CITY
Superior
Wisconsin · 26,397 residents (2025 est.) · 36.622 sq mi
Time machine
VIEWING
COMPARE TO
Part of the Duluth metro area
The short version
Superior has lower-than-average household income, with a median household income of $64,216. Population has held roughly steady since 2000. Median home value has roughly tripled since 2000, reaching $180,400.
At a glance
Lower income
below the US median
US median: $82,259
Mid-age
median age 39.1
US median: 38.9
Less educated
29% hold a bachelor's degree
US average: 36%
Less affordable
home values up 55%, inflation adjusted
US median home: $376,019
Section 01
Population & growth
PEP 2025 EST:26,397 residents (Census Bureau Vintage 2025, released March 2026)
Population, 1990 – 2024
202427K
Age distribution, 2024
Under 54.9%(1,294)
5 to 94.8%(1,280)
10 to 145.8%(1,551)
15 to 196.3%(1,685)
20 to 247.5%(1,997)
25 to 3414.7%(3,911)
35 to 4413.7%(3,644)
45 to 5411.4%(3,028)
55 to 6413.2%(3,509)
65 to 7410.8%(2,876)
75 to 844.5%(1,200)
85 and over2.6%(702)
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02
Income & economy
$64,216
+10%inflation adjusted, since 2000
from $31,921 in 2000
US average: $82,259
1990 – 2024
Households earning $100K+
45.7%
+26.7 ptssince 2009
from 18.9% in 2009
US average: 53.3%
Workforce by industry, 2024
Information15.4%
Retail trade8.9%
Finance & insurance8.7%
Professional, scientific, technical7.2%
Wholesale trade5.8%
Other services4.5%
Public administration3.3%
Transportation & warehousing1.7%
Education & health services1.5%
Arts, entertainment, food1.3%
Agriculture, forestry, fishing1.2%
Construction0.9%
Manufacturing0.3%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03
Housing
$180,400
+55%inflation adjusted, since 2000
from $63,900 in 2000
US average: $376,019
1990 – 2024
2.8
−1%since 2009
from 2.8 in 2009
2009 – 2024
Our index: median home value divided by median household income. Lower is more affordable.
56
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
RELATED:See current rent listings in Superior on RentDataNow
Section 04
Race & ethnicity
2000
White, non-Hispanic93.8%(25,677)
Black0.7%(185)
Hispanic / Latino0.8%(226)
Asian0.8%(228)
Other0%
2024
White, non-Hispanic88.2%(23,520)
Black1%(279)
Hispanic / Latino2.6%(681)
Asian1.1%(289)
Other7.2%(1,908)
27
+66%since 2009
from 16 in 2009
2009 – 2024
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
Section 04 · Origins
Detailed origins & ancestry
Hispanic origin
Mexican1.7%(442)
South American0.4%(109)
Colombian0.4%(104)
Spaniard0.3%(71)
Puerto Rican0.1%(24)
Cuban0%(13)
Central American0%(7)
Panamanian0%(7)
Bolivian0%(5)
Asian origin
Chinese0.6%(147)
Asian Indian0.1%(40)
Hmong0.1%(35)
Filipino0.1%(26)
Nepalese0.1%(26)
Japanese0%(10)
Cambodian0%(5)
Ancestry
German22.3%(5,949)
Irish11.2%(2,987)
Norwegian10.6%(2,834)
Polish9.5%(2,526)
Swedish8.4%(2,241)
English7.2%(1,920)
Finnish6.6%(1,755)
French4.2%(1,123)
Italian3.3%(870)
American2.3%(626)
French Canadian1.5%(408)
Czech1%(271)
+ 27 more ancestry groups with data
Scottish0.9%(251)
Belgian0.9%(246)
Dutch0.9%(231)
Scotch-Irish0.9%(227)
Slovak0.8%(223)
Danish0.6%(156)
Swiss0.4%(97)
Croatian0.3%(88)
Greek0.3%(78)
Welsh0.3%(77)
Romanian0.2%(63)
Slovene0.2%(60)
Canadian0.2%(58)
Ukrainian0.2%(58)
Subsaharan African0.2%(48)
Arab0.2%(47)
Ghanaian0.2%(45)
Russian0.2%(42)
Hungarian0.1%(31)
Lebanese0.1%(28)
British0.1%(22)
Macedonian0.1%(15)
Armenian0%(10)
Lithuanian0%(9)
Turkish0%(6)
Moroccan0%(5)
Serbian0%(5)
Section 05
Education
High school or higher
93.5%
+7.6 ptssince 2000
from 85.9% in 2000
US average: 89.6%
Section 06
Commute & transportation
Section 07
Work & employment
Section 08
People & community
Marital status
Men 15+
Never married42%(4,597)
Married41.7%(4,573)
Widowed3.5%(379)
Divorced12.8%(1,406)
Women 15+
Never married35.1%(4,074)
Married38%(4,404)
Widowed10.7%(1,239)
Divorced16.2%(1,880)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Drill deeper
Places similar to Superior
Eustis
Pop 25,483
Liberty Triangle
Pop 24,888
Silver Springs Shores
Pop 28,537
Palm Springs
Pop 28,303
Places similar to SuperiorHead to head
Compare Superior to nearby cities
SUPERIOR VS
Duluth
Income$68,807+7%
Home value$242,700+35%
Population88,330+235%
SEE FULL COMPARISON →
SUPERIOR VS
Hermantown
Income$90,849+41%
Home value$382,300+112%
Population10,110−62%
SEE FULL COMPARISON →
SUPERIOR VS
Cloquet
Income$61,367−4%
Home value$212,700+18%
Population12,399−53%
SEE FULL COMPARISON →
SUPERIOR VS
Virginia
Income$51,720−19%
Home value$120,600−33%
Population8,187−69%
SEE FULL COMPARISON →
Frequently asked
How many people live in Superior, Wisconsin?
Superior, Wisconsin has about 26,677 residents according to the 2024 American Community Survey.
What is the median household income in Superior, Wisconsin?
The typical household in Superior, Wisconsin earns about $64,216 a year. Half of households make more than that, and half make less.
Is Superior, Wisconsin expensive?
In Superior, Wisconsin, the median home is worth about $180,400, and the typical rent is about $900 a month.
How educated are people in Superior, Wisconsin?
About 29.1% of adults age 25 and over in Superior, Wisconsin hold a bachelor's degree or higher.
What is the poverty rate in Superior, Wisconsin?
About 13.3% of people in Superior, Wisconsin live below the federal poverty line.
Has Superior, Wisconsin grown since 1990?
Yes, Superior, Wisconsin has shrunk since 1990. The population has lost about 457 residents, a change of about -2 percent over that period.
Keep going
Explore from here
Up the hierarchy
WisconsinDATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024