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CITY

Beloit

Wisconsin · 36,649 residents (2025 est.) · 17.339 sq mi
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The short version

Beloit has lower-than-average household income, with a median household income of $62,663. Population has held roughly steady since 2000. 18% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has more than doubled since 2000, reaching $156,500. At a median age of 33.8, residents skew younger than the country as a whole.

At a glance
Lower income
below the US median
US median: $82,259
Younger
median age 33.8
US median: 38.9
Less educated
18% hold a bachelor's degree
US average: 36%
Less affordable
home values up 27%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
36,534
+2%since 2000
from 35,775 in 2000
1990 – 2025
Population density
2,107 / sq mi
+2%since 2000
from 2,063 / sq mi in 2000
US average: 281
Median age
33.8
+3%since 2000
from 32.7 in 2000
US average: 38.9

PEP 2025 EST:36,649 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
35K36K36K37K37K1990201020202024Beloit
202437K
1990201020202024
Section 02

Income & economy

Median household income
$62,663
−6%inflation adjusted, since 2000
from $36,414 in 2000
US average: $82,259
1990 – 2024
Per capita income
$30,910
+83%since 2000
from $16,912 in 2000
US average: $44,673
Households earning $100K+
41.0%
+22.6 ptssince 2009
from 18.5% in 2009
US average: 53.3%
Poverty rate
15.0%
+2.5 ptssince 2000
from 12.5% in 2000
US average: 12.5%
Income inequality (Gini)
0.425
+1%since 2010
from 0.421 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade22.2%
US avg: 9.9%
Information15.2%
US avg: 10.8%
Finance & insurance7.5%
US avg: 5.9%
Professional, scientific, technical6.1%
US avg: 5.1%
Wholesale trade3.9%
US avg: 6.9%
Transportation & warehousing2.9%
US avg: 2.2%
Other services2.3%
US avg: 6.7%
Public administration2.1%
US avg: 4.8%
Education & health services1.3%
US avg: 0.9%
Arts, entertainment, food1.1%
US avg: 1.9%
Agriculture, forestry, fishing0.8%
US avg: 1.6%
Construction0.7%
US avg: 1.2%
Manufacturing0.1%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$156,500
+27%inflation adjusted, since 2000
from $67,500 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,066
+15%inflation adjusted, since 2000
from $509 in 2000
US average: $1,442
Owner-occupied
59.4%
−2.5 ptssince 2000
from 61.9% in 2000
40.6% rent
Vacancy rate
6.1%
−4.4 ptssince 2009
from 10.6% in 2009
US average: 10.0%
Owner cost-burdened
18.3%
−11.9 ptssince 2009
from 30.3% in 2009
US average: 22.9%
Renter cost-burdened
45.9%
−8.7 ptssince 2009
from 54.6% in 2009
US average: 47.4%
Afford Score
2.5
+35%since 2000
from 1.9 in 2000
1990 – 2024
Gentrification Score
56
RELATED:See current rent listings in Beloit on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic71.9%(25,732)
Black15.2%(5,428)
Hispanic / Latino9.1%(3,257)
Asian1.1%(410)
Other0%
Diversity Score52.6%(18,823)
2024
White, non-Hispanic59.4%(21,688)
Black13.9%(5,069)
Hispanic / Latino21%(7,680)
Asian0.8%(293)
Other4.9%(1,804)
Diversity Score72.7%(26,562)
Diversity Score
73
+38%since 2000
from 53 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
17.9%
+4.4 ptssince 2000
from 13.5% in 2000
US average: 35.6%
High school or higher
86.3%
+10.7 ptssince 2000
from 75.6% in 2000
US average: 89.6%
Graduate degree
5.1%
+0.7 ptssince 2000
from 4.4% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
22.8 min
+67%since 2000
from 13.6 min in 2000
US average: 26.5
Drive alone to work
79.9%
+4.5 ptssince 2009
from 75.4% in 2009
US average: 68.9%
Carpooled to work
8.1%
−5.3 ptssince 2009
from 13.4% in 2009
US average: 8.5%
Public transit
0.9%
−0.3 ptssince 2009
from 1.2% in 2009
US average: 3.2%
Worked from home
6.9%
+3.7 ptssince 2009
from 3.2% in 2009
US average: 15.0%
Walked to work
2.7%
−3.2 ptssince 2009
from 5.9% in 2009
US average: 2.4%
Biked to work
0.0%
−0.6 ptssince 2009
from 0.6% in 2009
US average: 0.4%
No vehicle available
8.9%
−0.4 ptssince 2009
from 9.3% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
5.3%
−9.1 ptssince 2011
from 14.4% in 2011
US average: 5.2%
Labor force participation
65.4%
+0.1 ptssince 2011
from 65.3% in 2011
US average: 63.5%
Self-employed
10.1%
−1.8 ptssince 2009
from 11.9% in 2009
US average: 13.1%
Management & professional
28.3%
−30.0 ptssince 2009
from 58.3% in 2009
US average: 42.5%
Section 08

People & community

Male
49.7%
+3.0 ptssince 2009
from 46.7% in 2009
Female
50.3%
−3.0 ptssince 2009
from 53.3% in 2009
Foreign born
9.2%
+1.5 ptssince 2009
from 7.7% in 2009
US average: 14.1%
Veterans
5.4%
−40.7 ptssince 2009
from 46.1% in 2009
US average: 6.2%
With a disability
13.7%
−2.2 ptssince 2012
from 15.9% in 2012
US average: 13.3%
Uninsured
8.9%
−76.7 ptssince 2013
from 85.6% in 2013
US average: 8.4%
Broadband at home
88.1%
+21.5 ptssince 2017
from 66.6% in 2017
US average: 91.0%
English only at home
82.0%
Unchangedsince 2016
from 82.0% in 2016
US average: 77.7%
Spanish at home
16.6%
+1.2 ptssince 2016
from 15.4% in 2016
US average: 13.6%
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Frequently asked

How many people live in Beloit, Wisconsin?

Beloit, Wisconsin has about 36,534 residents according to the 2024 American Community Survey.

What is the median household income in Beloit, Wisconsin?

The typical household in Beloit, Wisconsin earns about $62,663 a year. Half of households make more than that, and half make less.

Is Beloit, Wisconsin expensive?

In Beloit, Wisconsin, the median home is worth about $156,500, and the typical rent is about $1,066 a month.

How educated are people in Beloit, Wisconsin?

About 17.9% of adults age 25 and over in Beloit, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Beloit, Wisconsin?

About 15.0% of people in Beloit, Wisconsin live below the federal poverty line.

Has Beloit, Wisconsin grown since 1990?

Yes, Beloit, Wisconsin has grown since 1990. The population has added about 961 residents, a change of about 3 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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