COUNTY · 1990 CENSUS

Douglas County

Wisconsin · 41,758 residents · 1,304.272 sq mi

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The short version

Douglas County has notably lower household income than the US average, with a median household income of $22,122. Population has declined 4% since 2000. Median home value is $37,800.

At a glance

Lower income

below the US median

US median: $30,130

Mid-age

median age 34.8

US median: 33.0

Less educated

15% hold a bachelor's degree

US average: 20%

More affordable

home values down 30%, inflation adjusted

US median home: $93,722

Section 01

Population & growth

Total population

41,758

−4%vs 2000

vs 43,287 in 2000

1990 – 2025

Population density

32 / sq mi

−4%vs 2000

vs 33 / sq mi in 2000

US average: 221

Median age

34.8

−8%vs 2000

vs 37.7 in 2000

US average: 33.0

Population, 1990 – 2024

202444K

Section 02

Income & economy

Median household income

$22,122

−17%inflation adjusted, since 2000

vs $35,226 in 2000

US average: $30,130

1990 – 2024

Per capita income

$10,744

−39%vs 2000

vs $17,638 in 2000

US average: $14,340

Poverty rate

14.9%

+3.9 ptsvs 2000

vs 11.0% in 2000

US average: 13.2%

Section 03

Housing

Median home value

$37,800

−30%inflation adjusted, since 2000

vs $70,800 in 2000

US average: $93,722

1990 – 2024

Median gross rent

$300

−4%inflation adjusted, since 2000

vs $411 in 2000

US average: $450

Owner-occupied

69.6%

−1.8 ptsvs 2000

vs 71.3% in 2000

30.4% rent

Afford Score

1.7

−15%vs 2000

vs 2.0 in 2000

1990 – 2024

RELATED:See current rent listings in Douglas County on RentDataNow

Section 04

Race & ethnicity

2000

White, non-Hispanic94.9%(41,081)

Black0.6%(245)

Hispanic / Latino0.7%(315)

Asian0.6%(271)

Other0%

Diversity Score4.9%(2,117)

1990

White, non-Hispanic96.8%(40,425)

Black0.3%(139)

Hispanic / Latino0.4%(158)

Asian0.7%(298)

Other2.1%(896)

Diversity Score8.7%(3,620)

Diversity Score

+77%vs 2000

vs 5 in 2000

1990 – 2024

Section 05

Education

Bachelor's degree or higher

14.8%

−3.4 ptsvs 2000

vs 18.3% in 2000

US average: 20.3%

High school or higher

77.2%

−8.6 ptsvs 2000

vs 85.9% in 2000

US average: 75.2%

Graduate degree

5.0%

−0.5 ptsvs 2000

vs 5.4% in 2000

US average: 7.1%

Section 06

Commute & transportation

Average commute

18.0 min

+31%vs 2000

vs 13.8 min in 2000

US average: 21.9

Section 07

Work & employment

No data for the years selected.

Section 08

People & community

No data for the years selected.

Drill deeper

Places similar to Douglas County

Head to head

Compare Douglas County to nearby counties

DOUGLAS COUNTY VS

Bayfield County

Income$71,151+222%

Home value$240,800+537%

Population16,787−62%

SEE FULL COMPARISON →

DOUGLAS COUNTY VS

Carlton County

Income$80,573+264%

Home value$245,100+548%

Population36,711−17%

SEE FULL COMPARISON →

DOUGLAS COUNTY VS

Washburn County

Income$63,441+187%

Home value$226,100+498%

Population17,087−61%

SEE FULL COMPARISON →

DOUGLAS COUNTY VS

Burnett County

Income$62,819+184%

Home value$231,300+512%

Population17,223−61%

SEE FULL COMPARISON →

Frequently asked

How many people live in Douglas County, Wisconsin?

Douglas County, Wisconsin has about 41,758 residents according to the 1990 Census.

What is the median household income in Douglas County, Wisconsin?

The typical household in Douglas County, Wisconsin earns about $22,122 a year. Half of households make more than that, and half make less.

Is Douglas County, Wisconsin expensive?

In Douglas County, Wisconsin, the median home is worth about $37,800, and the typical rent is about $300 a month.

How educated are people in Douglas County, Wisconsin?

About 14.8% of adults age 25 and over in Douglas County, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Douglas County, Wisconsin?

About 14.9% of people in Douglas County, Wisconsin live below the federal poverty line.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →