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CITY · 2010 ACS

Appleton

Wisconsin · 72,623 residents · 25.329 sq mi
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The short version

Appleton has roughly average household income, with a median household income of $51,275. Population has held roughly steady since 2000. Median home value is $138,300.

At a glance
Average income
near the US median
US median: $52,703
Younger
median age 35.3
US median: 37.2
More educated
31% hold a bachelor's degree
US average: 28%
Stable housing
home values roughly flat, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
72,623
+4%since 2000
from 70,087 in 2000
1990 – 2025
Population density
2,867 / sq mi
+4%since 2000
from 2,767 / sq mi in 2000
US average: 261
Median age
35.3
+4%since 2000
from 33.8 in 2000
US average: 37.2
Population, 1990 – 2024
65K68K71K74K77K1990201020202024Appleton
202475K
1990201020202024
Section 02

Income & economy

Median household income
$51,275
−14%inflation adjusted, since 2000
from $47,285 in 2000
US average: $52,703
1990 – 2024
Per capita income
$26,223
+17%since 2000
from $22,478 in 2000
US average: $27,286
Households earning $100K+
30.2%
Unchangedsince 2009
from 30.3% in 2009
US average: 33.3%
Poverty rate
10.8%
+5.3 ptssince 2000
from 5.5% in 2000
US average: 13.8%
Income inequality (Gini)
0.431
US average: 0.461
Workforce by industry, 2010
Retail trade19.8%
US avg: 10.9%
Information12.1%
US avg: 11.5%
Other services7%
US avg: 7%
Public administration6%
US avg: 4.9%
Finance & insurance4.2%
US avg: 5.1%
Wholesale trade3.9%
US avg: 7.2%
Professional, scientific, technical3.6%
US avg: 4.2%
Transportation & warehousing3.5%
US avg: 3.1%
Arts, entertainment, food2.3%
US avg: 2.4%
Agriculture, forestry, fishing0.9%
US avg: 1.9%
Construction0.9%
US avg: 1.4%
Education & health services0.6%
US avg: 0.9%
Manufacturing0%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$138,300
+12%inflation adjusted, since 2000
from $97,600 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$619
−4%inflation adjusted, since 2000
from $508 in 2000
US average: $853
Owner-occupied
49.9%
−18.8 ptssince 2000
from 68.7% in 2000
32.7% rent
Vacancy rate
5.3%
+0.2 ptssince 2009
from 5.0% in 2009
US average: 12.1%
Owner cost-burdened
26.9%
+0.9 ptssince 2009
from 26.0% in 2009
US average: 30.9%
Renter cost-burdened
41.7%
−0.4 ptssince 2009
from 42.1% in 2009
US average: 46.8%
Afford Score
2.7
+31%since 2000
from 2.1 in 2000
1990 – 2024
RELATED:See current rent listings in Appleton on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic90.2%(63,249)
Black1%(677)
Hispanic / Latino2.5%(1,775)
Asian4.6%(3,205)
Other0%
Diversity Score19.3%(13,538)
2010
White, non-Hispanic85.2%(61,856)
Black1.6%(1,178)
Hispanic / Latino5%(3,643)
Asian5.9%(4,264)
Other2.1%(1,535)
Diversity Score33.1%(24,047)
Diversity Score
33
+71%since 2000
from 19 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
31.2%
+1.5 ptssince 2000
from 29.7% in 2000
US average: 27.9%
High school or higher
91.6%
+2.8 ptssince 2000
from 88.8% in 2000
US average: 84.9%
Graduate degree
9.5%
+1.0 ptssince 2000
from 8.5% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
17.9 min
+70%since 2000
from 10.5 min in 2000
US average: 25.2
Drive alone to work
81.7%
−0.3 ptssince 2009
from 82.0% in 2009
US average: 76.2%
Carpooled to work
7.8%
+0.2 ptssince 2009
from 7.6% in 2009
US average: 10.4%
Public transit
1.5%
+0.1 ptssince 2009
from 1.4% in 2009
US average: 4.7%
Worked from home
3.8%
+0.5 ptssince 2009
from 3.3% in 2009
US average: 4.1%
Walked to work
3.5%
−0.4 ptssince 2009
from 3.8% in 2009
US average: 2.8%
Biked to work
1.0%
−0.1 ptssince 2009
from 1.1% in 2009
US average: 0.5%
No vehicle available
7.1%
+0.2 ptssince 2009
from 7.0% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
11.8%
+0.5 ptssince 2009
from 11.3% in 2009
US average: 12.9%
Management & professional
33.4%
−30.7 ptssince 2009
from 64.1% in 2009
US average: 35.2%
Section 08

People & community

Male
49.7%
−0.5 ptssince 2009
from 50.1% in 2009
Female
50.3%
+0.5 ptssince 2009
from 49.9% in 2009
Foreign born
6.1%
+0.4 ptssince 2009
from 5.7% in 2009
US average: 12.8%
Veterans
10.2%
−38.9 ptssince 2009
from 49.1% in 2009
US average: 9.9%
Drill deeper

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Head to head

Compare Appleton to nearby cities

APPLETON VS
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Income$87,538+71%
Home value$245,800+78%
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APPLETON VS
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Home value$191,800+39%
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APPLETON VS
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APPLETON VS
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Frequently asked

How many people live in Appleton, Wisconsin?

Appleton, Wisconsin has about 72,623 residents according to the 2010 American Community Survey.

What is the median household income in Appleton, Wisconsin?

The typical household in Appleton, Wisconsin earns about $51,275 a year. Half of households make more than that, and half make less.

Is Appleton, Wisconsin expensive?

In Appleton, Wisconsin, the median home is worth about $138,300, and the typical rent is about $619 a month.

How educated are people in Appleton, Wisconsin?

About 31.2% of adults age 25 and over in Appleton, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Appleton, Wisconsin?

About 10.8% of people in Appleton, Wisconsin live below the federal poverty line.

Has Appleton, Wisconsin grown since 1990?

Yes, Appleton, Wisconsin has grown since 1990. The population has added about 6,972 residents, a change of about 11 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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