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CITY

Shawano

Wisconsin · 9,693 residents (2025 est.) · 6.696 sq mi
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Notable rankings
#107Lowest unemploymentof 6,8260.9%#301Shortest commutesof 6,82615.5
The short version

Shawano has notably lower household income than the US average, with a median household income of $57,490. Population has held roughly steady since 2000. 20% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has more than doubled since 2000, reaching $160,800. Households here earn about 26% less than the Wisconsin median.

At a glance
Lower income
below the US median
US median: $82,259
Mid-age
median age 40.2
US median: 38.9
Less educated
20% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
9,522
+15%since 2000
from 8,298 in 2000
1990 – 2025
Population density
1,422 / sq mi
+15%since 2000
from 1,239 / sq mi in 2000
US average: 281
Median age
40.2
+5%since 2000
from 38.3 in 2000
US average: 38.9

PEP 2025 EST:9,693 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
7K8K9K9K10K1990201020202024Shawano
202410K
1990201020202024
Section 02

Income & economy

Median household income
$57,490
Unchangedinflation adjusted, since 2000
from $31,546 in 2000
US average: $82,259
1990 – 2024
Per capita income
$31,355
+80%since 2000
from $17,380 in 2000
US average: $44,673
Households earning $100K+
29.3%
+13.7 ptssince 2009
from 15.7% in 2009
US average: 53.3%
Poverty rate
14.9%
+5.0 ptssince 2000
from 9.9% in 2000
US average: 12.5%
Income inequality (Gini)
0.423
+1%since 2010
from 0.420 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade20.8%
US avg: 9.9%
Information8%
US avg: 10.8%
Other services5.5%
US avg: 6.7%
Wholesale trade5.1%
US avg: 6.9%
Public administration4.9%
US avg: 4.8%
Agriculture, forestry, fishing3.4%
US avg: 1.6%
Construction3.4%
US avg: 1.2%
Transportation & warehousing2.3%
US avg: 2.2%
Finance & insurance1.3%
US avg: 5.9%
Professional, scientific, technical1.3%
US avg: 5.1%
Arts, entertainment, food0.3%
US avg: 1.9%
Manufacturing0%
US avg: 0.4%
Education & health services0%
US avg: 0.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$160,800
+13%inflation adjusted, since 2000
from $78,300 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$819
−1%inflation adjusted, since 2000
from $454 in 2000
US average: $1,442
Owner-occupied
56.5%
−4.0 ptssince 2000
from 60.5% in 2000
43.5% rent
Vacancy rate
8.1%
+0.8 ptssince 2009
from 7.3% in 2009
US average: 10.0%
Owner cost-burdened
12.1%
−10.2 ptssince 2009
from 22.4% in 2009
US average: 22.9%
Renter cost-burdened
44.4%
−1.9 ptssince 2009
from 46.4% in 2009
US average: 47.4%
Afford Score
2.8
+13%since 2000
from 2.5 in 2000
1990 – 2024
Gentrification Score
40
RELATED:See current rent listings in Shawano on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic88.5%(7,346)
Black0.3%(27)
Hispanic / Latino1.6%(134)
Asian0.5%(45)
Other0%
Diversity Score6.7%(554)
2024
White, non-Hispanic78.6%(7,483)
Black0.8%(74)
Hispanic / Latino4.5%(429)
Asian0.2%(16)
Other16%(1,520)
Diversity Score44.4%(4,224)
Diversity Score
44
+564%since 2000
from 7 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
20.4%
+1.9 ptssince 2000
from 18.5% in 2000
US average: 35.6%
High school or higher
95.4%
+15.0 ptssince 2000
from 80.4% in 2000
US average: 89.6%
Graduate degree
7.5%
+1.5 ptssince 2000
from 6.0% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
15.5 min
+23%since 2000
from 12.5 min in 2000
US average: 26.5
Drive alone to work
79.3%
−0.7 ptssince 2009
from 80.0% in 2009
US average: 68.9%
Carpooled to work
6.8%
−3.4 ptssince 2009
from 10.2% in 2009
US average: 8.5%
Public transit
0.0%
−0.4 ptssince 2009
from 0.4% in 2009
US average: 3.2%
Worked from home
6.1%
+4.6 ptssince 2009
from 1.5% in 2009
US average: 15.0%
Walked to work
1.3%
−3.6 ptssince 2009
from 4.9% in 2009
US average: 2.4%
Biked to work
1.4%
+0.5 ptssince 2009
from 0.9% in 2009
US average: 0.4%
No vehicle available
13.7%
+4.6 ptssince 2009
from 9.1% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
0.9%
−6.9 ptssince 2011
from 7.7% in 2011
US average: 5.2%
Labor force participation
58.0%
−3.1 ptssince 2011
from 61.0% in 2011
US average: 63.5%
Self-employed
15.2%
−3.9 ptssince 2009
from 19.1% in 2009
US average: 13.1%
Management & professional
29.4%
−36.6 ptssince 2009
from 66.1% in 2009
US average: 42.5%
Section 08

People & community

Male
49.7%
+2.4 ptssince 2009
from 47.3% in 2009
Female
50.3%
−2.4 ptssince 2009
from 52.8% in 2009
Foreign born
1.0%
−0.2 ptssince 2009
from 1.2% in 2009
US average: 14.1%
Veterans
6.0%
−40.3 ptssince 2009
from 46.3% in 2009
US average: 6.2%
With a disability
16.7%
+3.5 ptssince 2012
from 13.2% in 2012
US average: 13.3%
Uninsured
5.9%
−83.4 ptssince 2013
from 89.3% in 2013
US average: 8.4%
Broadband at home
88.0%
+16.7 ptssince 2017
from 71.3% in 2017
US average: 91.0%
English only at home
98.3%
+2.8 ptssince 2016
from 95.5% in 2016
US average: 77.7%
Spanish at home
1.0%
−0.9 ptssince 2016
from 1.9% in 2016
US average: 13.6%
Drill deeper

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Frequently asked

How many people live in Shawano, Wisconsin?

Shawano, Wisconsin has about 9,522 residents according to the 2024 American Community Survey.

What is the median household income in Shawano, Wisconsin?

The typical household in Shawano, Wisconsin earns about $57,490 a year. Half of households make more than that, and half make less.

Is Shawano, Wisconsin expensive?

In Shawano, Wisconsin, the median home is worth about $160,800, and the typical rent is about $819 a month.

How educated are people in Shawano, Wisconsin?

About 20.4% of adults age 25 and over in Shawano, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Shawano, Wisconsin?

About 14.9% of people in Shawano, Wisconsin live below the federal poverty line.

Has Shawano, Wisconsin grown since 1990?

Yes, Shawano, Wisconsin has grown since 1990. The population has added about 1,924 residents, a change of about 25 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →