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CITY

Superior

Wisconsin · 26,397 residents (2025 est.) · 36.622 sq mi
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The short version

Superior has lower-than-average household income, with a median household income of $64,216. Population has held roughly steady since 2000. Median home value has roughly tripled since 2000, reaching $180,400.

At a glance
Lower income
below the US median
US median: $82,259
Mid-age
median age 39.1
US median: 38.9
Less educated
29% hold a bachelor's degree
US average: 36%
Less affordable
home values up 55%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
26,677
−3%since 2000
from 27,368 in 2000
1990 – 2025
Population density
728 / sq mi
−3%since 2000
from 747 / sq mi in 2000
US average: 281
Median age
39.1
+9%since 2000
from 35.9 in 2000
US average: 38.9

PEP 2025 EST:26,397 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
26K26K27K27K27K1990201020202024Superior
202427K
1990201020202024
Section 02

Income & economy

Median household income
$64,216
+10%inflation adjusted, since 2000
from $31,921 in 2000
US average: $82,259
1990 – 2024
Per capita income
$37,690
+118%since 2000
from $17,253 in 2000
US average: $44,673
Households earning $100K+
45.7%
+26.7 ptssince 2009
from 18.9% in 2009
US average: 53.3%
Poverty rate
13.3%
−0.1 ptssince 2000
from 13.4% in 2000
US average: 12.5%
Income inequality (Gini)
0.431
−4%since 2010
from 0.449 in 2010
US average: 0.476
Workforce by industry, 2024
Information15.4%
US avg: 10.8%
Retail trade8.9%
US avg: 9.9%
Finance & insurance8.7%
US avg: 5.9%
Professional, scientific, technical7.2%
US avg: 5.1%
Wholesale trade5.8%
US avg: 6.9%
Other services4.5%
US avg: 6.7%
Public administration3.3%
US avg: 4.8%
Transportation & warehousing1.7%
US avg: 2.2%
Education & health services1.5%
US avg: 0.9%
Arts, entertainment, food1.3%
US avg: 1.9%
Agriculture, forestry, fishing1.2%
US avg: 1.6%
Construction0.9%
US avg: 1.2%
Manufacturing0.3%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$180,400
+55%inflation adjusted, since 2000
from $63,900 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$900
+22%inflation adjusted, since 2000
from $406 in 2000
US average: $1,442
Owner-occupied
60.6%
−1.1 ptssince 2000
from 61.7% in 2000
39.4% rent
Vacancy rate
6.4%
−1.8 ptssince 2009
from 8.3% in 2009
US average: 10.0%
Owner cost-burdened
17.9%
−8.3 ptssince 2009
from 26.2% in 2009
US average: 22.9%
Renter cost-burdened
41.1%
+0.7 ptssince 2009
from 40.4% in 2009
US average: 47.4%
Afford Score
2.8
+40%since 2000
from 2.0 in 2000
1990 – 2024
Gentrification Score
56
RELATED:See current rent listings in Superior on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic93.8%(25,677)
Black0.7%(185)
Hispanic / Latino0.8%(226)
Asian0.8%(228)
Other0%
Diversity Score6%(1,634)
2024
White, non-Hispanic88.2%(23,520)
Black1%(279)
Hispanic / Latino2.6%(681)
Asian1.1%(289)
Other7.2%(1,908)
Diversity Score27.1%(7,226)
Diversity Score
27
+354%since 2000
from 6 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
29.1%
+9.9 ptssince 2000
from 19.2% in 2000
US average: 35.6%
High school or higher
93.5%
+7.6 ptssince 2000
from 85.9% in 2000
US average: 89.6%
Graduate degree
8.3%
+2.8 ptssince 2000
from 5.5% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
16.1 min
+57%since 2000
from 10.2 min in 2000
US average: 26.5
Drive alone to work
73.7%
−7.3 ptssince 2009
from 81.0% in 2009
US average: 68.9%
Carpooled to work
10.3%
+1.1 ptssince 2009
from 9.1% in 2009
US average: 8.5%
Public transit
1.4%
+0.8 ptssince 2009
from 0.7% in 2009
US average: 3.2%
Worked from home
8.7%
+5.8 ptssince 2009
from 2.8% in 2009
US average: 15.0%
Walked to work
4.8%
+0.7 ptssince 2009
from 4.1% in 2009
US average: 2.4%
Biked to work
0.4%
−0.7 ptssince 2009
from 1.0% in 2009
US average: 0.4%
No vehicle available
11.4%
+1.8 ptssince 2009
from 9.6% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
3.2%
−3.8 ptssince 2011
from 6.9% in 2011
US average: 5.2%
Labor force participation
65.6%
−3.8 ptssince 2011
from 69.3% in 2011
US average: 63.5%
Self-employed
13.5%
−1.3 ptssince 2009
from 14.9% in 2009
US average: 13.1%
Management & professional
34.2%
−26.4 ptssince 2009
from 60.6% in 2009
US average: 42.5%
Section 08

People & community

Male
48.6%
+0.1 ptssince 2009
from 48.5% in 2009
Female
51.4%
−0.1 ptssince 2009
from 51.5% in 2009
Foreign born
2.4%
+0.9 ptssince 2009
from 1.4% in 2009
US average: 14.1%
Veterans
7.0%
−40.3 ptssince 2009
from 47.3% in 2009
US average: 6.2%
With a disability
15.0%
+2.3 ptssince 2012
from 12.7% in 2012
US average: 13.3%
Uninsured
5.0%
−82.2 ptssince 2013
from 87.2% in 2013
US average: 8.4%
Broadband at home
86.6%
+14.6 ptssince 2017
from 72.0% in 2017
US average: 91.0%
English only at home
97.4%
+0.7 ptssince 2016
from 96.7% in 2016
US average: 77.7%
Spanish at home
0.9%
−0.2 ptssince 2016
from 1.1% in 2016
US average: 13.6%
Drill deeper

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Head to head

Compare Superior to nearby cities

SUPERIOR VS
Duluth
Income$68,807+7%
Home value$242,700+35%
Population88,330+235%
SEE FULL COMPARISON →
SUPERIOR VS
Hermantown
Income$90,849+41%
Home value$382,300+112%
Population10,110−62%
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SUPERIOR VS
Cloquet
Income$61,367−4%
Home value$212,700+18%
Population12,399−53%
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SUPERIOR VS
Virginia
Income$51,720−19%
Home value$120,600−33%
Population8,187−69%
SEE FULL COMPARISON →
Frequently asked

How many people live in Superior, Wisconsin?

Superior, Wisconsin has about 26,677 residents according to the 2024 American Community Survey.

What is the median household income in Superior, Wisconsin?

The typical household in Superior, Wisconsin earns about $64,216 a year. Half of households make more than that, and half make less.

Is Superior, Wisconsin expensive?

In Superior, Wisconsin, the median home is worth about $180,400, and the typical rent is about $900 a month.

How educated are people in Superior, Wisconsin?

About 29.1% of adults age 25 and over in Superior, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Superior, Wisconsin?

About 13.3% of people in Superior, Wisconsin live below the federal poverty line.

Has Superior, Wisconsin grown since 1990?

Yes, Superior, Wisconsin has shrunk since 1990. The population has lost about 457 residents, a change of about -2 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →

Superior, Wisconsin: demographics, income & housing data · CensusEasy