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CITY · 2010 ACS

Rice Lake

Wisconsin · 8,438 residents · 8.854 sq mi
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The short version

Rice Lake has notably lower household income than the US average, with a median household income of $34,637. Population has held roughly steady since 2000. Median home value has risen by half since 2000, reaching $122,200. Households here earn about 33% less than the Wisconsin median.

At a glance
Lower income
below the US median
US median: $52,703
Older
median age 41.2
US median: 37.2
Less educated
19% hold a bachelor's degree
US average: 28%
Less affordable
home values up 38%, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
8,438
+1%since 2000
from 8,320 in 2000
1990 – 2025
Population density
953 / sq mi
+1%since 2000
from 940 / sq mi in 2000
US average: 261
Median age
41.2
+7%since 2000
from 38.4 in 2000
US average: 37.2
Population, 1990 – 2024
8K8K9K9K9K1990201020202024Rice Lake
20249K
1990201020202024
Section 02

Income & economy

Median household income
$34,637
−17%inflation adjusted, since 2000
from $32,808 in 2000
US average: $52,703
1990 – 2024
Per capita income
$22,354
+20%since 2000
from $18,585 in 2000
US average: $27,286
Households earning $100K+
16.1%
−0.7 ptssince 2009
from 16.8% in 2009
US average: 33.3%
Poverty rate
13.3%
+3.3 ptssince 2000
from 10.0% in 2000
US average: 13.8%
Income inequality (Gini)
0.451
US average: 0.461
Workforce by industry, 2010
Retail trade15.8%
US avg: 10.9%
Information15.7%
US avg: 11.5%
Finance & insurance5.5%
US avg: 5.1%
Arts, entertainment, food4.9%
US avg: 2.4%
Professional, scientific, technical4.8%
US avg: 4.2%
Other services4.5%
US avg: 7%
Wholesale trade4.1%
US avg: 7.2%
Public administration3.6%
US avg: 4.9%
Agriculture, forestry, fishing1.7%
US avg: 1.9%
Construction1.4%
US avg: 1.4%
Transportation & warehousing1.1%
US avg: 3.1%
Education & health services0.7%
US avg: 0.9%
Manufacturing0.3%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$122,200
+38%inflation adjusted, since 2000
from $69,900 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$595
+15%inflation adjusted, since 2000
from $409 in 2000
US average: $853
Owner-occupied
35.5%
−24.9 ptssince 2000
from 60.4% in 2000
45.1% rent
Vacancy rate
7.9%
+2.0 ptssince 2009
from 5.8% in 2009
US average: 12.1%
Owner cost-burdened
26.6%
+3.7 ptssince 2009
from 22.9% in 2009
US average: 30.9%
Renter cost-burdened
51.1%
+4.1 ptssince 2009
from 47.0% in 2009
US average: 46.8%
Afford Score
3.5
+66%since 2000
from 2.1 in 2000
1990 – 2024
RELATED:See current rent listings in Rice Lake on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic96.3%(8,008)
Black0.1%(9)
Hispanic / Latino1.5%(125)
Asian0.6%(51)
Other0%
Diversity Score5.5%(462)
2010
White, non-Hispanic94.6%(7,984)
Black0.3%(26)
Hispanic / Latino2.4%(203)
Asian0.8%(67)
Other2.4%(199)
Diversity Score14%(1,182)
Diversity Score
14
+153%since 2000
from 6 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
18.8%
+2.1 ptssince 2000
from 16.8% in 2000
US average: 27.9%
High school or higher
85.0%
−0.5 ptssince 2000
from 85.5% in 2000
US average: 84.9%
Graduate degree
7.3%
+2.9 ptssince 2000
from 4.4% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
12.6 min
+1%since 2000
from 12.5 min in 2000
US average: 25.2
Drive alone to work
82.8%
+1.6 ptssince 2009
from 81.2% in 2009
US average: 76.2%
Carpooled to work
11.9%
−0.9 ptssince 2009
from 12.9% in 2009
US average: 10.4%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 4.7%
Worked from home
1.9%
−0.9 ptssince 2009
from 2.8% in 2009
US average: 4.1%
Walked to work
2.1%
−0.3 ptssince 2009
from 2.4% in 2009
US average: 2.8%
Biked to work
0.6%
+0.2 ptssince 2009
from 0.4% in 2009
US average: 0.5%
No vehicle available
9.5%
+1.4 ptssince 2009
from 8.1% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
16.3%
+2.6 ptssince 2009
from 13.6% in 2009
US average: 12.9%
Management & professional
30.5%
−33.1 ptssince 2009
from 63.6% in 2009
US average: 35.2%
Section 08

People & community

Male
47.9%
+1.2 ptssince 2009
from 46.7% in 2009
Female
52.1%
−1.2 ptssince 2009
from 53.3% in 2009
Foreign born
2.2%
Unchangedsince 2009
from 2.2% in 2009
US average: 12.8%
Veterans
13.7%
−32.3 ptssince 2009
from 46.0% in 2009
US average: 9.9%
Drill deeper

Places similar to Rice Lake

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Pop 9,165
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Pop 8,291
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Pop 10,145
Micco
Pop 8,896
Places similar to Rice Lake
Head to head

Compare Rice Lake to nearby cities

RICE LAKE VS
Chippewa Falls
Income$57,873+67%
Home value$210,400+72%
Population15,293+72%
SEE FULL COMPARISON →
RICE LAKE VS
Menomonie
Income$56,889+64%
Home value$220,800+81%
Population16,664+88%
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RICE LAKE VS
New Richmond
Income$88,157+155%
Home value$285,100+133%
Population10,988+24%
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RICE LAKE VS
Eau Claire
Income$67,395+95%
Home value$247,600+103%
Population72,465+716%
SEE FULL COMPARISON →
Frequently asked

How many people live in Rice Lake, Wisconsin?

Rice Lake, Wisconsin has about 8,438 residents according to the 2010 American Community Survey.

What is the median household income in Rice Lake, Wisconsin?

The typical household in Rice Lake, Wisconsin earns about $34,637 a year. Half of households make more than that, and half make less.

Is Rice Lake, Wisconsin expensive?

In Rice Lake, Wisconsin, the median home is worth about $122,200, and the typical rent is about $595 a month.

How educated are people in Rice Lake, Wisconsin?

About 18.8% of adults age 25 and over in Rice Lake, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Rice Lake, Wisconsin?

About 13.3% of people in Rice Lake, Wisconsin live below the federal poverty line.

Has Rice Lake, Wisconsin grown since 1990?

Yes, Rice Lake, Wisconsin has grown since 1990. The population has added about 440 residents, a change of about 6 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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