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CITY · 2010 ACS

Oconomowoc

Wisconsin · 15,759 residents · 11.8 sq mi
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The short version

Oconomowoc is home to 15,759 people in Wisconsin. Households here earn about 38% more than in Wisconsin as a whole. The poverty rate is 2.7%, under the national 13.8%. Growth has run 27% since 2000, or 3,377 more people. About 37% of adults have finished a four-year degree. The foreign-born share is 3%.

At a glance
Wealthier
above the US median
US median: $52,703
Mid-age
median age 38.6
US median: 37.2
More educated
37% hold a bachelor's degree
US average: 28%
Less affordable
home values up 27%, inflation adjusted
US median home: $225,659
Section 01

Population & growth

15,759
+27%since 2000
from 12,382 in 2000
1990 – 2025
38.6
+2%since 2000
from 38.0 in 2000
US average: 37.2
Land area
11.8 sq mi
Population, 19902024
10K13K15K17K20K19902000201020202024Oconomowoc
202419K
1990201020202024
Age distribution, 2010
Under 57.4%(1,164)
US avg: 6.5%
5 to 98.3%(1,306)
US avg: 6.6%
10 to 147%(1,101)
US avg: 6.7%
15 to 195.2%(822)
US avg: 7.1%
20 to 243.8%(600)
US avg: 7%
25 to 3412.7%(2,005)
US avg: 13.3%
35 to 4415.4%(2,422)
US avg: 13.3%
45 to 5414.4%(2,266)
US avg: 14.6%
55 to 6411.1%(1,754)
US avg: 11.8%
65 to 746.6%(1,036)
US avg: 7%
75 to 845.4%(855)
US avg: 4.2%
85 and over2.7%(428)
US avg: 1.8%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

$71,162
+10%inflation adjusted, since 2000
from $51,250 in 2000
US average: $52,703
1990 – 2024
$33,418
+30%since 2000
from $25,716 in 2000
US average: $27,286
Households earning $100K+
47.4%
+1.2 ptssince 2009
from 46.2% in 2009
US average: 33.3%
2.7%
+1.1 ptssince 2000
from 1.6% in 2000
US average: 13.8%
0.391
US average: 0.461
Workforce by industry, 2010
Retail trade14.7%
US avg: 10.9%
Information13.5%
US avg: 11.5%
Wholesale trade5.9%
US avg: 7.2%
Transportation & warehousing5.9%
US avg: 3.1%
Other services4.8%
US avg: 7%
Public administration3.8%
US avg: 4.9%
Finance & insurance3.6%
US avg: 5.1%
Professional, scientific, technical2.6%
US avg: 4.2%
Arts, entertainment, food1.5%
US avg: 2.4%
Education & health services1.1%
US avg: 0.9%
Agriculture, forestry, fishing0.9%
US avg: 1.9%
Construction0.9%
US avg: 1.4%
Manufacturing0%
US avg: 0.5%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

$238,400
+27%inflation adjusted, since 2000
from $148,600 in 2000
US average: $225,659
1990 – 2024
$739
−13%inflation adjusted, since 2000
from $674 in 2000
US average: $853
70.5%
+8.0 ptssince 2000
from 62.4% in 2000
29.5% rent
9.2%
+1.5 ptssince 2009
from 7.7% in 2009
US average: 12.1%
2.48 people
Unchangedsince 2009
from 2.48 people in 2009
US average: 2.60
30.6%
+0.3 ptssince 2009
from 30.3% in 2009
US average: 30.9%
37.7%
+3.7 ptssince 2009
from 34.0% in 2009
US average: 46.8%
3.4
−1%since 2009
from 3.4 in 2009
2009 – 2024
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
Section 04

Race & ethnicity

2000
White, non-Hispanic96.7%(11,975)
Black0.3%(37)
Hispanic / Latino1.6%(204)
Asian0.5%(65)
Other0%
2010
White, non-Hispanic93.8%(14,778)
Black0.4%(62)
Hispanic / Latino3.5%(559)
Asian1%(157)
Other0.9%(145)

No data for the years selected.

Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican2.3%(354)
Puerto Rican0.3%(40)
Peruvian0.1%(18)
Ancestry
German56.8%(8,673)
Irish15.1%(2,302)
Polish11.2%(1,715)
English8.2%(1,246)
Norwegian7.8%(1,190)
Italian5.9%(903)
French4.1%(624)
Scottish2.6%(398)
Swedish2.4%(370)
Scotch-Irish1.7%(267)
Dutch1.7%(263)
American1.6%(247)
+ 23 more ancestry groups with data
Danish1.5%(229)
Hungarian1.3%(206)
Russian1.1%(166)
Czech0.8%(117)
Swiss0.7%(104)
Greek0.6%(99)
Slovene0.6%(90)
Welsh0.5%(79)
Austrian0.4%(67)
Croatian0.4%(59)
Arab0.3%(45)
Lebanese0.3%(45)
Serbian0.3%(45)
Belgian0.2%(32)
Lithuanian0.2%(28)
Romanian0.2%(27)
Finnish0.2%(25)
Australian0.1%(17)
Portuguese0.1%(17)
British0.1%(16)
Slovak0.1%(10)
Section 05

Education

36.6%
+5.9 ptssince 2000
from 30.7% in 2000
US average: 27.9%
High school or higher
96.0%
+7.1 ptssince 2000
from 88.9% in 2000
US average: 84.9%
11.0%
+2.7 ptssince 2000
from 8.2% in 2000
US average: 10.2%
Section 06

Commute & transportation

23.8 min
+52%since 2000
from 15.7 min in 2000
US average: 25.2
81.0%
−2.0 ptssince 2009
from 83.0% in 2009
US average: 76.2%
8.9%
+1.6 ptssince 2009
from 7.4% in 2009
US average: 10.4%
1.0%
−0.1 ptssince 2009
from 1.1% in 2009
US average: 4.7%
4.7%
+0.5 ptssince 2009
from 4.2% in 2009
US average: 4.1%
3.6%
+0.2 ptssince 2009
from 3.4% in 2009
US average: 2.8%
0.3%
−0.3 ptssince 2009
from 0.6% in 2009
US average: 0.5%
5.9%
+0.2 ptssince 2009
from 5.7% in 2009
US average: 8.7%
Section 07

Work & employment

11.9%
+0.6 ptssince 2009
from 11.2% in 2009
US average: 12.9%
40.2%
−0.6 ptssince 2009
from 40.8% in 2009
US average: 35.2%
Section 08

People & community

50.2%
−0.3 ptssince 2009
from 50.5% in 2009
49.8%
+0.3 ptssince 2009
from 49.5% in 2009
3.2%
+0.3 ptssince 2009
from 3.0% in 2009
US average: 12.8%
10.3%
+0.4 ptssince 2009
from 9.8% in 2009
US average: 9.9%
Marital status (2024)
Men 15+
Never married30.8%(2,224)
Married58.9%(4,258)
Widowed2.7%(197)
Divorced7.6%(549)
Women 15+
Never married27.7%(2,342)
Married49.6%(4,192)
Widowed9.7%(822)
Divorced12.9%(1,092)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09

Health coverage

Showing 2024 (the nearest year with coverage data).

3.7%
−2.4 ptssince 2013
from 6.1% in 2013
US average: 8.4%
67.1%
−4.6 ptssince 2020
from 71.7% in 2020
US average: 54.8%
Direct-purchase
17.0%
+3.6 ptssince 2020
from 13.4% in 2020
US average: 13.8%
20.3%
+4.5 ptssince 2020
from 15.8% in 2020
US average: 18.4%
9.1%
+1.0 ptssince 2020
from 8.1% in 2020
US average: 20.9%
VA health care
0.9%
−0.2 ptssince 2020
from 1.1% in 2020
US average: 2.2%
Any private
81.2%
−2.3 ptssince 2020
from 83.5% in 2020
US average: 67.1%
Any public
27.4%
+5.5 ptssince 2020
from 21.9% in 2020
US average: 36.7%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2024
Gulf War (2001 or later)39.3%(371)
US avg: 26.4%
Gulf War (1990s)36.1%(341)
US avg: 24.3%
Vietnam era30%(283)
US avg: 33.1%
Korean War8.7%(82)
US avg: 4.5%
World War II0%(0)
US avg: 1%

Share of the 944 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

BAR + DOT: THIS PLACE · TICK: US AVERAGE
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Frequently asked

How many people live in Oconomowoc, Wisconsin?

Oconomowoc, Wisconsin has about 15,759 residents according to the 2010 American Community Survey.

What is the median household income in Oconomowoc, Wisconsin?

The typical household in Oconomowoc, Wisconsin earns about $71,162 a year. Half of households make more than that, and half make less.

Is Oconomowoc, Wisconsin expensive?

In Oconomowoc, Wisconsin, the median home is worth about $238,400, and the typical rent is about $739 a month.

How educated are people in Oconomowoc, Wisconsin?

About 36.6% of adults age 25 and over in Oconomowoc, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Oconomowoc, Wisconsin?

About 2.7% of people in Oconomowoc, Wisconsin live below the federal poverty line.

Has Oconomowoc, Wisconsin grown since 1990?

Yes, Oconomowoc, Wisconsin has grown since 1990. The population has added about 4,766 residents, a change of about 43 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →