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CITY

Oconomowoc

Wisconsin · 20,119 residents (2025 est.) · 11.762 sq mi
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The short version

Oconomowoc is wealthier than most US places, with a median household income of $106,425. The city has grown rapidly, with population up 54% since 2000. 48% of adults hold a bachelor's degree or higher. Median home value has more than doubled since 2000, reaching $394,500. It sits in the top 10% of US cities for household income. Households here earn about 37% more than the Wisconsin median.

At a glance
Wealthier
above the US median
US median: $82,259
Older
median age 42.6
US median: 38.9
More educated
48% hold a bachelor's degree
US average: 36%
Less affordable
home values up 46%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
19,080
+54%since 2000
from 12,382 in 2000
1990 – 2025
Population density
1,622 / sq mi
+54%since 2000
from 1,053 / sq mi in 2000
US average: 281
Median age
42.6
+12%since 2000
from 38.0 in 2000
US average: 38.9

PEP 2025 EST:20,119 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
10K13K15K17K20K1990201020202024Oconomowoc
202419K
1990201020202024
Section 02

Income & economy

Median household income
$106,425
+14%inflation adjusted, since 2000
from $51,250 in 2000
US average: $82,259
1990 – 2024
Per capita income
$53,735
+109%since 2000
from $25,716 in 2000
US average: $44,673
Households earning $100K+
64.8%
+18.6 ptssince 2009
from 46.2% in 2009
US average: 53.3%
Poverty rate
7.7%
+6.1 ptssince 2000
from 1.6% in 2000
US average: 12.5%
Income inequality (Gini)
0.421
+8%since 2010
from 0.391 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade16.6%
US avg: 9.9%
Information11.4%
US avg: 10.8%
Other services8.5%
US avg: 6.7%
Wholesale trade5.5%
US avg: 6.9%
Public administration5.5%
US avg: 4.8%
Finance & insurance4.9%
US avg: 5.9%
Professional, scientific, technical4.3%
US avg: 5.1%
Transportation & warehousing2.7%
US avg: 2.2%
Arts, entertainment, food1%
US avg: 1.9%
Education & health services0.6%
US avg: 0.9%
Agriculture, forestry, fishing0%
US avg: 1.6%
Construction0%
US avg: 1.2%
Manufacturing0%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$394,500
+46%inflation adjusted, since 2000
from $148,600 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,301
+6%inflation adjusted, since 2000
from $674 in 2000
US average: $1,442
Owner-occupied
69.1%
+6.7 ptssince 2000
from 62.4% in 2000
30.9% rent
Vacancy rate
2.4%
−5.3 ptssince 2009
from 7.7% in 2009
US average: 10.0%
Owner cost-burdened
16.3%
−14.0 ptssince 2009
from 30.3% in 2009
US average: 22.9%
Renter cost-burdened
54.6%
+20.6 ptssince 2009
from 34.0% in 2009
US average: 47.4%
Afford Score
3.7
+28%since 2000
from 2.9 in 2000
1990 – 2024
Gentrification Score
61
RELATED:See current rent listings in Oconomowoc on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic96.7%(11,975)
Black0.3%(37)
Hispanic / Latino1.6%(204)
Asian0.5%(65)
Other0%
Diversity Score6.1%(757)
2024
White, non-Hispanic93.9%(17,919)
Black0.3%(50)
Hispanic / Latino3.6%(686)
Asian0.4%(80)
Other1.8%(345)
Diversity Score14.5%(2,775)
Diversity Score
15
+138%since 2000
from 6 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
48.4%
+17.7 ptssince 2000
from 30.7% in 2000
US average: 35.6%
High school or higher
97.9%
+9.1 ptssince 2000
from 88.9% in 2000
US average: 89.6%
Graduate degree
14.3%
+6.1 ptssince 2000
from 8.2% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
24.6 min
+57%since 2000
from 15.7 min in 2000
US average: 26.5
Drive alone to work
74.9%
−8.1 ptssince 2009
from 83.0% in 2009
US average: 68.9%
Carpooled to work
4.6%
−2.8 ptssince 2009
from 7.4% in 2009
US average: 8.5%
Public transit
0.2%
−0.9 ptssince 2009
from 1.1% in 2009
US average: 3.2%
Worked from home
18.2%
+14.0 ptssince 2009
from 4.2% in 2009
US average: 15.0%
Walked to work
1.2%
−2.1 ptssince 2009
from 3.4% in 2009
US average: 2.4%
Biked to work
0.2%
−0.5 ptssince 2009
from 0.6% in 2009
US average: 0.4%
No vehicle available
3.5%
−2.2 ptssince 2009
from 5.7% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
2.2%
−2.5 ptssince 2011
from 4.7% in 2011
US average: 5.2%
Labor force participation
67.0%
−5.4 ptssince 2011
from 72.4% in 2011
US average: 63.5%
Self-employed
8.9%
−2.4 ptssince 2009
from 11.2% in 2009
US average: 13.1%
Management & professional
46.0%
−19.4 ptssince 2009
from 65.5% in 2009
US average: 42.5%
Section 08

People & community

Male
47.7%
−2.7 ptssince 2009
from 50.5% in 2009
Female
52.3%
+2.7 ptssince 2009
from 49.5% in 2009
Foreign born
1.5%
−1.4 ptssince 2009
from 3.0% in 2009
US average: 14.1%
Veterans
6.3%
−43.1 ptssince 2009
from 49.4% in 2009
US average: 6.2%
With a disability
11.0%
+2.8 ptssince 2012
from 8.2% in 2012
US average: 13.3%
Uninsured
3.7%
−90.2 ptssince 2013
from 93.9% in 2013
US average: 8.4%
Broadband at home
94.7%
+7.7 ptssince 2017
from 87.0% in 2017
US average: 91.0%
English only at home
96.8%
+2.4 ptssince 2016
from 94.4% in 2016
US average: 77.7%
Spanish at home
1.0%
−3.1 ptssince 2016
from 4.2% in 2016
US average: 13.6%
Drill deeper

Places similar to Oconomowoc

Minneola
Pop 21,064
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Pop 17,948
Safety Harbor
Pop 16,624
Bloomingdale
Pop 23,827
Places similar to Oconomowoc
Head to head

Compare Oconomowoc to nearby cities

OCONOMOWOC VS
Hartland
Income$87,754−18%
Home value$393,100same
Population10,740−47%
SEE FULL COMPARISON →
OCONOMOWOC VS
Pewaukee
Income$62,139−42%
Home value$281,800−29%
Population8,216−59%
SEE FULL COMPARISON →
OCONOMOWOC VS
Pewaukee
Income$108,350+2%
Home value$447,100+13%
Population16,375−19%
SEE FULL COMPARISON →
OCONOMOWOC VS
Watertown
Income$70,107−34%
Home value$222,100−44%
Population22,704+13%
SEE FULL COMPARISON →
Frequently asked

How many people live in Oconomowoc, Wisconsin?

Oconomowoc, Wisconsin has about 19,080 residents according to the 2024 American Community Survey.

What is the median household income in Oconomowoc, Wisconsin?

The typical household in Oconomowoc, Wisconsin earns about $106,425 a year. Half of households make more than that, and half make less.

Is Oconomowoc, Wisconsin expensive?

In Oconomowoc, Wisconsin, the median home is worth about $394,500, and the typical rent is about $1,301 a month.

How educated are people in Oconomowoc, Wisconsin?

About 48.4% of adults age 25 and over in Oconomowoc, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Oconomowoc, Wisconsin?

About 7.7% of people in Oconomowoc, Wisconsin live below the federal poverty line.

Has Oconomowoc, Wisconsin grown since 1990?

Yes, Oconomowoc, Wisconsin has grown since 1990. The population has added about 8,087 residents, a change of about 74 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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