CENSUS TRACT
Census Tract 102.04
Wisconsin · La Crosse County · 5,560 residents · 2.095 sq mi
Notable rankings
#221highest population in WI5,560#252lowest low poverty in WI4.2%#382highest rent burden in WI47.6%#438highest commute in WI24.9 minTRACT SHAPE · La Crosse County, WI
The short version
Census Tract 102.04 has lower-than-average household income, with a median household income of $71,577. Population has held roughly steady since 2020. Median home value is $256,600. Poverty is rare here, at 4.2% of residents.
At a glance
Lower income
below the US median
US median: $82,259
Mid-age
median age 38.7
US median: 38.9
Less educated
29% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01
Population & growth
Total population
5,560
+10%since 2020
from 5,033 in 2020
2020 – 2024
Population density
2,654 / sq mi
+10%since 2020
from 2,402 / sq mi in 2020
US average: 281
Median age
38.7
−2%since 2020
from 39.4 in 2020
US average: 38.9
Population, 2020 – 2024
20246K
Section 02
Income & economy
Median household income
$71,577
−11%inflation adjusted, since 2020
from $66,265 in 2020
US average: $82,259
2020 – 2024
Per capita income
$37,519
+20%since 2020
from $31,370 in 2020
US average: $44,673
Households earning $100K+
47.7%
+5.4 ptssince 2020
from 42.4% in 2020
US average: 53.3%
Poverty rate
4.2%
Unchangedsince 2020
from 4.2% in 2020
US average: 12.5%
Income inequality (Gini)
0.407
+3%since 2020
from 0.395 in 2020
US average: 0.476
Workforce by industry, 2024
Information16.8%
Retail trade14.7%
Finance & insurance4.8%
Transportation & warehousing4.4%
Other services4.4%
Agriculture, forestry, fishing4.2%
Construction4.2%
Public administration3.1%
Education & health services2.9%
Professional, scientific, technical1.9%
Wholesale trade1.5%
Manufacturing0%
Arts, entertainment, food0%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03
Housing
Median home value
$256,600
+19%inflation adjusted, since 2020
from $177,800 in 2020
US average: $376,019
2020 – 2024
Median gross rent
$1,122
−1%inflation adjusted, since 2020
from $939 in 2020
US average: $1,442
Owner-occupied
68.5%
+0.6 ptssince 2020
from 67.9% in 2020
31.5% rent
Vacancy rate
4.1%
+2.6 ptssince 2020
from 1.5% in 2020
US average: 10.0%
Owner cost-burdened
19.6%
+2.6 ptssince 2020
from 16.9% in 2020
US average: 22.9%
Renter cost-burdened
47.6%
+3.0 ptssince 2020
from 44.5% in 2020
US average: 47.4%
Afford Score
3.6
+34%since 2020
from 2.7 in 2020
2020 – 2024
RELATED:See current rent listings in Census Tract 102.04 on RentDataNow
Section 04
Race & ethnicity
2020
White, non-Hispanic85.9%(4,322)
Black1.5%(76)
Hispanic / Latino0.8%(39)
Asian9.6%(484)
Other2.2%(112)
Diversity Score31.6%(1,589)
2024
White, non-Hispanic89.9%(4,997)
Black0%(0)
Hispanic / Latino0%(1)
Asian6.6%(366)
Other3.5%(196)
Diversity Score23.3%(1,297)
Diversity Score
23
−26%since 2020
from 32 in 2020
2020 – 2024
Section 05
Education
Bachelor's degree or higher
29.4%
+2.6 ptssince 2020
from 26.9% in 2020
US average: 35.6%
High school or higher
93.6%
−2.9 ptssince 2020
from 96.5% in 2020
US average: 89.6%
Graduate degree
8.9%
−1.3 ptssince 2020
from 10.2% in 2020
US average: 14.0%
Section 06
Commute & transportation
Average commute
24.9 min
−2%since 2020
from 25.5 min in 2020
US average: 26.5
Drive alone to work
82.8%
−3.3 ptssince 2020
from 86.1% in 2020
US average: 68.9%
Carpooled to work
2.9%
−2.3 ptssince 2020
from 5.2% in 2020
US average: 8.5%
Public transit
0.0%
Unchangedsince 2020
from 0.0% in 2020
US average: 3.2%
Worked from home
11.8%
+5.7 ptssince 2020
from 6.2% in 2020
US average: 15.0%
Walked to work
0.0%
−0.5 ptssince 2020
from 0.5% in 2020
US average: 2.4%
Biked to work
0.7%
+0.7 ptssince 2020
from 0.0% in 2020
US average: 0.4%
No vehicle available
4.1%
+3.4 ptssince 2020
from 0.7% in 2020
US average: 8.3%
Section 07
Work & employment
Unemployment rate
0.6%
+0.1 ptssince 2020
from 0.6% in 2020
US average: 5.2%
Labor force participation
62.2%
−4.3 ptssince 2020
from 66.5% in 2020
US average: 63.5%
Self-employed
14.1%
+3.8 ptssince 2020
from 10.3% in 2020
US average: 13.1%
Management & professional
41.5%
+4.8 ptssince 2020
from 36.7% in 2020
US average: 42.5%
Section 08
People & community
Male
49.0%
+3.8 ptssince 2020
from 45.2% in 2020
Female
51.0%
−3.8 ptssince 2020
from 54.8% in 2020
Foreign born
3.4%
−0.7 ptssince 2020
from 4.1% in 2020
US average: 14.1%
Veterans
6.7%
−1.6 ptssince 2020
from 8.3% in 2020
US average: 6.2%
With a disability
12.8%
+0.3 ptssince 2020
from 12.5% in 2020
US average: 13.3%
Uninsured
4.8%
+3.4 ptssince 2020
from 1.4% in 2020
US average: 8.4%
Broadband at home
90.7%
−2.1 ptssince 2020
from 92.8% in 2020
US average: 91.0%
English only at home
91.6%
−0.3 ptssince 2020
from 91.9% in 2020
US average: 77.7%
Spanish at home
0.0%
Unchangedsince 2020
from 0.0% in 2020
US average: 13.6%
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Compare Census Tract 102.04 to nearby tracts
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Frequently asked
How many people live in this census tract?
this census tract has about 5,560 residents according to the 2024 American Community Survey.
What is the median household income in this census tract?
The typical household in this census tract earns about $71,577 a year. Half of households make more than that, and half make less.
Is this census tract expensive?
In this census tract, the median home is worth about $256,600, and the typical rent is about $1,122 a month.
How educated are people in this census tract?
About 29.4% of adults age 25 and over in this census tract hold a bachelor's degree or higher.
What is the poverty rate in this census tract?
About 4.2% of people in this census tract live below the federal poverty line.
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Containing area
La Crosse CountyOther census tracts in La Crosse County
Census Tract 102.02Census Tract 105Census Tract 104.03Census Tract 102.05Census Tract 104.01Census Tract 107Census Tract 101.02Census Tract 101.01Census Tract 5Census Tract 2Census Tract 12Census Tract 103Census Tract 1Census Tract 7Census Tract 9Census Tract 104.04DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024