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CITY · 2020 ACS

Shawano

Wisconsin · 9,243 residents · 6.696 sq mi
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The short version

Shawano has notably lower household income than the US average, with a median household income of $48,505. Population has held roughly steady since 2000. 15% of adults hold a bachelor's degree or higher, below the national rate of 33%. Median home value is $98,600.

At a glance
Lower income
below the US median
US median: $66,278
Mid-age
median age 39.9
US median: 38.8
Less educated
15% hold a bachelor's degree
US average: 33%
More affordable
home values down 16%, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
9,243
+11%since 2000
from 8,298 in 2000
1990 – 2025
Population density
1,380 / sq mi
+11%since 2000
from 1,239 / sq mi in 2000
US average: 280
Median age
39.9
+4%since 2000
from 38.3 in 2000
US average: 38.8
Population, 1990 – 2024
7K8K9K9K10K1990201020202024Shawano
202410K
1990201020202024
Section 02

Income & economy

Median household income
$48,505
+2%inflation adjusted, since 2000
from $31,546 in 2000
US average: $66,278
1990 – 2024
Per capita income
$25,567
+47%since 2000
from $17,380 in 2000
US average: $35,364
Households earning $100K+
25.9%
+10.3 ptssince 2009
from 15.7% in 2009
US average: 43.9%
Poverty rate
14.8%
+4.9 ptssince 2000
from 9.9% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade16.1%
US avg: 10%
Information14.7%
US avg: 11.1%
Wholesale trade5.2%
US avg: 6.7%
Agriculture, forestry, fishing3.8%
US avg: 1.7%
Finance & insurance3.7%
US avg: 5.5%
Professional, scientific, technical2.8%
US avg: 4.7%
Other services2.6%
US avg: 6.6%
Public administration2.3%
US avg: 4.7%
Construction2%
US avg: 1.2%
Transportation & warehousing1.9%
US avg: 2.5%
Manufacturing1.8%
US avg: 0.5%
Arts, entertainment, food1.3%
US avg: 2%
Education & health services1%
US avg: 0.8%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$98,600
−16%inflation adjusted, since 2000
from $78,300 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$660
−3%inflation adjusted, since 2000
from $454 in 2000
US average: $1,124
Owner-occupied
55.0%
−5.5 ptssince 2000
from 60.5% in 2000
45.0% rent
Afford Score
2.0
−18%since 2000
from 2.5 in 2000
1990 – 2024
RELATED:See current rent listings in Shawano on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic88.5%(7,346)
Black0.3%(27)
Hispanic / Latino1.6%(134)
Asian0.5%(45)
Other0%
Diversity Score6.7%(554)
2020
White, non-Hispanic74.4%(6,876)
Black0.6%(53)
Hispanic / Latino4%(374)
Asian0.7%(63)
Other17%(1,575)
Diversity Score47%(4,340)
Diversity Score
47
+603%since 2000
from 7 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
14.7%
−3.8 ptssince 2000
from 18.5% in 2000
US average: 32.9%
High school or higher
92.0%
+11.6 ptssince 2000
from 80.4% in 2000
US average: 88.5%
Graduate degree
4.8%
−1.2 ptssince 2000
from 6.0% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
17.7 min
+41%since 2000
from 12.5 min in 2000
US average: 26.9
Drive alone to work
81.6%
+1.6 ptssince 2009
from 80.0% in 2009
US average: 75.1%
No vehicle available
8.9%
−0.2 ptssince 2009
from 9.1% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
4.0%
−3.8 ptssince 2011
from 7.7% in 2011
US average: 5.4%
Labor force participation
59.9%
−1.2 ptssince 2011
from 61.0% in 2011
US average: 63.4%
Management & professional
28.4%
−37.7 ptssince 2009
from 66.1% in 2009
US average: 39.3%
Section 08

People & community

Male
49.4%
+2.2 ptssince 2009
from 47.3% in 2009
Female
50.6%
−2.2 ptssince 2009
from 52.8% in 2009
Foreign born
1.6%
+0.4 ptssince 2009
from 1.2% in 2009
US average: 13.5%
Uninsured
9.2%
−80.1 ptssince 2013
from 89.3% in 2013
US average: 8.8%
Drill deeper

Places similar to Shawano

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Pop 10,145
Seaford
Pop 9,165
Beacon Square
Pop 7,895
Clewiston
Pop 7,594
Places similar to Shawano
Head to head

Compare Shawano to nearby cities

SHAWANO VS
Hobart
Income$103,440+113%
Home value$414,000+320%
Population11,674+20%
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SHAWANO VS
Suamico
Income$118,337+144%
Home value$366,900+272%
Population13,153+36%
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SHAWANO VS
Howard
Income$85,477+76%
Home value$315,700+220%
Population22,233+129%
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SHAWANO VS
Ashwaubenon
Income$69,667+44%
Home value$266,600+170%
Population17,398+79%
SEE FULL COMPARISON →
Frequently asked

How many people live in Shawano, Wisconsin?

Shawano, Wisconsin has about 9,243 residents according to the 2020 American Community Survey.

What is the median household income in Shawano, Wisconsin?

The typical household in Shawano, Wisconsin earns about $48,505 a year. Half of households make more than that, and half make less.

Is Shawano, Wisconsin expensive?

In Shawano, Wisconsin, the median home is worth about $98,600, and the typical rent is about $660 a month.

How educated are people in Shawano, Wisconsin?

About 14.7% of adults age 25 and over in Shawano, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Shawano, Wisconsin?

About 14.8% of people in Shawano, Wisconsin live below the federal poverty line.

Has Shawano, Wisconsin grown since 1990?

Yes, Shawano, Wisconsin has grown since 1990. The population has added about 1,645 residents, a change of about 22 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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