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CITY · 2000 CENSUS

Appleton

Wisconsin · 70,087 residents · 25.329 sq mi
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The short version

Appleton is wealthier than most US places, with a median household income of $47,285. Population has held roughly steady since 1990. Median home value has risen by half since 1990, reaching $97,600. Poverty is rare here, at 5.5% of residents.

At a glance
Wealthier
above the US median
US median: $42,589
Mid-age
median age 33.8
US median: 35.2
More educated
30% hold a bachelor's degree
US average: 24%
Stable housing
home values roughly flat, inflation adjusted
US median home: $120,530
Section 01

Population & growth

Total population
70,087
+7%since 1990
from 65,651 in 1990
1990 – 2025
Population density
2,767 / sq mi
+7%since 1990
from 2,592 / sq mi in 1990
US average: 242
Median age
33.8
+6%since 1990
from 31.8 in 1990
US average: 35.2
Population, 1990 – 2024
65K68K71K74K77K1990201020202024Appleton
202475K
1990201020202024
Section 02

Income & economy

Median household income
$47,285
+9%inflation adjusted, since 1990
from $33,006 in 1990
US average: $42,589
1990 – 2024
Per capita income
$22,478
+53%since 1990
from $14,735 in 1990
US average: $21,522
Poverty rate
5.5%
−1.3 ptssince 1990
from 6.8% in 1990
US average: 12.4%
Section 03

Housing

Median home value
$97,600
+16%inflation adjusted, since 1990
from $63,600 in 1990
US average: $120,530
1990 – 2024
Median gross rent
$508
−1%inflation adjusted, since 1990
from $391 in 1990
US average: $602
Owner-occupied
68.7%
+2.5 ptssince 1990
from 66.2% in 1990
31.3% rent
Afford Score
2.1
+7%since 1990
from 1.9 in 1990
1990 – 2024
RELATED:See current rent listings in Appleton on RentDataNow
Section 04

Race & ethnicity

1990
White, non-Hispanic96.7%(63,510)
Black0.3%(215)
Hispanic / Latino0.8%(519)
Asian2.3%(1,484)
Diversity Score9.8%(6,414)
2000
White, non-Hispanic90.2%(63,249)
Black1%(677)
Hispanic / Latino2.5%(1,775)
Asian4.6%(3,205)
Diversity Score19.3%(13,538)
Diversity Score
19
+98%since 1990
from 10 in 1990
1990 – 2024
Section 05

Education

Bachelor's degree or higher
29.7%
+6.0 ptssince 1990
from 23.7% in 1990
US average: 24.4%
High school or higher
88.8%
+3.6 ptssince 1990
from 85.3% in 1990
US average: 80.3%
Graduate degree
8.5%
+2.0 ptssince 1990
from 6.5% in 1990
US average: 8.8%
Section 06

Commute & transportation

Average commute
10.5 min
−28%since 1990
from 14.5 min in 1990
US average: 17.6
Section 07

Work & employment

No data for the years selected.

Section 08

People & community

No data for the years selected.

Drill deeper

Places similar to Appleton

St. Cloud
Pop 74,960
Mableton
Pop 78,820
Delray Beach
Pop 69,809
Bloomington
Pop 78,804
Places similar to Appleton
Head to head

Compare Appleton to nearby cities

APPLETON VS
Little Chute
Income$87,538+85%
Home value$245,800+152%
Population11,800−84%
SEE FULL COMPARISON →
APPLETON VS
Menasha
Income$64,698+37%
Home value$191,800+97%
Population18,385−76%
SEE FULL COMPARISON →
APPLETON VS
Fox Crossing
Income$79,187+67%
Home value$248,100+154%
Population19,320−74%
SEE FULL COMPARISON →
APPLETON VS
Kaukauna
Income$80,365+70%
Home value$225,700+131%
Population18,517−75%
SEE FULL COMPARISON →
Frequently asked

How many people live in Appleton, Wisconsin?

Appleton, Wisconsin has about 70,087 residents according to the 2000 Census.

What is the median household income in Appleton, Wisconsin?

The typical household in Appleton, Wisconsin earns about $47,285 a year. Half of households make more than that, and half make less.

Is Appleton, Wisconsin expensive?

In Appleton, Wisconsin, the median home is worth about $97,600, and the typical rent is about $508 a month.

How educated are people in Appleton, Wisconsin?

About 29.7% of adults age 25 and over in Appleton, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Appleton, Wisconsin?

About 5.5% of people in Appleton, Wisconsin live below the federal poverty line.

Has Appleton, Wisconsin grown since 1990?

Yes, Appleton, Wisconsin has grown since 1990. The population has added about 4,436 residents, a change of about 7 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →

Appleton, Wisconsin (2000): demographics, income & housing data · CensusEasy