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CITY

Rice Lake

Wisconsin · 8,882 residents (2025 est.) · 8.854 sq mi
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The short version

Rice Lake has notably lower household income than the US average, with a median household income of $52,417. Population has held roughly steady since 2000. Median home value has more than doubled since 2000, reaching $193,800. Households here earn about 32% less than the Wisconsin median.

At a glance
Lower income
below the US median
US median: $82,259
Younger
median age 36.0
US median: 38.9
Less educated
26% hold a bachelor's degree
US average: 36%
Less affordable
home values up 52%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
9,030
+9%since 2000
from 8,320 in 2000
1990 – 2025
Population density
1,020 / sq mi
+9%since 2000
from 940 / sq mi in 2000
US average: 281
Median age
36.0
−6%since 2000
from 38.4 in 2000
US average: 38.9

PEP 2025 EST:8,882 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
8K8K9K9K9K1990201020202024Rice Lake
20249K
1990201020202024
Section 02

Income & economy

Median household income
$52,417
−12%inflation adjusted, since 2000
from $32,808 in 2000
US average: $82,259
1990 – 2024
Per capita income
$34,870
+88%since 2000
from $18,585 in 2000
US average: $44,673
Households earning $100K+
33.5%
+16.7 ptssince 2009
from 16.8% in 2009
US average: 53.3%
Poverty rate
12.9%
+2.9 ptssince 2000
from 10.0% in 2000
US average: 12.5%
Income inequality (Gini)
0.476
+6%since 2010
from 0.451 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade23.3%
US avg: 9.9%
Information14%
US avg: 10.8%
Wholesale trade5.6%
US avg: 6.9%
Other services4.5%
US avg: 6.7%
Finance & insurance2.5%
US avg: 5.9%
Agriculture, forestry, fishing2.1%
US avg: 1.6%
Construction2.1%
US avg: 1.2%
Public administration2%
US avg: 4.8%
Professional, scientific, technical1.7%
US avg: 5.1%
Arts, entertainment, food1.3%
US avg: 1.9%
Education & health services0.8%
US avg: 0.9%
Transportation & warehousing0.4%
US avg: 2.2%
Manufacturing0%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$193,800
+52%inflation adjusted, since 2000
from $69,900 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$856
+15%inflation adjusted, since 2000
from $409 in 2000
US average: $1,442
Owner-occupied
55.2%
−5.2 ptssince 2000
from 60.4% in 2000
44.8% rent
Vacancy rate
3.8%
−2.0 ptssince 2009
from 5.8% in 2009
US average: 10.0%
Owner cost-burdened
18.1%
−4.7 ptssince 2009
from 22.9% in 2009
US average: 22.9%
Renter cost-burdened
47.1%
+0.1 ptssince 2009
from 47.0% in 2009
US average: 47.4%
Afford Score
3.7
+74%since 2000
from 2.1 in 2000
1990 – 2024
Gentrification Score
53
RELATED:See current rent listings in Rice Lake on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic96.3%(8,008)
Black0.1%(9)
Hispanic / Latino1.5%(125)
Asian0.6%(51)
Other0%
Diversity Score5.5%(462)
2024
White, non-Hispanic87.3%(7,884)
Black2.6%(231)
Hispanic / Latino5%(455)
Asian0.5%(41)
Other4.6%(419)
Diversity Score29%(2,623)
Diversity Score
29
+424%since 2000
from 6 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
25.8%
+9.1 ptssince 2000
from 16.8% in 2000
US average: 35.6%
High school or higher
89.6%
+4.1 ptssince 2000
from 85.5% in 2000
US average: 89.6%
Graduate degree
9.6%
+5.2 ptssince 2000
from 4.4% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
13.2 min
+5%since 2000
from 12.5 min in 2000
US average: 26.5
Drive alone to work
81.8%
+0.5 ptssince 2009
from 81.2% in 2009
US average: 68.9%
Carpooled to work
10.6%
−2.3 ptssince 2009
from 12.9% in 2009
US average: 8.5%
Public transit
0.3%
+0.3 ptssince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
5.9%
+3.2 ptssince 2009
from 2.8% in 2009
US average: 15.0%
Walked to work
1.3%
−1.1 ptssince 2009
from 2.4% in 2009
US average: 2.4%
Biked to work
0.0%
−0.4 ptssince 2009
from 0.4% in 2009
US average: 0.4%
No vehicle available
11.2%
+3.1 ptssince 2009
from 8.1% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
3.2%
−6.9 ptssince 2011
from 10.1% in 2011
US average: 5.2%
Labor force participation
65.1%
+2.0 ptssince 2011
from 63.0% in 2011
US average: 63.5%
Self-employed
15.5%
+1.9 ptssince 2009
from 13.6% in 2009
US average: 13.1%
Management & professional
33.6%
−30.0 ptssince 2009
from 63.6% in 2009
US average: 42.5%
Section 08

People & community

Male
51.1%
+4.5 ptssince 2009
from 46.7% in 2009
Female
48.9%
−4.5 ptssince 2009
from 53.3% in 2009
Foreign born
2.4%
+0.2 ptssince 2009
from 2.2% in 2009
US average: 14.1%
Veterans
6.9%
−39.1 ptssince 2009
from 46.0% in 2009
US average: 6.2%
With a disability
18.2%
+1.3 ptssince 2012
from 16.9% in 2012
US average: 13.3%
Uninsured
8.5%
−82.6 ptssince 2013
from 91.1% in 2013
US average: 8.4%
Broadband at home
79.3%
+7.6 ptssince 2017
from 71.7% in 2017
US average: 91.0%
English only at home
95.5%
−2.1 ptssince 2016
from 97.6% in 2016
US average: 77.7%
Spanish at home
2.5%
+1.3 ptssince 2016
from 1.2% in 2016
US average: 13.6%
Drill deeper

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Head to head

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RICE LAKE VS
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RICE LAKE VS
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Frequently asked

How many people live in Rice Lake, Wisconsin?

Rice Lake, Wisconsin has about 9,030 residents according to the 2024 American Community Survey.

What is the median household income in Rice Lake, Wisconsin?

The typical household in Rice Lake, Wisconsin earns about $52,417 a year. Half of households make more than that, and half make less.

Is Rice Lake, Wisconsin expensive?

In Rice Lake, Wisconsin, the median home is worth about $193,800, and the typical rent is about $856 a month.

How educated are people in Rice Lake, Wisconsin?

About 25.8% of adults age 25 and over in Rice Lake, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Rice Lake, Wisconsin?

About 12.9% of people in Rice Lake, Wisconsin live below the federal poverty line.

Has Rice Lake, Wisconsin grown since 1990?

Yes, Rice Lake, Wisconsin has grown since 1990. The population has added about 1,032 residents, a change of about 13 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →