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MICROPOLITAN AREA · 2000 CENSUS

Rice Lake Micro

Rice Lake, WI · 1 counties · 44,963 residents · 863 sq mi
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The short version

Rice Lake is a metro area of 44,963 people. 15% of adults hold a bachelor's degree or higher. At a median age of 38.8, this is an older place than the country as a whole. 76% of homes are owner-occupied. Home values have risen by half since 1990, reaching $80,000. Renters pay $417 a month at the median.

At a glance
Lower income
below the US median
US median: $42,589
Older
median age 38.8
US median: 35.2
Less educated
15% hold a bachelor's degree
US average: 24%
Less affordable
home values up 29%, inflation adjusted
US median home: $120,530
Section 01

Population & growth

44,963
+10%since 1990
from 40,750 in 1990
1990 – 2025
52 / sq mi
+10%since 1990
from 47 / sq mi in 1990
38.8
+12%since 1990
from 34.5 in 1990
US average: 35.2
Land area
863 sq mi
Population, 19902024
40K42K44K46K47K19902000201020202024Rice Lake
202447K
1990201020202024
Age distribution, 2000
Under 55.7%(2,544)
US avg: 6.8%
5 to 96.7%(3,009)
US avg: 7.3%
10 to 147.7%(3,475)
US avg: 7.3%
15 to 198.1%(3,654)
US avg: 7.2%
20 to 245.2%(2,323)
US avg: 6.7%
25 to 3410.9%(4,922)
US avg: 14.2%
35 to 4415.8%(7,126)
US avg: 16%
45 to 5413.7%(6,181)
US avg: 13.4%
55 to 649.7%(4,355)
US avg: 8.6%
65 to 748.1%(3,651)
US avg: 6.5%
75 to 845.9%(2,660)
US avg: 4.4%
85 and over2.4%(1,063)
US avg: 1.5%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

$37,275
+25%inflation adjusted, since 1990
from $22,570 in 1990
US average: $42,589
1990 – 2024
$18,091
+74%since 1990
from $10,377 in 1990
US average: $21,522
8.8%
−2.7 ptssince 1990
from 11.6% in 1990
US average: 12.4%
Section 03

Housing

$80,000
+29%inflation adjusted, since 1990
from $47,200 in 1990
US average: $120,530
1990 – 2024
$417
+1%inflation adjusted, since 1990
from $313 in 1990
US average: $602
75.8%
+2.3 ptssince 1990
from 73.5% in 1990
24.2% rent
Section 04

Race & ethnicity

1990
White, non-Hispanic99.2%(40,424)
Black0.1%(40)
Hispanic / Latino0.4%(148)
Asian0.2%(82)
2000
White, non-Hispanic97.1%(43,667)
Black0.1%(55)
Hispanic / Latino1%(430)
Asian0.3%(141)

No data for the years selected.

Section 04 · Origins

Detailed origins & ancestry

Detailed origin tables are available for 2024; showing 2024 data.

Hispanic origin
Mexican2.5%(1,156)
Puerto Rican0.3%(131)
Peruvian0.1%(63)
Spaniard0.1%(45)
Guatemalan0.1%(24)
Asian origin
Thai0.2%(98)
Filipino0.1%(68)
Korean0%(23)
Hmong0%(19)
Chinese0%(17)
Japanese0%(15)
Pacific Islander origin
Ancestry
German36.3%(17,005)
Norwegian15.6%(7,306)
Irish9.3%(4,374)
English7%(3,258)
Swedish4.6%(2,153)
Polish3.7%(1,732)
French3.7%(1,718)
American3.4%(1,578)
Italian3.2%(1,511)
Czech3%(1,399)
Swiss1.3%(614)
Dutch1.3%(604)
+ 35 more ancestry groups with data
Scottish1%(482)
Danish0.6%(297)
Scotch-Irish0.6%(263)
Finnish0.5%(250)
Russian0.4%(186)
Somali0.4%(177)
Welsh0.4%(165)
Hungarian0.3%(141)
Slovak0.2%(104)
Belgian0.2%(96)
Arab0.2%(78)
Austrian0.2%(72)
British0.1%(68)
Lithuanian0.1%(62)
Slovene0.1%(55)
Lebanese0.1%(45)
Canadian0.1%(34)
Ukrainian0.1%(25)
West Indian0.1%(25)
Greek0.1%(24)
Haitian0%(14)
Croatian0%(12)
Moroccan0%(11)
Romanian0%(11)
Serbian0%(9)
Syrian0%(4)
Latvian0%(2)
Section 05

Education

14.9%
+3.1 ptssince 1990
from 11.7% in 1990
US average: 24.4%
High school or higher
82.4%
+9.4 ptssince 1990
from 73.0% in 1990
US average: 80.3%
4.2%
+1.0 ptssince 1990
from 3.2% in 1990
US average: 8.8%
Section 06

Commute & transportation

13.8 min
−44%since 1990
from 24.5 min in 1990
US average: 17.6
Section 07

Work & employment

No data for the years selected.

Section 08

People & community

No data for the years selected.

Marital status
Men 15+
Never married26.5%(4,672)
Married62.1%(10,957)
Widowed2.4%(429)
Divorced9%(1,596)
Women 15+
Never married17.7%(3,246)
Married59.6%(10,908)
Widowed12.6%(2,313)
Divorced10.1%(1,847)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2000
Section 09

Health coverage

Showing 2024 (the nearest year with coverage data).

6.2%
−3.2 ptssince 2013
from 9.4% in 2013
US average: 8.4%
49.9%
+1.6 ptssince 2020
from 48.3% in 2020
US average: 54.8%
Direct-purchase
20.5%
−1.2 ptssince 2020
from 21.7% in 2020
US average: 13.8%
25.8%
+1.6 ptssince 2020
from 24.2% in 2020
US average: 18.4%
20.8%
−0.3 ptssince 2020
from 21.1% in 2020
US average: 20.9%
VA health care
2.9%
−0.3 ptssince 2020
from 3.2% in 2020
US average: 2.2%
Any private
68.8%
+0.2 ptssince 2020
from 68.6% in 2020
US average: 67.1%
Any public
42.8%
+1.2 ptssince 2020
from 41.6% in 2020
US average: 36.7%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2024
Gulf War (2001 or later)13.3%(355)
US avg: 26.4%
Gulf War (1990s)12.4%(332)
US avg: 24.3%
Vietnam era42%(1,121)
US avg: 33.1%
Korean War5%(133)
US avg: 4.5%
World War II0.4%(10)
US avg: 1%

Share of the 2,669 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

BAR + DOT: THIS PLACE · TICK: US AVERAGE
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Frequently asked

How many people live in Rice Lake, WI?

Rice Lake, WI has about 44,963 residents according to the 2000 Census.

What is the median household income in Rice Lake, WI?

The typical household in Rice Lake, WI earns about $37,275 a year. Half of households make more than that, and half make less.

Is Rice Lake, WI expensive?

In Rice Lake, WI, the median home is worth about $80,000, and the typical rent is about $417 a month.

How educated are people in Rice Lake, WI?

About 14.9% of adults age 25 and over in Rice Lake, WI hold a bachelor's degree or higher.

What is the poverty rate in Rice Lake, WI?

About 8.8% of people in Rice Lake, WI live below the federal poverty line.

Has Rice Lake, WI grown since 1990?

Yes, Rice Lake, WI has grown since 1990. The population has added about 4,213 residents, a change of about 10 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

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