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CITY

Neenah

Wisconsin · 27,638 residents (2025 est.) · 9.512 sq mi
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The short version

Neenah has roughly average household income, with a median household income of $75,374. Population has held roughly steady since 2000. Median home value has more than doubled since 2000, reaching $210,700.

At a glance
Lower income
below the US median
US median: $82,259
Mid-age
median age 38.0
US median: 38.9
Average education
36% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
27,336
+12%since 2000
from 24,507 in 2000
1990 – 2025
Population density
2,874 / sq mi
+12%since 2000
from 2,576 / sq mi in 2000
US average: 281
Median age
38.0
+7%since 2000
from 35.4 in 2000
US average: 38.9

PEP 2025 EST:27,638 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
23K24K25K27K28K1990201020202024Neenah
202427K
1990201020202024
Section 02

Income & economy

Median household income
$75,374
−10%inflation adjusted, since 2000
from $45,773 in 2000
US average: $82,259
1990 – 2024
Per capita income
$43,377
+79%since 2000
from $24,280 in 2000
US average: $44,673
Households earning $100K+
50.3%
+21.4 ptssince 2009
from 28.9% in 2009
US average: 53.3%
Poverty rate
8.6%
+3.3 ptssince 2000
from 5.4% in 2000
US average: 12.5%
Income inequality (Gini)
0.441
+2%since 2010
from 0.433 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade25.9%
US avg: 9.9%
Information10.2%
US avg: 10.8%
Finance & insurance7.4%
US avg: 5.9%
Professional, scientific, technical7.1%
US avg: 5.1%
Wholesale trade5%
US avg: 6.9%
Other services5%
US avg: 6.7%
Public administration3.9%
US avg: 4.8%
Transportation & warehousing1.8%
US avg: 2.2%
Arts, entertainment, food1.3%
US avg: 1.9%
Education & health services0.3%
US avg: 0.9%
Agriculture, forestry, fishing0.3%
US avg: 1.6%
Construction0.2%
US avg: 1.2%
Manufacturing0.1%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$210,700
+25%inflation adjusted, since 2000
from $92,900 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,006
+6%inflation adjusted, since 2000
from $519 in 2000
US average: $1,442
Owner-occupied
66.2%
−3.7 ptssince 2000
from 70.0% in 2000
33.8% rent
Vacancy rate
4.7%
−0.4 ptssince 2009
from 5.2% in 2009
US average: 10.0%
Owner cost-burdened
14.6%
−8.2 ptssince 2009
from 22.8% in 2009
US average: 22.9%
Renter cost-burdened
41.3%
+2.8 ptssince 2009
from 38.5% in 2009
US average: 47.4%
Afford Score
2.8
+38%since 2000
from 2.0 in 2000
1990 – 2024
Gentrification Score
54
RELATED:See current rent listings in Neenah on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic95.1%(23,295)
Black0.3%(79)
Hispanic / Latino2%(495)
Asian0.9%(232)
Other0%
Diversity Score8.2%(1,999)
2024
White, non-Hispanic82.5%(22,553)
Black1.7%(463)
Hispanic / Latino8.5%(2,330)
Asian2.7%(725)
Other4.6%(1,265)
Diversity Score38.6%(10,556)
Diversity Score
39
+374%since 2000
from 8 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
35.8%
+9.5 ptssince 2000
from 26.3% in 2000
US average: 35.6%
High school or higher
94.6%
+5.7 ptssince 2000
from 88.9% in 2000
US average: 89.6%
Graduate degree
12.6%
+5.1 ptssince 2000
from 7.5% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
18.1 min
+72%since 2000
from 10.5 min in 2000
US average: 26.5
Drive alone to work
79.9%
−6.8 ptssince 2009
from 86.7% in 2009
US average: 68.9%
Carpooled to work
6.1%
+0.3 ptssince 2009
from 5.8% in 2009
US average: 8.5%
Public transit
0.2%
−1.1 ptssince 2009
from 1.2% in 2009
US average: 3.2%
Worked from home
9.9%
+8.3 ptssince 2009
from 1.6% in 2009
US average: 15.0%
Walked to work
3.0%
+0.9 ptssince 2009
from 2.1% in 2009
US average: 2.4%
Biked to work
0.4%
−0.6 ptssince 2009
from 1.0% in 2009
US average: 0.4%
No vehicle available
5.3%
−0.7 ptssince 2009
from 6.0% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
2.2%
−4.0 ptssince 2011
from 6.2% in 2011
US average: 5.2%
Labor force participation
68.3%
−3.1 ptssince 2011
from 71.3% in 2011
US average: 63.5%
Self-employed
10.8%
+0.4 ptssince 2009
from 10.4% in 2009
US average: 13.1%
Management & professional
36.3%
−28.3 ptssince 2009
from 64.6% in 2009
US average: 42.5%
Section 08

People & community

Male
51.3%
+2.8 ptssince 2009
from 48.5% in 2009
Female
48.7%
−2.8 ptssince 2009
from 51.5% in 2009
Foreign born
3.4%
+0.4 ptssince 2009
from 2.9% in 2009
US average: 14.1%
Veterans
6.3%
−41.8 ptssince 2009
from 48.1% in 2009
US average: 6.2%
With a disability
13.4%
+2.9 ptssince 2012
from 10.5% in 2012
US average: 13.3%
Uninsured
5.6%
−86.3 ptssince 2013
from 91.9% in 2013
US average: 8.4%
Broadband at home
92.2%
+11.6 ptssince 2017
from 80.6% in 2017
US average: 91.0%
English only at home
94.1%
−0.2 ptssince 2016
from 94.3% in 2016
US average: 77.7%
Spanish at home
3.3%
−0.2 ptssince 2016
from 3.5% in 2016
US average: 13.6%
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Frequently asked

How many people live in Neenah, Wisconsin?

Neenah, Wisconsin has about 27,336 residents according to the 2024 American Community Survey.

What is the median household income in Neenah, Wisconsin?

The typical household in Neenah, Wisconsin earns about $75,374 a year. Half of households make more than that, and half make less.

Is Neenah, Wisconsin expensive?

In Neenah, Wisconsin, the median home is worth about $210,700, and the typical rent is about $1,006 a month.

How educated are people in Neenah, Wisconsin?

About 35.8% of adults age 25 and over in Neenah, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Neenah, Wisconsin?

About 8.6% of people in Neenah, Wisconsin live below the federal poverty line.

Has Neenah, Wisconsin grown since 1990?

Yes, Neenah, Wisconsin has grown since 1990. The population has added about 4,117 residents, a change of about 18 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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