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MICROPOLITAN AREA

Shawano Micro

Shawano, WI · 2 counties · 45,759 residents (2025 est.) · 1,250.84 sq mi
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The short version

Shawano has lower-than-average household income, with a median household income of $66,069. Population has held roughly steady since 2000. 19% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has more than doubled since 2000, reaching $186,133. With a median age of 44.5, the population is older than the US median of 38.9.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 44.5
US median: 38.9
Less educated
19% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
45,291
Unchangedsince 2000
from 45,226 in 2000
1990 – 2025
Population density
36 / sq mi
Unchangedsince 2000
from 36 / sq mi in 2000
US average: 281
Median age
44.5
+19%since 2000
from 37.4 in 2000
US average: 38.9

PEP 2025 EST:45,759 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
41K42K44K45K47K1990201020202024Shawano
202445K
1990201020202024
Section 02

Income & economy

Median household income
$66,069
−3%inflation adjusted, since 2000
from $37,199 in 2000
US average: $82,259
1990 – 2024
Per capita income
$35,578
+106%since 2000
from $17,248 in 2000
US average: $44,673
Households earning $100K+
42.9%
+21.7 ptssince 2009
from 21.1% in 2009
US average: 53.3%
Poverty rate
12.1%
+2.1 ptssince 2000
from 10.0% in 2000
US average: 12.5%
Income inequality (Gini)
0.429
+5%since 2010
from 0.410 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade20.3%
US avg: 9.9%
Information8.7%
US avg: 10.8%
Wholesale trade7.7%
US avg: 6.9%
Agriculture, forestry, fishing6.2%
US avg: 1.6%
Construction6%
US avg: 1.2%
Other services5.1%
US avg: 6.7%
Public administration3.9%
US avg: 4.8%
Finance & insurance3.7%
US avg: 5.9%
Professional, scientific, technical3.3%
US avg: 5.1%
Transportation & warehousing2%
US avg: 2.2%
Arts, entertainment, food0.6%
US avg: 1.9%
Education & health services0.4%
US avg: 0.9%
Manufacturing0.2%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$186,133
+23%inflation adjusted, since 2000
from $83,176 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$803
+5%inflation adjusted, since 2000
from $419 in 2000
US average: $1,442
Owner-occupied
77.3%
−0.4 ptssince 2000
from 77.8% in 2000
22.7% rent
Vacancy rate
18.4%
+1.2 ptssince 2009
from 17.2% in 2009
US average: 10.0%
Owner cost-burdened
18.3%
−9.5 ptssince 2009
from 27.8% in 2009
US average: 22.9%
Renter cost-burdened
37.8%
+2.5 ptssince 2009
from 35.3% in 2009
US average: 47.4%
Afford Score
2.8
+26%since 2000
from 2.2 in 2000
1990 – 2024
Gentrification Score
31
RELATED:See current rent listings in Shawano on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic83.2%(37,628)
Black0.2%(93)
Hispanic / Latino1.2%(529)
Asian0.3%(134)
Other0%
Diversity Score4.8%(2,193)
Segregation Score0%
2024
White, non-Hispanic77.9%(35,290)
Black0.6%(274)
Hispanic / Latino3.4%(1,550)
Asian0.6%(262)
Other17.5%(7,915)
Diversity Score45.1%(20,443)
Segregation Score44.6%(20,179)
Diversity Score
45
+831%since 2000
from 5 in 2000
1990 – 2024
Segregation Score
45
−16%since 2020
from 53 in 2020
Section 05

Education

Bachelor's degree or higher
19.0%
+6.4 ptssince 2000
from 12.6% in 2000
US average: 35.6%
High school or higher
93.6%
+12.5 ptssince 2000
from 81.1% in 2000
US average: 89.6%
Graduate degree
6.0%
+2.4 ptssince 2000
from 3.7% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
22.7 min
+43%since 2000
from 15.8 min in 2000
US average: 26.5
Drive alone to work
78.9%
+1.2 ptssince 2009
from 77.8% in 2009
US average: 68.9%
Carpooled to work
6.7%
−4.4 ptssince 2009
from 11.1% in 2009
US average: 8.5%
Public transit
0.1%
−0.1 ptssince 2009
from 0.2% in 2009
US average: 3.2%
Worked from home
9.6%
+3.8 ptssince 2009
from 5.8% in 2009
US average: 15.0%
Walked to work
2.7%
−0.8 ptssince 2009
from 3.5% in 2009
US average: 2.4%
Biked to work
0.4%
+0.2 ptssince 2009
from 0.2% in 2009
US average: 0.4%
No vehicle available
6.2%
+0.7 ptssince 2009
from 5.5% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
3.3%
−5.6 ptssince 2011
from 8.9% in 2011
US average: 5.2%
Labor force participation
59.3%
−4.4 ptssince 2011
from 63.7% in 2011
US average: 63.5%
Self-employed
14.8%
−0.6 ptssince 2009
from 15.3% in 2009
US average: 13.1%
Management & professional
31.7%
−28.4 ptssince 2009
from 60.0% in 2009
US average: 42.5%
Section 08

People & community

Male
50.3%
+0.4 ptssince 2009
from 49.9% in 2009
Female
49.7%
−0.4 ptssince 2009
from 50.1% in 2009
Foreign born
1.3%
+0.1 ptssince 2009
from 1.1% in 2009
US average: 14.1%
Veterans
7.2%
−42.2 ptssince 2009
from 49.4% in 2009
US average: 6.2%
With a disability
15.1%
+3.0 ptssince 2012
from 12.0% in 2012
US average: 13.3%
Uninsured
7.5%
−80.3 ptssince 2013
from 87.8% in 2013
US average: 8.4%
Broadband at home
86.0%
+14.0 ptssince 2017
from 72.0% in 2017
US average: 91.0%
English only at home
96.3%
+0.1 ptssince 2016
from 96.2% in 2016
US average: 77.7%
Spanish at home
1.2%
−0.3 ptssince 2016
from 1.5% in 2016
US average: 13.6%
In this metro

Principal cities

ShawanoCENTRAL9,693
What's inside

2 component counties

Shawano CountyCENTRAL41,560Menominee County4,199
Drill deeper

Metros similar to Shawano

Bedford
Pop 45,568
Clinton
Pop 46,002
Del Rio
Pop 47,835
Hillsdale
Pop 45,738
Places similar to Shawano
Head to head

Compare Shawano side by side

SHAWANO VS
Bedford
Income$66,468+1%
Home value$175,000−6%
Population45,568same
SEE FULL COMPARISON →
SHAWANO VS
Clinton
Income$66,981+1%
Home value$160,600−14%
Population46,002+1%
SEE FULL COMPARISON →
SHAWANO VS
Del Rio
Income$66,100same
Home value$164,600−12%
Population47,835+5%
SEE FULL COMPARISON →
SHAWANO VS
Hillsdale
Income$64,242−3%
Home value$176,100−5%
Population45,738same
SEE FULL COMPARISON →
Frequently asked

How many people live in Shawano, WI?

Shawano, WI has about 45,291 residents according to the 2024 American Community Survey.

What is the median household income in Shawano, WI?

The typical household in Shawano, WI earns about $66,069 a year. Half of households make more than that, and half make less.

Is Shawano, WI expensive?

In Shawano, WI, the median home is worth about $186,133, and the typical rent is about $803 a month.

How educated are people in Shawano, WI?

About 19.0% of adults age 25 and over in Shawano, WI hold a bachelor's degree or higher.

What is the poverty rate in Shawano, WI?

About 12.1% of people in Shawano, WI live below the federal poverty line.

Has Shawano, WI grown since 1990?

Yes, Shawano, WI has grown since 1990. The population has added about 4,244 residents, a change of about 10 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

How we source and harmonize this data →