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COUNTY

Taylor County

Wisconsin · 20,118 residents (2025 est.) · 975.052 sq mi
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The short version

Taylor County has lower-than-average household income, with a median household income of $69,350. Population has held roughly steady since 2000. 17% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has more than doubled since 2000, reaching $197,100. With a median age of 44.2, the population is older than the US median of 38.9.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 44.2
US median: 38.9
Less educated
17% hold a bachelor's degree
US average: 36%
Less affordable
home values up 37%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
20,024
+2%since 2000
from 19,680 in 2000
1990 – 2025
Population density
21 / sq mi
+2%since 2000
from 20 / sq mi in 2000
US average: 281
Median age
44.2
+18%since 2000
from 37.4 in 2000
US average: 38.9

PEP 2025 EST:20,118 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
19K19K20K20K21K1990201020202024Taylor County
202420K
1990201020202024
Section 02

Income & economy

Median household income
$69,350
−1%inflation adjusted, since 2000
from $38,502 in 2000
US average: $82,259
1990 – 2024
Per capita income
$35,571
+102%since 2000
from $17,570 in 2000
US average: $44,673
Households earning $100K+
46.6%
+26.6 ptssince 2009
from 20.0% in 2009
US average: 53.3%
Poverty rate
9.6%
−0.2 ptssince 2000
from 9.8% in 2000
US average: 12.5%
Income inequality (Gini)
0.402
−2%since 2010
from 0.410 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade24.7%
US avg: 9.9%
Information11%
US avg: 10.8%
Wholesale trade8.6%
US avg: 6.9%
Finance & insurance7.7%
US avg: 5.9%
Professional, scientific, technical7.3%
US avg: 5.1%
Agriculture, forestry, fishing6.2%
US avg: 1.6%
Construction6.1%
US avg: 1.2%
Other services4.1%
US avg: 6.7%
Public administration3.3%
US avg: 4.8%
Transportation & warehousing1.6%
US avg: 2.2%
Arts, entertainment, food0.5%
US avg: 1.9%
Education & health services0.4%
US avg: 0.9%
Manufacturing0.1%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$197,100
+37%inflation adjusted, since 2000
from $78,800 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$823
+12%inflation adjusted, since 2000
from $405 in 2000
US average: $1,442
Owner-occupied
79.7%
−0.9 ptssince 2000
from 80.6% in 2000
20.3% rent
Vacancy rate
15.6%
+2.9 ptssince 2009
from 12.8% in 2009
US average: 10.0%
Owner cost-burdened
17.7%
−9.8 ptssince 2009
from 27.4% in 2009
US average: 22.9%
Renter cost-burdened
30.3%
−4.5 ptssince 2009
from 34.8% in 2009
US average: 47.4%
Afford Score
2.8
+39%since 2000
from 2.0 in 2000
1990 – 2024
Gentrification Score
41
RELATED:See current rent listings in Taylor County on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic98.3%(19,342)
Black0.1%(17)
Hispanic / Latino0.6%(127)
Asian0.2%(46)
Other0%
Diversity Score2.4%(475)
Segregation Score0%
2024
White, non-Hispanic93.8%(18,788)
Black0.3%(67)
Hispanic / Latino3%(599)
Asian0.3%(63)
Other2.5%(507)
Diversity Score14.8%(2,956)
Segregation Score16.7%(3,334)
Diversity Score
15
+511%since 2000
from 2 in 2000
1990 – 2024
Segregation Score
17
+1%since 2020
from 17 in 2020
Section 05

Education

Bachelor's degree or higher
17.0%
+6.0 ptssince 2000
from 11.0% in 2000
US average: 35.6%
High school or higher
91.4%
+13.1 ptssince 2000
from 78.3% in 2000
US average: 89.6%
Graduate degree
5.2%
+2.0 ptssince 2000
from 3.2% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
22.0 min
+67%since 2000
from 13.1 min in 2000
US average: 26.5
Drive alone to work
74.5%
+1.2 ptssince 2009
from 73.3% in 2009
US average: 68.9%
Carpooled to work
11.4%
−0.5 ptssince 2009
from 11.9% in 2009
US average: 8.5%
Public transit
0.3%
−0.5 ptssince 2009
from 0.8% in 2009
US average: 3.2%
Worked from home
9.2%
+1.5 ptssince 2009
from 7.7% in 2009
US average: 15.0%
Walked to work
2.7%
−1.4 ptssince 2009
from 4.1% in 2009
US average: 2.4%
Biked to work
0.1%
−0.4 ptssince 2009
from 0.5% in 2009
US average: 0.4%
No vehicle available
5.1%
−2.1 ptssince 2009
from 7.2% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
2.6%
−5.3 ptssince 2011
from 7.9% in 2011
US average: 5.2%
Labor force participation
62.4%
−5.2 ptssince 2011
from 67.6% in 2011
US average: 63.5%
Self-employed
10.3%
+1.4 ptssince 2009
from 8.9% in 2009
US average: 13.1%
Management & professional
30.3%
−27.1 ptssince 2009
from 57.4% in 2009
US average: 42.5%
Section 08

People & community

Male
51.0%
−0.1 ptssince 2009
from 51.1% in 2009
Female
49.0%
+0.1 ptssince 2009
from 48.9% in 2009
Foreign born
1.8%
+0.6 ptssince 2009
from 1.2% in 2009
US average: 14.1%
Veterans
7.3%
−43.1 ptssince 2009
from 50.4% in 2009
US average: 6.2%
With a disability
12.4%
+0.8 ptssince 2012
from 11.6% in 2012
US average: 13.3%
Uninsured
7.4%
−81.8 ptssince 2013
from 89.2% in 2013
US average: 8.4%
Broadband at home
83.9%
+16.4 ptssince 2017
from 67.5% in 2017
US average: 91.0%
English only at home
94.4%
+0.1 ptssince 2016
from 94.3% in 2016
US average: 77.7%
Spanish at home
2.0%
+0.7 ptssince 2016
from 1.3% in 2016
US average: 13.6%
Drill deeper

Places similar to Taylor County

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Pop 21,557
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Pop 20,941
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Pop 18,756
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Pop 18,648
Places similar to Taylor County
Head to head

Compare Taylor County to nearby counties

TAYLOR COUNTY VS
Clark County
Income$67,400−3%
Home value$172,800−12%
Population35,052+74%
SEE FULL COMPARISON →
TAYLOR COUNTY VS
Price County
Income$60,546−13%
Home value$162,500−18%
Population13,988−30%
SEE FULL COMPARISON →
TAYLOR COUNTY VS
Rusk County
Income$59,944−14%
Home value$163,400−17%
Population14,146−30%
SEE FULL COMPARISON →
TAYLOR COUNTY VS
Lincoln County
Income$68,164−2%
Home value$192,700−2%
Population28,403+41%
SEE FULL COMPARISON →
Frequently asked

How many people live in Taylor County, Wisconsin?

Taylor County, Wisconsin has about 20,024 residents according to the 2024 American Community Survey.

What is the median household income in Taylor County, Wisconsin?

The typical household in Taylor County, Wisconsin earns about $69,350 a year. Half of households make more than that, and half make less.

Is Taylor County, Wisconsin expensive?

In Taylor County, Wisconsin, the median home is worth about $197,100, and the typical rent is about $823 a month.

How educated are people in Taylor County, Wisconsin?

About 17.0% of adults age 25 and over in Taylor County, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Taylor County, Wisconsin?

About 9.6% of people in Taylor County, Wisconsin live below the federal poverty line.

Has Taylor County, Wisconsin grown since 1990?

Yes, Taylor County, Wisconsin has grown since 1990. The population has added about 1,123 residents, a change of about 6 percent over that period.

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Explore from here

6 census tracts
Census Tract 9604Census Tract 9601Census Tract 9606Census Tract 9605Census Tract 9603Census Tract 9602
7 ZIP codes
ZIP 54451ZIP 54470ZIP 54433ZIP 54766ZIP 54480ZIP 54490ZIP 54447
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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →