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MICROPOLITAN AREA

Rice Lake Micro

Rice Lake, WI · 1 counties · 46,484 residents (2025 est.) · 863.053 sq mi
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The short version

Rice Lake has lower-than-average household income, with a median household income of $65,933. Population has held roughly steady since 2000. Median home value has more than doubled since 2000, reaching $216,600. With a median age of 44.9, the population is older than the US median of 38.9.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 44.9
US median: 38.9
Less educated
23% hold a bachelor's degree
US average: 36%
Less affordable
home values up 49%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
46,797
+4%since 2000
from 44,963 in 2000
1990 – 2025
Population density
54 / sq mi
+4%since 2000
from 52 / sq mi in 2000
US average: 281
Median age
44.9
+16%since 2000
from 38.8 in 2000
US average: 38.9

PEP 2025 EST:46,484 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
40K42K44K46K47K1990201020202024Rice Lake
202447K
1990201020202024
Section 02

Income & economy

Median household income
$65,933
−3%inflation adjusted, since 2000
from $37,275 in 2000
US average: $82,259
1990 – 2024
Per capita income
$37,913
+110%since 2000
from $18,091 in 2000
US average: $44,673
Households earning $100K+
43.8%
+23.1 ptssince 2009
from 20.7% in 2009
US average: 53.3%
Poverty rate
11.0%
+2.2 ptssince 2000
from 8.8% in 2000
US average: 12.5%
Income inequality (Gini)
0.441
+4%since 2010
from 0.425 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade20.7%
US avg: 9.9%
Information12.1%
US avg: 10.8%
Wholesale trade7.2%
US avg: 6.9%
Finance & insurance5.3%
US avg: 5.9%
Agriculture, forestry, fishing5.1%
US avg: 1.6%
Construction4.6%
US avg: 1.2%
Professional, scientific, technical4.3%
US avg: 5.1%
Other services3.6%
US avg: 6.7%
Public administration2.3%
US avg: 4.8%
Transportation & warehousing1.7%
US avg: 2.2%
Arts, entertainment, food1.1%
US avg: 1.9%
Education & health services0.9%
US avg: 0.9%
Manufacturing0.5%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$216,600
+49%inflation adjusted, since 2000
from $80,000 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$879
+16%inflation adjusted, since 2000
from $417 in 2000
US average: $1,442
Owner-occupied
77.4%
+1.6 ptssince 2000
from 75.8% in 2000
22.6% rent
Vacancy rate
17.1%
+1.2 ptssince 2009
from 15.9% in 2009
US average: 10.0%
Owner cost-burdened
19.4%
−10.1 ptssince 2009
from 29.5% in 2009
US average: 22.9%
Renter cost-burdened
39.9%
−2.6 ptssince 2009
from 42.5% in 2009
US average: 47.4%
Afford Score
3.3
+53%since 2000
from 2.1 in 2000
1990 – 2024
Gentrification Score
48
RELATED:See current rent listings in Rice Lake on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic97.1%(43,667)
Black0.1%(55)
Hispanic / Latino1%(430)
Asian0.3%(141)
Other0%
Diversity Score3.5%(1,571)
Segregation Score0%
2024
White, non-Hispanic90.8%(42,500)
Black1.3%(618)
Hispanic / Latino3.2%(1,509)
Asian0.6%(272)
Other4.1%(1,898)
Diversity Score21.5%(10,080)
Segregation Score21.1%(9,882)
Diversity Score
22
+516%since 2000
from 3 in 2000
1990 – 2024
Segregation Score
21
−36%since 2020
from 33 in 2020
Section 05

Education

Bachelor's degree or higher
23.2%
+8.3 ptssince 2000
from 14.9% in 2000
US average: 35.6%
High school or higher
91.7%
+9.3 ptssince 2000
from 82.4% in 2000
US average: 89.6%
Graduate degree
7.9%
+3.7 ptssince 2000
from 4.2% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
20.9 min
+51%since 2000
from 13.8 min in 2000
US average: 26.5
Drive alone to work
74.8%
−3.2 ptssince 2009
from 78.0% in 2009
US average: 68.9%
Carpooled to work
12.0%
+2.1 ptssince 2009
from 9.9% in 2009
US average: 8.5%
Public transit
0.2%
Unchangedsince 2009
from 0.1% in 2009
US average: 3.2%
Worked from home
8.5%
+2.6 ptssince 2009
from 6.0% in 2009
US average: 15.0%
Walked to work
3.3%
−1.1 ptssince 2009
from 4.4% in 2009
US average: 2.4%
Biked to work
0.1%
−0.5 ptssince 2009
from 0.6% in 2009
US average: 0.4%
No vehicle available
4.8%
−0.3 ptssince 2009
from 5.1% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
2.8%
−4.3 ptssince 2011
from 7.1% in 2011
US average: 5.2%
Labor force participation
62.1%
−3.8 ptssince 2011
from 65.9% in 2011
US average: 63.5%
Self-employed
13.1%
+2.0 ptssince 2009
from 11.1% in 2009
US average: 13.1%
Management & professional
33.4%
−27.2 ptssince 2009
from 60.5% in 2009
US average: 42.5%
Section 08

People & community

Male
50.1%
+0.7 ptssince 2009
from 49.4% in 2009
Female
49.9%
−0.7 ptssince 2009
from 50.6% in 2009
Foreign born
2.0%
+0.4 ptssince 2009
from 1.6% in 2009
US average: 14.1%
Veterans
7.2%
−41.8 ptssince 2009
from 49.1% in 2009
US average: 6.2%
With a disability
14.4%
+1.8 ptssince 2012
from 12.6% in 2012
US average: 13.3%
Uninsured
6.2%
−84.4 ptssince 2013
from 90.6% in 2013
US average: 8.4%
Broadband at home
85.0%
+11.0 ptssince 2017
from 74.0% in 2017
US average: 91.0%
English only at home
96.0%
Unchangedsince 2016
from 95.9% in 2016
US average: 77.7%
Spanish at home
2.2%
+0.6 ptssince 2016
from 1.6% in 2016
US average: 13.6%
In this metro

Principal cities

Rice LakeCENTRAL8,882
What's inside

1 component county

Barron CountyCENTRAL46,484
Drill deeper

Metros similar to Rice Lake

Del Rio
Pop 47,835
Bedford
Pop 45,568
Clinton
Pop 46,002
Hillsdale
Pop 45,738
Places similar to Rice Lake
Head to head

Compare Rice Lake side by side

RICE LAKE VS
Del Rio
Income$66,100same
Home value$164,600−24%
Population47,835+3%
SEE FULL COMPARISON →
RICE LAKE VS
Bedford
Income$66,468+1%
Home value$175,000−19%
Population45,568−2%
SEE FULL COMPARISON →
RICE LAKE VS
Clinton
Income$66,981+2%
Home value$160,600−26%
Population46,002−1%
SEE FULL COMPARISON →
RICE LAKE VS
Hillsdale
Income$64,242−3%
Home value$176,100−19%
Population45,738−2%
SEE FULL COMPARISON →
Frequently asked

How many people live in Rice Lake, WI?

Rice Lake, WI has about 46,797 residents according to the 2024 American Community Survey.

What is the median household income in Rice Lake, WI?

The typical household in Rice Lake, WI earns about $65,933 a year. Half of households make more than that, and half make less.

Is Rice Lake, WI expensive?

In Rice Lake, WI, the median home is worth about $216,600, and the typical rent is about $879 a month.

How educated are people in Rice Lake, WI?

About 23.2% of adults age 25 and over in Rice Lake, WI hold a bachelor's degree or higher.

What is the poverty rate in Rice Lake, WI?

About 11.0% of people in Rice Lake, WI live below the federal poverty line.

Has Rice Lake, WI grown since 1990?

Yes, Rice Lake, WI has grown since 1990. The population has added about 6,047 residents, a change of about 15 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

How we source and harmonize this data →