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MICROPOLITAN AREA · 2010 ACS

Shawano Micro

Shawano, WI · 2 counties · 46,181 residents · 1,250.84 sq mi
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The short version

Shawano has lower-than-average household income, with a median household income of $44,488. Population has held roughly steady since 2000. 14% of adults hold a bachelor's degree or higher, below the national rate of 28%. Median home value is $122,122.

At a glance
Lower income
below the US median
US median: $52,703
Older
median age 41.9
US median: 37.2
Less educated
14% hold a bachelor's degree
US average: 28%
Stable housing
home values roughly flat, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
46,181
+2%since 2000
from 45,226 in 2000
1990 – 2025
Population density
37 / sq mi
+2%since 2000
from 36 / sq mi in 2000
US average: 261
Median age
41.9
+12%since 2000
from 37.4 in 2000
US average: 37.2
Population, 1990 – 2024
41K42K44K45K47K1990201020202024Shawano
202445K
1990201020202024
Section 02

Income & economy

Median household income
$44,488
−6%inflation adjusted, since 2000
from $37,199 in 2000
US average: $52,703
1990 – 2024
Per capita income
$21,829
+27%since 2000
from $17,248 in 2000
US average: $27,286
Households earning $100K+
21.7%
+0.6 ptssince 2009
from 21.1% in 2009
US average: 33.3%
Poverty rate
13.7%
+3.7 ptssince 2000
from 10.0% in 2000
US average: 13.8%
Income inequality (Gini)
0.410
US average: 0.461
Workforce by industry, 2010
Retail trade18.6%
US avg: 10.9%
Information9.4%
US avg: 11.5%
Agriculture, forestry, fishing8.2%
US avg: 1.9%
Construction8.2%
US avg: 1.4%
Wholesale trade6.3%
US avg: 7.2%
Finance & insurance5.3%
US avg: 5.1%
Professional, scientific, technical4.7%
US avg: 4.2%
Other services3.7%
US avg: 7%
Public administration3.1%
US avg: 4.9%
Transportation & warehousing2.5%
US avg: 3.1%
Arts, entertainment, food1.9%
US avg: 2.4%
Education & health services0.6%
US avg: 0.9%
Manufacturing0.1%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$122,122
+16%inflation adjusted, since 2000
from $83,176 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$552
+4%inflation adjusted, since 2000
from $419 in 2000
US average: $853
Owner-occupied
46.2%
−31.5 ptssince 2000
from 77.8% in 2000
24.1% rent
Vacancy rate
18.1%
+0.9 ptssince 2009
from 17.2% in 2009
US average: 12.1%
Owner cost-burdened
27.4%
−0.4 ptssince 2009
from 27.8% in 2009
US average: 30.9%
Renter cost-burdened
34.9%
−0.3 ptssince 2009
from 35.3% in 2009
US average: 46.8%
Afford Score
2.7
+23%since 2000
from 2.2 in 2000
1990 – 2024
RELATED:See current rent listings in Shawano on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic83.2%(37,628)
Black0.2%(93)
Hispanic / Latino1.2%(529)
Asian0.3%(134)
Other0%
Diversity Score4.8%(2,193)
2010
White, non-Hispanic81%(37,398)
Black0.3%(150)
Hispanic / Latino2.3%(1,083)
Asian0.4%(181)
Other14.9%(6,903)
Diversity Score38.4%(17,743)
Diversity Score
38
+692%since 2000
from 5 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
14.1%
+1.4 ptssince 2000
from 12.6% in 2000
US average: 27.9%
High school or higher
86.1%
+4.9 ptssince 2000
from 81.1% in 2000
US average: 84.9%
Graduate degree
4.5%
+0.8 ptssince 2000
from 3.7% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
23.2 min
+46%since 2000
from 15.8 min in 2000
US average: 25.2
Drive alone to work
78.0%
+0.2 ptssince 2009
from 77.8% in 2009
US average: 76.2%
Carpooled to work
11.1%
Unchangedsince 2009
from 11.1% in 2009
US average: 10.4%
Public transit
0.3%
Unchangedsince 2009
from 0.2% in 2009
US average: 4.7%
Worked from home
5.9%
+0.1 ptssince 2009
from 5.8% in 2009
US average: 4.1%
Walked to work
3.4%
Unchangedsince 2009
from 3.5% in 2009
US average: 2.8%
Biked to work
0.3%
+0.1 ptssince 2009
from 0.2% in 2009
US average: 0.5%
No vehicle available
5.1%
−0.3 ptssince 2009
from 5.5% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
15.5%
+0.2 ptssince 2009
from 15.3% in 2009
US average: 12.9%
Management & professional
26.5%
−33.6 ptssince 2009
from 60.0% in 2009
US average: 35.2%
Section 08

People & community

Male
49.9%
Unchangedsince 2009
from 49.9% in 2009
Female
50.1%
Unchangedsince 2009
from 50.1% in 2009
Foreign born
1.2%
+0.1 ptssince 2009
from 1.1% in 2009
US average: 12.8%
Veterans
13.2%
−36.2 ptssince 2009
from 49.4% in 2009
US average: 9.9%
In this metro

Principal cities

ShawanoCENTRAL9,693
What's inside

2 component counties

Shawano CountyCENTRAL41,560Menominee County4,199
Drill deeper

Metros similar to Shawano

Bedford
Pop 45,568
Clinton
Pop 46,002
Del Rio
Pop 47,835
Hillsdale
Pop 45,738
Places similar to Shawano
Head to head

Compare Shawano side by side

SHAWANO VS
Bedford
Income$66,468+49%
Home value$175,000+43%
Population45,568same
SEE FULL COMPARISON →
SHAWANO VS
Clinton
Income$66,981+51%
Home value$160,600+32%
Population46,002+1%
SEE FULL COMPARISON →
SHAWANO VS
Del Rio
Income$66,100+49%
Home value$164,600+35%
Population47,835+5%
SEE FULL COMPARISON →
SHAWANO VS
Hillsdale
Income$64,242+44%
Home value$176,100+44%
Population45,738same
SEE FULL COMPARISON →
Frequently asked

How many people live in Shawano, WI?

Shawano, WI has about 46,181 residents according to the 2010 American Community Survey.

What is the median household income in Shawano, WI?

The typical household in Shawano, WI earns about $44,488 a year. Half of households make more than that, and half make less.

Is Shawano, WI expensive?

In Shawano, WI, the median home is worth about $122,122, and the typical rent is about $552 a month.

How educated are people in Shawano, WI?

About 14.1% of adults age 25 and over in Shawano, WI hold a bachelor's degree or higher.

What is the poverty rate in Shawano, WI?

About 13.7% of people in Shawano, WI live below the federal poverty line.

Has Shawano, WI grown since 1990?

Yes, Shawano, WI has grown since 1990. The population has added about 5,134 residents, a change of about 13 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

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