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MICROPOLITAN AREA · 2010 ACS

Whitewater Micro

Whitewater-Elkhorn, WI · 1 counties · 102,228 residents · 555.433 sq mi
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The short version

Whitewater has roughly average household income, with a median household income of $54,487. Population has held roughly steady since 2000. Median home value has risen by half since 2000, reaching $198,000.

At a glance
Average income
near the US median
US median: $52,703
Mid-age
median age 38.1
US median: 37.2
Average education
25% hold a bachelor's degree
US average: 28%
Stable housing
home values roughly flat, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
102,228
+9%since 2000
from 93,759 in 2000
1990 – 2025
Population density
184 / sq mi
+9%since 2000
from 169 / sq mi in 2000
US average: 261
Median age
38.1
+9%since 2000
from 35.1 in 2000
US average: 37.2
Population, 1990 – 2024
72K81K91K100K110K1990201020202024Whitewater
2024106K
1990201020202024
Section 02

Income & economy

Median household income
$54,487
−7%inflation adjusted, since 2000
from $46,274 in 2000
US average: $52,703
1990 – 2024
Per capita income
$26,769
+26%since 2000
from $21,229 in 2000
US average: $27,286
Households earning $100K+
33.2%
+0.7 ptssince 2009
from 32.5% in 2009
US average: 33.3%
Poverty rate
11.7%
+3.3 ptssince 2000
from 8.4% in 2000
US average: 13.8%
Income inequality (Gini)
0.431
US average: 0.461
Workforce by industry, 2010
Retail trade19.8%
US avg: 10.9%
Information12.6%
US avg: 11.5%
Wholesale trade7.7%
US avg: 7.2%
Other services5%
US avg: 7%
Finance & insurance4.1%
US avg: 5.1%
Public administration3.6%
US avg: 4.9%
Professional, scientific, technical3.5%
US avg: 4.2%
Transportation & warehousing2.7%
US avg: 3.1%
Agriculture, forestry, fishing2.1%
US avg: 1.9%
Construction2.1%
US avg: 1.4%
Arts, entertainment, food1.6%
US avg: 2.4%
Education & health services0.6%
US avg: 0.9%
Manufacturing0.1%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$198,000
+21%inflation adjusted, since 2000
from $128,800 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$761
+2%inflation adjusted, since 2000
from $588 in 2000
US average: $853
Owner-occupied
50.0%
−19.1 ptssince 2000
from 69.1% in 2000
31.2% rent
Vacancy rate
23.3%
+0.9 ptssince 2009
from 22.4% in 2009
US average: 12.1%
Owner cost-burdened
33.5%
+0.4 ptssince 2009
from 33.0% in 2009
US average: 30.9%
Renter cost-burdened
49.1%
−1.1 ptssince 2009
from 50.2% in 2009
US average: 46.8%
Afford Score
3.6
+31%since 2000
from 2.8 in 2000
1990 – 2024
RELATED:See current rent listings in Whitewater on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic91.1%(85,428)
Black0.8%(747)
Hispanic / Latino6.5%(6,136)
Asian0.6%(592)
Other0%
Diversity Score18.7%(17,577)
2010
White, non-Hispanic86.8%(88,690)
Black0.9%(904)
Hispanic / Latino10.3%(10,578)
Asian0.8%(819)
Other1.1%(1,157)
Diversity Score29.4%(30,047)
Diversity Score
29
+57%since 2000
from 19 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
25.1%
+3.3 ptssince 2000
from 21.8% in 2000
US average: 27.9%
High school or higher
89.2%
+5.1 ptssince 2000
from 84.2% in 2000
US average: 84.9%
Graduate degree
8.6%
+1.8 ptssince 2000
from 6.8% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
24.3 min
+41%since 2000
from 17.2 min in 2000
US average: 25.2
Drive alone to work
80.1%
Unchangedsince 2009
from 80.1% in 2009
US average: 76.2%
Carpooled to work
9.3%
−0.3 ptssince 2009
from 9.6% in 2009
US average: 10.4%
Public transit
0.6%
Unchangedsince 2009
from 0.6% in 2009
US average: 4.7%
Worked from home
4.5%
+0.3 ptssince 2009
from 4.2% in 2009
US average: 4.1%
Walked to work
3.7%
−0.3 ptssince 2009
from 4.0% in 2009
US average: 2.8%
Biked to work
0.8%
+0.1 ptssince 2009
from 0.8% in 2009
US average: 0.5%
No vehicle available
4.8%
+0.5 ptssince 2009
from 4.3% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
12.1%
−0.3 ptssince 2009
from 12.4% in 2009
US average: 12.9%
Management & professional
30.5%
−31.7 ptssince 2009
from 62.2% in 2009
US average: 35.2%
Section 08

People & community

Male
50.0%
Unchangedsince 2009
from 50.1% in 2009
Female
50.0%
Unchangedsince 2009
from 49.9% in 2009
Foreign born
6.7%
+0.2 ptssince 2009
from 6.5% in 2009
US average: 12.8%
Veterans
9.9%
−39.8 ptssince 2009
from 49.7% in 2009
US average: 9.9%
In this metro

Principal cities

WhitewaterCENTRAL16,038ElkhornCENTRAL10,045
What's inside

1 component county

Walworth CountyCENTRAL106,127
Drill deeper

Metros similar to Whitewater

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Pop 102,938
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Pop 99,381
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Head to head

Compare Whitewater side by side

WHITEWATER VS
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Income$80,173+47%
Home value$348,700+76%
Population102,938−3%
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WHITEWATER VS
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Home value$268,500+36%
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WHITEWATER VS
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Home value$403,467+104%
Population97,153−8%
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WHITEWATER VS
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Income$77,630+42%
Home value$237,300+20%
Population99,381−6%
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Frequently asked

How many people live in Whitewater-Elkhorn, WI?

Whitewater-Elkhorn, WI has about 102,228 residents according to the 2010 American Community Survey.

What is the median household income in Whitewater-Elkhorn, WI?

The typical household in Whitewater-Elkhorn, WI earns about $54,487 a year. Half of households make more than that, and half make less.

Is Whitewater-Elkhorn, WI expensive?

In Whitewater-Elkhorn, WI, the median home is worth about $198,000, and the typical rent is about $761 a month.

How educated are people in Whitewater-Elkhorn, WI?

About 25.1% of adults age 25 and over in Whitewater-Elkhorn, WI hold a bachelor's degree or higher.

What is the poverty rate in Whitewater-Elkhorn, WI?

About 11.7% of people in Whitewater-Elkhorn, WI live below the federal poverty line.

Has Whitewater-Elkhorn, WI grown since 1990?

Yes, Whitewater-Elkhorn, WI has grown since 1990. The population has added about 27,228 residents, a change of about 36 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

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