, 2024
Under 55.1%(8,768)
US avg: 5.6%
5 to 95.7%(9,815)
US avg: 6%
10 to 145.7%(9,851)
US avg: 6.4%
15 to 196.5%(11,182)
US avg: 6.6%
20 to 248.5%(14,560)
US avg: 6.5%
25 to 3413.3%(22,909)
US avg: 13.7%
35 to 4412.7%(21,847)
US avg: 13.2%
45 to 5411.7%(20,130)
US avg: 12.2%
55 to 6413.3%(22,813)
US avg: 12.7%
65 to 7410.2%(17,595)
US avg: 10.2%
75 to 845%(8,574)
US avg: 5.1%
85 and over2.2%(3,725)
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

Median household income
$74,925
−7%inflation adjusted, since 2000
from $44,445 in 2000
US average: $82,259
1990 – 2024
Per capita income
$40,938
+89%since 2000
from $21,706 in 2000
US average: $44,673
Households earning $100K+
49.9%
+21.0 ptssince 2009
from 28.9% in 2009
US average: 53.3%
Poverty rate
11.3%
+4.6 ptssince 2000
from 6.7% in 2000
US average: 12.5%
Income inequality (Gini)
0.424
−1%since 2010
from 0.429 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade24.6%
US avg: 9.9%
Information12%
US avg: 10.8%
Other services5.3%
US avg: 6.7%
Finance & insurance4.9%
US avg: 5.9%
Wholesale trade4.9%
US avg: 6.9%
Professional, scientific, technical4.6%
US avg: 5.1%
Public administration4.3%
US avg: 4.8%
Transportation & warehousing2.4%
US avg: 2.2%
Arts, entertainment, food1.1%
US avg: 1.9%
Agriculture, forestry, fishing0.7%
US avg: 1.6%
Construction0.7%
US avg: 1.2%
Education & health services0.3%
US avg: 0.9%
Manufacturing0.1%
US avg: 0.4%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

Median home value
$225,800
+28%inflation adjusted, since 2000
from $97,000 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$965
+6%inflation adjusted, since 2000
from $500 in 2000
US average: $1,442
Owner-occupied
65.8%
−2.2 ptssince 2000
from 68.0% in 2000
34.2% rent
Vacancy rate
6.0%
−1.6 ptssince 2009
from 7.7% in 2009
US average: 10.0%
Persons per household
2.27 people
−1%since 2009
from 2.29 people in 2009
US average: 2.54
Owner cost-burdened
15.5%
−9.7 ptssince 2009
from 25.2% in 2009
US average: 22.9%
Renter cost-burdened
39.7%
−0.4 ptssince 2009
from 40.2% in 2009
US average: 47.4%
Afford Score
3.0
+9%since 2009
from 2.8 in 2009
2009 – 2024
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
Gentrification Score
47
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
Section 04

Race & ethnicity

2000
White, non-Hispanic93.9%(147,160)
Black1.1%(1,725)
Hispanic / Latino2%(3,065)
Asian1.8%(2,849)
Other0%
2024
White, non-Hispanic84.9%(145,904)
Black2.7%(4,642)
Hispanic / Latino5.1%(8,736)
Asian3.2%(5,525)
Other4.1%(6,962)
Diversity Score
34
+81%since 2009
from 19 in 2009
2009 – 2024
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
Segregation Score
28
−1%since 2020
from 28 in 2020
Our index, 0 to 100. Higher means White and non-White residents are more separated across neighborhoods.
Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican3.4%(5,792)
Puerto Rican0.9%(1,466)
Colombian0.1%(249)
Ecuadorian0.1%(232)
Venezuelan0.1%(198)
Spaniard0.1%(196)
Cuban0.1%(111)
+ 5 more hispanic origin groups with data
Asian origin
Hmong1.9%(3,180)
Chinese0.4%(652)
Asian Indian0.2%(334)
Pakistani0.2%(281)
Filipino0.1%(228)
Korean0.1%(193)
Vietnamese0.1%(169)
Kazakh0.1%(127)
Japanese0.1%(90)
Nepalese0%(52)
Thai0%(50)
Laotian0%(4)
Pacific Islander origin
Ancestry
German42.7%(73,272)
Irish10.1%(17,344)
Polish6.8%(11,643)
English6.5%(11,157)
Norwegian4.4%(7,496)
American4.2%(7,180)
French3%(5,218)
Dutch2.8%(4,830)
Italian2.6%(4,513)
Swedish1.9%(3,261)
Danish1%(1,784)
+ 43 more ancestry groups with data
Czech0.8%(1,427)
Scottish0.8%(1,380)
Finnish0.7%(1,255)
French Canadian0.7%(1,152)
Welsh0.5%(909)
Swiss0.5%(898)
Russian0.5%(796)
Belgian0.5%(792)
Arab0.4%(608)
Scotch-Irish0.3%(586)
Hungarian0.3%(561)
Greek0.3%(492)
Austrian0.3%(475)
British0.2%(352)
Lithuanian0.2%(299)
Lebanese0.1%(244)
Canadian0.1%(234)
Ukrainian0.1%(209)
Nigerian0.1%(198)
Romanian0.1%(193)
Syrian0.1%(144)
West Indian0.1%(143)
Serbian0.1%(132)
Croatian0.1%(130)
Turkish0.1%(106)
Armenian0.1%(98)
Slovene0.1%(97)
Latvian0.1%(91)
Slovak0%(73)
Ghanaian0%(49)
Jamaican0%(41)
Haitian0%(28)
Israeli0%(19)
Brazilian0%(15)
Iranian0%(14)
Barbadian0%(11)
Ethiopian0%(10)
Section 05

Education

Bachelor's degree or higher
31.1%
+8.3 ptssince 2000
from 22.8% in 2000
US average: 35.6%
High school or higher
94.4%
+8.2 ptssince 2000
from 86.3% in 2000
US average: 89.6%
Graduate degree
9.9%
+3.4 ptssince 2000
from 6.5% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
19.4 min
+69%since 2000
from 11.5 min in 2000
US average: 26.5
Drive alone to work
77.3%
−6.9 ptssince 2009
from 84.2% in 2009
US average: 68.9%
Carpooled to work
7.4%
−0.3 ptssince 2009
from 7.7% in 2009
US average: 8.5%
Public transit
0.5%
−0.2 ptssince 2009
from 0.7% in 2009
US average: 3.2%
Worked from home
11.5%
+8.6 ptssince 2009
from 2.9% in 2009
US average: 15.0%
Walked to work
2.1%
−0.5 ptssince 2009
from 2.6% in 2009
US average: 2.4%
Biked to work
0.5%
−0.4 ptssince 2009
from 0.9% in 2009
US average: 0.4%
No vehicle available
5.5%
−0.4 ptssince 2009
from 5.9% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
2.2%
−3.7 ptssince 2011
from 5.9% in 2011
US average: 5.2%
Labor force participation
65.8%
−1.3 ptssince 2011
from 67.1% in 2011
US average: 63.5%
Women 20-64 in the labor force
79.1%
−0.4 ptssince 2020
from 79.5% in 2020
US average: 74.6%
Self-employed
11.8%
+0.6 ptssince 2009
from 11.2% in 2009
US average: 13.1%
Management & professional
36.5%
+5.9 ptssince 2009
from 30.6% in 2009
US average: 42.5%
Section 08

People & community

Male
50.8%
+0.5 ptssince 2009
from 50.3% in 2009
Female
49.2%
−0.5 ptssince 2009
from 49.7% in 2009
Foreign born
3.5%
+0.2 ptssince 2009
from 3.3% in 2009
US average: 14.1%
Veterans
6.8%
−3.9 ptssince 2009
from 10.7% in 2009
US average: 6.2%
With a disability
13.0%
+2.2 ptssince 2012
from 10.8% in 2012
US average: 13.3%
Uninsured
4.5%
−3.8 ptssince 2013
from 8.3% in 2013
US average: 8.4%
Broadband at home
91.6%
+12.8 ptssince 2017
from 78.8% in 2017
US average: 91.0%
Computer in household
95.7%
+3.8 ptssince 2020
from 91.9% in 2020
US average: 95.5%
Same house as last year
86.9%
+4.0 ptssince 2020
from 82.8% in 2020
US average: 87.7%
English only at home
94.1%
−0.2 ptssince 2016
from 94.4% in 2016
US average: 77.7%
Spanish at home
2.4%
−0.2 ptssince 2016
from 2.5% in 2016
US average: 13.6%
Marital status
Men 15+
Never married38.7%(28,083)
Married48.8%(35,405)
Widowed2.4%(1,718)
Divorced10.2%(7,389)
Women 15+
Never married32.8%(23,195)
Married46%(32,558)
Widowed8.6%(6,073)
Divorced12.6%(8,914)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09

Health coverage

Uninsured
4.5%
−3.8 ptssince 2013
from 8.3% in 2013
US average: 8.4%
Employer-based
61.9%
−3.0 ptssince 2020
from 64.9% in 2020
US average: 54.8%
Direct-purchase
13.2%
−0.4 ptssince 2020
from 13.6% in 2020
US average: 13.8%
Medicare
19.0%
+1.0 ptssince 2020
from 18.0% in 2020
US average: 18.4%
Medicaid
16.7%
+1.4 ptssince 2020
from 15.3% in 2020
US average: 20.9%
VA health care
2.2%
+0.1 ptssince 2020
from 2.1% in 2020
US average: 2.2%
Any private
74.0%
−2.5 ptssince 2020
from 76.5% in 2020
US average: 67.1%
Any public
33.4%
+1.9 ptssince 2020
from 31.5% in 2020
US average: 36.7%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2024
Gulf War (2001 or later)21.1%(1,964)
US avg: 26.4%
Gulf War (1990s)20.1%(1,869)
US avg: 24.3%
Vietnam era34.9%(3,243)
US avg: 33.1%
Korean War3.6%(337)
US avg: 4.5%
World War II1.5%(138)
US avg: 1%

Share of the 9,303 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

BAR + DOT: THIS PLACE · TICK: US AVERAGE
Drill deeper

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Compare Winnebago County to nearby counties

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WINNEBAGO COUNTY VS
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WINNEBAGO COUNTY VS
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WINNEBAGO COUNTY VS
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Frequently asked

How many people live in Winnebago County, Wisconsin?

Winnebago County, Wisconsin has about 171,769 residents according to the 2024 American Community Survey.

What is the median household income in Winnebago County, Wisconsin?

The typical household in Winnebago County, Wisconsin earns about $74,925 a year. Half of households make more than that, and half make less.

Is Winnebago County, Wisconsin expensive?

In Winnebago County, Wisconsin, the median home is worth about $225,800, and the typical rent is about $965 a month.

How educated are people in Winnebago County, Wisconsin?

About 31.1% of adults age 25 and over in Winnebago County, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Winnebago County, Wisconsin?

About 11.3% of people in Winnebago County, Wisconsin live below the federal poverty line.

Has Winnebago County, Wisconsin grown since 1990?

Yes, Winnebago County, Wisconsin has grown since 1990. The population has added about 31,449 residents, a change of about 22 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →