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CITY · 2020 ACS

Franklin

Wisconsin · 36,816 residents · 34.575 sq mi
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The short version

Franklin is wealthier than most US places, with a median household income of $81,321. Population has grown 25% since 2000. Median home value has risen by half since 2000, reaching $262,200. Poverty is rare here, at 4.7% of residents. Households here earn about 28% more than the Wisconsin median.

At a glance
Wealthier
above the US median
US median: $66,278
Older
median age 43.8
US median: 38.8
More educated
41% hold a bachelor's degree
US average: 33%
Stable housing
home values roughly flat, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
36,816
+25%since 2000
from 29,494 in 2000
1990 – 2025
Population density
1,065 / sq mi
+25%since 2000
from 853 / sq mi in 2000
US average: 280
Median age
43.8
+16%since 2000
from 37.9 in 2000
US average: 38.8
Population, 1990 – 2024
20K25K29K34K38K1990201020202024Franklin
202436K
1990201020202024
Section 02

Income & economy

Median household income
$81,321
−16%inflation adjusted, since 2000
from $64,315 in 2000
US average: $66,278
1990 – 2024
Per capita income
$40,744
+48%since 2000
from $27,474 in 2000
US average: $35,364
Households earning $100K+
54.1%
+4.5 ptssince 2009
from 49.6% in 2009
US average: 43.9%
Poverty rate
4.7%
+2.1 ptssince 2000
from 2.7% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade16.4%
US avg: 10%
Information10.6%
US avg: 11.1%
Other services9%
US avg: 6.6%
Public administration7.9%
US avg: 4.7%
Finance & insurance6.1%
US avg: 5.5%
Professional, scientific, technical5.4%
US avg: 4.7%
Wholesale trade4.8%
US avg: 6.7%
Transportation & warehousing3.2%
US avg: 2.5%
Arts, entertainment, food0.9%
US avg: 2%
Education & health services0.8%
US avg: 0.8%
Agriculture, forestry, fishing0.1%
US avg: 1.7%
Construction0.1%
US avg: 1.2%
Manufacturing0%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$262,200
+14%inflation adjusted, since 2000
from $153,400 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$1,095
+1%inflation adjusted, since 2000
from $722 in 2000
US average: $1,124
Owner-occupied
76.0%
−2.4 ptssince 2000
from 78.4% in 2000
24.0% rent
Afford Score
3.2
+35%since 2000
from 2.4 in 2000
1990 – 2024
RELATED:See current rent listings in Franklin on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic89.1%(26,287)
Black5%(1,489)
Hispanic / Latino2.6%(780)
Asian2.1%(618)
Other0%
Diversity Score23%(6,797)
2020
White, non-Hispanic77.4%(28,501)
Black5%(1,855)
Hispanic / Latino6.7%(2,465)
Asian7.4%(2,731)
Other3.8%(1,410)
Diversity Score48.9%(18,018)
Diversity Score
49
+112%since 2000
from 23 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
40.6%
+11.6 ptssince 2000
from 29.1% in 2000
US average: 32.9%
High school or higher
93.9%
+3.9 ptssince 2000
from 90.0% in 2000
US average: 88.5%
Graduate degree
13.6%
+5.1 ptssince 2000
from 8.5% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
25.1 min
+75%since 2000
from 14.4 min in 2000
US average: 26.9
Drive alone to work
83.7%
−3.4 ptssince 2009
from 87.1% in 2009
US average: 75.1%
No vehicle available
3.0%
−1.8 ptssince 2009
from 4.8% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
4.3%
−0.7 ptssince 2011
from 4.9% in 2011
US average: 5.4%
Labor force participation
58.4%
−7.1 ptssince 2011
from 65.4% in 2011
US average: 63.4%
Management & professional
45.8%
−25.2 ptssince 2009
from 71.0% in 2009
US average: 39.3%
Section 08

People & community

Male
50.6%
−0.7 ptssince 2009
from 51.3% in 2009
Female
49.4%
+0.7 ptssince 2009
from 48.7% in 2009
Foreign born
7.5%
+1.3 ptssince 2009
from 6.3% in 2009
US average: 13.5%
Uninsured
2.8%
−92.2 ptssince 2013
from 95.0% in 2013
US average: 8.8%
Drill deeper

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Pop 38,365
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Places similar to Franklin
Head to head

Compare Franklin to nearby cities

FRANKLIN VS
Greendale
Income$94,769+17%
Home value$314,200+20%
Population14,426−61%
SEE FULL COMPARISON →
FRANKLIN VS
Greenfield
Income$70,459−13%
Home value$261,100same
Population37,159+1%
SEE FULL COMPARISON →
FRANKLIN VS
Oak Creek
Income$96,555+19%
Home value$331,700+27%
Population38,296+4%
SEE FULL COMPARISON →
FRANKLIN VS
Muskego
Income$112,221+38%
Home value$417,400+59%
Population25,602−30%
SEE FULL COMPARISON →
Frequently asked

How many people live in Franklin, Wisconsin?

Franklin, Wisconsin has about 36,816 residents according to the 2020 American Community Survey.

What is the median household income in Franklin, Wisconsin?

The typical household in Franklin, Wisconsin earns about $81,321 a year. Half of households make more than that, and half make less.

Is Franklin, Wisconsin expensive?

In Franklin, Wisconsin, the median home is worth about $262,200, and the typical rent is about $1,095 a month.

How educated are people in Franklin, Wisconsin?

About 40.6% of adults age 25 and over in Franklin, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Franklin, Wisconsin?

About 4.7% of people in Franklin, Wisconsin live below the federal poverty line.

Has Franklin, Wisconsin grown since 1990?

Yes, Franklin, Wisconsin has grown since 1990. The population has added about 14,961 residents, a change of about 68 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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