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CITY

Appleton

Wisconsin · 75,452 residents (2025 est.) · 25.329 sq mi
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The short version

Appleton has roughly average household income, with a median household income of $80,483. Population has held roughly steady since 2000. Median home value has more than doubled since 2000, reaching $231,400.

At a glance
Average income
near the US median
US median: $82,259
Mid-age
median age 37.5
US median: 38.9
Average education
38% hold a bachelor's degree
US average: 36%
Less affordable
home values up 30%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
75,023
+7%since 2000
from 70,087 in 2000
1990 – 2025
Population density
2,962 / sq mi
+7%since 2000
from 2,767 / sq mi in 2000
US average: 281
Median age
37.5
+11%since 2000
from 33.8 in 2000
US average: 38.9

PEP 2025 EST:75,452 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
65K68K71K74K77K1990201020202024Appleton
202475K
1990201020202024
Section 02

Income & economy

Median household income
$80,483
−7%inflation adjusted, since 2000
from $47,285 in 2000
US average: $82,259
1990 – 2024
Per capita income
$50,397
+124%since 2000
from $22,478 in 2000
US average: $44,673
Households earning $100K+
53.8%
+23.5 ptssince 2009
from 30.3% in 2009
US average: 53.3%
Poverty rate
8.3%
+2.8 ptssince 2000
from 5.5% in 2000
US average: 12.5%
Income inequality (Gini)
0.500
+16%since 2010
from 0.431 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade20.6%
US avg: 9.9%
Information11%
US avg: 10.8%
Other services7%
US avg: 6.7%
Public administration5.9%
US avg: 4.8%
Finance & insurance4.7%
US avg: 5.9%
Wholesale trade4.5%
US avg: 6.9%
Professional, scientific, technical4.2%
US avg: 5.1%
Transportation & warehousing2.2%
US avg: 2.2%
Arts, entertainment, food1.9%
US avg: 1.9%
Education & health services0.5%
US avg: 0.9%
Agriculture, forestry, fishing0.3%
US avg: 1.6%
Construction0.2%
US avg: 1.2%
Manufacturing0.1%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$231,400
+30%inflation adjusted, since 2000
from $97,600 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,030
+11%inflation adjusted, since 2000
from $508 in 2000
US average: $1,442
Owner-occupied
67.1%
−1.6 ptssince 2000
from 68.7% in 2000
32.9% rent
Vacancy rate
3.7%
−1.3 ptssince 2009
from 5.0% in 2009
US average: 10.0%
Owner cost-burdened
13.8%
−12.2 ptssince 2009
from 26.0% in 2009
US average: 22.9%
Renter cost-burdened
37.3%
−4.9 ptssince 2009
from 42.1% in 2009
US average: 47.4%
Afford Score
2.9
+39%since 2000
from 2.1 in 2000
1990 – 2024
Gentrification Score
58
RELATED:See current rent listings in Appleton on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic90.2%(63,249)
Black1%(677)
Hispanic / Latino2.5%(1,775)
Asian4.6%(3,205)
Other0%
Diversity Score19.3%(13,538)
2024
White, non-Hispanic79.5%(59,639)
Black2.8%(2,130)
Hispanic / Latino6.6%(4,935)
Asian6.6%(4,961)
Other4.5%(3,358)
Diversity Score44.6%(33,437)
Diversity Score
45
+131%since 2000
from 19 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
38.2%
+8.5 ptssince 2000
from 29.7% in 2000
US average: 35.6%
High school or higher
94.8%
+6.0 ptssince 2000
from 88.8% in 2000
US average: 89.6%
Graduate degree
11.7%
+3.2 ptssince 2000
from 8.5% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
19.3 min
+84%since 2000
from 10.5 min in 2000
US average: 26.5
Drive alone to work
74.4%
−7.6 ptssince 2009
from 82.0% in 2009
US average: 68.9%
Carpooled to work
8.5%
+0.9 ptssince 2009
from 7.6% in 2009
US average: 8.5%
Public transit
0.7%
−0.8 ptssince 2009
from 1.4% in 2009
US average: 3.2%
Worked from home
12.6%
+9.3 ptssince 2009
from 3.3% in 2009
US average: 15.0%
Walked to work
2.4%
−1.5 ptssince 2009
from 3.8% in 2009
US average: 2.4%
Biked to work
0.2%
−0.8 ptssince 2009
from 1.1% in 2009
US average: 0.4%
No vehicle available
5.5%
−1.5 ptssince 2009
from 7.0% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
3.5%
−2.7 ptssince 2011
from 6.2% in 2011
US average: 5.2%
Labor force participation
68.7%
−0.8 ptssince 2011
from 69.5% in 2011
US average: 63.5%
Self-employed
12.4%
+1.0 ptssince 2009
from 11.3% in 2009
US average: 13.1%
Management & professional
41.5%
−22.6 ptssince 2009
from 64.1% in 2009
US average: 42.5%
Section 08

People & community

Male
49.8%
−0.4 ptssince 2009
from 50.1% in 2009
Female
50.2%
+0.4 ptssince 2009
from 49.9% in 2009
Foreign born
7.2%
+1.5 ptssince 2009
from 5.7% in 2009
US average: 14.1%
Veterans
6.1%
−43.0 ptssince 2009
from 49.1% in 2009
US average: 6.2%
With a disability
12.7%
+3.0 ptssince 2012
from 9.7% in 2012
US average: 13.3%
Uninsured
4.3%
−86.1 ptssince 2013
from 90.4% in 2013
US average: 8.4%
Broadband at home
94.2%
+11.4 ptssince 2017
from 82.8% in 2017
US average: 91.0%
English only at home
88.3%
−0.4 ptssince 2016
from 88.7% in 2016
US average: 77.7%
Spanish at home
4.0%
−0.9 ptssince 2016
from 4.9% in 2016
US average: 13.6%
Drill deeper

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APPLETON VS
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APPLETON VS
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APPLETON VS
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Frequently asked

How many people live in Appleton, Wisconsin?

Appleton, Wisconsin has about 75,023 residents according to the 2024 American Community Survey.

What is the median household income in Appleton, Wisconsin?

The typical household in Appleton, Wisconsin earns about $80,483 a year. Half of households make more than that, and half make less.

Is Appleton, Wisconsin expensive?

In Appleton, Wisconsin, the median home is worth about $231,400, and the typical rent is about $1,030 a month.

How educated are people in Appleton, Wisconsin?

About 38.2% of adults age 25 and over in Appleton, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Appleton, Wisconsin?

About 8.3% of people in Appleton, Wisconsin live below the federal poverty line.

Has Appleton, Wisconsin grown since 1990?

Yes, Appleton, Wisconsin has grown since 1990. The population has added about 9,372 residents, a change of about 14 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →

Appleton, Wisconsin: demographics, income & housing data · CensusEasy