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CITY

New Auburn

Wisconsin · 574 residents (2025 est.) · 3.419 sq mi
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The short version

New Auburn has lower-than-average household income, with a median household income of $66,932. Population has declined 6% since 2000. 15% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has roughly tripled since 2000, reaching $169,900. At a median age of 32.4, residents skew younger than the country as a whole.

At a glance
Lower income
below the US median
US median: $82,259
Younger
median age 32.4
US median: 38.9
Less educated
15% hold a bachelor's degree
US average: 36%
Less affordable
home values up 65%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
531
−6%since 2000
from 562 in 2000
1990 – 2025
Population density
155 / sq mi
−6%since 2000
from 164 / sq mi in 2000
US average: 281
Median age
32.4
−7%since 2000
from 34.9 in 2000
US average: 38.9

PEP 2025 EST:574 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
4434825215605991990201020202024New Auburn
2024531
1990201020202024
Section 02

Income & economy

Median household income
$66,932
+21%inflation adjusted, since 2000
from $30,341 in 2000
US average: $82,259
1990 – 2024
Per capita income
$29,068
+116%since 2000
from $13,444 in 2000
US average: $44,673
Households earning $100K+
41.6%
+32.0 ptssince 2009
from 9.6% in 2009
US average: 53.3%
Poverty rate
11.8%
+2.0 ptssince 2000
from 9.9% in 2000
US average: 12.5%
Income inequality (Gini)
0.354
−1%since 2010
from 0.358 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade27.1%
US avg: 9.9%
Information12.1%
US avg: 10.8%
Wholesale trade10%
US avg: 6.9%
Arts, entertainment, food6.1%
US avg: 1.9%
Agriculture, forestry, fishing5%
US avg: 1.6%
Construction5%
US avg: 1.2%
Finance & insurance3.9%
US avg: 5.9%
Transportation & warehousing3.6%
US avg: 2.2%
Other services3.6%
US avg: 6.7%
Professional, scientific, technical3.2%
US avg: 5.1%
Public administration2.9%
US avg: 4.8%
Education & health services0.7%
US avg: 0.9%
Manufacturing0%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$169,900
+65%inflation adjusted, since 2000
from $56,600 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$891
+22%inflation adjusted, since 2000
from $400 in 2000
US average: $1,442
Owner-occupied
83.7%
+8.7 ptssince 2000
from 75.0% in 2000
16.3% rent
Vacancy rate
0.0%
−8.4 ptssince 2009
from 8.4% in 2009
US average: 10.0%
Owner cost-burdened
18.9%
−10.8 ptssince 2009
from 29.7% in 2009
US average: 22.9%
Renter cost-burdened
76.5%
+16.1 ptssince 2009
from 60.4% in 2009
US average: 47.4%
Afford Score
2.5
+36%since 2000
from 1.9 in 2000
1990 – 2024
Gentrification Score
67
RELATED:See current rent listings in New Auburn on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic98.9%(556)
Black0%(0)
Hispanic / Latino0.4%(2)
Asian0%(0)
Other0%
Diversity Score0.9%(5)
2024
White, non-Hispanic94.5%(502)
Black0%(0)
Hispanic / Latino4.5%(24)
Asian0%(0)
Other0.9%(5)
Diversity Score13%(69)
Diversity Score
13
+1358%since 2000
from 1 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
14.8%
+9.2 ptssince 2000
from 5.6% in 2000
US average: 35.6%
High school or higher
90.1%
+14.6 ptssince 2000
from 75.4% in 2000
US average: 89.6%
Graduate degree
3.6%
+3.1 ptssince 2000
from 0.6% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
23.2 min
+36%since 2000
from 17.1 min in 2000
US average: 26.5
Drive alone to work
84.3%
+4.1 ptssince 2009
from 80.2% in 2009
US average: 68.9%
Carpooled to work
7.7%
−7.3 ptssince 2009
from 14.9% in 2009
US average: 8.5%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
7.3%
+3.7 ptssince 2009
from 3.6% in 2009
US average: 15.0%
Walked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
1.4%
−2.4 ptssince 2009
from 3.8% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
4.8%
−2.0 ptssince 2011
from 6.8% in 2011
US average: 5.2%
Labor force participation
74.4%
+7.9 ptssince 2011
from 66.5% in 2011
US average: 63.5%
Self-employed
6.4%
+4.4 ptssince 2009
from 2.0% in 2009
US average: 13.1%
Management & professional
30.0%
−22.4 ptssince 2009
from 52.4% in 2009
US average: 42.5%
Section 08

People & community

Male
54.2%
+3.4 ptssince 2009
from 50.9% in 2009
Female
45.8%
−3.4 ptssince 2009
from 49.1% in 2009
Foreign born
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 14.1%
Veterans
9.6%
−38.0 ptssince 2009
from 47.6% in 2009
US average: 6.2%
With a disability
12.1%
−2.4 ptssince 2012
from 14.5% in 2012
US average: 13.3%
Uninsured
1.7%
−85.5 ptssince 2013
from 87.2% in 2013
US average: 8.4%
Broadband at home
90.9%
+18.0 ptssince 2017
from 72.9% in 2017
US average: 91.0%
English only at home
99.4%
+0.4 ptssince 2016
from 99.0% in 2016
US average: 77.7%
Spanish at home
0.6%
Unchangedsince 2016
from 0.6% in 2016
US average: 13.6%
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Compare New Auburn to nearby cities

NEW AUBURN VS
Chippewa Falls
Income$57,873−14%
Home value$210,400+24%
Population15,293+2564%
SEE FULL COMPARISON →
NEW AUBURN VS
Rice Lake
Income$52,417−22%
Home value$193,800+14%
Population8,882+1447%
SEE FULL COMPARISON →
NEW AUBURN VS
Eau Claire
Income$67,395+1%
Home value$247,600+46%
Population72,465+12525%
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NEW AUBURN VS
Menomonie
Income$56,889−15%
Home value$220,800+30%
Population16,664+2803%
SEE FULL COMPARISON →
Frequently asked

How many people live in New Auburn, Wisconsin?

New Auburn, Wisconsin has about 531 residents according to the 2024 American Community Survey.

What is the median household income in New Auburn, Wisconsin?

The typical household in New Auburn, Wisconsin earns about $66,932 a year. Half of households make more than that, and half make less.

Is New Auburn, Wisconsin expensive?

In New Auburn, Wisconsin, the median home is worth about $169,900, and the typical rent is about $891 a month.

How educated are people in New Auburn, Wisconsin?

About 14.8% of adults age 25 and over in New Auburn, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in New Auburn, Wisconsin?

About 11.8% of people in New Auburn, Wisconsin live below the federal poverty line.

Has New Auburn, Wisconsin grown since 1990?

Yes, New Auburn, Wisconsin has grown since 1990. The population has added about 35 residents, a change of about 7 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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