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COUNTY

Shawano County

Wisconsin · 41,560 residents (2025 est.) · 893.225 sq mi
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Shawano County has lower-than-average household income, with a median household income of $66,479. Population has held roughly steady since 2000. 19% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has more than doubled since 2000, reaching $194,000. With a median age of 45.6, the population is older than the US median of 38.9.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 45.6
US median: 38.9
Less educated
19% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
41,039
+1%since 2000
from 40,664 in 2000
1990 – 2025
Population density
46 / sq mi
+1%since 2000
from 46 / sq mi in 2000
US average: 281
Median age
45.6
+18%since 2000
from 38.5 in 2000
US average: 38.9

PEP 2025 EST:41,560 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
37K38K40K41K42K1990201020202024Shawano County
202441K
1990201020202024
Section 02

Income & economy

Median household income
$66,479
−4%inflation adjusted, since 2000
from $38,069 in 2000
US average: $82,259
1990 – 2024
Per capita income
$36,614
+104%since 2000
from $17,991 in 2000
US average: $44,673
Households earning $100K+
43.1%
+21.3 ptssince 2009
from 21.7% in 2009
US average: 53.3%
Poverty rate
11.1%
+3.2 ptssince 2000
from 7.9% in 2000
US average: 12.5%
Income inequality (Gini)
0.430
+6%since 2010
from 0.407 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade21.4%
US avg: 9.9%
Information9%
US avg: 10.8%
Wholesale trade8%
US avg: 6.9%
Agriculture, forestry, fishing6.5%
US avg: 1.6%
Construction6.3%
US avg: 1.2%
Other services5.2%
US avg: 6.7%
Public administration4.3%
US avg: 4.8%
Finance & insurance3.7%
US avg: 5.9%
Professional, scientific, technical3.2%
US avg: 5.1%
Transportation & warehousing2.1%
US avg: 2.2%
Arts, entertainment, food0.7%
US avg: 1.9%
Education & health services0.4%
US avg: 0.9%
Manufacturing0.2%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$194,000
+24%inflation adjusted, since 2000
from $86,000 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$821
+3%inflation adjusted, since 2000
from $438 in 2000
US average: $1,442
Owner-occupied
77.5%
−0.7 ptssince 2000
from 78.2% in 2000
22.5% rent
Vacancy rate
16.6%
+1.2 ptssince 2009
from 15.3% in 2009
US average: 10.0%
Owner cost-burdened
17.9%
−10.4 ptssince 2009
from 28.3% in 2009
US average: 22.9%
Renter cost-burdened
37.8%
+0.5 ptssince 2009
from 37.3% in 2009
US average: 47.4%
Afford Score
2.9
+29%since 2000
from 2.3 in 2000
1990 – 2024
Gentrification Score
30
RELATED:See current rent listings in Shawano County on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic91.2%(37,102)
Black0.2%(90)
Hispanic / Latino1%(407)
Asian0.3%(134)
Other0%
Diversity Score4.1%(1,679)
Segregation Score0%
2024
White, non-Hispanic84.6%(34,737)
Black0.6%(239)
Hispanic / Latino3.3%(1,334)
Asian0.6%(262)
Other10.9%(4,467)
Diversity Score33.8%(13,880)
Segregation Score27.7%(11,356)
Diversity Score
34
+719%since 2000
from 4 in 2000
1990 – 2024
Segregation Score
28
−31%since 2020
from 40 in 2020
Section 05

Education

Bachelor's degree or higher
19.1%
+6.5 ptssince 2000
from 12.6% in 2000
US average: 35.6%
High school or higher
93.5%
+12.1 ptssince 2000
from 81.5% in 2000
US average: 89.6%
Graduate degree
6.1%
+2.2 ptssince 2000
from 3.9% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
22.8 min
+41%since 2000
from 16.2 min in 2000
US average: 26.5
Drive alone to work
78.7%
+0.6 ptssince 2009
from 78.2% in 2009
US average: 68.9%
Carpooled to work
7.0%
−3.9 ptssince 2009
from 10.8% in 2009
US average: 8.5%
Public transit
0.1%
−0.1 ptssince 2009
from 0.2% in 2009
US average: 3.2%
Worked from home
9.3%
+3.4 ptssince 2009
from 5.9% in 2009
US average: 15.0%
Walked to work
2.9%
−0.7 ptssince 2009
from 3.5% in 2009
US average: 2.4%
Biked to work
0.5%
+0.2 ptssince 2009
from 0.3% in 2009
US average: 0.4%
No vehicle available
6.3%
+1.5 ptssince 2009
from 4.8% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
2.6%
−5.4 ptssince 2011
from 8.0% in 2011
US average: 5.2%
Labor force participation
60.2%
−4.2 ptssince 2011
from 64.4% in 2011
US average: 63.5%
Self-employed
12.2%
−0.9 ptssince 2009
from 13.1% in 2009
US average: 13.1%
Management & professional
31.3%
−29.2 ptssince 2009
from 60.5% in 2009
US average: 42.5%
Section 08

People & community

Male
50.3%
+0.4 ptssince 2009
from 49.9% in 2009
Female
49.7%
−0.4 ptssince 2009
from 50.1% in 2009
Foreign born
1.4%
+0.2 ptssince 2009
from 1.2% in 2009
US average: 14.1%
Veterans
7.2%
−42.2 ptssince 2009
from 49.4% in 2009
US average: 6.2%
With a disability
14.9%
+3.2 ptssince 2012
from 11.7% in 2012
US average: 13.3%
Uninsured
6.1%
−83.7 ptssince 2013
from 89.8% in 2013
US average: 8.4%
Broadband at home
85.5%
+12.7 ptssince 2017
from 72.8% in 2017
US average: 91.0%
English only at home
96.7%
+0.2 ptssince 2016
from 96.5% in 2016
US average: 77.7%
Spanish at home
1.2%
−0.3 ptssince 2016
from 1.6% in 2016
US average: 13.6%
Drill deeper

Places similar to Shawano County

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Pop 41,842
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Pop 40,157
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Pop 41,607
Chilton County
Pop 47,708
Places similar to Shawano County
Head to head

Compare Shawano County to nearby counties

SHAWANO COUNTY VS
Menominee County
Income$62,108−7%
Home value$110,200−43%
Population4,199−90%
SEE FULL COMPARISON →
SHAWANO COUNTY VS
Waupaca County
Income$72,830+10%
Home value$211,400+9%
Population51,461+24%
SEE FULL COMPARISON →
SHAWANO COUNTY VS
Outagamie County
Income$85,069+28%
Home value$267,300+38%
Population195,894+371%
SEE FULL COMPARISON →
SHAWANO COUNTY VS
Oconto County
Income$75,049+13%
Home value$231,400+19%
Population40,195−3%
SEE FULL COMPARISON →
Frequently asked

How many people live in Shawano County, Wisconsin?

Shawano County, Wisconsin has about 41,039 residents according to the 2024 American Community Survey.

What is the median household income in Shawano County, Wisconsin?

The typical household in Shawano County, Wisconsin earns about $66,479 a year. Half of households make more than that, and half make less.

Is Shawano County, Wisconsin expensive?

In Shawano County, Wisconsin, the median home is worth about $194,000, and the typical rent is about $821 a month.

How educated are people in Shawano County, Wisconsin?

About 19.1% of adults age 25 and over in Shawano County, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Shawano County, Wisconsin?

About 11.1% of people in Shawano County, Wisconsin live below the federal poverty line.

Has Shawano County, Wisconsin grown since 1990?

Yes, Shawano County, Wisconsin has grown since 1990. The population has added about 3,882 residents, a change of about 10 percent over that period.

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11 census tracts
Census Tract 1005Census Tract 1004Census Tract 1008Census Tract 1006Census Tract 1009Census Tract 1011Census Tract 1010Census Tract 1003Census Tract 1007Census Tract 1001Census Tract 1002
15 ZIP codes
ZIP 54166ZIP 54162ZIP 54107ZIP 54414ZIP 54499ZIP 54486ZIP 54128ZIP 54111ZIP 54416ZIP 54137ZIP 54928ZIP 54450ZIP 54948ZIP 54978ZIP 54127
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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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