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CITY

Franklin

Wisconsin · 36,687 residents (2025 est.) · 34.575 sq mi
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The short version

Franklin is wealthier than most US places, with a median household income of $106,894. Population has grown 22% since 2000. Median home value has more than doubled since 2000, reaching $364,200. It sits in the top 10% of US cities for household income. Households here earn about 38% more than the Wisconsin median.

At a glance
Wealthier
above the US median
US median: $82,259
Older
median age 43.0
US median: 38.9
More educated
44% hold a bachelor's degree
US average: 36%
Less affordable
home values up 30%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
35,886
+22%since 2000
from 29,494 in 2000
1990 – 2025
Population density
1,038 / sq mi
+22%since 2000
from 853 / sq mi in 2000
US average: 281
Median age
43.0
+13%since 2000
from 37.9 in 2000
US average: 38.9

PEP 2025 EST:36,687 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
20K25K29K34K38K1990201020202024Franklin
202436K
1990201020202024
Section 02

Income & economy

Median household income
$106,894
−9%inflation adjusted, since 2000
from $64,315 in 2000
US average: $82,259
1990 – 2024
Per capita income
$52,190
+90%since 2000
from $27,474 in 2000
US average: $44,673
Households earning $100K+
65.6%
+16.0 ptssince 2009
from 49.6% in 2009
US average: 53.3%
Poverty rate
6.7%
+4.1 ptssince 2000
from 2.7% in 2000
US average: 12.5%
Income inequality (Gini)
0.429
+11%since 2010
from 0.386 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade15.5%
US avg: 9.9%
Other services10.7%
US avg: 6.7%
Information10%
US avg: 10.8%
Public administration9.1%
US avg: 4.8%
Finance & insurance6.6%
US avg: 5.9%
Professional, scientific, technical5.2%
US avg: 5.1%
Wholesale trade5.2%
US avg: 6.9%
Transportation & warehousing2.3%
US avg: 2.2%
Education & health services1.3%
US avg: 0.9%
Arts, entertainment, food1.2%
US avg: 1.9%
Agriculture, forestry, fishing0.2%
US avg: 1.6%
Construction0.1%
US avg: 1.2%
Manufacturing0.1%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$364,200
+30%inflation adjusted, since 2000
from $153,400 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,458
+11%inflation adjusted, since 2000
from $722 in 2000
US average: $1,442
Owner-occupied
77.3%
−1.1 ptssince 2000
from 78.4% in 2000
22.7% rent
Vacancy rate
2.8%
−1.8 ptssince 2009
from 4.6% in 2009
US average: 10.0%
Owner cost-burdened
16.0%
−11.0 ptssince 2009
from 27.0% in 2009
US average: 22.9%
Renter cost-burdened
51.0%
+13.7 ptssince 2009
from 37.3% in 2009
US average: 47.4%
Afford Score
3.4
+43%since 2000
from 2.4 in 2000
1990 – 2024
Gentrification Score
49
RELATED:See current rent listings in Franklin on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic89.1%(26,287)
Black5%(1,489)
Hispanic / Latino2.6%(780)
Asian2.1%(618)
Other0%
Diversity Score23%(6,797)
2024
White, non-Hispanic81.7%(29,314)
Black2.7%(985)
Hispanic / Latino6.1%(2,192)
Asian5.9%(2,125)
Other3.5%(1,270)
Diversity Score40.4%(14,511)
Diversity Score
40
+75%since 2000
from 23 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
44.3%
+15.3 ptssince 2000
from 29.1% in 2000
US average: 35.6%
High school or higher
95.1%
+5.1 ptssince 2000
from 90.0% in 2000
US average: 89.6%
Graduate degree
15.1%
+6.6 ptssince 2000
from 8.5% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
23.3 min
+62%since 2000
from 14.4 min in 2000
US average: 26.5
Drive alone to work
74.4%
−12.7 ptssince 2009
from 87.1% in 2009
US average: 68.9%
Carpooled to work
8.0%
Unchangedsince 2009
from 8.0% in 2009
US average: 8.5%
Public transit
0.1%
−0.4 ptssince 2009
from 0.5% in 2009
US average: 3.2%
Worked from home
16.0%
+12.6 ptssince 2009
from 3.4% in 2009
US average: 15.0%
Walked to work
0.9%
+0.4 ptssince 2009
from 0.4% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
4.4%
−0.4 ptssince 2009
from 4.8% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
3.4%
−1.6 ptssince 2011
from 4.9% in 2011
US average: 5.2%
Labor force participation
62.7%
−2.7 ptssince 2011
from 65.4% in 2011
US average: 63.5%
Self-employed
11.9%
+1.5 ptssince 2009
from 10.4% in 2009
US average: 13.1%
Management & professional
52.7%
−18.3 ptssince 2009
from 71.0% in 2009
US average: 42.5%
Section 08

People & community

Male
49.8%
−1.5 ptssince 2009
from 51.3% in 2009
Female
50.2%
+1.5 ptssince 2009
from 48.7% in 2009
Foreign born
8.6%
+2.3 ptssince 2009
from 6.3% in 2009
US average: 14.1%
Veterans
6.0%
−44.8 ptssince 2009
from 50.8% in 2009
US average: 6.2%
With a disability
10.4%
+1.8 ptssince 2012
from 8.6% in 2012
US average: 13.3%
Uninsured
3.1%
−91.9 ptssince 2013
from 95.0% in 2013
US average: 8.4%
Broadband at home
90.6%
+5.6 ptssince 2017
from 85.0% in 2017
US average: 91.0%
English only at home
86.5%
−1.5 ptssince 2016
from 88.0% in 2016
US average: 77.7%
Spanish at home
3.4%
+1.4 ptssince 2016
from 2.0% in 2016
US average: 13.6%
Drill deeper

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Head to head

Compare Franklin to nearby cities

FRANKLIN VS
Greendale
Income$94,769−11%
Home value$314,200−14%
Population14,426−61%
SEE FULL COMPARISON →
FRANKLIN VS
Greenfield
Income$70,459−34%
Home value$261,100−28%
Population37,159+1%
SEE FULL COMPARISON →
FRANKLIN VS
Oak Creek
Income$96,555−10%
Home value$331,700−9%
Population38,296+4%
SEE FULL COMPARISON →
FRANKLIN VS
Muskego
Income$112,221+5%
Home value$417,400+15%
Population25,602−30%
SEE FULL COMPARISON →
Frequently asked

How many people live in Franklin, Wisconsin?

Franklin, Wisconsin has about 35,886 residents according to the 2024 American Community Survey.

What is the median household income in Franklin, Wisconsin?

The typical household in Franklin, Wisconsin earns about $106,894 a year. Half of households make more than that, and half make less.

Is Franklin, Wisconsin expensive?

In Franklin, Wisconsin, the median home is worth about $364,200, and the typical rent is about $1,458 a month.

How educated are people in Franklin, Wisconsin?

About 44.3% of adults age 25 and over in Franklin, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Franklin, Wisconsin?

About 6.7% of people in Franklin, Wisconsin live below the federal poverty line.

Has Franklin, Wisconsin grown since 1990?

Yes, Franklin, Wisconsin has grown since 1990. The population has added about 14,031 residents, a change of about 64 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →