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COUNTY

La Crosse County

Wisconsin · 121,339 residents (2025 est.) · 452 sq mi
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The short version

With 120,488 people, La Crosse County is a county in Wisconsin. That puts it in the top 8% of US counties for household income. 3% of residents were born outside the United States. Getting to work takes 19 minutes on average. The typical home is worth $257,000, having more than doubled since 2000. Renters pay $1,059 a month at the median.

At a glance
Lower income
below the US median
US median: $82,259
Mid-age
median age 37.5
US median: 38.9
Average education
36% hold a bachelor's degree
US average: 36%
Less affordable
home values up 49%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
120,488
+12%since 2000
from 107,120 in 2000
121,339 in 2025 (Census Bureau estimate)
1990 – 2025
Population density
267 / sq mi
+8%since 2009
from 247 / sq mi in 2009
US average: 281
Median age
37.5
+12%since 2000
from 33.5 in 2000
US average: 38.9
Land area
452 sq mi
Population, 1990 – 2024
96K102K109K116K123K19902000201020202024La Crosse County
2024120K
1990201020202024
Age distribution, 2024
Under 54.7%(5,667)
US avg: 5.6%
5 to 95.4%(6,528)
US avg: 6%
10 to 145.7%(6,900)
US avg: 6.4%
15 to 197.7%(9,322)
US avg: 6.6%
20 to 2411%(13,251)
US avg: 6.5%
25 to 3412.7%(15,353)
US avg: 13.7%
35 to 4411.9%(14,325)
US avg: 13.2%
45 to 5410.7%(12,894)
US avg: 12.2%
55 to 6412%(14,464)
US avg: 12.7%
65 to 7410.7%(12,895)
US avg: 10.2%
75 to 844.9%(5,952)
US avg: 5.1%
85 and over2.4%(2,937)
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

Median household income
$73,013
+2%inflation adjusted, since 2000
from $39,472 in 2000
US average: $82,259
1990 – 2024
Per capita income
$41,922
+112%since 2000
from $19,800 in 2000
US average: $44,673
Households earning $100K+
48.8%
+21.4 ptssince 2009
from 27.4% in 2009
US average: 53.3%
Poverty rate
12.4%
+1.7 ptssince 2000
from 10.7% in 2000
US average: 12.5%
Income inequality (Gini)
0.447
+5%since 2010
from 0.425 in 2010
US average: 0.476
Workforce by industry, 2024
Information14.3%
US avg: 10.8%
Retail trade12.5%
US avg: 9.9%
Wholesale trade5.9%
US avg: 6.9%
Other services5.7%
US avg: 6.7%
Finance & insurance4.7%
US avg: 5.9%
Public administration4.7%
US avg: 4.8%
Professional, scientific, technical3.7%
US avg: 5.1%
Transportation & warehousing2.8%
US avg: 2.2%
Arts, entertainment, food1.4%
US avg: 1.9%
Agriculture, forestry, fishing1%
US avg: 1.6%
Construction1%
US avg: 1.2%
Education & health services0.9%
US avg: 0.9%
Manufacturing0%
US avg: 0.4%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

Median home value
$257,000
+49%inflation adjusted, since 2000
from $94,400 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,059
+24%inflation adjusted, since 2000
from $470 in 2000
US average: $1,442
Owner-occupied
62.2%
−2.9 ptssince 2000
from 65.1% in 2000
37.8% rent
Vacancy rate
4.7%
+0.1 ptssince 2009
from 4.6% in 2009
US average: 10.0%
Persons per household
2.25 people
−5%since 2009
from 2.37 people in 2009
US average: 2.54
Owner cost-burdened
18.3%
−6.9 ptssince 2009
from 25.2% in 2009
US average: 22.9%
Renter cost-burdened
41.6%
−2.0 ptssince 2009
from 43.6% in 2009
US average: 47.4%
Afford Score
3.5
+18%since 2009
from 3.0 in 2009
2009 – 2024
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
Gentrification Score
55
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
Section 04

Race & ethnicity

2000
White, non-Hispanic93.7%(100,332)
Black0.9%(975)
Hispanic / Latino0.9%(990)
Asian3.1%(3,349)
Other0%
2024
White, non-Hispanic87.4%(105,302)
Black1.5%(1,762)
Hispanic / Latino2.7%(3,269)
Asian4.5%(5,423)
Other3.9%(4,732)
Diversity Score
29
+66%since 2009
from 17 in 2009
2009 – 2024
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
Segregation Score
23
+19%since 2020
from 19 in 2020
Our index, 0 to 100. Higher means White and non-White residents are more separated across neighborhoods.
Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican1.6%(1,929)
Puerto Rican0.5%(579)
Colombian0.1%(116)
Guatemalan0.1%(111)
Honduran0.1%(69)
Bolivian0%(58)
Cuban0%(50)
Dominican0%(47)
Spaniard0%(39)
+ 4 more hispanic origin groups with data
Asian origin
Hmong3.1%(3,721)
Filipino0.3%(387)
Chinese0.3%(361)
Asian Indian0.3%(351)
Korean0.1%(137)
Laotian0.1%(132)
Bangladeshi0.1%(126)
Pakistani0%(35)
Japanese0%(31)
Taiwanese0%(21)
Malaysian0%(16)
+ 2 more asian origin groups with data
Thai0%(16)
Pacific Islander origin
Chamorro0%(51)
Ancestry
German40%(48,247)
Norwegian14.9%(17,991)
Irish13.5%(16,264)
English7.7%(9,302)
Polish5.1%(6,154)
Italian2.9%(3,466)
American2.7%(3,283)
French2.5%(3,049)
Czech2%(2,464)
Swedish1.7%(2,074)
Dutch1.5%(1,854)
Scottish1.3%(1,578)
+ 37 more ancestry groups with data
Danish0.8%(945)
Russian0.6%(711)
Swiss0.6%(704)
Welsh0.5%(607)
Austrian0.4%(503)
Scotch-Irish0.4%(487)
Hungarian0.3%(369)
Finnish0.3%(336)
Ukrainian0.3%(331)
Arab0.3%(314)
British0.2%(293)
Belgian0.2%(279)
Lithuanian0.2%(224)
Lebanese0.2%(220)
Serbian0.2%(197)
Greek0.2%(181)
Croatian0.1%(156)
Canadian0.1%(119)
Slovak0.1%(110)
Portuguese0.1%(74)
Romanian0.1%(72)
Syrian0.1%(65)
West Indian0.1%(65)
Jamaican0%(58)
Bulgarian0%(49)
Latvian0%(30)
Brazilian0%(28)
Iranian0%(23)
Nigerian0%(19)
Turkish0%(17)
Slovene0%(15)
Ethiopian0%(14)
Moroccan0%(12)
Ghanaian0%(12)
Section 05

Education

Bachelor's degree or higher
36.5%
+11.1 ptssince 2000
from 25.4% in 2000
US average: 35.6%
High school or higher
96.5%
+6.9 ptssince 2000
from 89.7% in 2000
US average: 89.6%
Graduate degree
14.3%
+5.2 ptssince 2000
from 9.1% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
18.7 min
+68%since 2000
from 11.2 min in 2000
US average: 26.5
Drive alone to work
75.5%
−3.4 ptssince 2009
from 79.0% in 2009
US average: 68.9%
Carpooled to work
6.8%
−2.2 ptssince 2009
from 9.0% in 2009
US average: 8.5%
Public transit
0.8%
−0.2 ptssince 2009
from 1.1% in 2009
US average: 3.2%
Worked from home
11.6%
+7.5 ptssince 2009
from 4.1% in 2009
US average: 15.0%
Walked to work
3.3%
−1.7 ptssince 2009
from 5.0% in 2009
US average: 2.4%
Biked to work
0.8%
−0.2 ptssince 2009
from 1.0% in 2009
US average: 0.4%
No vehicle available
7.0%
+0.3 ptssince 2009
from 6.7% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
3.1%
−2.8 ptssince 2011
from 5.9% in 2011
US average: 5.2%
Labor force participation
66.6%
−4.0 ptssince 2011
from 70.6% in 2011
US average: 63.5%
Women 20-64 in the labor force
82.5%
+2.3 ptssince 2020
from 80.2% in 2020
US average: 74.6%
Self-employed
14.0%
+1.3 ptssince 2009
from 12.7% in 2009
US average: 13.1%
Management & professional
40.6%
+8.0 ptssince 2009
from 32.6% in 2009
US average: 42.5%
Section 08

People & community

Male
49.2%
+0.5 ptssince 2009
from 48.7% in 2009
Female
50.8%
−0.5 ptssince 2009
from 51.3% in 2009
Foreign born
3.0%
−0.2 ptssince 2009
from 3.2% in 2009
US average: 14.1%
Veterans
6.8%
−3.6 ptssince 2009
from 10.4% in 2009
US average: 6.2%
With a disability
12.9%
+3.0 ptssince 2012
from 9.9% in 2012
US average: 13.3%
Uninsured
4.4%
−3.1 ptssince 2013
from 7.5% in 2013
US average: 8.4%
Broadband at home
89.9%
+8.7 ptssince 2017
from 81.2% in 2017
US average: 91.0%
Computer in household
94.2%
+2.6 ptssince 2020
from 91.6% in 2020
US average: 95.5%
Same house as last year
84.8%
+2.1 ptssince 2020
from 82.7% in 2020
US average: 87.7%
English only at home
93.3%
+0.4 ptssince 2016
from 92.9% in 2016
US average: 77.7%
Spanish at home
2.1%
−0.1 ptssince 2016
from 2.2% in 2016
US average: 13.6%
Marital status
Men 15+
Never married41.7%(20,710)
Married47.3%(23,509)
Widowed2.4%(1,188)
Divorced8.6%(4,286)
Women 15+
Never married36.3%(18,756)
Married44.7%(23,133)
Widowed8.2%(4,251)
Divorced10.8%(5,560)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09

Health coverage

Uninsured
4.4%
−3.1 ptssince 2013
from 7.5% in 2013
US average: 8.4%
Employer-based
64.5%
−2.1 ptssince 2020
from 66.6% in 2020
US average: 54.8%
Direct-purchase
15.1%
+1.0 ptssince 2020
from 14.1% in 2020
US average: 13.8%
Medicare
19.3%
+1.4 ptssince 2020
from 17.9% in 2020
US average: 18.4%
Medicaid
14.3%
+0.4 ptssince 2020
from 13.9% in 2020
US average: 20.9%
VA health care
2.8%
−0.1 ptssince 2020
from 2.9% in 2020
US average: 2.2%
Any private
78.1%
−1.5 ptssince 2020
from 79.6% in 2020
US average: 67.1%
Any public
31.1%
+1.8 ptssince 2020
from 29.3% in 2020
US average: 36.7%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2024
Gulf War (2001 or later)19.7%(1,296)
US avg: 26.4%
Gulf War (1990s)26.5%(1,744)
US avg: 24.3%
Vietnam era38.9%(2,565)
US avg: 33.1%
Korean War4%(262)
US avg: 4.5%
World War II1.7%(115)
US avg: 1%

Share of the 6,589 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

BAR + DOT: THIS PLACE · TICK: US AVERAGE
Drill deeper

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Head to head

Compare La Crosse County to nearby counties

LA CROSSE COUNTY VS
Monroe County
Income$69,467−5%
Home value$210,000−18%
Population46,572−62%
SEE FULL COMPARISON →
LA CROSSE COUNTY VS
Houston County
Income$79,825+9%
Home value$239,000−7%
Population18,400−85%
SEE FULL COMPARISON →
LA CROSSE COUNTY VS
Vernon County
Income$71,893−2%
Home value$223,800−13%
Population31,443−74%
SEE FULL COMPARISON →
LA CROSSE COUNTY VS
Trempealeau County
Income$76,313+5%
Home value$216,700−16%
Population31,171−74%
SEE FULL COMPARISON →
Frequently asked

How many people live in La Crosse County, Wisconsin?

La Crosse County, Wisconsin has about 120,488 residents according to the 2024 American Community Survey.

What is the median household income in La Crosse County, Wisconsin?

The typical household in La Crosse County, Wisconsin earns about $73,013 a year. Half of households make more than that, and half make less.

Is La Crosse County, Wisconsin expensive?

In La Crosse County, Wisconsin, the median home is worth about $257,000, and the typical rent is about $1,059 a month.

How educated are people in La Crosse County, Wisconsin?

About 36.5% of adults age 25 and over in La Crosse County, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in La Crosse County, Wisconsin?

About 12.4% of people in La Crosse County, Wisconsin live below the federal poverty line.

Has La Crosse County, Wisconsin grown since 1990?

Yes, La Crosse County, Wisconsin has grown since 1990. The population has added about 22,584 residents, a change of about 23 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →