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CITY

Whitewater

Wisconsin · 16,038 residents (2025 est.) · 8.836 sq mi
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#71Youngest by median ageof 6,82622.1
The short version

Whitewater has notably lower household income than the US average, with a median household income of $54,969. Population has grown 18% since 2000. Median home value has more than doubled since 2000, reaching $229,400. At a median age of 22.1, residents skew younger than the country as a whole. The poverty rate of 26.8% is well above the national figure. Households here earn about 29% less than the Wisconsin median.

At a glance
Lower income
below the US median
US median: $82,259
Younger
median age 22.1
US median: 38.9
Average education
35% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
15,807
+18%since 2000
from 13,437 in 2000
1990 – 2025
Population density
1,789 / sq mi
+18%since 2000
from 1,521 / sq mi in 2000
US average: 281
Median age
22.1
+1%since 2000
from 21.9 in 2000
US average: 38.9

PEP 2025 EST:16,038 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
12K13K14K15K16K1990201020202024Whitewater
202416K
1990201020202024
Section 02

Income & economy

Median household income
$54,969
−5%inflation adjusted, since 2000
from $31,793 in 2000
US average: $82,259
1990 – 2024
Per capita income
$25,863
+85%since 2000
from $13,965 in 2000
US average: $44,673
Households earning $100K+
39.4%
+25.4 ptssince 2009
from 14.0% in 2009
US average: 53.3%
Poverty rate
26.8%
−0.6 ptssince 2000
from 27.4% in 2000
US average: 12.5%
Income inequality (Gini)
0.460
−14%since 2010
from 0.533 in 2010
US average: 0.476
Workforce by industry, 2024
Information17%
US avg: 10.8%
Retail trade14.3%
US avg: 9.9%
Other services3.2%
US avg: 6.7%
Public administration2.8%
US avg: 4.8%
Finance & insurance2.4%
US avg: 5.9%
Professional, scientific, technical2.3%
US avg: 5.1%
Wholesale trade1.9%
US avg: 6.9%
Arts, entertainment, food1.4%
US avg: 1.9%
Transportation & warehousing0.6%
US avg: 2.2%
Agriculture, forestry, fishing0.5%
US avg: 1.6%
Construction0.5%
US avg: 1.2%
Education & health services0.1%
US avg: 0.9%
Manufacturing0%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$229,400
+12%inflation adjusted, since 2000
from $112,000 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,041
+13%inflation adjusted, since 2000
from $504 in 2000
US average: $1,442
Owner-occupied
31.8%
−4.4 ptssince 2000
from 36.2% in 2000
68.2% rent
Vacancy rate
11.7%
−1.0 ptssince 2009
from 12.7% in 2009
US average: 10.0%
Owner cost-burdened
22.7%
+0.6 ptssince 2009
from 22.1% in 2009
US average: 22.9%
Renter cost-burdened
49.4%
−19.1 ptssince 2009
from 68.6% in 2009
US average: 47.4%
Afford Score
4.2
+18%since 2000
from 3.5 in 2000
1990 – 2024
Gentrification Score
50
RELATED:See current rent listings in Whitewater on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic88.8%(11,932)
Black2.2%(301)
Hispanic / Latino6.5%(873)
Asian1.4%(194)
Other0%
Diversity Score23.8%(3,193)
2024
White, non-Hispanic80.1%(12,654)
Black3.1%(491)
Hispanic / Latino10.3%(1,623)
Asian3.1%(487)
Other3.5%(552)
Diversity Score43.2%(6,826)
Diversity Score
43
+82%since 2000
from 24 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
35.2%
+3.5 ptssince 2000
from 31.8% in 2000
US average: 35.6%
High school or higher
91.4%
+10.1 ptssince 2000
from 81.3% in 2000
US average: 89.6%
Graduate degree
15.0%
+2.6 ptssince 2000
from 12.4% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
17.0 min
+24%since 2000
from 13.8 min in 2000
US average: 26.5
Drive alone to work
64.8%
−4.0 ptssince 2009
from 68.9% in 2009
US average: 68.9%
Carpooled to work
10.4%
+2.9 ptssince 2009
from 7.5% in 2009
US average: 8.5%
Public transit
0.6%
+0.2 ptssince 2009
from 0.5% in 2009
US average: 3.2%
Worked from home
9.1%
+5.7 ptssince 2009
from 3.5% in 2009
US average: 15.0%
Walked to work
13.3%
−2.5 ptssince 2009
from 15.7% in 2009
US average: 2.4%
Biked to work
0.0%
−3.4 ptssince 2009
from 3.4% in 2009
US average: 0.4%
No vehicle available
4.7%
−3.6 ptssince 2009
from 8.3% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
5.3%
−1.3 ptssince 2011
from 6.6% in 2011
US average: 5.2%
Labor force participation
70.0%
+5.9 ptssince 2011
from 64.1% in 2011
US average: 63.5%
Self-employed
16.1%
−1.8 ptssince 2009
from 17.9% in 2009
US average: 13.1%
Management & professional
27.5%
−35.9 ptssince 2009
from 63.4% in 2009
US average: 42.5%
Section 08

People & community

Male
49.7%
−0.1 ptssince 2009
from 49.8% in 2009
Female
50.3%
+0.1 ptssince 2009
from 50.2% in 2009
Foreign born
9.0%
+3.9 ptssince 2009
from 5.1% in 2009
US average: 14.1%
Veterans
3.1%
−47.5 ptssince 2009
from 50.6% in 2009
US average: 6.2%
With a disability
11.7%
+3.0 ptssince 2012
from 8.7% in 2012
US average: 13.3%
Uninsured
7.8%
−83.1 ptssince 2013
from 90.9% in 2013
US average: 8.4%
Broadband at home
76.2%
+2.4 ptssince 2017
from 73.8% in 2017
US average: 91.0%
English only at home
87.1%
−2.6 ptssince 2016
from 89.8% in 2016
US average: 77.7%
Spanish at home
7.2%
Unchangedsince 2016
from 7.2% in 2016
US average: 13.6%
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Compare Whitewater to nearby cities

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WHITEWATER VS
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WHITEWATER VS
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WHITEWATER VS
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Home value$223,400−3%
Population66,929+317%
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Frequently asked

How many people live in Whitewater, Wisconsin?

Whitewater, Wisconsin has about 15,807 residents according to the 2024 American Community Survey.

What is the median household income in Whitewater, Wisconsin?

The typical household in Whitewater, Wisconsin earns about $54,969 a year. Half of households make more than that, and half make less.

Is Whitewater, Wisconsin expensive?

In Whitewater, Wisconsin, the median home is worth about $229,400, and the typical rent is about $1,041 a month.

How educated are people in Whitewater, Wisconsin?

About 35.2% of adults age 25 and over in Whitewater, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Whitewater, Wisconsin?

About 26.8% of people in Whitewater, Wisconsin live below the federal poverty line.

Has Whitewater, Wisconsin grown since 1990?

Yes, Whitewater, Wisconsin has grown since 1990. The population has added about 3,171 residents, a change of about 25 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →