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CITY · 2010 ACS

Whitewater

Wisconsin · 14,390 residents · 8.836 sq mi
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The short version

Whitewater has notably lower household income than the US average, with a median household income of $30,049. Population has held roughly steady since 2000. Median home value is $164,700. At a median age of 21.9, residents skew younger than the country as a whole. The poverty rate of 31.8% is well above the national figure. Households here earn about 42% less than the Wisconsin median.

At a glance
Lower income
below the US median
US median: $52,703
Younger
median age 21.9
US median: 37.2
More educated
32% hold a bachelor's degree
US average: 28%
Stable housing
home values roughly flat, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
14,390
+7%since 2000
from 13,437 in 2000
1990 – 2025
Population density
1,629 / sq mi
+7%since 2000
from 1,521 / sq mi in 2000
US average: 261
Median age
21.9
Unchangedsince 2000
from 21.9 in 2000
US average: 37.2
Population, 1990 – 2024
12K13K14K15K16K1990201020202024Whitewater
202416K
1990201020202024
Section 02

Income & economy

Median household income
$30,049
−25%inflation adjusted, since 2000
from $31,793 in 2000
US average: $52,703
1990 – 2024
Per capita income
$18,288
+31%since 2000
from $13,965 in 2000
US average: $27,286
Households earning $100K+
17.5%
+3.5 ptssince 2009
from 14.0% in 2009
US average: 33.3%
Poverty rate
31.8%
+4.4 ptssince 2000
from 27.4% in 2000
US average: 13.8%
Income inequality (Gini)
0.533
US average: 0.461
Workforce by industry, 2010
Retail trade12.9%
US avg: 10.9%
Information12.5%
US avg: 11.5%
Other services5.1%
US avg: 7%
Public administration3.4%
US avg: 4.9%
Wholesale trade3.2%
US avg: 7.2%
Transportation & warehousing2.6%
US avg: 3.1%
Finance & insurance2.4%
US avg: 5.1%
Professional, scientific, technical2.3%
US avg: 4.2%
Arts, entertainment, food1.8%
US avg: 2.4%
Agriculture, forestry, fishing0.7%
US avg: 1.9%
Construction0.7%
US avg: 1.4%
Education & health services0.1%
US avg: 0.9%
Manufacturing0%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$164,700
+16%inflation adjusted, since 2000
from $112,000 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$652
+2%inflation adjusted, since 2000
from $504 in 2000
US average: $853
Owner-occupied
23.0%
−13.2 ptssince 2000
from 36.2% in 2000
66.0% rent
Vacancy rate
13.6%
+0.8 ptssince 2009
from 12.7% in 2009
US average: 12.1%
Owner cost-burdened
23.6%
+1.4 ptssince 2009
from 22.1% in 2009
US average: 30.9%
Renter cost-burdened
67.5%
−1.1 ptssince 2009
from 68.6% in 2009
US average: 46.8%
Afford Score
5.5
+56%since 2000
from 3.5 in 2000
1990 – 2024
RELATED:See current rent listings in Whitewater on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic88.8%(11,932)
Black2.2%(301)
Hispanic / Latino6.5%(873)
Asian1.4%(194)
Other0%
Diversity Score23.8%(3,193)
2010
White, non-Hispanic83.5%(12,009)
Black3.4%(490)
Hispanic / Latino9.5%(1,372)
Asian1.9%(280)
Other0.8%(116)
Diversity Score35.1%(5,047)
Diversity Score
35
+48%since 2000
from 24 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
31.7%
−0.1 ptssince 2000
from 31.8% in 2000
US average: 27.9%
High school or higher
89.8%
+8.6 ptssince 2000
from 81.3% in 2000
US average: 84.9%
Graduate degree
13.3%
+0.9 ptssince 2000
from 12.4% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
16.3 min
+18%since 2000
from 13.8 min in 2000
US average: 25.2
Drive alone to work
66.9%
−1.9 ptssince 2009
from 68.9% in 2009
US average: 76.2%
Carpooled to work
7.3%
−0.2 ptssince 2009
from 7.5% in 2009
US average: 10.4%
Public transit
0.4%
−0.1 ptssince 2009
from 0.5% in 2009
US average: 4.7%
Worked from home
4.3%
+0.9 ptssince 2009
from 3.5% in 2009
US average: 4.1%
Walked to work
15.6%
−0.2 ptssince 2009
from 15.7% in 2009
US average: 2.8%
Biked to work
4.0%
+0.6 ptssince 2009
from 3.4% in 2009
US average: 0.5%
No vehicle available
10.0%
+1.7 ptssince 2009
from 8.3% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
16.2%
−1.8 ptssince 2009
from 17.9% in 2009
US average: 12.9%
Management & professional
22.2%
−41.2 ptssince 2009
from 63.4% in 2009
US average: 35.2%
Section 08

People & community

Male
52.2%
+2.4 ptssince 2009
from 49.8% in 2009
Female
47.8%
−2.4 ptssince 2009
from 50.2% in 2009
Foreign born
5.4%
+0.3 ptssince 2009
from 5.1% in 2009
US average: 12.8%
Veterans
8.9%
−41.8 ptssince 2009
from 50.6% in 2009
US average: 9.9%
Drill deeper

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Compare Whitewater to nearby cities

WHITEWATER VS
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Income$79,302+164%
Home value$211,800+29%
Population12,388−23%
SEE FULL COMPARISON →
WHITEWATER VS
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Home value$273,600+66%
Population10,045−37%
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WHITEWATER VS
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Income$65,357+118%
Home value$218,800+33%
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WHITEWATER VS
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Income$73,446+144%
Home value$223,400+36%
Population66,929+317%
SEE FULL COMPARISON →
Frequently asked

How many people live in Whitewater, Wisconsin?

Whitewater, Wisconsin has about 14,390 residents according to the 2010 American Community Survey.

What is the median household income in Whitewater, Wisconsin?

The typical household in Whitewater, Wisconsin earns about $30,049 a year. Half of households make more than that, and half make less.

Is Whitewater, Wisconsin expensive?

In Whitewater, Wisconsin, the median home is worth about $164,700, and the typical rent is about $652 a month.

How educated are people in Whitewater, Wisconsin?

About 31.7% of adults age 25 and over in Whitewater, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Whitewater, Wisconsin?

About 31.8% of people in Whitewater, Wisconsin live below the federal poverty line.

Has Whitewater, Wisconsin grown since 1990?

Yes, Whitewater, Wisconsin has grown since 1990. The population has added about 1,754 residents, a change of about 14 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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