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MICROPOLITAN AREA · 2010 ACS

Rice Lake Micro

Rice Lake, WI · 1 counties · 45,870 residents · 863 sq mi
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The short version

Rice Lake is home to 45,870 people. At a median age of 43.1, this is an older place than the country as a whole. 18% of adults hold a bachelor's degree or higher. The foreign-born share is 2%. Home values have risen by half since 2000, reaching $134,500. 74% of homes are owner-occupied.

At a glance
Lower income
below the US median
US median: $52,703
Older
median age 43.1
US median: 37.2
Less educated
18% hold a bachelor's degree
US average: 28%
Less affordable
home values up 33%, inflation adjusted
US median home: $225,659
Section 01

Population & growth

45,870
+2%since 2000
from 44,963 in 2000
1990 – 2025
53 / sq mi
+2%since 2000
from 52 / sq mi in 2000
43.1
+11%since 2000
from 38.8 in 2000
US average: 37.2
Land area
863 sq mi
Population, 19902024
40K42K44K46K47K19902000201020202024Rice Lake
202447K
1990201020202024
Age distribution, 2010
Under 56%(2,737)
US avg: 6.5%
5 to 96%(2,762)
US avg: 6.6%
10 to 146.2%(2,832)
US avg: 6.7%
15 to 196.3%(2,888)
US avg: 7.1%
20 to 245.1%(2,341)
US avg: 7%
25 to 3411.2%(5,133)
US avg: 13.3%
35 to 4411.5%(5,288)
US avg: 13.3%
45 to 5415.6%(7,162)
US avg: 14.6%
55 to 6413.9%(6,379)
US avg: 11.8%
65 to 749.4%(4,327)
US avg: 7%
75 to 846%(2,759)
US avg: 4.2%
85 and over2.8%(1,262)
US avg: 1.8%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

$42,601
−10%inflation adjusted, since 2000
from $37,275 in 2000
US average: $52,703
1990 – 2024
$22,666
+25%since 2000
from $18,091 in 2000
US average: $27,286
Households earning $100K+
20.9%
+0.2 ptssince 2009
from 20.7% in 2009
US average: 33.3%
11.9%
+3.1 ptssince 2000
from 8.8% in 2000
US average: 13.8%
0.425
US average: 0.461
Workforce by industry, 2010
Retail trade20.8%
US avg: 10.9%
Information12.6%
US avg: 11.5%
Wholesale trade7.5%
US avg: 7.2%
Agriculture, forestry, fishing6.5%
US avg: 1.9%
Construction6.4%
US avg: 1.4%
Finance & insurance3.7%
US avg: 5.1%
Other services3.6%
US avg: 7%
Professional, scientific, technical3.1%
US avg: 4.2%
Public administration2.8%
US avg: 4.9%
Transportation & warehousing2%
US avg: 3.1%
Arts, entertainment, food1.8%
US avg: 2.4%
Education & health services0.7%
US avg: 0.9%
Manufacturing0.1%
US avg: 0.5%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

$134,500
+33%inflation adjusted, since 2000
from $80,000 in 2000
US average: $225,659
1990 – 2024
$595
+13%inflation adjusted, since 2000
from $417 in 2000
US average: $853
73.7%
−2.1 ptssince 2000
from 75.8% in 2000
26.3% rent
17.1%
+1.2 ptssince 2009
from 15.9% in 2009
US average: 12.1%
2.33 people
+2%since 2009
from 2.28 people in 2009
US average: 2.60
31.2%
+1.7 ptssince 2009
from 29.5% in 2009
US average: 30.9%
43.6%
+1.2 ptssince 2009
from 42.5% in 2009
US average: 46.8%
3.2
+4%since 2009
from 3.0 in 2009
2009 – 2024
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
Section 04

Race & ethnicity

2000
White, non-Hispanic97.1%(43,667)
Black0.1%(55)
Hispanic / Latino1%(430)
Asian0.3%(141)
Other0%
2010
White, non-Hispanic95%(43,567)
Black0.9%(397)
Hispanic / Latino1.9%(862)
Asian0.5%(220)
Other1.6%(745)

No data for the years selected.

Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican1.2%(541)
Peruvian0.3%(120)
Puerto Rican0.2%(73)
Panamanian0.1%(40)
Costa Rican0.1%(38)
Spaniard0%(17)
Ancestry
German42.8%(19,632)
Norwegian21.1%(9,707)
Irish10.4%(4,783)
English7.3%(3,349)
Swedish6.1%(2,791)
Polish5.5%(2,516)
French5.5%(2,510)
American4.9%(2,227)
Czech3.7%(1,706)
Italian2.9%(1,350)
Dutch1.5%(708)
+ 32 more ancestry groups with data
Danish1.4%(622)
Swiss1.3%(583)
Finnish1.2%(558)
Scottish1.1%(521)
Scotch-Irish0.9%(412)
Russian0.7%(331)
Somali0.4%(186)
Welsh0.4%(184)
Hungarian0.3%(152)
Greek0.3%(127)
Austrian0.2%(99)
Croatian0.2%(84)
Lithuanian0.2%(80)
Slovak0.2%(74)
British0.2%(70)
Slovene0.1%(64)
Belgian0.1%(49)
Portuguese0.1%(37)
Ukrainian0.1%(32)
Canadian0.1%(24)
Serbian0%(15)
Haitian0%(13)
Turkish0%(8)
Arab0%(5)
Syrian0%(2)
Section 05

Education

17.6%
+2.7 ptssince 2000
from 14.9% in 2000
US average: 27.9%
High school or higher
86.1%
+3.7 ptssince 2000
from 82.4% in 2000
US average: 84.9%
5.8%
+1.6 ptssince 2000
from 4.2% in 2000
US average: 10.2%
Section 06

Commute & transportation

19.3 min
+40%since 2000
from 13.8 min in 2000
US average: 25.2
78.5%
+0.5 ptssince 2009
from 78.0% in 2009
US average: 76.2%
9.5%
−0.4 ptssince 2009
from 9.9% in 2009
US average: 10.4%
0.1%
Unchangedsince 2009
from 0.1% in 2009
US average: 4.7%
5.8%
−0.2 ptssince 2009
from 6.0% in 2009
US average: 4.1%
4.6%
+0.2 ptssince 2009
from 4.4% in 2009
US average: 2.8%
0.7%
+0.1 ptssince 2009
from 0.6% in 2009
US average: 0.5%
5.6%
+0.4 ptssince 2009
from 5.1% in 2009
US average: 8.7%
Section 07

Work & employment

11.6%
+0.6 ptssince 2009
from 11.1% in 2009
US average: 12.9%
27.9%
+1.7 ptssince 2009
from 26.2% in 2009
US average: 35.2%
Section 08

People & community

49.9%
+0.4 ptssince 2009
from 49.4% in 2009
50.1%
−0.4 ptssince 2009
from 50.6% in 2009
1.8%
+0.2 ptssince 2009
from 1.6% in 2009
US average: 12.8%
12.5%
−0.3 ptssince 2009
from 12.8% in 2009
US average: 9.9%
Marital status (2024)
Men 15+
Never married27.8%(5,397)
Married57.6%(11,179)
Widowed2.9%(554)
Divorced11.8%(2,286)
Women 15+
Never married21.9%(4,225)
Married54.9%(10,590)
Widowed9.7%(1,861)
Divorced13.5%(2,607)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09

Health coverage

Showing 2024 (the nearest year with coverage data).

6.2%
−3.2 ptssince 2013
from 9.4% in 2013
US average: 8.4%
49.9%
+1.6 ptssince 2020
from 48.3% in 2020
US average: 54.8%
Direct-purchase
20.5%
−1.2 ptssince 2020
from 21.7% in 2020
US average: 13.8%
25.8%
+1.6 ptssince 2020
from 24.2% in 2020
US average: 18.4%
20.8%
−0.3 ptssince 2020
from 21.1% in 2020
US average: 20.9%
VA health care
2.9%
−0.3 ptssince 2020
from 3.2% in 2020
US average: 2.2%
Any private
68.8%
+0.2 ptssince 2020
from 68.6% in 2020
US average: 67.1%
Any public
42.8%
+1.2 ptssince 2020
from 41.6% in 2020
US average: 36.7%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2024
Gulf War (2001 or later)13.3%(355)
US avg: 26.4%
Gulf War (1990s)12.4%(332)
US avg: 24.3%
Vietnam era42%(1,121)
US avg: 33.1%
Korean War5%(133)
US avg: 4.5%
World War II0.4%(10)
US avg: 1%

Share of the 2,669 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

BAR + DOT: THIS PLACE · TICK: US AVERAGE
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Frequently asked

How many people live in Rice Lake, WI?

Rice Lake, WI has about 45,870 residents according to the 2010 American Community Survey.

What is the median household income in Rice Lake, WI?

The typical household in Rice Lake, WI earns about $42,601 a year. Half of households make more than that, and half make less.

Is Rice Lake, WI expensive?

In Rice Lake, WI, the median home is worth about $134,500, and the typical rent is about $595 a month.

How educated are people in Rice Lake, WI?

About 17.6% of adults age 25 and over in Rice Lake, WI hold a bachelor's degree or higher.

What is the poverty rate in Rice Lake, WI?

About 11.9% of people in Rice Lake, WI live below the federal poverty line.

Has Rice Lake, WI grown since 1990?

Yes, Rice Lake, WI has grown since 1990. The population has added about 5,120 residents, a change of about 13 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

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