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CITY · 2020 ACS

Superior

Wisconsin · 26,751 residents · 36.622 sq mi
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The short version

Superior has notably lower household income than the US average, with a median household income of $48,830. Population has held roughly steady since 2000. Median home value has more than doubled since 2000, reaching $125,400.

At a glance
Lower income
below the US median
US median: $66,278
Mid-age
median age 38.0
US median: 38.8
Less educated
26% hold a bachelor's degree
US average: 33%
Less affordable
home values up 31%, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
26,751
−2%since 2000
from 27,368 in 2000
1990 – 2025
Population density
730 / sq mi
−2%since 2000
from 747 / sq mi in 2000
US average: 280
Median age
38.0
+6%since 2000
from 35.9 in 2000
US average: 38.8
Population, 1990 – 2024
26K26K27K27K27K1990201020202024Superior
202427K
1990201020202024
Section 02

Income & economy

Median household income
$48,830
+2%inflation adjusted, since 2000
from $31,921 in 2000
US average: $66,278
1990 – 2024
Per capita income
$28,738
+67%since 2000
from $17,253 in 2000
US average: $35,364
Households earning $100K+
32.3%
+13.4 ptssince 2009
from 18.9% in 2009
US average: 43.9%
Poverty rate
14.0%
+0.7 ptssince 2000
from 13.4% in 2000
US average: 12.8%
Workforce by industry, 2020
Information11.9%
US avg: 11.1%
Retail trade8.8%
US avg: 10%
Other services7.8%
US avg: 6.6%
Finance & insurance7.4%
US avg: 5.5%
Professional, scientific, technical6.5%
US avg: 4.7%
Public administration6.2%
US avg: 4.7%
Wholesale trade3.8%
US avg: 6.7%
Transportation & warehousing2.9%
US avg: 2.5%
Arts, entertainment, food2.1%
US avg: 2%
Agriculture, forestry, fishing1.4%
US avg: 1.7%
Construction1.1%
US avg: 1.2%
Education & health services0.9%
US avg: 0.8%
Manufacturing0.3%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$125,400
+31%inflation adjusted, since 2000
from $63,900 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$773
+27%inflation adjusted, since 2000
from $406 in 2000
US average: $1,124
Owner-occupied
54.1%
−7.6 ptssince 2000
from 61.7% in 2000
45.9% rent
Afford Score
2.6
+28%since 2000
from 2.0 in 2000
1990 – 2024
RELATED:See current rent listings in Superior on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic93.8%(25,677)
Black0.7%(185)
Hispanic / Latino0.8%(226)
Asian0.8%(228)
Other0%
Diversity Score6%(1,634)
2020
White, non-Hispanic86.8%(23,213)
Black1.8%(487)
Hispanic / Latino2.1%(573)
Asian0.9%(250)
Other5.4%(1,436)
Diversity Score24.6%(6,567)
Diversity Score
25
+311%since 2000
from 6 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
25.5%
+6.3 ptssince 2000
from 19.2% in 2000
US average: 32.9%
High school or higher
92.7%
+6.8 ptssince 2000
from 85.9% in 2000
US average: 88.5%
Graduate degree
8.2%
+2.7 ptssince 2000
from 5.5% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
17.6 min
+71%since 2000
from 10.2 min in 2000
US average: 26.9
Drive alone to work
75.8%
−5.2 ptssince 2009
from 81.0% in 2009
US average: 75.1%
No vehicle available
10.1%
+0.5 ptssince 2009
from 9.6% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
3.6%
−3.3 ptssince 2011
from 6.9% in 2011
US average: 5.4%
Labor force participation
66.1%
−3.2 ptssince 2011
from 69.3% in 2011
US average: 63.4%
Management & professional
31.1%
−29.5 ptssince 2009
from 60.6% in 2009
US average: 39.3%
Section 08

People & community

Male
48.6%
Unchangedsince 2009
from 48.5% in 2009
Female
51.4%
Unchangedsince 2009
from 51.5% in 2009
Foreign born
3.4%
+2.0 ptssince 2009
from 1.4% in 2009
US average: 13.5%
Uninsured
6.4%
−80.8 ptssince 2013
from 87.2% in 2013
US average: 8.8%
Drill deeper

Places similar to Superior

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Pop 25,483
Liberty Triangle
Pop 24,888
Silver Springs Shores
Pop 28,537
Palm Springs
Pop 28,303
Places similar to Superior
Head to head

Compare Superior to nearby cities

SUPERIOR VS
Duluth
Income$68,807+41%
Home value$242,700+94%
Population88,330+235%
SEE FULL COMPARISON →
SUPERIOR VS
Hermantown
Income$90,849+86%
Home value$382,300+205%
Population10,110−62%
SEE FULL COMPARISON →
SUPERIOR VS
Cloquet
Income$61,367+26%
Home value$212,700+70%
Population12,399−53%
SEE FULL COMPARISON →
SUPERIOR VS
Virginia
Income$51,720+6%
Home value$120,600−4%
Population8,187−69%
SEE FULL COMPARISON →
Frequently asked

How many people live in Superior, Wisconsin?

Superior, Wisconsin has about 26,751 residents according to the 2020 American Community Survey.

What is the median household income in Superior, Wisconsin?

The typical household in Superior, Wisconsin earns about $48,830 a year. Half of households make more than that, and half make less.

Is Superior, Wisconsin expensive?

In Superior, Wisconsin, the median home is worth about $125,400, and the typical rent is about $773 a month.

How educated are people in Superior, Wisconsin?

About 25.5% of adults age 25 and over in Superior, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Superior, Wisconsin?

About 14.0% of people in Superior, Wisconsin live below the federal poverty line.

Has Superior, Wisconsin grown since 1990?

Yes, Superior, Wisconsin has shrunk since 1990. The population has lost about 383 residents, a change of about -1 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →