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CITY

Dallas

Wisconsin · 351 residents (2025 est.) · 1.446 sq mi
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The short version

Dallas has notably lower household income than the US average, with a median household income of $48,542. Population has held roughly steady since 2000. 10% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has more than doubled since 2000, reaching $135,700. Households here earn about 37% less than the Wisconsin median.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 41.0
US median: 38.9
Less educated
10% hold a bachelor's degree
US average: 36%
Less affordable
home values up 49%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
359
+1%since 2000
from 356 in 2000
1990 – 2025
Population density
248 / sq mi
+1%since 2000
from 246 / sq mi in 2000
US average: 281
Median age
41.0
−10%since 2000
from 45.5 in 2000
US average: 38.9

PEP 2025 EST:351 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
3353974605225841990201020202024Dallas
2024359
1990201020202024
Section 02

Income & economy

Median household income
$48,542
−14%inflation adjusted, since 2000
from $30,833 in 2000
US average: $82,259
1990 – 2024
Per capita income
$26,994
+84%since 2000
from $14,665 in 2000
US average: $44,673
Households earning $100K+
31.7%
+22.1 ptssince 2009
from 9.6% in 2009
US average: 53.3%
Poverty rate
16.2%
+4.6 ptssince 2000
from 11.6% in 2000
US average: 12.5%
Income inequality (Gini)
0.391
+9%since 2010
from 0.360 in 2010
US average: 0.476
Workforce by industry, 2024
Finance & insurance20.5%
US avg: 5.9%
Professional, scientific, technical20.5%
US avg: 5.1%
Retail trade17%
US avg: 9.9%
Information9.1%
US avg: 10.8%
Agriculture, forestry, fishing4%
US avg: 1.6%
Construction4%
US avg: 1.2%
Wholesale trade2.8%
US avg: 6.9%
Other services2.8%
US avg: 6.7%
Public administration2.8%
US avg: 4.8%
Arts, entertainment, food1.7%
US avg: 1.9%
Manufacturing0%
US avg: 0.4%
Transportation & warehousing0%
US avg: 2.2%
Education & health services0%
US avg: 0.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$135,700
+49%inflation adjusted, since 2000
from $50,000 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$815
+40%inflation adjusted, since 2000
from $319 in 2000
US average: $1,442
Owner-occupied
74.5%
−5.0 ptssince 2000
from 79.5% in 2000
25.5% rent
Vacancy rate
11.6%
+2.8 ptssince 2009
from 8.7% in 2009
US average: 10.0%
Owner cost-burdened
21.3%
−9.1 ptssince 2009
from 30.4% in 2009
US average: 22.9%
Renter cost-burdened
35.1%
−18.8 ptssince 2009
from 53.9% in 2009
US average: 47.4%
Afford Score
2.8
+72%since 2000
from 1.6 in 2000
1990 – 2024
Gentrification Score
53
RELATED:See current rent listings in Dallas on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic96.3%(343)
Black0%(0)
Hispanic / Latino1.4%(5)
Asian0%(0)
Other0%
Diversity Score3.5%(13)
2024
White, non-Hispanic85.8%(308)
Black0.6%(2)
Hispanic / Latino7%(25)
Asian0%(0)
Other6.7%(24)
Diversity Score31.8%(114)
Diversity Score
32
+799%since 2000
from 4 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
10.2%
+6.4 ptssince 2000
from 3.8% in 2000
US average: 35.6%
High school or higher
88.3%
+24.4 ptssince 2000
from 63.9% in 2000
US average: 89.6%
Graduate degree
0.4%
−1.1 ptssince 2000
from 1.5% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
31.1 min
+67%since 2000
from 18.6 min in 2000
US average: 26.5
Drive alone to work
85.9%
+9.5 ptssince 2009
from 76.4% in 2009
US average: 68.9%
Carpooled to work
10.4%
+2.1 ptssince 2009
from 8.3% in 2009
US average: 8.5%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
2.5%
+0.6 ptssince 2009
from 1.9% in 2009
US average: 15.0%
Walked to work
1.2%
−8.5 ptssince 2009
from 9.7% in 2009
US average: 2.4%
Biked to work
0.0%
−1.4 ptssince 2009
from 1.4% in 2009
US average: 0.4%
No vehicle available
2.8%
−1.0 ptssince 2009
from 3.7% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
1.7%
−5.8 ptssince 2011
from 7.4% in 2011
US average: 5.2%
Labor force participation
60.9%
−0.5 ptssince 2011
from 61.4% in 2011
US average: 63.5%
Self-employed
5.1%
−1.6 ptssince 2009
from 6.7% in 2009
US average: 13.1%
Management & professional
25.6%
−28.9 ptssince 2009
from 54.5% in 2009
US average: 42.5%
Section 08

People & community

Male
45.1%
−5.5 ptssince 2009
from 50.6% in 2009
Female
54.9%
+5.5 ptssince 2009
from 49.4% in 2009
Foreign born
0.0%
−2.8 ptssince 2009
from 2.8% in 2009
US average: 14.1%
Veterans
4.9%
−43.1 ptssince 2009
from 48.1% in 2009
US average: 6.2%
With a disability
20.8%
+4.3 ptssince 2012
from 16.5% in 2012
US average: 13.3%
Uninsured
5.2%
−74.7 ptssince 2013
from 79.9% in 2013
US average: 8.4%
Broadband at home
84.1%
+13.3 ptssince 2017
from 70.8% in 2017
US average: 91.0%
English only at home
99.1%
−0.6 ptssince 2016
from 99.7% in 2016
US average: 77.7%
Spanish at home
0.9%
+0.9 ptssince 2016
from 0.0% in 2016
US average: 13.6%
Drill deeper

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Head to head

Compare Dallas to nearby cities

DALLAS VS
Rice Lake
Income$52,417+8%
Home value$193,800+43%
Population8,882+2430%
SEE FULL COMPARISON →
DALLAS VS
Menomonie
Income$56,889+17%
Home value$220,800+63%
Population16,664+4648%
SEE FULL COMPARISON →
DALLAS VS
Chippewa Falls
Income$57,873+19%
Home value$210,400+55%
Population15,293+4257%
SEE FULL COMPARISON →
DALLAS VS
Eau Claire
Income$67,395+39%
Home value$247,600+82%
Population72,465+20545%
SEE FULL COMPARISON →
Frequently asked

How many people live in Dallas, Wisconsin?

Dallas, Wisconsin has about 359 residents according to the 2024 American Community Survey.

What is the median household income in Dallas, Wisconsin?

The typical household in Dallas, Wisconsin earns about $48,542 a year. Half of households make more than that, and half make less.

Is Dallas, Wisconsin expensive?

In Dallas, Wisconsin, the median home is worth about $135,700, and the typical rent is about $815 a month.

How educated are people in Dallas, Wisconsin?

About 10.2% of adults age 25 and over in Dallas, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Dallas, Wisconsin?

About 16.2% of people in Dallas, Wisconsin live below the federal poverty line.

Has Dallas, Wisconsin grown since 1990?

Yes, Dallas, Wisconsin has shrunk since 1990. The population has lost about 105 residents, a change of about -23 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →

Dallas, Wisconsin: demographics, income & housing data · CensusEasy