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CITY

Potter Lake

Wisconsin · 807 residents · 1.074 sq mi
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The short version

Potter Lake is wealthier than most US places, with a median household income of $94,750. Population has fallen 27% since 2000, a loss of 292 residents. Median home value has more than doubled since 2000, reaching $309,600. With a median age of 50.8, the population is older than the US median of 38.9. Poverty is rare here, at 2.9% of residents. It sits in the top 10% of US cities for household income.

At a glance
Wealthier
above the US median
US median: $82,259
Older
median age 50.8
US median: 38.9
Average education
33% hold a bachelor's degree
US average: 36%
Less affordable
home values up 27%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
807
−27%since 2000
from 1,099 in 2000
1990 – 2024
Population density
751 / sq mi
−27%since 2000
from 1,023 / sq mi in 2000
US average: 281
Median age
50.8
+28%since 2000
from 39.6 in 2000
US average: 38.9
Population, 1990 – 2024
7138721K1K1K1990201020202024Potter Lake
2024807
1990201020202024
Section 02

Income & economy

Median household income
$94,750
−4%inflation adjusted, since 2000
from $54,427 in 2000
US average: $82,259
1990 – 2024
Per capita income
$53,325
+156%since 2000
from $20,817 in 2000
US average: $44,673
Households earning $100K+
69.5%
+35.5 ptssince 2009
from 34.0% in 2009
US average: 53.3%
Poverty rate
2.9%
−2.3 ptssince 2000
from 5.2% in 2000
US average: 12.5%
Income inequality (Gini)
0.317
−21%since 2010
from 0.400 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade16.3%
US avg: 9.9%
Wholesale trade10.2%
US avg: 6.9%
Information8.7%
US avg: 10.8%
Transportation & warehousing6.7%
US avg: 2.2%
Finance & insurance3.6%
US avg: 5.9%
Professional, scientific, technical3.6%
US avg: 5.1%
Agriculture, forestry, fishing2.2%
US avg: 1.6%
Construction2.2%
US avg: 1.2%
Other services1.8%
US avg: 6.7%
Public administration1.8%
US avg: 4.8%
Manufacturing0%
US avg: 0.4%
Education & health services0%
US avg: 0.9%
Arts, entertainment, food0%
US avg: 1.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$309,600
+27%inflation adjusted, since 2000
from $133,900 in 2000
US average: $376,019
1990 – 2024
Owner-occupied
91.8%
−3.3 ptssince 2000
from 95.2% in 2000
8.2% rent
Vacancy rate
11.6%
−2.7 ptssince 2009
from 14.4% in 2009
US average: 10.0%
Owner cost-burdened
10.0%
−25.0 ptssince 2009
from 35.1% in 2009
US average: 22.9%
Renter cost-burdened
100.0%
+61.9 ptssince 2018
from 38.1% in 2018
US average: 47.4%
Afford Score
3.3
+33%since 2000
from 2.5 in 2000
1990 – 2024
Gentrification Score
30
RELATED:See current rent listings in Potter Lake on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic97.9%(1,076)
Black0.2%(2)
Hispanic / Latino0.8%(9)
Asian0.1%(1)
Other0%
Diversity Score2.7%(30)
2024
White, non-Hispanic94.8%(765)
Black0%(0)
Hispanic / Latino3.8%(31)
Asian0%(0)
Other1.4%(11)
Diversity Score12.5%(101)
Diversity Score
12
+356%since 2000
from 3 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
32.6%
+19.1 ptssince 2000
from 13.5% in 2000
US average: 35.6%
High school or higher
98.1%
+14.2 ptssince 2000
from 83.9% in 2000
US average: 89.6%
Graduate degree
9.8%
+4.7 ptssince 2000
from 5.2% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
24.9 min
+15%since 2000
from 21.7 min in 2000
US average: 26.5
Drive alone to work
81.0%
−1.7 ptssince 2009
from 82.7% in 2009
US average: 68.9%
Carpooled to work
4.3%
−13.0 ptssince 2009
from 17.3% in 2009
US average: 8.5%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
14.7%
+14.7 ptssince 2009
from 0.0% in 2009
US average: 15.0%
Walked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
7.4%
+7.4 ptssince 2009
from 0.0% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
0.0%
Unchangedsince 2011
from 0.0% in 2011
US average: 5.2%
Labor force participation
65.5%
−6.0 ptssince 2011
from 71.5% in 2011
US average: 63.5%
Self-employed
10.7%
+2.8 ptssince 2009
from 7.9% in 2009
US average: 13.1%
Management & professional
36.5%
−26.9 ptssince 2009
from 63.5% in 2009
US average: 42.5%
Section 08

People & community

Male
51.1%
+9.4 ptssince 2009
from 41.6% in 2009
Female
48.9%
−9.4 ptssince 2009
from 58.4% in 2009
Foreign born
0.0%
−4.2 ptssince 2009
from 4.2% in 2009
US average: 14.1%
Veterans
6.0%
−44.4 ptssince 2009
from 50.4% in 2009
US average: 6.2%
With a disability
8.4%
−2.7 ptssince 2012
from 11.1% in 2012
US average: 13.3%
Uninsured
0.7%
−93.6 ptssince 2013
from 94.3% in 2013
US average: 8.4%
Broadband at home
92.1%
−1.3 ptssince 2017
from 93.4% in 2017
US average: 91.0%
English only at home
98.8%
+0.1 ptssince 2016
from 98.7% in 2016
US average: 77.7%
Spanish at home
0.8%
−0.2 ptssince 2016
from 1.1% in 2016
US average: 13.6%
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Compare Potter Lake to nearby cities

POTTER LAKE VS
Mukwonago
Income$98,273+4%
Home value$366,200+18%
Population8,544+959%
SEE FULL COMPARISON →
POTTER LAKE VS
Burlington
Income$83,419−12%
Home value$276,600−11%
Population10,951+1257%
SEE FULL COMPARISON →
POTTER LAKE VS
Waukesha
Income$130,978+38%
Home value$415,500+34%
Population8,507+954%
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POTTER LAKE VS
Muskego
Income$112,221+18%
Home value$417,400+35%
Population25,602+3072%
SEE FULL COMPARISON →
Frequently asked

How many people live in Potter Lake, Wisconsin?

Potter Lake, Wisconsin has about 807 residents according to the 2024 American Community Survey.

What is the median household income in Potter Lake, Wisconsin?

The typical household in Potter Lake, Wisconsin earns about $94,750 a year. Half of households make more than that, and half make less.

Is Potter Lake, Wisconsin expensive?

In Potter Lake, Wisconsin, the median home is worth about $309,600.

How educated are people in Potter Lake, Wisconsin?

About 32.6% of adults age 25 and over in Potter Lake, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Potter Lake, Wisconsin?

About 2.9% of people in Potter Lake, Wisconsin live below the federal poverty line.

Has Potter Lake, Wisconsin grown since 1990?

Yes, Potter Lake, Wisconsin has shrunk since 1990. The population has lost about 274 residents, a change of about -25 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →

Potter Lake, Wisconsin: demographics, income & housing data · CensusEasy