United States › Wisconsin › Whitewater CITY
Whitewater Wisconsin · 16,038 residents (2025 est.) · 8.84 sq mi
Time machine
COMPARE TO 1990 Census 2000 Census 2009 ACS 2010 ACS 2011 ACS 2012 ACS 2013 ACS 2014 ACS 2015 ACS 2016 ACS 2017 ACS 2018 ACS 2019 ACS 2020 ACS 2021 ACS 2022 ACS 2023 ACS
The short version
With 15,807 people, Whitewater is a city in Wisconsin. The median age is 22.1, younger than the US median of 38.9. Owners hold 32% of the housing stock. People stay put here: 65% were in the same home a year ago. 26.8% of people here live below the federal poverty line. Households here earn about 29% less than in Wisconsin as a whole.
At a glance
Lower income
below the US median
US median: $82,259
Younger
median age 22.1
US median: 38.9
Average education
35% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01
Population & growth from 13,437 in 2000
16,038 in 2025 (Census Bureau estimate)
1,789 / sq mi
+14%since 2009
from 1,571 / sq mi in 2009
US average: 281
from 21.9 in 2000
US average: 38.9
Population, 1990 – 2024
12K 13K 14K 15K 16K 1990 2000 2010 2020 2024 Whitewater Age distribution, 2024
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02
Income & economy $54,969
−5%inflation adjusted, since 2000
from $31,793 in 2000
US average: $82,259
from $13,965 in 2000
US average: $44,673
Households earning $100K+
from 14.0% in 2009
US average: 53.3%
from 27.4% in 2000
US average: 12.5%
from 0.533 in 2010
US average: 0.476
Workforce by industry, 2024
Public administration 2.8%
Professional, scientific, technical 2.3%
Arts, entertainment, food 1.4%
Transportation & warehousing 0.6%
Agriculture, forestry, fishing 0.5%
Education & health services 0.1%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
$229,400
+12%inflation adjusted, since 2000
from $112,000 in 2000
US average: $376,019
$1,041
+13%inflation adjusted, since 2000
from $504 in 2000
US average: $1,442
from 36.2% in 2000
68.2% rent
from 12.7% in 2009
US average: 10.0%
from 2.08 people in 2009
US average: 2.54
from 22.1% in 2009
US average: 22.9%
from 68.6% in 2009
US average: 47.4%
from 6.2 in 2009
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
Section 04
Race & ethnicity 2000
White, non-Hispanic 88.8%(11,932)
Hispanic / Latino 6.5%(873)
2024
White, non-Hispanic 80.1%(12,654)
Hispanic / Latino 10.3%(1,623)
from 29 in 2009
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
Section 04 · Origins
Detailed origins & ancestry Ancestry
+ 24 more ancestry groups with data from 31.8% in 2000
US average: 35.6%
High school or higher
from 81.3% in 2000
US average: 89.6%
from 12.4% in 2000
US average: 14.0%
Section 06
Commute & transportation from 13.8 min in 2000
US average: 26.5
from 68.9% in 2009
US average: 68.9%
from 7.5% in 2009
US average: 8.5%
from 0.5% in 2009
US average: 3.2%
from 3.5% in 2009
US average: 15.0%
from 15.7% in 2009
US average: 2.4%
from 3.4% in 2009
US average: 0.4%
from 8.3% in 2009
US average: 8.3%
Section 07
Work & employment from 6.6% in 2011
US average: 5.2%
from 64.1% in 2011
US average: 63.5%
Women 20-64 in the labor force
from 81.1% in 2020
US average: 74.6%
from 17.9% in 2009
US average: 13.1%
from 20.8% in 2009
US average: 42.5%
Section 08
People & community from 5.1% in 2009
US average: 14.1%
from 6.5% in 2009
US average: 6.2%
from 8.7% in 2012
US average: 13.3%
from 9.1% in 2013
US average: 8.4%
from 73.8% in 2017
US average: 91.0%
Computer in household
from 91.1% in 2020
US average: 95.5%
from 54.9% in 2020
US average: 87.7%
from 89.8% in 2016
US average: 77.7%
from 7.2% in 2016
US average: 13.6%
Marital status
Men 15+
Never married 67.3%(4,756)
Women 15+
Never married 65.5%(4,808)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09
Health coverage from 9.1% in 2013
US average: 8.4%
from 66.9% in 2020
US average: 54.8%
Direct-purchase
from 22.5% in 2020
US average: 13.8%
from 9.5% in 2020
US average: 18.4%
from 13.8% in 2020
US average: 20.9%
VA health care
from 0.8% in 2020
US average: 2.2%
Any private
from 80.9% in 2020
US average: 67.1%
Any public
from 21.4% in 2020
US average: 36.7%
Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.
Section 09 · Service history
Veterans Veterans by period of service, 2024
Gulf War (2001 or later) 44%(190)
Share of the 432 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Drill deeper
Places similar to Whitewater Head to head
Compare Whitewater to nearby cities WHITEWATER VS
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WHITEWATER VS
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Frequently asked
How many people live in Whitewater, Wisconsin? Whitewater, Wisconsin has about 15,807 residents according to the 2024 American Community Survey.
What is the median household income in Whitewater, Wisconsin? The typical household in Whitewater, Wisconsin earns about $54,969 a year. Half of households make more than that, and half make less.
Is Whitewater, Wisconsin expensive? In Whitewater, Wisconsin, the median home is worth about $229,400, and the typical rent is about $1,041 a month.
How educated are people in Whitewater, Wisconsin? About 35.2% of adults age 25 and over in Whitewater, Wisconsin hold a bachelor's degree or higher.
What is the poverty rate in Whitewater, Wisconsin? About 26.8% of people in Whitewater, Wisconsin live below the federal poverty line.
Has Whitewater, Wisconsin grown since 1990? Yes, Whitewater, Wisconsin has grown since 1990. The population has added about 3,171 residents, a change of about 25 percent over that period.
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