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CITY · 2010 ACS

Superior

Wisconsin · 27,244 residents · 36.6 sq mi
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The short version

Superior is home to 27,244 people in Wisconsin. The foreign-born share is 2%. The typical home is worth $116,700, having more than doubled since 2000. Getting to work takes 15 minutes on average. That trails the Wisconsin median by roughly 24%. 58% of homes are owner-occupied.

At a glance
Lower income
below the US median
US median: $52,703
Younger
median age 35.4
US median: 37.2
Less educated
22% hold a bachelor's degree
US average: 28%
Less affordable
home values up 44%, inflation adjusted
US median home: $225,659
Section 01

Population & growth

27,244
Unchangedsince 2000
from 27,368 in 2000
1990 – 2025
35.4
−1%since 2000
from 35.9 in 2000
US average: 37.2
Land area
36.6 sq mi
Population, 19902024
26K26K27K27K27K19902000201020202024Superior
202427K
1990201020202024
Age distribution, 2010
Under 56.5%(1,763)
US avg: 6.5%
5 to 95.7%(1,559)
US avg: 6.6%
10 to 145.7%(1,559)
US avg: 6.7%
15 to 197%(1,902)
US avg: 7.1%
20 to 249.8%(2,664)
US avg: 7%
25 to 3414.9%(4,047)
US avg: 13.3%
35 to 4411.2%(3,046)
US avg: 13.3%
45 to 5414%(3,804)
US avg: 14.6%
55 to 6411.9%(3,235)
US avg: 11.8%
65 to 746.5%(1,775)
US avg: 7%
75 to 844.5%(1,229)
US avg: 4.2%
85 and over2.4%(661)
US avg: 1.8%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

$39,171
−3%inflation adjusted, since 2000
from $31,921 in 2000
US average: $52,703
1990 – 2024
$24,084
+40%since 2000
from $17,253 in 2000
US average: $27,286
Households earning $100K+
21.3%
+2.4 ptssince 2009
from 18.9% in 2009
US average: 33.3%
14.9%
+1.6 ptssince 2000
from 13.4% in 2000
US average: 13.8%
0.449
US average: 0.461
Workforce by industry, 2010
Information12.8%
US avg: 11.5%
Retail trade7.2%
US avg: 10.9%
Finance & insurance6.6%
US avg: 5.1%
Other services6.4%
US avg: 7%
Professional, scientific, technical5.9%
US avg: 4.2%
Transportation & warehousing5.4%
US avg: 3.1%
Public administration5.3%
US avg: 4.9%
Wholesale trade4.1%
US avg: 7.2%
Arts, entertainment, food1.8%
US avg: 2.4%
Education & health services0.7%
US avg: 0.9%
Agriculture, forestry, fishing0.2%
US avg: 1.9%
Construction0.1%
US avg: 1.4%
Manufacturing0.1%
US avg: 0.5%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

$116,700
+44%inflation adjusted, since 2000
from $63,900 in 2000
US average: $225,659
1990 – 2024
$594
+16%inflation adjusted, since 2000
from $406 in 2000
US average: $853
58.2%
−3.5 ptssince 2000
from 61.7% in 2000
41.8% rent
7.5%
−0.8 ptssince 2009
from 8.3% in 2009
US average: 12.1%
2.10 people
−4%since 2009
from 2.18 people in 2009
US average: 2.60
25.2%
−1.0 ptssince 2009
from 26.2% in 2009
US average: 30.9%
44.2%
+3.8 ptssince 2009
from 40.4% in 2009
US average: 46.8%
3.0
+5%since 2009
from 2.8 in 2009
2009 – 2024
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
Section 04

Race & ethnicity

2000
White, non-Hispanic93.8%(25,677)
Black0.7%(185)
Hispanic / Latino0.8%(226)
Asian0.8%(228)
Other0%
2010
White, non-Hispanic90.6%(24,696)
Black1.4%(380)
Hispanic / Latino1.4%(382)
Asian1.1%(312)
Other4.3%(1,178)

No data for the years selected.

Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican1.4%(381)
Puerto Rican0.1%(36)
Honduran0.1%(19)
Ancestry
German29%(7,878)
Norwegian16%(4,344)
Irish12.9%(3,505)
Swedish12.6%(3,428)
Polish7.8%(2,127)
English7%(1,909)
Finnish6.9%(1,885)
French5.6%(1,525)
Italian3.2%(864)
American2.4%(651)
+ 25 more ancestry groups with data
Danish1.8%(476)
Dutch1.3%(366)
Belgian1.2%(322)
Scottish0.9%(251)
Czech0.7%(202)
Greek0.6%(172)
Welsh0.6%(166)
Swiss0.6%(158)
Slovak0.5%(135)
Russian0.4%(104)
British0.4%(102)
Canadian0.3%(89)
Lithuanian0.3%(71)
Ukrainian0.2%(55)
Austrian0.2%(44)
Hungarian0.2%(42)
Croatian0.1%(37)
Serbian0.1%(36)
West Indian0.1%(34)
Arab0.1%(28)
Syrian0.1%(28)
Haitian0.1%(19)
Latvian0.1%(14)
Romanian0%(11)
Section 05

Education

22.1%
+2.9 ptssince 2000
from 19.2% in 2000
US average: 27.9%
High school or higher
89.6%
+3.7 ptssince 2000
from 85.9% in 2000
US average: 84.9%
7.6%
+2.1 ptssince 2000
from 5.5% in 2000
US average: 10.2%
Section 06

Commute & transportation

15.1 min
+47%since 2000
from 10.2 min in 2000
US average: 25.2
83.4%
+2.5 ptssince 2009
from 81.0% in 2009
US average: 76.2%
7.5%
−1.6 ptssince 2009
from 9.1% in 2009
US average: 10.4%
0.5%
−0.1 ptssince 2009
from 0.7% in 2009
US average: 4.7%
3.3%
+0.5 ptssince 2009
from 2.8% in 2009
US average: 4.1%
3.4%
−0.7 ptssince 2009
from 4.1% in 2009
US average: 2.8%
0.9%
−0.1 ptssince 2009
from 1.0% in 2009
US average: 0.5%
9.4%
−0.2 ptssince 2009
from 9.6% in 2009
US average: 8.7%
Section 07

Work & employment

14.8%
−0.1 ptssince 2009
from 14.9% in 2009
US average: 12.9%
29.3%
+0.8 ptssince 2009
from 28.5% in 2009
US average: 35.2%
Section 08

People & community

48.2%
−0.4 ptssince 2009
from 48.5% in 2009
51.8%
+0.4 ptssince 2009
from 51.5% in 2009
1.6%
+0.1 ptssince 2009
from 1.4% in 2009
US average: 12.8%
10.8%
−0.5 ptssince 2009
from 11.3% in 2009
US average: 9.9%
Marital status (2024)
Men 15+
Never married42%(4,597)
Married41.7%(4,573)
Widowed3.5%(379)
Divorced12.8%(1,406)
Women 15+
Never married35.1%(4,074)
Married38%(4,404)
Widowed10.7%(1,239)
Divorced16.2%(1,880)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09

Health coverage

Showing 2024 (the nearest year with coverage data).

5.0%
−7.8 ptssince 2013
from 12.8% in 2013
US average: 8.4%
58.5%
−0.3 ptssince 2020
from 58.8% in 2020
US average: 54.8%
Direct-purchase
13.7%
−1.5 ptssince 2020
from 15.2% in 2020
US average: 13.8%
19.8%
+1.9 ptssince 2020
from 17.9% in 2020
US average: 18.4%
21.4%
+1.8 ptssince 2020
from 19.6% in 2020
US average: 20.9%
VA health care
3.2%
−0.5 ptssince 2020
from 3.7% in 2020
US average: 2.2%
Any private
70.9%
−0.8 ptssince 2020
from 71.7% in 2020
US average: 67.1%
Any public
37.0%
+2.3 ptssince 2020
from 34.7% in 2020
US average: 36.7%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2024
Gulf War (2001 or later)19.4%(294)
US avg: 26.4%
Gulf War (1990s)19.7%(298)
US avg: 24.3%
Vietnam era34.2%(518)
US avg: 33.1%
Korean War5.8%(88)
US avg: 4.5%
World War II0.9%(14)
US avg: 1%

Share of the 1,515 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

BAR + DOT: THIS PLACE · TICK: US AVERAGE
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Frequently asked

How many people live in Superior, Wisconsin?

Superior, Wisconsin has about 27,244 residents according to the 2010 American Community Survey.

What is the median household income in Superior, Wisconsin?

The typical household in Superior, Wisconsin earns about $39,171 a year. Half of households make more than that, and half make less.

Is Superior, Wisconsin expensive?

In Superior, Wisconsin, the median home is worth about $116,700, and the typical rent is about $594 a month.

How educated are people in Superior, Wisconsin?

About 22.1% of adults age 25 and over in Superior, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Superior, Wisconsin?

About 14.9% of people in Superior, Wisconsin live below the federal poverty line.

Has Superior, Wisconsin grown since 1990?

Yes, Superior, Wisconsin has grown since 1990. The population has added about 110 residents, a change of about 0 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →