CensusEasy
CITY · 2020 ACS

Whitewater

Wisconsin · 14,889 residents · 8.836 sq mi
Time machine
COMPARE TO
Part of the Whitewater micropolitan area
Compare
The short version

Whitewater has notably lower household income than the US average, with a median household income of $36,211. Population has held roughly steady since 2000. Median home value has risen by half since 2000, reaching $171,300. At a median age of 22.0, residents skew younger than the country as a whole. The poverty rate of 33.3% is well above the national figure. Households here earn about 43% less than the Wisconsin median.

At a glance
Lower income
below the US median
US median: $66,278
Younger
median age 22.0
US median: 38.8
More educated
38% hold a bachelor's degree
US average: 33%
Stable housing
home values roughly flat, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
14,889
+11%since 2000
from 13,437 in 2000
1990 – 2025
Population density
1,685 / sq mi
+11%since 2000
from 1,521 / sq mi in 2000
US average: 280
Median age
22.0
Unchangedsince 2000
from 21.9 in 2000
US average: 38.8
Population, 1990 – 2024
12K13K14K15K16K1990201020202024Whitewater
202416K
1990201020202024
Section 02

Income & economy

Median household income
$36,211
−24%inflation adjusted, since 2000
from $31,793 in 2000
US average: $66,278
1990 – 2024
Per capita income
$19,095
+37%since 2000
from $13,965 in 2000
US average: $35,364
Households earning $100K+
20.8%
+6.8 ptssince 2009
from 14.0% in 2009
US average: 43.9%
Poverty rate
33.3%
+5.8 ptssince 2000
from 27.4% in 2000
US average: 12.8%
Workforce by industry, 2020
Information17.4%
US avg: 11.1%
Retail trade11.2%
US avg: 10%
Finance & insurance2.7%
US avg: 5.5%
Professional, scientific, technical1.9%
US avg: 4.7%
Other services1.8%
US avg: 6.6%
Wholesale trade1.8%
US avg: 6.7%
Transportation & warehousing1.6%
US avg: 2.5%
Public administration1.2%
US avg: 4.7%
Arts, entertainment, food1%
US avg: 2%
Education & health services0.8%
US avg: 0.8%
Agriculture, forestry, fishing0.8%
US avg: 1.7%
Construction0.7%
US avg: 1.2%
Manufacturing0.1%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$171,300
+2%inflation adjusted, since 2000
from $112,000 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$783
+3%inflation adjusted, since 2000
from $504 in 2000
US average: $1,124
Owner-occupied
32.7%
−3.5 ptssince 2000
from 36.2% in 2000
67.3% rent
Afford Score
4.7
+34%since 2000
from 3.5 in 2000
1990 – 2024
RELATED:See current rent listings in Whitewater on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic88.8%(11,932)
Black2.2%(301)
Hispanic / Latino6.5%(873)
Asian1.4%(194)
Other0%
Diversity Score23.8%(3,193)
2020
White, non-Hispanic76.1%(11,334)
Black4.2%(626)
Hispanic / Latino14%(2,086)
Asian2.6%(382)
Other4.8%(715)
Diversity Score52%(7,747)
Diversity Score
52
+119%since 2000
from 24 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
38.4%
+6.6 ptssince 2000
from 31.8% in 2000
US average: 32.9%
High school or higher
93.0%
+11.7 ptssince 2000
from 81.3% in 2000
US average: 88.5%
Graduate degree
15.8%
+3.4 ptssince 2000
from 12.4% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
18.4 min
+33%since 2000
from 13.8 min in 2000
US average: 26.9
Drive alone to work
71.3%
+2.4 ptssince 2009
from 68.9% in 2009
US average: 75.1%
No vehicle available
6.4%
−1.9 ptssince 2009
from 8.3% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
4.6%
−2.0 ptssince 2011
from 6.6% in 2011
US average: 5.4%
Labor force participation
66.2%
+2.1 ptssince 2011
from 64.1% in 2011
US average: 63.4%
Management & professional
26.7%
−36.6 ptssince 2009
from 63.4% in 2009
US average: 39.3%
Section 08

People & community

Male
50.9%
+1.0 ptssince 2009
from 49.8% in 2009
Female
49.1%
−1.0 ptssince 2009
from 50.2% in 2009
Foreign born
4.7%
−0.4 ptssince 2009
from 5.1% in 2009
US average: 13.5%
Uninsured
6.8%
−84.1 ptssince 2013
from 90.9% in 2013
US average: 8.8%
Drill deeper

Places similar to Whitewater

Naranja
Pop 15,796
Elfers
Pop 15,006
Orange City
Pop 15,309
Lake Wales
Pop 18,650
Places similar to Whitewater
Head to head

Compare Whitewater to nearby cities

WHITEWATER VS
Fort Atkinson
Income$79,302+119%
Home value$211,800+24%
Population12,388−23%
SEE FULL COMPARISON →
WHITEWATER VS
Elkhorn
Income$77,649+114%
Home value$273,600+60%
Population10,045−37%
SEE FULL COMPARISON →
WHITEWATER VS
Delavan
Income$65,357+80%
Home value$218,800+28%
Population9,228−42%
SEE FULL COMPARISON →
WHITEWATER VS
Janesville
Income$73,446+103%
Home value$223,400+30%
Population66,929+317%
SEE FULL COMPARISON →
Frequently asked

How many people live in Whitewater, Wisconsin?

Whitewater, Wisconsin has about 14,889 residents according to the 2020 American Community Survey.

What is the median household income in Whitewater, Wisconsin?

The typical household in Whitewater, Wisconsin earns about $36,211 a year. Half of households make more than that, and half make less.

Is Whitewater, Wisconsin expensive?

In Whitewater, Wisconsin, the median home is worth about $171,300, and the typical rent is about $783 a month.

How educated are people in Whitewater, Wisconsin?

About 38.4% of adults age 25 and over in Whitewater, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Whitewater, Wisconsin?

About 33.3% of people in Whitewater, Wisconsin live below the federal poverty line.

Has Whitewater, Wisconsin grown since 1990?

Yes, Whitewater, Wisconsin has grown since 1990. The population has added about 2,253 residents, a change of about 18 percent over that period.

Keep going

Explore from here

Up the hierarchy
Wisconsin
Rankings
Highest income citiesFastest growing citiesMost educated cities
Compare
Compare Whitewater with another place

DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →