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COUNTY

Douglas County

Wisconsin · 43,990 residents (2025 est.) · 1,304 sq mi
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The short version

Douglas County is a county of 44,229 people in Wisconsin. Few US counties rank higher on income. 2% of people here were born outside the United States. At a median age of 42.7, this is an older place than the country as a whole. Home values have roughly tripled since 2000, reaching $205,800. Density works out to 34 people per square mile.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 42.7
US median: 38.9
Less educated
28% hold a bachelor's degree
US average: 36%
Less affordable
home values up 60%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
44,229
+2%since 2000
from 43,287 in 2000
43,990 in 2025 (Census Bureau estimate)
1990 – 2025
Population density
34 / sq mi
+1%since 2009
from 34 / sq mi in 2009
US average: 281
Median age
42.7
+13%since 2000
from 37.7 in 2000
US average: 38.9
Land area
1,304 sq mi
Population, 1990 – 2024
42K42K43K44K45K19902000201020202024Douglas County
202444K
1990201020202024
Age distribution, 2024
Under 54.6%(2,032)
US avg: 5.6%
5 to 95.2%(2,305)
US avg: 6%
10 to 145.7%(2,539)
US avg: 6.4%
15 to 196%(2,671)
US avg: 6.6%
20 to 245.8%(2,587)
US avg: 6.5%
25 to 3412.4%(5,480)
US avg: 13.7%
35 to 4412.7%(5,634)
US avg: 13.2%
45 to 5411.9%(5,277)
US avg: 12.2%
55 to 6414.8%(6,559)
US avg: 12.7%
65 to 7413%(5,745)
US avg: 10.2%
75 to 845.4%(2,398)
US avg: 5.1%
85 and over2.3%(1,002)
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

Median household income
$75,099
+17%inflation adjusted, since 2000
from $35,226 in 2000
US average: $82,259
1990 – 2024
Per capita income
$39,586
+124%since 2000
from $17,638 in 2000
US average: $44,673
Households earning $100K+
50.1%
+27.9 ptssince 2009
from 22.2% in 2009
US average: 53.3%
Poverty rate
10.8%
−0.2 ptssince 2000
from 11.0% in 2000
US average: 12.5%
Income inequality (Gini)
0.414
−3%since 2010
from 0.425 in 2010
US average: 0.476
Workforce by industry, 2024
Information13.6%
US avg: 10.8%
Retail trade9.7%
US avg: 9.9%
Finance & insurance8.3%
US avg: 5.9%
Wholesale trade7.2%
US avg: 6.9%
Professional, scientific, technical6.6%
US avg: 5.1%
Other services4.8%
US avg: 6.7%
Public administration3.7%
US avg: 4.8%
Transportation & warehousing2%
US avg: 2.2%
Education & health services1.7%
US avg: 0.9%
Agriculture, forestry, fishing1.2%
US avg: 1.6%
Arts, entertainment, food1.2%
US avg: 1.9%
Construction0.9%
US avg: 1.2%
Manufacturing0.3%
US avg: 0.4%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

Median home value
$205,800
+60%inflation adjusted, since 2000
from $70,800 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$909
+21%inflation adjusted, since 2000
from $411 in 2000
US average: $1,442
Owner-occupied
71.9%
+0.6 ptssince 2000
from 71.3% in 2000
28.1% rent
Vacancy rate
17.2%
+2.9 ptssince 2009
from 14.4% in 2009
US average: 10.0%
Persons per household
2.24 people
−2%since 2009
from 2.28 people in 2009
US average: 2.54
Owner cost-burdened
17.4%
−9.6 ptssince 2009
from 27.0% in 2009
US average: 22.9%
Renter cost-burdened
40.5%
+1.4 ptssince 2009
from 39.0% in 2009
US average: 47.4%
Afford Score
2.7
−5%since 2009
from 2.9 in 2009
2009 – 2024
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
Gentrification Score
61
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
Section 04

Race & ethnicity

2000
White, non-Hispanic94.9%(41,081)
Black0.6%(245)
Hispanic / Latino0.7%(315)
Asian0.6%(271)
Other0%
2024
White, non-Hispanic89.7%(39,695)
Black0.8%(372)
Hispanic / Latino1.9%(860)
Asian0.7%(331)
Other6.7%(2,971)
Diversity Score
24
+63%since 2009
from 15 in 2009
2009 – 2024
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
Segregation Score
21
−22%since 2020
from 26 in 2020
Our index, 0 to 100. Higher means White and non-White residents are more separated across neighborhoods.
Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican1.2%(516)
Colombian0.2%(104)
Spaniard0.2%(77)
Puerto Rican0.1%(50)
Cuban0.1%(26)
Asian origin
Chinese0.4%(163)
Asian Indian0.1%(49)
Hmong0.1%(35)
Filipino0.1%(27)
Nepalese0.1%(26)
Japanese0%(18)
Thai0%(5)
Kazakh0%(3)
Ancestry
German22.9%(10,129)
Norwegian11.2%(4,944)
Irish11%(4,856)
Swedish9.4%(4,176)
Polish8.2%(3,621)
English7.3%(3,213)
Finnish6.8%(2,992)
French3.8%(1,688)
American2.8%(1,240)
Italian2.8%(1,240)
Czech1.4%(639)
+ 35 more ancestry groups with data
Belgian0.9%(412)
Scottish0.9%(407)
Dutch0.9%(384)
Danish0.7%(322)
Scotch-Irish0.6%(281)
Slovak0.6%(260)
Croatian0.5%(202)
Swiss0.4%(181)
Welsh0.3%(133)
Slovene0.3%(119)
Greek0.2%(105)
Hungarian0.2%(79)
British0.2%(78)
Lithuanian0.2%(78)
Arab0.2%(71)
Ukrainian0.2%(71)
Romanian0.2%(69)
Russian0.1%(66)
Canadian0.1%(65)
Lebanese0.1%(48)
Austrian0.1%(46)
Ghanaian0.1%(45)
Serbian0.1%(35)
Armenian0%(10)
Turkish0%(10)
Haitian0%(10)
Latvian0%(3)
Iranian0%(2)
Section 05

Education

Bachelor's degree or higher
28.4%
+10.1 ptssince 2000
from 18.3% in 2000
US average: 35.6%
High school or higher
94.4%
+8.6 ptssince 2000
from 85.9% in 2000
US average: 89.6%
Graduate degree
8.4%
+2.9 ptssince 2000
from 5.4% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
22.0 min
+60%since 2000
from 13.8 min in 2000
US average: 26.5
Drive alone to work
76.0%
−3.8 ptssince 2009
from 79.8% in 2009
US average: 68.9%
Carpooled to work
9.5%
−1.3 ptssince 2009
from 10.8% in 2009
US average: 8.5%
Public transit
1.0%
+0.5 ptssince 2009
from 0.5% in 2009
US average: 3.2%
Worked from home
9.1%
+5.5 ptssince 2009
from 3.6% in 2009
US average: 15.0%
Walked to work
3.4%
Unchangedsince 2009
from 3.4% in 2009
US average: 2.4%
Biked to work
0.2%
−0.5 ptssince 2009
from 0.7% in 2009
US average: 0.4%
No vehicle available
8.0%
+1.5 ptssince 2009
from 6.6% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
3.1%
−3.8 ptssince 2011
from 6.9% in 2011
US average: 5.2%
Labor force participation
62.1%
−4.7 ptssince 2011
from 66.8% in 2011
US average: 63.5%
Women 20-64 in the labor force
78.6%
−0.1 ptssince 2020
from 78.7% in 2020
US average: 74.6%
Self-employed
14.4%
−0.7 ptssince 2009
from 15.1% in 2009
US average: 13.1%
Management & professional
35.9%
+6.7 ptssince 2009
from 29.2% in 2009
US average: 42.5%
Section 08

People & community

Male
50.5%
+1.0 ptssince 2009
from 49.5% in 2009
Female
49.5%
−1.0 ptssince 2009
from 50.5% in 2009
Foreign born
1.8%
+0.6 ptssince 2009
from 1.3% in 2009
US average: 14.1%
Veterans
7.9%
−4.7 ptssince 2009
from 12.6% in 2009
US average: 6.2%
With a disability
14.5%
+2.3 ptssince 2012
from 12.2% in 2012
US average: 13.3%
Uninsured
4.0%
−7.3 ptssince 2013
from 11.3% in 2013
US average: 8.4%
Broadband at home
87.8%
+14.4 ptssince 2017
from 73.4% in 2017
US average: 91.0%
Computer in household
94.9%
+4.2 ptssince 2020
from 90.7% in 2020
US average: 95.5%
Same house as last year
88.3%
+2.7 ptssince 2020
from 85.6% in 2020
US average: 87.7%
English only at home
97.8%
+0.5 ptssince 2016
from 97.3% in 2016
US average: 77.7%
Spanish at home
0.7%
Unchangedsince 2016
from 0.8% in 2016
US average: 13.6%
Marital status
Men 15+
Never married35.4%(6,640)
Married49.3%(9,240)
Widowed2.8%(528)
Divorced12.5%(2,348)
Women 15+
Never married28.5%(5,309)
Married47.3%(8,791)
Widowed9.8%(1,830)
Divorced14.3%(2,667)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09

Health coverage

Uninsured
4.0%
−7.3 ptssince 2013
from 11.3% in 2013
US average: 8.4%
Employer-based
59.3%
−0.8 ptssince 2020
from 60.1% in 2020
US average: 54.8%
Direct-purchase
16.6%
−0.4 ptssince 2020
from 17.0% in 2020
US average: 13.8%
Medicare
22.5%
+1.9 ptssince 2020
from 20.6% in 2020
US average: 18.4%
Medicaid
18.7%
+1.6 ptssince 2020
from 17.1% in 2020
US average: 20.9%
VA health care
3.6%
−0.5 ptssince 2020
from 4.1% in 2020
US average: 2.2%
Any private
73.9%
−0.6 ptssince 2020
from 74.5% in 2020
US average: 67.1%
Any public
38.0%
+2.5 ptssince 2020
from 35.5% in 2020
US average: 36.7%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2024
Gulf War (2001 or later)19.4%(543)
US avg: 26.4%
Gulf War (1990s)19.7%(551)
US avg: 24.3%
Vietnam era38.2%(1,069)
US avg: 33.1%
Korean War4.2%(119)
US avg: 4.5%
World War II0.6%(17)
US avg: 1%

Share of the 2,802 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

BAR + DOT: THIS PLACE · TICK: US AVERAGE
Drill deeper

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Head to head

Compare Douglas County to nearby counties

DOUGLAS COUNTY VS
Bayfield County
Income$71,151−5%
Home value$240,800+17%
Population16,787−62%
SEE FULL COMPARISON →
DOUGLAS COUNTY VS
Carlton County
Income$80,573+7%
Home value$245,100+19%
Population36,711−17%
SEE FULL COMPARISON →
DOUGLAS COUNTY VS
Washburn County
Income$63,441−16%
Home value$226,100+10%
Population17,087−61%
SEE FULL COMPARISON →
DOUGLAS COUNTY VS
Burnett County
Income$62,819−16%
Home value$231,300+12%
Population17,223−61%
SEE FULL COMPARISON →
Frequently asked

How many people live in Douglas County, Wisconsin?

Douglas County, Wisconsin has about 44,229 residents according to the 2024 American Community Survey.

What is the median household income in Douglas County, Wisconsin?

The typical household in Douglas County, Wisconsin earns about $75,099 a year. Half of households make more than that, and half make less.

Is Douglas County, Wisconsin expensive?

In Douglas County, Wisconsin, the median home is worth about $205,800, and the typical rent is about $909 a month.

How educated are people in Douglas County, Wisconsin?

About 28.4% of adults age 25 and over in Douglas County, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Douglas County, Wisconsin?

About 10.8% of people in Douglas County, Wisconsin live below the federal poverty line.

Has Douglas County, Wisconsin grown since 1990?

Yes, Douglas County, Wisconsin has grown since 1990. The population has added about 2,471 residents, a change of about 6 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →