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CITY · 2020 ACS

Oconomowoc

Wisconsin · 18,203 residents · 11.762 sq mi
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The short version

Oconomowoc is significantly wealthier than the US average, with a median household income of $96,588. Population has grown 47% since 2000. Median home value has more than doubled since 2000, reaching $271,700. Households here earn about 53% more than the Wisconsin median.

At a glance
Wealthier
above the US median
US median: $66,278
Older
median age 41.9
US median: 38.8
More educated
44% hold a bachelor's degree
US average: 33%
Stable housing
home values roughly flat, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
18,203
+47%since 2000
from 12,382 in 2000
1990 – 2025
Population density
1,548 / sq mi
+47%since 2000
from 1,053 / sq mi in 2000
US average: 280
Median age
41.9
+10%since 2000
from 38.0 in 2000
US average: 38.8
Population, 1990 – 2024
10K13K15K17K20K1990201020202024Oconomowoc
202419K
1990201020202024
Section 02

Income & economy

Median household income
$96,588
+25%inflation adjusted, since 2000
from $51,250 in 2000
US average: $66,278
1990 – 2024
Per capita income
$44,572
+73%since 2000
from $25,716 in 2000
US average: $35,364
Households earning $100K+
60.3%
+14.1 ptssince 2009
from 46.2% in 2009
US average: 43.9%
Poverty rate
6.7%
+5.1 ptssince 2000
from 1.6% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade17%
US avg: 10%
Information10.5%
US avg: 11.1%
Other services8.3%
US avg: 6.6%
Public administration6.9%
US avg: 4.7%
Wholesale trade4.7%
US avg: 6.7%
Finance & insurance4.1%
US avg: 5.5%
Transportation & warehousing3.5%
US avg: 2.5%
Professional, scientific, technical3.3%
US avg: 4.7%
Arts, entertainment, food2%
US avg: 2%
Education & health services0.8%
US avg: 0.8%
Agriculture, forestry, fishing0.1%
US avg: 1.7%
Construction0.1%
US avg: 1.2%
Manufacturing0%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$271,700
+22%inflation adjusted, since 2000
from $148,600 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$1,015
Unchangedinflation adjusted, since 2000
from $674 in 2000
US average: $1,124
Owner-occupied
67.5%
+5.0 ptssince 2000
from 62.4% in 2000
32.5% rent
Afford Score
2.8
−3%since 2000
from 2.9 in 2000
1990 – 2024
RELATED:See current rent listings in Oconomowoc on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic96.7%(11,975)
Black0.3%(37)
Hispanic / Latino1.6%(204)
Asian0.5%(65)
Other0%
Diversity Score6.1%(757)
2020
White, non-Hispanic90.5%(16,471)
Black0.7%(123)
Hispanic / Latino4.2%(772)
Asian1.2%(211)
Other1.3%(240)
Diversity Score17.9%(3,256)
Diversity Score
18
+193%since 2000
from 6 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
44.3%
+13.6 ptssince 2000
from 30.7% in 2000
US average: 32.9%
High school or higher
96.4%
+7.5 ptssince 2000
from 88.9% in 2000
US average: 88.5%
Graduate degree
12.5%
+4.3 ptssince 2000
from 8.2% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
26.6 min
+70%since 2000
from 15.7 min in 2000
US average: 26.9
Drive alone to work
83.3%
+0.3 ptssince 2009
from 83.0% in 2009
US average: 75.1%
No vehicle available
3.0%
−2.8 ptssince 2009
from 5.7% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
2.8%
−2.0 ptssince 2011
from 4.7% in 2011
US average: 5.4%
Labor force participation
71.3%
−1.0 ptssince 2011
from 72.4% in 2011
US average: 63.4%
Management & professional
46.0%
−19.5 ptssince 2009
from 65.5% in 2009
US average: 39.3%
Section 08

People & community

Male
49.7%
−0.8 ptssince 2009
from 50.5% in 2009
Female
50.3%
+0.8 ptssince 2009
from 49.5% in 2009
Foreign born
2.8%
−0.2 ptssince 2009
from 3.0% in 2009
US average: 13.5%
Uninsured
4.7%
−89.2 ptssince 2013
from 93.9% in 2013
US average: 8.8%
Drill deeper

Places similar to Oconomowoc

Minneola
Pop 21,064
Niceville
Pop 17,948
Safety Harbor
Pop 16,624
Bloomingdale
Pop 23,827
Places similar to Oconomowoc
Head to head

Compare Oconomowoc to nearby cities

OCONOMOWOC VS
Hartland
Income$87,754−9%
Home value$393,100+45%
Population10,740−47%
SEE FULL COMPARISON →
OCONOMOWOC VS
Pewaukee
Income$62,139−36%
Home value$281,800+4%
Population8,216−59%
SEE FULL COMPARISON →
OCONOMOWOC VS
Pewaukee
Income$108,350+12%
Home value$447,100+65%
Population16,375−19%
SEE FULL COMPARISON →
OCONOMOWOC VS
Watertown
Income$70,107−27%
Home value$222,100−18%
Population22,704+13%
SEE FULL COMPARISON →
Frequently asked

How many people live in Oconomowoc, Wisconsin?

Oconomowoc, Wisconsin has about 18,203 residents according to the 2020 American Community Survey.

What is the median household income in Oconomowoc, Wisconsin?

The typical household in Oconomowoc, Wisconsin earns about $96,588 a year. Half of households make more than that, and half make less.

Is Oconomowoc, Wisconsin expensive?

In Oconomowoc, Wisconsin, the median home is worth about $271,700, and the typical rent is about $1,015 a month.

How educated are people in Oconomowoc, Wisconsin?

About 44.3% of adults age 25 and over in Oconomowoc, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Oconomowoc, Wisconsin?

About 6.7% of people in Oconomowoc, Wisconsin live below the federal poverty line.

Has Oconomowoc, Wisconsin grown since 1990?

Yes, Oconomowoc, Wisconsin has grown since 1990. The population has added about 7,210 residents, a change of about 66 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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