United States › Rice Lake MICROPOLITAN AREA
Rice Lake Micro Rice Lake, WI · 1 counties · 46,484 residents (2025 est.) · 863 sq mi
Time machine
COMPARE TO 1990 Census 2000 Census 2009 ACS 2010 ACS 2011 ACS 2012 ACS 2013 ACS 2014 ACS 2015 ACS 2016 ACS 2017 ACS 2018 ACS 2019 ACS 2020 ACS 2021 ACS 2022 ACS 2023 ACS
The short version
With 46,797 people, Rice Lake is a metro area. At a median age of 44.9, this is an older place than the country as a whole. 23% of adults hold a bachelor's degree, below the 36% national rate. 77% of homes are owner-occupied. The foreign-born share is 2%. Home values have more than doubled since 2000, reaching $216,600.
At a glance
Lower income
below the US median
US median: $82,259
Older
median age 44.9
US median: 38.9
Less educated
23% hold a bachelor's degree
US average: 36%
Less affordable
home values up 49%, inflation adjusted
US median home: $376,019
Section 01
Population & growth from 44,963 in 2000
46,484 in 2025 (Census Bureau estimate)
from 52 / sq mi in 2000
US average: 281
from 38.8 in 2000
US average: 38.9
Population, 1990 – 2024
40K 42K 44K 46K 47K 1990 2000 2010 2020 2024 Rice Lake Age distribution, 2024
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02
Income & economy $65,933
−3%inflation adjusted, since 2000
from $37,275 in 2000
US average: $82,259
from $18,091 in 2000
US average: $44,673
Households earning $100K+
from 20.7% in 2009
US average: 53.3%
from 8.8% in 2000
US average: 12.5%
from 0.425 in 2010
US average: 0.476
Workforce by industry, 2024
Agriculture, forestry, fishing 5.1%
Professional, scientific, technical 4.3%
Public administration 2.3%
Transportation & warehousing 1.7%
Arts, entertainment, food 1.1%
Education & health services 0.9%
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$216,600
+49%inflation adjusted, since 2000
from $80,000 in 2000
US average: $376,019
$879
+16%inflation adjusted, since 2000
from $417 in 2000
US average: $1,442
from 75.8% in 2000
22.6% rent
from 15.9% in 2009
US average: 10.0%
from 2.28 people in 2009
US average: 2.54
from 29.5% in 2009
US average: 22.9%
from 42.5% in 2009
US average: 47.4%
from 3.0 in 2009
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
Section 04
Race & ethnicity 2000
White, non-Hispanic 97.1%(43,667)
2024
White, non-Hispanic 90.8%(42,500)
Hispanic / Latino 3.2%(1,509)
from 10 in 2009
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
from 33 in 2020
Our index, 0 to 100. Higher means White and non-White residents are more separated across neighborhoods.
Section 04 · Origins
Detailed origins & ancestry Ancestry
+ 35 more ancestry groups with data from 14.9% in 2000
US average: 35.6%
High school or higher
from 82.4% in 2000
US average: 89.6%
from 4.2% in 2000
US average: 14.0%
Section 06
Commute & transportation from 13.8 min in 2000
US average: 26.5
from 78.0% in 2009
US average: 68.9%
from 9.9% in 2009
US average: 8.5%
from 0.1% in 2009
US average: 3.2%
from 6.0% in 2009
US average: 15.0%
from 4.4% in 2009
US average: 2.4%
from 0.6% in 2009
US average: 0.4%
from 5.1% in 2009
US average: 8.3%
Section 07
Work & employment from 7.1% in 2011
US average: 5.2%
from 65.9% in 2011
US average: 63.5%
Women 20-64 in the labor force
from 76.9% in 2020
US average: 74.6%
from 11.1% in 2009
US average: 13.1%
from 26.2% in 2009
US average: 42.5%
Section 08
People & community from 1.6% in 2009
US average: 14.1%
from 12.8% in 2009
US average: 6.2%
from 12.6% in 2012
US average: 13.3%
from 9.4% in 2013
US average: 8.4%
from 74.0% in 2017
US average: 91.0%
Computer in household
from 88.6% in 2020
US average: 95.5%
from 89.4% in 2020
US average: 87.7%
from 95.9% in 2016
US average: 77.7%
from 1.6% in 2016
US average: 13.6%
Marital status
Men 15+
Never married 27.8%(5,397)
Women 15+
Never married 21.9%(4,225)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09
Health coverage from 9.4% in 2013
US average: 8.4%
from 48.3% in 2020
US average: 54.8%
Direct-purchase
from 21.7% in 2020
US average: 13.8%
from 24.2% in 2020
US average: 18.4%
from 21.1% in 2020
US average: 20.9%
VA health care
from 3.2% in 2020
US average: 2.2%
Any private
from 68.6% in 2020
US average: 67.1%
Any public
from 41.6% in 2020
US average: 36.7%
Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.
Section 09 · Service history
Veterans Veterans by period of service, 2024
Gulf War (2001 or later) 13.3%(355)
Gulf War (1990s) 12.4%(332)
Share of the 2,669 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.
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In this metro
Largest cities What's inside
1 component county Drill deeper
Metros similar to Rice Lake Head to head
Compare Rice Lake side by side RICE LAKE VS
Del Rio
Income $66,100 same
Home value $164,600 −24%
Population 47,835 +3%
SEE FULL COMPARISON →
RICE LAKE VS
Bedford
Income $66,468 +1%
Home value $175,000 −19%
Population 45,568 −2%
SEE FULL COMPARISON →
RICE LAKE VS
Clinton
Income $66,981 +2%
Home value $160,600 −26%
Population 46,002 −1%
SEE FULL COMPARISON →
RICE LAKE VS
Hillsdale
Income $64,242 −3%
Home value $176,100 −19%
Population 45,738 −2%
SEE FULL COMPARISON →
Frequently asked
How many people live in Rice Lake, WI? Rice Lake, WI has about 46,797 residents according to the 2024 American Community Survey.
What is the median household income in Rice Lake, WI? The typical household in Rice Lake, WI earns about $65,933 a year. Half of households make more than that, and half make less.
Is Rice Lake, WI expensive? In Rice Lake, WI, the median home is worth about $216,600, and the typical rent is about $879 a month.
How educated are people in Rice Lake, WI? About 23.2% of adults age 25 and over in Rice Lake, WI hold a bachelor's degree or higher.
What is the poverty rate in Rice Lake, WI? About 11.0% of people in Rice Lake, WI live below the federal poverty line.
Has Rice Lake, WI grown since 1990? Yes, Rice Lake, WI has grown since 1990. The population has added about 6,047 residents, a change of about 15 percent over that period.
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