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CITY · 2010 ACS

Superior

Wisconsin · 27,244 residents · 36.622 sq mi
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The short version

Superior has notably lower household income than the US average, with a median household income of $39,171. Population has held roughly steady since 2000. Median home value has more than doubled since 2000, reaching $116,700.

At a glance
Lower income
below the US median
US median: $52,703
Younger
median age 35.4
US median: 37.2
Less educated
22% hold a bachelor's degree
US average: 28%
Less affordable
home values up 44%, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
27,244
Unchangedsince 2000
from 27,368 in 2000
1990 – 2025
Median age
35.4
−1%since 2000
from 35.9 in 2000
US average: 37.2
Population, 1990 – 2024
26K26K27K27K27K1990201020202024Superior
202427K
1990201020202024
Age distribution, 2010
Under 56.5%(1,763)
US avg: 6.5%
5 to 95.7%(1,559)
US avg: 6.6%
10 to 145.7%(1,559)
US avg: 6.7%
15 to 197%(1,902)
US avg: 7.1%
20 to 249.8%(2,664)
US avg: 7%
25 to 3414.9%(4,047)
US avg: 13.3%
35 to 4411.2%(3,046)
US avg: 13.3%
45 to 5414%(3,804)
US avg: 14.6%
55 to 6411.9%(3,235)
US avg: 11.8%
65 to 746.5%(1,775)
US avg: 7%
75 to 844.5%(1,229)
US avg: 4.2%
85 and over2.4%(661)
US avg: 1.8%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

Median household income
$39,171
−3%inflation adjusted, since 2000
from $31,921 in 2000
US average: $52,703
1990 – 2024
Per capita income
$24,084
+40%since 2000
from $17,253 in 2000
US average: $27,286
Households earning $100K+
21.3%
+2.4 ptssince 2009
from 18.9% in 2009
US average: 33.3%
Poverty rate
14.9%
+1.6 ptssince 2000
from 13.4% in 2000
US average: 13.8%
Income inequality (Gini)
0.449
US average: 0.461
Workforce by industry, 2010
Information12.8%
US avg: 11.5%
Retail trade7.2%
US avg: 10.9%
Finance & insurance6.6%
US avg: 5.1%
Other services6.4%
US avg: 7%
Professional, scientific, technical5.9%
US avg: 4.2%
Transportation & warehousing5.4%
US avg: 3.1%
Public administration5.3%
US avg: 4.9%
Wholesale trade4.1%
US avg: 7.2%
Arts, entertainment, food1.8%
US avg: 2.4%
Education & health services0.7%
US avg: 0.9%
Agriculture, forestry, fishing0.2%
US avg: 1.9%
Construction0.1%
US avg: 1.4%
Manufacturing0.1%
US avg: 0.5%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

Median home value
$116,700
+44%inflation adjusted, since 2000
from $63,900 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$594
+16%inflation adjusted, since 2000
from $406 in 2000
US average: $853
Owner-occupied
38.1%
−23.5 ptssince 2000
from 61.7% in 2000
41.8% rent
Vacancy rate
7.5%
−0.8 ptssince 2009
from 8.3% in 2009
US average: 12.1%
Owner cost-burdened
25.2%
−1.0 ptssince 2009
from 26.2% in 2009
US average: 30.9%
Renter cost-burdened
44.2%
+3.8 ptssince 2009
from 40.4% in 2009
US average: 46.8%
Afford Score
3.0
+5%since 2009
from 2.8 in 2009
2009 – 2024
Our index: median home value divided by median household income. Lower is more affordable.
RELATED:See current rent listings in Superior on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic93.8%(25,677)
Black0.7%(185)
Hispanic / Latino0.8%(226)
Asian0.8%(228)
Other0%
2010
White, non-Hispanic90.6%(24,696)
Black1.4%(380)
Hispanic / Latino1.4%(382)
Asian1.1%(312)
Other4.3%(1,178)

No data for the years selected.

Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican1.4%(381)
Puerto Rican0.1%(36)
Honduran0.1%(19)
Ancestry
German29%(7,878)
Norwegian16%(4,344)
Irish12.9%(3,505)
Swedish12.6%(3,428)
Polish7.8%(2,127)
English7%(1,909)
Finnish6.9%(1,885)
French5.6%(1,525)
Italian3.2%(864)
American2.4%(651)
+ 25 more ancestry groups with data
Danish1.8%(476)
Dutch1.3%(366)
Belgian1.2%(322)
Scottish0.9%(251)
Czech0.7%(202)
Greek0.6%(172)
Welsh0.6%(166)
Swiss0.6%(158)
Slovak0.5%(135)
Russian0.4%(104)
British0.4%(102)
Canadian0.3%(89)
Lithuanian0.3%(71)
Ukrainian0.2%(55)
Austrian0.2%(44)
Hungarian0.2%(42)
Croatian0.1%(37)
Serbian0.1%(36)
West Indian0.1%(34)
Arab0.1%(28)
Syrian0.1%(28)
Haitian0.1%(19)
Latvian0.1%(14)
Romanian0%(11)
RANKED:Largest German population · Largest Norwegian population · Largest Irish population · Largest Swedish population · Largest Polish population
Section 05

Education

Bachelor's degree or higher
22.1%
+2.9 ptssince 2000
from 19.2% in 2000
US average: 27.9%
High school or higher
89.6%
+3.7 ptssince 2000
from 85.9% in 2000
US average: 84.9%
Graduate degree
7.6%
+2.1 ptssince 2000
from 5.5% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
15.1 min
+47%since 2000
from 10.2 min in 2000
US average: 25.2
Drive alone to work
83.4%
+2.5 ptssince 2009
from 81.0% in 2009
US average: 76.2%
Carpooled to work
7.5%
−1.6 ptssince 2009
from 9.1% in 2009
US average: 10.4%
Public transit
0.5%
−0.1 ptssince 2009
from 0.7% in 2009
US average: 4.7%
Worked from home
3.3%
+0.5 ptssince 2009
from 2.8% in 2009
US average: 4.1%
Walked to work
3.4%
−0.7 ptssince 2009
from 4.1% in 2009
US average: 2.8%
Biked to work
0.9%
−0.1 ptssince 2009
from 1.0% in 2009
US average: 0.5%
No vehicle available
9.4%
−0.2 ptssince 2009
from 9.6% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
14.8%
−0.1 ptssince 2009
from 14.9% in 2009
US average: 12.9%
Management & professional
29.3%
−31.3 ptssince 2009
from 60.6% in 2009
US average: 35.2%
Section 08

People & community

Male
48.2%
−0.4 ptssince 2009
from 48.5% in 2009
Female
51.8%
+0.4 ptssince 2009
from 51.5% in 2009
Foreign born
1.6%
+0.1 ptssince 2009
from 1.4% in 2009
US average: 12.8%
Veterans
10.8%
−36.5 ptssince 2009
from 47.3% in 2009
US average: 9.9%
Marital status (2024)
Men 15+
Never married42%(4,597)
Married41.7%(4,573)
Widowed3.5%(379)
Divorced12.8%(1,406)
Women 15+
Never married35.1%(4,074)
Married38%(4,404)
Widowed10.7%(1,239)
Divorced16.2%(1,880)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
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Compare Superior to nearby cities

SUPERIOR VS
Duluth
Income$68,807+76%
Home value$242,700+108%
Population88,330+235%
SEE FULL COMPARISON →
SUPERIOR VS
Hermantown
Income$90,849+132%
Home value$382,300+228%
Population10,110−62%
SEE FULL COMPARISON →
SUPERIOR VS
Cloquet
Income$61,367+57%
Home value$212,700+82%
Population12,399−53%
SEE FULL COMPARISON →
SUPERIOR VS
Virginia
Income$51,720+32%
Home value$120,600+3%
Population8,187−69%
SEE FULL COMPARISON →
Frequently asked

How many people live in Superior, Wisconsin?

Superior, Wisconsin has about 27,244 residents according to the 2010 American Community Survey.

What is the median household income in Superior, Wisconsin?

The typical household in Superior, Wisconsin earns about $39,171 a year. Half of households make more than that, and half make less.

Is Superior, Wisconsin expensive?

In Superior, Wisconsin, the median home is worth about $116,700, and the typical rent is about $594 a month.

How educated are people in Superior, Wisconsin?

About 22.1% of adults age 25 and over in Superior, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Superior, Wisconsin?

About 14.9% of people in Superior, Wisconsin live below the federal poverty line.

Has Superior, Wisconsin grown since 1990?

Yes, Superior, Wisconsin has grown since 1990. The population has added about 110 residents, a change of about 0 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →