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MICROPOLITAN AREA · 2010 ACS

Whitewater Micro

Whitewater-Elkhorn, WI · 1 counties · 102,228 residents · 555.433 sq mi
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The short version

Whitewater has roughly average household income, with a median household income of $54,487. Population has held roughly steady since 2000. Median home value has risen by half since 2000, reaching $198,000.

At a glance
Average income
near the US median
US median: $52,703
Mid-age
median age 38.1
US median: 37.2
Average education
25% hold a bachelor's degree
US average: 28%
Stable housing
home values roughly flat, inflation adjusted
US median home: $225,659
Section 01

Population & growth

102,228
+9%since 2000
from 93,759 in 2000
1990 – 2025
184 / sq mi
+9%since 2000
from 169 / sq mi in 2000
38.1
+9%since 2000
from 35.1 in 2000
US average: 37.2
Population, 19902024
72K81K91K100K110K1990201020202024Whitewater
2024106K
1990201020202024
Age distribution, 2010
Under 56.1%(6,196)
US avg: 6.5%
5 to 96.6%(6,768)
US avg: 6.6%
10 to 146.6%(6,796)
US avg: 6.7%
15 to 197.4%(7,588)
US avg: 7.1%
20 to 248.5%(8,684)
US avg: 7%
25 to 3411.2%(11,470)
US avg: 13.3%
35 to 4412.4%(12,714)
US avg: 13.3%
45 to 5415.2%(15,568)
US avg: 14.6%
55 to 6412.4%(12,687)
US avg: 11.8%
65 to 747.2%(7,362)
US avg: 7%
75 to 844.3%(4,401)
US avg: 4.2%
85 and over2%(1,994)
US avg: 1.8%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

$54,487
−7%inflation adjusted, since 2000
from $46,274 in 2000
US average: $52,703
1990 – 2024
$26,769
+26%since 2000
from $21,229 in 2000
US average: $27,286
Households earning $100K+
33.2%
+0.7 ptssince 2009
from 32.5% in 2009
US average: 33.3%
11.7%
+3.3 ptssince 2000
from 8.4% in 2000
US average: 13.8%
0.431
US average: 0.461
Workforce by industry, 2010
Retail trade19.8%
US avg: 10.9%
Information12.6%
US avg: 11.5%
Wholesale trade7.7%
US avg: 7.2%
Other services5%
US avg: 7%
Finance & insurance4.1%
US avg: 5.1%
Public administration3.6%
US avg: 4.9%
Professional, scientific, technical3.5%
US avg: 4.2%
Transportation & warehousing2.7%
US avg: 3.1%
Agriculture, forestry, fishing2.1%
US avg: 1.9%
Construction2.1%
US avg: 1.4%
Arts, entertainment, food1.6%
US avg: 2.4%
Education & health services0.6%
US avg: 0.9%
Manufacturing0.1%
US avg: 0.5%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

$198,000
+21%inflation adjusted, since 2000
from $128,800 in 2000
US average: $225,659
1990 – 2024
$761
+2%inflation adjusted, since 2000
from $588 in 2000
US average: $853
50.0%
−19.1 ptssince 2000
from 69.1% in 2000
31.2% rent
23.3%
+0.9 ptssince 2009
from 22.4% in 2009
US average: 12.1%
33.5%
+0.4 ptssince 2009
from 33.0% in 2009
US average: 30.9%
49.1%
−1.1 ptssince 2009
from 50.2% in 2009
US average: 46.8%
3.6
+2%since 2009
from 3.6 in 2009
2009 – 2024
Our index: median home value divided by median household income. Lower is more affordable.
RELATED:See current rent listings in Whitewater on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic91.1%(85,428)
Black0.8%(747)
Hispanic / Latino6.5%(6,136)
Asian0.6%(592)
Other0%
2010
White, non-Hispanic86.8%(88,690)
Black0.9%(904)
Hispanic / Latino10.3%(10,578)
Asian0.8%(819)
Other1.1%(1,157)

No data for the years selected.

Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican8.7%(8,836)
Puerto Rican0.4%(384)
Peruvian0.1%(94)
Honduran0%(31)
Dominican0%(22)
Spaniard0%(22)
+ 3 more hispanic origin groups with data
Cuban0%(20)
Colombian0%(15)
Ancestry
German41.8%(42,557)
Irish15.5%(15,750)
Polish9.9%(10,056)
English9.6%(9,751)
Norwegian5.9%(6,037)
Italian5.5%(5,601)
Swedish3.8%(3,867)
French3.4%(3,483)
Dutch3.2%(3,300)
American2.9%(2,910)
Scottish1.8%(1,789)
Scotch-Irish1.5%(1,534)
+ 34 more ancestry groups with data
Czech1.4%(1,466)
Danish1.2%(1,248)
Greek0.8%(842)
Swiss0.8%(824)
Lithuanian0.7%(671)
Finnish0.6%(631)
Hungarian0.6%(601)
Russian0.6%(598)
Welsh0.5%(458)
Austrian0.4%(451)
Belgian0.4%(399)
Ukrainian0.3%(340)
British0.2%(228)
Slovak0.2%(202)
Croatian0.2%(153)
Arab0.1%(132)
Slovene0.1%(122)
Latvian0.1%(109)
Canadian0.1%(84)
Serbian0.1%(75)
Turkish0.1%(69)
Armenian0.1%(57)
Lebanese0%(43)
Romanian0%(30)
Brazilian0%(25)
Jamaican0%(19)
Syrian0%(6)
RANKED:Largest German population · Largest Irish population · Largest Polish population · Largest English population · Largest Mexican population
Section 05

Education

25.1%
+3.3 ptssince 2000
from 21.8% in 2000
US average: 27.9%
High school or higher
89.2%
+5.1 ptssince 2000
from 84.2% in 2000
US average: 84.9%
8.6%
+1.8 ptssince 2000
from 6.8% in 2000
US average: 10.2%
Section 06

Commute & transportation

24.3 min
+41%since 2000
from 17.2 min in 2000
US average: 25.2
80.1%
Unchangedsince 2009
from 80.1% in 2009
US average: 76.2%
9.3%
−0.3 ptssince 2009
from 9.6% in 2009
US average: 10.4%
0.6%
Unchangedsince 2009
from 0.6% in 2009
US average: 4.7%
4.5%
+0.3 ptssince 2009
from 4.2% in 2009
US average: 4.1%
3.7%
−0.3 ptssince 2009
from 4.0% in 2009
US average: 2.8%
0.8%
+0.1 ptssince 2009
from 0.8% in 2009
US average: 0.5%
4.8%
+0.5 ptssince 2009
from 4.3% in 2009
US average: 8.7%
Section 07

Work & employment

12.1%
−0.3 ptssince 2009
from 12.4% in 2009
US average: 12.9%
30.5%
−31.7 ptssince 2009
from 62.2% in 2009
US average: 35.2%
Section 08

People & community

50.0%
Unchangedsince 2009
from 50.1% in 2009
50.0%
Unchangedsince 2009
from 49.9% in 2009
6.7%
+0.2 ptssince 2009
from 6.5% in 2009
US average: 12.8%
9.9%
−39.8 ptssince 2009
from 49.7% in 2009
US average: 9.9%
Marital status (2024)
Men 15+
Never married35.4%(15,799)
Married53%(23,698)
Widowed2.4%(1,050)
Divorced9.2%(4,132)
Women 15+
Never married28.5%(12,669)
Married50.2%(22,335)
Widowed8.9%(3,947)
Divorced12.5%(5,563)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
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Frequently asked

How many people live in Whitewater-Elkhorn, WI?

Whitewater-Elkhorn, WI has about 102,228 residents according to the 2010 American Community Survey.

What is the median household income in Whitewater-Elkhorn, WI?

The typical household in Whitewater-Elkhorn, WI earns about $54,487 a year. Half of households make more than that, and half make less.

Is Whitewater-Elkhorn, WI expensive?

In Whitewater-Elkhorn, WI, the median home is worth about $198,000, and the typical rent is about $761 a month.

How educated are people in Whitewater-Elkhorn, WI?

About 25.1% of adults age 25 and over in Whitewater-Elkhorn, WI hold a bachelor's degree or higher.

What is the poverty rate in Whitewater-Elkhorn, WI?

About 11.7% of people in Whitewater-Elkhorn, WI live below the federal poverty line.

Has Whitewater-Elkhorn, WI grown since 1990?

Yes, Whitewater-Elkhorn, WI has grown since 1990. The population has added about 27,228 residents, a change of about 36 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

How we source and harmonize this data →