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MICROPOLITAN AREA

Whitewater Micro

Whitewater-Elkhorn, WI · 1 counties · 106,127 residents (2025 est.) · 555.433 sq mi
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The short version

Whitewater has roughly average household income, with a median household income of $80,520. Population has held roughly steady since 2000. Median home value has more than doubled since 2000, reaching $302,700. It ranks in the top 5% of US metro areas for household income.

At a glance
Average income
near the US median
US median: $82,259
Older
median age 41.4
US median: 38.9
Average education
32% hold a bachelor's degree
US average: 36%
Less affordable
home values up 29%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
105,657
+13%since 2000
from 93,759 in 2000
1990 – 2025
Population density
190 / sq mi
+13%since 2000
from 169 / sq mi in 2000
US average: 281
Median age
41.4
+18%since 2000
from 35.1 in 2000
US average: 38.9

PEP 2025 EST:106,127 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
72K81K91K100K110K1990201020202024Whitewater
2024106K
1990201020202024
Section 02

Income & economy

Median household income
$80,520
−4%inflation adjusted, since 2000
from $46,274 in 2000
US average: $82,259
1990 – 2024
Per capita income
$45,175
+113%since 2000
from $21,229 in 2000
US average: $44,673
Households earning $100K+
54.3%
+21.9 ptssince 2009
from 32.5% in 2009
US average: 53.3%
Poverty rate
9.4%
+1.0 ptssince 2000
from 8.4% in 2000
US average: 12.5%
Income inequality (Gini)
0.452
+5%since 2010
from 0.431 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade18.3%
US avg: 9.9%
Information11.2%
US avg: 10.8%
Wholesale trade8.2%
US avg: 6.9%
Other services4.9%
US avg: 6.7%
Finance & insurance4.3%
US avg: 5.9%
Professional, scientific, technical3.5%
US avg: 5.1%
Public administration3.5%
US avg: 4.8%
Agriculture, forestry, fishing2.2%
US avg: 1.6%
Construction2.1%
US avg: 1.2%
Transportation & warehousing2.1%
US avg: 2.2%
Arts, entertainment, food1.3%
US avg: 1.9%
Education & health services0.7%
US avg: 0.9%
Manufacturing0.1%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$302,700
+29%inflation adjusted, since 2000
from $128,800 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,150
+7%inflation adjusted, since 2000
from $588 in 2000
US average: $1,442
Owner-occupied
70.6%
+1.5 ptssince 2000
from 69.1% in 2000
29.4% rent
Vacancy rate
20.4%
−2.0 ptssince 2009
from 22.4% in 2009
US average: 10.0%
Owner cost-burdened
19.3%
−13.7 ptssince 2009
from 33.0% in 2009
US average: 22.9%
Renter cost-burdened
39.9%
−10.3 ptssince 2009
from 50.2% in 2009
US average: 47.4%
Afford Score
3.8
+35%since 2000
from 2.8 in 2000
1990 – 2024
Gentrification Score
43
RELATED:See current rent listings in Whitewater on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic91.1%(85,428)
Black0.8%(747)
Hispanic / Latino6.5%(6,136)
Asian0.6%(592)
Other0%
Diversity Score18.7%(17,577)
Segregation Score0%
2024
White, non-Hispanic83.1%(87,752)
Black0.7%(783)
Hispanic / Latino12.1%(12,821)
Asian0.8%(885)
Other3.2%(3,416)
Diversity Score36.8%(38,870)
Segregation Score27.9%(29,439)
Diversity Score
37
+96%since 2000
from 19 in 2000
1990 – 2024
Segregation Score
28
−7%since 2020
from 30 in 2020
Section 05

Education

Bachelor's degree or higher
32.4%
+10.6 ptssince 2000
from 21.8% in 2000
US average: 35.6%
High school or higher
93.0%
+8.8 ptssince 2000
from 84.2% in 2000
US average: 89.6%
Graduate degree
11.1%
+4.2 ptssince 2000
from 6.8% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
23.9 min
+39%since 2000
from 17.2 min in 2000
US average: 26.5
Drive alone to work
76.7%
−3.3 ptssince 2009
from 80.1% in 2009
US average: 68.9%
Carpooled to work
7.6%
−2.0 ptssince 2009
from 9.6% in 2009
US average: 8.5%
Public transit
0.2%
−0.3 ptssince 2009
from 0.6% in 2009
US average: 3.2%
Worked from home
11.2%
+7.0 ptssince 2009
from 4.2% in 2009
US average: 15.0%
Walked to work
3.1%
−0.9 ptssince 2009
from 4.0% in 2009
US average: 2.4%
Biked to work
0.1%
−0.6 ptssince 2009
from 0.8% in 2009
US average: 0.4%
No vehicle available
3.9%
−0.4 ptssince 2009
from 4.3% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
2.9%
−4.1 ptssince 2011
from 7.0% in 2011
US average: 5.2%
Labor force participation
65.8%
−3.0 ptssince 2011
from 68.8% in 2011
US average: 63.5%
Self-employed
12.5%
+0.1 ptssince 2009
from 12.4% in 2009
US average: 13.1%
Management & professional
35.2%
−27.0 ptssince 2009
from 62.2% in 2009
US average: 42.5%
Section 08

People & community

Male
50.3%
+0.2 ptssince 2009
from 50.1% in 2009
Female
49.7%
−0.2 ptssince 2009
from 49.9% in 2009
Foreign born
6.2%
−0.3 ptssince 2009
from 6.5% in 2009
US average: 14.1%
Veterans
5.8%
−43.9 ptssince 2009
from 49.7% in 2009
US average: 6.2%
With a disability
12.3%
+1.7 ptssince 2012
from 10.6% in 2012
US average: 13.3%
Uninsured
5.7%
−84.0 ptssince 2013
from 89.7% in 2013
US average: 8.4%
Broadband at home
88.7%
+9.2 ptssince 2017
from 79.5% in 2017
US average: 91.0%
English only at home
89.3%
−0.5 ptssince 2016
from 89.8% in 2016
US average: 77.7%
Spanish at home
8.7%
+0.8 ptssince 2016
from 7.9% in 2016
US average: 13.6%
In this metro

Principal cities

WhitewaterCENTRAL16,038ElkhornCENTRAL10,045
What's inside

1 component county

Walworth CountyCENTRAL106,127
Drill deeper

Metros similar to Whitewater

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Pop 99,381
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Compare Whitewater side by side

WHITEWATER VS
Cheyenne
Income$80,173same
Home value$348,700+15%
Population102,938−3%
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WHITEWATER VS
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WHITEWATER VS
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Population97,153−8%
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WHITEWATER VS
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Income$77,630−4%
Home value$237,300−22%
Population99,381−6%
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Frequently asked

How many people live in Whitewater-Elkhorn, WI?

Whitewater-Elkhorn, WI has about 105,657 residents according to the 2024 American Community Survey.

What is the median household income in Whitewater-Elkhorn, WI?

The typical household in Whitewater-Elkhorn, WI earns about $80,520 a year. Half of households make more than that, and half make less.

Is Whitewater-Elkhorn, WI expensive?

In Whitewater-Elkhorn, WI, the median home is worth about $302,700, and the typical rent is about $1,150 a month.

How educated are people in Whitewater-Elkhorn, WI?

About 32.4% of adults age 25 and over in Whitewater-Elkhorn, WI hold a bachelor's degree or higher.

What is the poverty rate in Whitewater-Elkhorn, WI?

About 9.4% of people in Whitewater-Elkhorn, WI live below the federal poverty line.

Has Whitewater-Elkhorn, WI grown since 1990?

Yes, Whitewater-Elkhorn, WI has grown since 1990. The population has added about 30,657 residents, a change of about 41 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

How we source and harmonize this data →