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CITY · 2020 ACS

New Auburn

Wisconsin · 562 residents · 3.419 sq mi
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The short version

New Auburn has lower-than-average household income, with a median household income of $55,179. Population has held roughly steady since 2000. 11% of adults hold a bachelor's degree or higher, below the national rate of 33%. Median home value has more than doubled since 2000, reaching $121,900.

At a glance
Lower income
below the US median
US median: $66,278
Younger
median age 34.9
US median: 38.8
Less educated
11% hold a bachelor's degree
US average: 33%
Less affordable
home values up 43%, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
562
Unchangedsince 2000
from 562 in 2000
1990 – 2025
Population density
164 / sq mi
Unchangedsince 2000
from 164 / sq mi in 2000
US average: 280
Median age
34.9
Unchangedsince 2000
from 34.9 in 2000
US average: 38.8
Population, 1990 – 2024
4434825215605991990201020202024New Auburn
2024531
1990201020202024
Section 02

Income & economy

Median household income
$55,179
+21%inflation adjusted, since 2000
from $30,341 in 2000
US average: $66,278
1990 – 2024
Per capita income
$21,763
+62%since 2000
from $13,444 in 2000
US average: $35,364
Households earning $100K+
27.1%
+17.4 ptssince 2009
from 9.6% in 2009
US average: 43.9%
Poverty rate
11.9%
+2.0 ptssince 2000
from 9.9% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade26.1%
US avg: 10%
Information9.8%
US avg: 11.1%
Wholesale trade8.5%
US avg: 6.7%
Agriculture, forestry, fishing8.1%
US avg: 1.7%
Arts, entertainment, food6.8%
US avg: 2%
Manufacturing6.4%
US avg: 0.5%
Other services5.1%
US avg: 6.6%
Public administration4.3%
US avg: 4.7%
Finance & insurance2.6%
US avg: 5.5%
Transportation & warehousing2.1%
US avg: 2.5%
Construction1.7%
US avg: 1.2%
Professional, scientific, technical1.7%
US avg: 4.7%
Education & health services0.9%
US avg: 0.8%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$121,900
+43%inflation adjusted, since 2000
from $56,600 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$886
+47%inflation adjusted, since 2000
from $400 in 2000
US average: $1,124
Owner-occupied
69.9%
−5.1 ptssince 2000
from 75.0% in 2000
30.1% rent
Afford Score
2.2
+18%since 2000
from 1.9 in 2000
1990 – 2024
RELATED:See current rent listings in New Auburn on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic98.9%(556)
Black0%(0)
Hispanic / Latino0.4%(2)
Asian0%(0)
Other0%
Diversity Score0.9%(5)
2020
White, non-Hispanic90.7%(510)
Black0.5%(3)
Hispanic / Latino2%(11)
Asian0.4%(2)
Other0.4%(2)
Diversity Score8.4%(47)
Diversity Score
8
+842%since 2000
from 1 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
11.4%
+5.8 ptssince 2000
from 5.6% in 2000
US average: 32.9%
High school or higher
94.8%
+19.3 ptssince 2000
from 75.4% in 2000
US average: 88.5%
Graduate degree
4.0%
+3.5 ptssince 2000
from 0.6% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
21.1 min
+24%since 2000
from 17.1 min in 2000
US average: 26.9
Drive alone to work
80.5%
+0.3 ptssince 2009
from 80.2% in 2009
US average: 75.1%
No vehicle available
4.8%
+1.0 ptssince 2009
from 3.8% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
5.6%
−1.1 ptssince 2011
from 6.8% in 2011
US average: 5.4%
Labor force participation
64.8%
−1.8 ptssince 2011
from 66.5% in 2011
US average: 63.4%
Management & professional
21.8%
−30.6 ptssince 2009
from 52.4% in 2009
US average: 39.3%
Section 08

People & community

Male
51.4%
+0.5 ptssince 2009
from 50.9% in 2009
Female
48.6%
−0.5 ptssince 2009
from 49.1% in 2009
Foreign born
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 13.5%
Uninsured
5.1%
−82.1 ptssince 2013
from 87.2% in 2013
US average: 8.8%
Drill deeper

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Head to head

Compare New Auburn to nearby cities

NEW AUBURN VS
Chippewa Falls
Income$57,873+5%
Home value$210,400+73%
Population15,293+2564%
SEE FULL COMPARISON →
NEW AUBURN VS
Rice Lake
Income$52,417−5%
Home value$193,800+59%
Population8,882+1447%
SEE FULL COMPARISON →
NEW AUBURN VS
Eau Claire
Income$67,395+22%
Home value$247,600+103%
Population72,465+12525%
SEE FULL COMPARISON →
NEW AUBURN VS
Menomonie
Income$56,889+3%
Home value$220,800+81%
Population16,664+2803%
SEE FULL COMPARISON →
Frequently asked

How many people live in New Auburn, Wisconsin?

New Auburn, Wisconsin has about 562 residents according to the 2020 American Community Survey.

What is the median household income in New Auburn, Wisconsin?

The typical household in New Auburn, Wisconsin earns about $55,179 a year. Half of households make more than that, and half make less.

Is New Auburn, Wisconsin expensive?

In New Auburn, Wisconsin, the median home is worth about $121,900, and the typical rent is about $886 a month.

How educated are people in New Auburn, Wisconsin?

About 11.4% of adults age 25 and over in New Auburn, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in New Auburn, Wisconsin?

About 11.9% of people in New Auburn, Wisconsin live below the federal poverty line.

Has New Auburn, Wisconsin grown since 1990?

Yes, New Auburn, Wisconsin has grown since 1990. The population has added about 66 residents, a change of about 13 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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