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MICROPOLITAN AREA · 2010 ACS

Whitewater Micro

Whitewater-Elkhorn, WI · 1 counties · 102,228 residents · 555 sq mi
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The short version

Whitewater is a metro area of 102,228 people. 7% of people across the metro were born outside the United States. Headcount has barely moved since 2000. 25% of adults hold a bachelor's degree or higher. Home values have risen by half since 2000, reaching $198,000. Median household income is $54,487, close to the national figure.

At a glance
Average income
near the US median
US median: $52,703
Mid-age
median age 38.1
US median: 37.2
Average education
25% hold a bachelor's degree
US average: 28%
Stable housing
home values roughly flat, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
102,228
+9%since 2000
from 93,759 in 2000
1990 – 2025
Population density
184 / sq mi
+9%since 2000
from 169 / sq mi in 2000
Median age
38.1
+9%since 2000
from 35.1 in 2000
US average: 37.2
Land area
555 sq mi
Population, 1990 – 2024
72K81K91K100K110K19902000201020202024Whitewater
2024106K
1990201020202024
Age distribution, 2010
Under 56.1%(6,196)
US avg: 6.5%
5 to 96.6%(6,768)
US avg: 6.6%
10 to 146.6%(6,796)
US avg: 6.7%
15 to 197.4%(7,588)
US avg: 7.1%
20 to 248.5%(8,684)
US avg: 7%
25 to 3411.2%(11,470)
US avg: 13.3%
35 to 4412.4%(12,714)
US avg: 13.3%
45 to 5415.2%(15,568)
US avg: 14.6%
55 to 6412.4%(12,687)
US avg: 11.8%
65 to 747.2%(7,362)
US avg: 7%
75 to 844.3%(4,401)
US avg: 4.2%
85 and over2%(1,994)
US avg: 1.8%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

Median household income
$54,487
−7%inflation adjusted, since 2000
from $46,274 in 2000
US average: $52,703
1990 – 2024
Per capita income
$26,769
+26%since 2000
from $21,229 in 2000
US average: $27,286
Households earning $100K+
33.2%
+0.7 ptssince 2009
from 32.5% in 2009
US average: 33.3%
Poverty rate
11.7%
+3.3 ptssince 2000
from 8.4% in 2000
US average: 13.8%
Income inequality (Gini)
0.431
US average: 0.461
Workforce by industry, 2010
Retail trade19.8%
US avg: 10.9%
Information12.6%
US avg: 11.5%
Wholesale trade7.7%
US avg: 7.2%
Other services5%
US avg: 7%
Finance & insurance4.1%
US avg: 5.1%
Public administration3.6%
US avg: 4.9%
Professional, scientific, technical3.5%
US avg: 4.2%
Transportation & warehousing2.7%
US avg: 3.1%
Agriculture, forestry, fishing2.1%
US avg: 1.9%
Construction2.1%
US avg: 1.4%
Arts, entertainment, food1.6%
US avg: 2.4%
Education & health services0.6%
US avg: 0.9%
Manufacturing0.1%
US avg: 0.5%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

Median home value
$198,000
+21%inflation adjusted, since 2000
from $128,800 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$761
+2%inflation adjusted, since 2000
from $588 in 2000
US average: $853
Owner-occupied
68.8%
−0.3 ptssince 2000
from 69.1% in 2000
31.2% rent
Vacancy rate
23.3%
+0.9 ptssince 2009
from 22.4% in 2009
US average: 12.1%
Persons per household
2.52 people
+2%since 2009
from 2.47 people in 2009
US average: 2.60
Owner cost-burdened
33.5%
+0.4 ptssince 2009
from 33.0% in 2009
US average: 30.9%
Renter cost-burdened
49.1%
−1.1 ptssince 2009
from 50.2% in 2009
US average: 46.8%
Afford Score
3.6
+2%since 2009
from 3.6 in 2009
2009 – 2024
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
Section 04

Race & ethnicity

2000
White, non-Hispanic91.1%(85,428)
Black0.8%(747)
Hispanic / Latino6.5%(6,136)
Asian0.6%(592)
Other0%
2010
White, non-Hispanic86.8%(88,690)
Black0.9%(904)
Hispanic / Latino10.3%(10,578)
Asian0.8%(819)
Other1.1%(1,157)

No data for the years selected.

Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican8.7%(8,836)
Puerto Rican0.4%(384)
Peruvian0.1%(94)
Honduran0%(31)
Dominican0%(22)
Spaniard0%(22)
+ 3 more hispanic origin groups with data
Cuban0%(20)
Colombian0%(15)
Ancestry
German41.8%(42,557)
Irish15.5%(15,750)
Polish9.9%(10,056)
English9.6%(9,751)
Norwegian5.9%(6,037)
Italian5.5%(5,601)
Swedish3.8%(3,867)
French3.4%(3,483)
Dutch3.2%(3,300)
American2.9%(2,910)
Scottish1.8%(1,789)
Scotch-Irish1.5%(1,534)
+ 34 more ancestry groups with data
Czech1.4%(1,466)
Danish1.2%(1,248)
Greek0.8%(842)
Swiss0.8%(824)
Lithuanian0.7%(671)
Finnish0.6%(631)
Hungarian0.6%(601)
Russian0.6%(598)
Welsh0.5%(458)
Austrian0.4%(451)
Belgian0.4%(399)
Ukrainian0.3%(340)
British0.2%(228)
Slovak0.2%(202)
Croatian0.2%(153)
Arab0.1%(132)
Slovene0.1%(122)
Latvian0.1%(109)
Canadian0.1%(84)
Serbian0.1%(75)
Turkish0.1%(69)
Armenian0.1%(57)
Lebanese0%(43)
Romanian0%(30)
Brazilian0%(25)
Jamaican0%(19)
Syrian0%(6)
Section 05

Education

Bachelor's degree or higher
25.1%
+3.3 ptssince 2000
from 21.8% in 2000
US average: 27.9%
High school or higher
89.2%
+5.1 ptssince 2000
from 84.2% in 2000
US average: 84.9%
Graduate degree
8.6%
+1.8 ptssince 2000
from 6.8% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
24.3 min
+41%since 2000
from 17.2 min in 2000
US average: 25.2
Drive alone to work
80.1%
Unchangedsince 2009
from 80.1% in 2009
US average: 76.2%
Carpooled to work
9.3%
−0.3 ptssince 2009
from 9.6% in 2009
US average: 10.4%
Public transit
0.6%
Unchangedsince 2009
from 0.6% in 2009
US average: 4.7%
Worked from home
4.5%
+0.3 ptssince 2009
from 4.2% in 2009
US average: 4.1%
Walked to work
3.7%
−0.3 ptssince 2009
from 4.0% in 2009
US average: 2.8%
Biked to work
0.8%
+0.1 ptssince 2009
from 0.8% in 2009
US average: 0.5%
No vehicle available
4.8%
+0.5 ptssince 2009
from 4.3% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
12.1%
−0.3 ptssince 2009
from 12.4% in 2009
US average: 12.9%
Management & professional
30.5%
+0.6 ptssince 2009
from 29.9% in 2009
US average: 35.2%
Section 08

People & community

Male
50.0%
Unchangedsince 2009
from 50.1% in 2009
Female
50.0%
Unchangedsince 2009
from 49.9% in 2009
Foreign born
6.7%
+0.2 ptssince 2009
from 6.5% in 2009
US average: 12.8%
Veterans
9.9%
+0.2 ptssince 2009
from 9.7% in 2009
US average: 9.9%
Marital status (2024)
Men 15+
Never married35.4%(15,799)
Married53%(23,698)
Widowed2.4%(1,050)
Divorced9.2%(4,132)
Women 15+
Never married28.5%(12,669)
Married50.2%(22,335)
Widowed8.9%(3,947)
Divorced12.5%(5,563)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09

Health coverage

Showing 2024 (the nearest year with coverage data).

Uninsured
5.7%
−4.6 ptssince 2013
from 10.3% in 2013
US average: 8.4%
Employer-based
59.9%
−2.1 ptssince 2020
from 62.0% in 2020
US average: 54.8%
Direct-purchase
16.7%
−1.5 ptssince 2020
from 18.2% in 2020
US average: 13.8%
Medicare
20.7%
+1.5 ptssince 2020
from 19.2% in 2020
US average: 18.4%
Medicaid
15.2%
+0.8 ptssince 2020
from 14.4% in 2020
US average: 20.9%
VA health care
2.1%
+0.1 ptssince 2020
from 2.0% in 2020
US average: 2.2%
Any private
74.5%
−2.7 ptssince 2020
from 77.2% in 2020
US average: 67.1%
Any public
34.2%
+2.8 ptssince 2020
from 31.4% in 2020
US average: 36.7%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2024
Gulf War (2001 or later)26.2%(1,297)
US avg: 26.4%
Gulf War (1990s)19.9%(983)
US avg: 24.3%
Vietnam era33.4%(1,653)
US avg: 33.1%
Korean War4.9%(241)
US avg: 4.5%
World War II0.7%(34)
US avg: 1%

Share of the 4,944 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

BAR + DOT: THIS PLACE · TICK: US AVERAGE
In this metro

Largest cities

WhitewaterCENTRAL16,038ElkhornCENTRAL10,045Delavan9,228Lake Geneva8,818Mukwonago8,544Bloomfield6,369East Troy4,988Williams Bay2,935Walworth2,759Delavan Lake2,757Como2,197Fontana-on-Geneva Lake1,886Sharon1,550Darien1,530Lauderdale Lakes1,469Lyons1,196Potter Lake807Lake Ivanhoe558Turtle Lake327Lake Lorraine284Allens Grove147Big Foot Prairie136Springfield100
What's inside

1 component county

Walworth CountyCENTRAL106,127
Drill deeper

Metros similar to Whitewater

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Pop 102,938
Gettysburg
Pop 107,594
Helena
Pop 97,153
Dubuque
Pop 99,381
Places similar to Whitewater
Head to head

Compare Whitewater side by side

WHITEWATER VS
Cheyenne
Income$80,173+47%
Home value$348,700+76%
Population102,938−3%
SEE FULL COMPARISON →
WHITEWATER VS
Gettysburg
Income$84,092+54%
Home value$268,500+36%
Population107,594+1%
SEE FULL COMPARISON →
WHITEWATER VS
Helena
Income$79,942+47%
Home value$403,467+104%
Population97,153−8%
SEE FULL COMPARISON →
WHITEWATER VS
Dubuque
Income$77,630+42%
Home value$237,300+20%
Population99,381−6%
SEE FULL COMPARISON →
Frequently asked

How many people live in Whitewater-Elkhorn, WI?

Whitewater-Elkhorn, WI has about 102,228 residents according to the 2010 American Community Survey.

What is the median household income in Whitewater-Elkhorn, WI?

The typical household in Whitewater-Elkhorn, WI earns about $54,487 a year. Half of households make more than that, and half make less.

Is Whitewater-Elkhorn, WI expensive?

In Whitewater-Elkhorn, WI, the median home is worth about $198,000, and the typical rent is about $761 a month.

How educated are people in Whitewater-Elkhorn, WI?

About 25.1% of adults age 25 and over in Whitewater-Elkhorn, WI hold a bachelor's degree or higher.

What is the poverty rate in Whitewater-Elkhorn, WI?

About 11.7% of people in Whitewater-Elkhorn, WI live below the federal poverty line.

Has Whitewater-Elkhorn, WI grown since 1990?

Yes, Whitewater-Elkhorn, WI has grown since 1990. The population has added about 27,228 residents, a change of about 36 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

How we source and harmonize this data →