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STATE · ADMITTED 1848 · 2010 ACS

Wisconsin

5,686,986 residents · 72 counties · 808 cities · 1,542 census tracts
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The short version

Wisconsin has roughly average household income, with a median household income of $51,598. Population has held roughly steady since 2000. Median home value has risen by half since 2000, reaching $169,000.

WI
Section 01

Population & growth

Total population
5,686,986
+6%since 2000
from 5,363,675 in 2000
1990 – 2024
Population density
105 / sq mi
+6%since 2000
from 99 / sq mi in 2000
US average: 261
Median age
38.5
+7%since 2000
from 36.0 in 2000
US average: 37.2
Population, 1990 – 2024
4.8M5.1M5.4M5.7M6.0M1990201020202024Wisconsin
20245.9M
1990201020202024
Section 02

Income & economy

Median household income
$51,598
−7%inflation adjusted, since 2000
from $43,791 in 2000
US average: $52,703
1990 – 2024
Per capita income
$26,624
+25%since 2000
from $21,271 in 2000
US average: $27,286
Households earning $100K+
31.0%
+0.4 ptssince 2009
from 30.6% in 2009
US average: 33.3%
Poverty rate
11.6%
+3.0 ptssince 2000
from 8.7% in 2000
US average: 13.8%
Income inequality (Gini)
0.429
US average: 0.461
Workforce by industry, 2010
Retail trade18.7%
US avg: 10.9%
Information11.5%
US avg: 11.5%
Other services6.4%
US avg: 7%
Wholesale trade6%
US avg: 7.2%
Public administration5.1%
US avg: 4.9%
Finance & insurance4.5%
US avg: 5.1%
Professional, scientific, technical3.7%
US avg: 4.2%
Transportation & warehousing3%
US avg: 3.1%
Agriculture, forestry, fishing2.5%
US avg: 1.9%
Construction2.4%
US avg: 1.4%
Arts, entertainment, food2%
US avg: 2.4%
Education & health services0.8%
US avg: 0.9%
Manufacturing0.1%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$169,000
+21%inflation adjusted, since 2000
from $109,900 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$713
+4%inflation adjusted, since 2000
from $540 in 2000
US average: $853
Owner-occupied
47.5%
−21.0 ptssince 2000
from 68.4% in 2000
31.9% rent
Vacancy rate
12.3%
+0.4 ptssince 2009
from 11.9% in 2009
US average: 12.1%
Owner cost-burdened
28.4%
+0.2 ptssince 2009
from 28.2% in 2009
US average: 30.9%
Renter cost-burdened
44.2%
+1.0 ptssince 2009
from 43.2% in 2009
US average: 46.8%
Afford Score
3.3
+31%since 2000
from 2.5 in 2000
1990 – 2024
RELATED:See current rent listings in Wisconsin on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic87.3%(4,681,630)
Black5.6%(300,245)
Hispanic / Latino3.6%(192,921)
Asian1.6%(87,995)
Other0%
Diversity Score25.5%(1,366,289)
2010
White, non-Hispanic83.3%(4,738,411)
Black6.2%(350,898)
Hispanic / Latino5.9%(336,056)
Asian2.3%(128,052)
Other2.3%(128,075)
Diversity Score37%(2,104,904)
Diversity Score
37
+45%since 2000
from 25 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
25.8%
+3.4 ptssince 2000
from 22.4% in 2000
US average: 27.9%
High school or higher
89.4%
+4.3 ptssince 2000
from 85.1% in 2000
US average: 84.9%
Graduate degree
8.6%
+1.5 ptssince 2000
from 7.2% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
21.3 min
+55%since 2000
from 13.8 min in 2000
US average: 25.2
Drive alone to work
79.8%
Unchangedsince 2009
from 79.8% in 2009
US average: 76.2%
Carpooled to work
9.3%
Unchangedsince 2009
from 9.3% in 2009
US average: 10.4%
Public transit
1.8%
Unchangedsince 2009
from 1.8% in 2009
US average: 4.7%
Worked from home
4.0%
+0.1 ptssince 2009
from 3.9% in 2009
US average: 4.1%
Walked to work
3.4%
−0.1 ptssince 2009
from 3.5% in 2009
US average: 2.8%
Biked to work
0.7%
Unchangedsince 2009
from 0.7% in 2009
US average: 0.5%
No vehicle available
6.7%
+0.1 ptssince 2009
from 6.6% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
11.9%
+0.2 ptssince 2009
from 11.8% in 2009
US average: 12.9%
Management & professional
33.0%
−30.4 ptssince 2009
from 63.4% in 2009
US average: 35.2%
Section 08

People & community

Male
49.6%
−0.1 ptssince 2009
from 49.6% in 2009
Female
50.4%
+0.1 ptssince 2009
from 50.4% in 2009
Foreign born
4.6%
+0.2 ptssince 2009
from 4.4% in 2009
US average: 12.8%
Veterans
10.3%
−38.9 ptssince 2009
from 49.1% in 2009
US average: 9.9%
Section 02

Largest cities

1.Milwaukee562,407
2.Madison286,233
3.Green Bay106,675
4.Kenosha99,239
5.Racine77,908
6.Appleton75,452
7.Eau Claire72,465
8.Waukesha70,872
9.Oshkosh67,460
10.Janesville66,929
11.West Allis60,119
12.La Crosse50,784
Frequently asked

How many people live in Wisconsin?

Wisconsin has about 5,686,986 residents according to the 2010 American Community Survey.

What is the median household income in Wisconsin?

The typical household in Wisconsin earns about $51,598 a year. Half of households make more than that, and half make less.

Is Wisconsin expensive?

In Wisconsin, the median home is worth about $169,000, and the typical rent is about $713 a month.

How educated are people in Wisconsin?

About 25.8% of adults age 25 and over in Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Wisconsin?

About 11.6% of people in Wisconsin live below the federal poverty line.

Has Wisconsin grown since 1990?

Yes, Wisconsin has grown since 1990. The population has added about 795,217 residents, a change of about 16 percent over that period.

Keep going

Explore from here

Largest cities
MilwaukeeMadisonGreen BayKenoshaRacineAppletonEau ClaireWaukesha
All 72 counties
Milwaukee CountyDane CountyWaukesha CountyBrown CountyRacine CountyOutagamie CountyWinnebago CountyKenosha CountyRock CountyMarathon CountyWashington CountyLa Crosse CountySheboygan CountyEau Claire CountyWalworth CountyFond du Lac CountySt. Croix CountyOzaukee CountyDodge CountyJefferson CountyManitowoc CountyWood CountyPortage CountyChippewa CountySauk CountyColumbia CountyCalumet CountyGrant CountyWaupaca CountyMonroe CountyBarron CountyDunn CountyPolk CountyDouglas CountyPierce CountyMarinette CountyShawano CountyOconto CountyOneida CountyGreen CountyClark CountyVernon CountyTrempealeau CountyDoor CountyLincoln CountyJuneau CountyWaushara CountyIowa CountyVilas CountyAdams CountyJackson CountyKewaunee CountyTaylor CountyLanglade CountyGreen Lake CountySawyer CountyLafayette CountyBurnett CountyWashburn CountyRichland CountyBayfield CountyAshland CountyMarquette CountyCrawford CountyRusk CountyPrice CountyBuffalo CountyForest CountyPepin CountyIron CountyFlorence CountyMenominee County
Metro areas
MilwaukeeMadisonGreen BayAppletonRacineEau ClaireOshkoshLa CrosseKenoshaJanesvilleWausauSheboygan
Rankings
Highest income cities in WisconsinFastest growing citiesAll US state rankings

DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →

Wisconsin (2010): demographics, income & housing data · CensusEasy