United States › Wisconsin › Superior CITY
Superior Wisconsin · 26,397 residents (2025 est.) · 36.6 sq mi
Time machine
COMPARE TO 1990 Census 2000 Census 2009 ACS 2010 ACS 2011 ACS 2012 ACS 2013 ACS 2014 ACS 2015 ACS 2016 ACS 2017 ACS 2018 ACS 2019 ACS 2020 ACS 2021 ACS 2022 ACS 2023 ACS
The short version
Superior is home to 26,677 people in Wisconsin. 2% of locals were born outside the United States. The typical home is worth $180,400, having roughly tripled since 2000. Getting to work takes 16 minutes on average. Renters pay $900 a month at the median. About 29% of adults have finished a four-year degree.
At a glance
Lower income
below the US median
US median: $82,259
Mid-age
median age 39.1
US median: 38.9
Less educated
29% hold a bachelor's degree
US average: 36%
Less affordable
home values up 55%, inflation adjusted
US median home: $376,019
Section 01
Population & growth from 27,368 in 2000
26,397 in 2025 (Census Bureau estimate)
728 / sq mi
Unchangedsince 2009
from 732 / sq mi in 2009
US average: 281
from 35.9 in 2000
US average: 38.9
Population, 1990 – 2024
26K 26K 27K 27K 27K 1990 2000 2010 2020 2024 Superior Age distribution, 2024
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02
Income & economy $64,216
+10%inflation adjusted, since 2000
from $31,921 in 2000
US average: $82,259
from $17,253 in 2000
US average: $44,673
Households earning $100K+
from 18.9% in 2009
US average: 53.3%
from 13.4% in 2000
US average: 12.5%
from 0.449 in 2010
US average: 0.476
Workforce by industry, 2024
Professional, scientific, technical 7.2%
Public administration 3.3%
Transportation & warehousing 1.7%
Education & health services 1.5%
Arts, entertainment, food 1.3%
Agriculture, forestry, fishing 1.2%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
$180,400
+55%inflation adjusted, since 2000
from $63,900 in 2000
US average: $376,019
$900
+22%inflation adjusted, since 2000
from $406 in 2000
US average: $1,442
from 61.7% in 2000
39.4% rent
from 8.3% in 2009
US average: 10.0%
from 2.18 people in 2009
US average: 2.54
from 26.2% in 2009
US average: 22.9%
from 40.4% in 2009
US average: 47.4%
from 2.8 in 2009
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
Section 04
Race & ethnicity 2000
White, non-Hispanic 93.8%(25,677)
Hispanic / Latino 0.8%(226)
2024
White, non-Hispanic 88.2%(23,520)
Hispanic / Latino 2.6%(681)
from 16 in 2009
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
Section 04 · Origins
Detailed origins & ancestry Ancestry
+ 27 more ancestry groups with data from 19.2% in 2000
US average: 35.6%
High school or higher
from 85.9% in 2000
US average: 89.6%
from 5.5% in 2000
US average: 14.0%
Section 06
Commute & transportation from 10.2 min in 2000
US average: 26.5
from 81.0% in 2009
US average: 68.9%
from 9.1% in 2009
US average: 8.5%
from 0.7% in 2009
US average: 3.2%
from 2.8% in 2009
US average: 15.0%
from 4.1% in 2009
US average: 2.4%
from 1.0% in 2009
US average: 0.4%
from 9.6% in 2009
US average: 8.3%
Section 07
Work & employment from 6.9% in 2011
US average: 5.2%
from 69.3% in 2011
US average: 63.5%
Women 20-64 in the labor force
from 81.3% in 2020
US average: 74.6%
from 14.9% in 2009
US average: 13.1%
from 28.5% in 2009
US average: 42.5%
Section 08
People & community from 1.4% in 2009
US average: 14.1%
from 11.3% in 2009
US average: 6.2%
from 12.7% in 2012
US average: 13.3%
from 12.8% in 2013
US average: 8.4%
from 72.0% in 2017
US average: 91.0%
Computer in household
from 90.2% in 2020
US average: 95.5%
from 82.1% in 2020
US average: 87.7%
from 96.7% in 2016
US average: 77.7%
from 1.1% in 2016
US average: 13.6%
Marital status
Women 15+
Never married 35.1%(4,074)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09
Health coverage from 12.8% in 2013
US average: 8.4%
from 58.8% in 2020
US average: 54.8%
Direct-purchase
from 15.2% in 2020
US average: 13.8%
from 17.9% in 2020
US average: 18.4%
from 19.6% in 2020
US average: 20.9%
VA health care
from 3.7% in 2020
US average: 2.2%
Any private
from 71.7% in 2020
US average: 67.1%
Any public
from 34.7% in 2020
US average: 36.7%
Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.
Section 09 · Service history
Veterans Veterans by period of service, 2024
Gulf War (2001 or later) 19.4%(294)
Gulf War (1990s) 19.7%(298)
Share of the 1,515 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Drill deeper
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Frequently asked
How many people live in Superior, Wisconsin? Superior, Wisconsin has about 26,677 residents according to the 2024 American Community Survey.
What is the median household income in Superior, Wisconsin? The typical household in Superior, Wisconsin earns about $64,216 a year. Half of households make more than that, and half make less.
Is Superior, Wisconsin expensive? In Superior, Wisconsin, the median home is worth about $180,400, and the typical rent is about $900 a month.
How educated are people in Superior, Wisconsin? About 29.1% of adults age 25 and over in Superior, Wisconsin hold a bachelor's degree or higher.
What is the poverty rate in Superior, Wisconsin? About 13.3% of people in Superior, Wisconsin live below the federal poverty line.
Has Superior, Wisconsin grown since 1990? Yes, Superior, Wisconsin has shrunk since 1990. The population has lost about 457 residents, a change of about -2 percent over that period.
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