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CITY · 2020 ACS

Rice Lake

Wisconsin · 9,040 residents · 8.854 sq mi
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The short version

Rice Lake has notably lower household income than the US average, with a median household income of $40,342. Population has held roughly steady since 2000. Median home value has more than doubled since 2000, reaching $137,000. Households here earn about 36% less than the Wisconsin median.

At a glance
Lower income
below the US median
US median: $66,278
Older
median age 40.9
US median: 38.8
Less educated
24% hold a bachelor's degree
US average: 33%
Less affordable
home values up 30%, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
9,040
+9%since 2000
from 8,320 in 2000
1990 – 2025
Population density
1,021 / sq mi
+9%since 2000
from 940 / sq mi in 2000
US average: 280
Median age
40.9
+7%since 2000
from 38.4 in 2000
US average: 38.8
Population, 1990 – 2024
8K8K9K9K9K1990201020202024Rice Lake
20249K
1990201020202024
Section 02

Income & economy

Median household income
$40,342
−18%inflation adjusted, since 2000
from $32,808 in 2000
US average: $66,278
1990 – 2024
Per capita income
$24,001
+29%since 2000
from $18,585 in 2000
US average: $35,364
Households earning $100K+
21.2%
+4.3 ptssince 2009
from 16.8% in 2009
US average: 43.9%
Poverty rate
19.2%
+9.2 ptssince 2000
from 10.0% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade17.1%
US avg: 10%
Information14%
US avg: 11.1%
Wholesale trade5.9%
US avg: 6.7%
Other services4.9%
US avg: 6.6%
Public administration2.8%
US avg: 4.7%
Agriculture, forestry, fishing1.7%
US avg: 1.7%
Construction1.7%
US avg: 1.2%
Arts, entertainment, food1.7%
US avg: 2%
Finance & insurance1.2%
US avg: 5.5%
Professional, scientific, technical1.2%
US avg: 4.7%
Transportation & warehousing0.8%
US avg: 2.5%
Manufacturing0%
US avg: 0.5%
Education & health services0%
US avg: 0.8%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$137,000
+30%inflation adjusted, since 2000
from $69,900 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$754
+23%inflation adjusted, since 2000
from $409 in 2000
US average: $1,124
Owner-occupied
53.5%
−6.8 ptssince 2000
from 60.4% in 2000
46.5% rent
Afford Score
3.4
+59%since 2000
from 2.1 in 2000
1990 – 2024
RELATED:See current rent listings in Rice Lake on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic96.3%(8,008)
Black0.1%(9)
Hispanic / Latino1.5%(125)
Asian0.6%(51)
Other0%
Diversity Score5.5%(462)
2020
White, non-Hispanic89.8%(8,114)
Black0.8%(68)
Hispanic / Latino3.7%(333)
Asian1.4%(126)
Other3%(268)
Diversity Score21%(1,899)
Diversity Score
21
+279%since 2000
from 6 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
24.0%
+7.3 ptssince 2000
from 16.8% in 2000
US average: 32.9%
High school or higher
93.9%
+8.4 ptssince 2000
from 85.5% in 2000
US average: 88.5%
Graduate degree
7.6%
+3.2 ptssince 2000
from 4.4% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
12.7 min
+1%since 2000
from 12.5 min in 2000
US average: 26.9
Drive alone to work
84.5%
+3.3 ptssince 2009
from 81.2% in 2009
US average: 75.1%
No vehicle available
13.2%
+5.1 ptssince 2009
from 8.1% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
5.6%
−4.6 ptssince 2011
from 10.1% in 2011
US average: 5.4%
Labor force participation
61.3%
−1.8 ptssince 2011
from 63.0% in 2011
US average: 63.4%
Management & professional
29.3%
−34.3 ptssince 2009
from 63.6% in 2009
US average: 39.3%
Section 08

People & community

Male
50.4%
+3.7 ptssince 2009
from 46.7% in 2009
Female
49.6%
−3.7 ptssince 2009
from 53.3% in 2009
Foreign born
2.4%
+0.2 ptssince 2009
from 2.2% in 2009
US average: 13.5%
Uninsured
10.3%
−80.8 ptssince 2013
from 91.1% in 2013
US average: 8.8%
Drill deeper

Places similar to Rice Lake

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Pop 9,165
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Pop 8,896
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Head to head

Compare Rice Lake to nearby cities

RICE LAKE VS
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Income$57,873+43%
Home value$210,400+54%
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RICE LAKE VS
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RICE LAKE VS
New Richmond
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RICE LAKE VS
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Income$67,395+67%
Home value$247,600+81%
Population72,465+716%
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Frequently asked

How many people live in Rice Lake, Wisconsin?

Rice Lake, Wisconsin has about 9,040 residents according to the 2020 American Community Survey.

What is the median household income in Rice Lake, Wisconsin?

The typical household in Rice Lake, Wisconsin earns about $40,342 a year. Half of households make more than that, and half make less.

Is Rice Lake, Wisconsin expensive?

In Rice Lake, Wisconsin, the median home is worth about $137,000, and the typical rent is about $754 a month.

How educated are people in Rice Lake, Wisconsin?

About 24.0% of adults age 25 and over in Rice Lake, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Rice Lake, Wisconsin?

About 19.2% of people in Rice Lake, Wisconsin live below the federal poverty line.

Has Rice Lake, Wisconsin grown since 1990?

Yes, Rice Lake, Wisconsin has grown since 1990. The population has added about 1,042 residents, a change of about 13 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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