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CITY · 2020 ACS

Potter Lake

Wisconsin · 1,117 residents · 1.074 sq mi
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The short version

Potter Lake is wealthier than most US places, with a median household income of $80,313. Population has held roughly steady since 2000. Median home value has risen by half since 2000, reaching $240,900. With a median age of 47.1, the population is older than the US median of 38.8. Poverty is rare here, at 3.1% of residents. Households here earn about 27% more than the Wisconsin median.

At a glance
Wealthier
above the US median
US median: $66,278
Older
median age 47.1
US median: 38.8
Average education
36% hold a bachelor's degree
US average: 33%
Stable housing
home values roughly flat, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
1,117
+2%since 2000
from 1,099 in 2000
1990 – 2024
Population density
1,040 / sq mi
+2%since 2000
from 1,023 / sq mi in 2000
US average: 280
Median age
47.1
+19%since 2000
from 39.6 in 2000
US average: 38.8
Population, 1990 – 2024
7138721K1K1K1990201020202024Potter Lake
2024807
1990201020202024
Section 02

Income & economy

Median household income
$80,313
−2%inflation adjusted, since 2000
from $54,427 in 2000
US average: $66,278
1990 – 2024
Per capita income
$36,950
+77%since 2000
from $20,817 in 2000
US average: $35,364
Households earning $100K+
53.3%
+19.3 ptssince 2009
from 34.0% in 2009
US average: 43.9%
Poverty rate
3.1%
−2.1 ptssince 2000
from 5.2% in 2000
US average: 12.8%
Workforce by industry, 2020
Information14.9%
US avg: 11.1%
Retail trade14.3%
US avg: 10%
Wholesale trade8.9%
US avg: 6.7%
Transportation & warehousing2.8%
US avg: 2.5%
Arts, entertainment, food2%
US avg: 2%
Other services1.3%
US avg: 6.6%
Public administration1.3%
US avg: 4.7%
Agriculture, forestry, fishing0%
US avg: 1.7%
Construction0%
US avg: 1.2%
Manufacturing0%
US avg: 0.5%
Finance & insurance0%
US avg: 5.5%
Professional, scientific, technical0%
US avg: 4.7%
Education & health services0%
US avg: 0.8%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$240,900
+20%inflation adjusted, since 2000
from $133,900 in 2000
US average: $265,253
1990 – 2024
Owner-occupied
94.2%
−1.0 ptssince 2000
from 95.2% in 2000
5.8% rent
Afford Score
3.0
+22%since 2000
from 2.5 in 2000
1990 – 2024
RELATED:See current rent listings in Potter Lake on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic97.9%(1,076)
Black0.2%(2)
Hispanic / Latino0.8%(9)
Asian0.1%(1)
Other0%
Diversity Score2.7%(30)
2020
White, non-Hispanic92.3%(1,031)
Black0.3%(3)
Hispanic / Latino3%(34)
Asian0.1%(1)
Other4.6%(51)
Diversity Score18.8%(210)
Diversity Score
19
+586%since 2000
from 3 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
35.5%
+22.1 ptssince 2000
from 13.5% in 2000
US average: 32.9%
High school or higher
97.6%
+13.7 ptssince 2000
from 83.9% in 2000
US average: 88.5%
Graduate degree
12.5%
+7.4 ptssince 2000
from 5.2% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
24.8 min
+14%since 2000
from 21.7 min in 2000
US average: 26.9
Drive alone to work
93.3%
+10.6 ptssince 2009
from 82.7% in 2009
US average: 75.1%
No vehicle available
1.9%
+1.9 ptssince 2009
from 0.0% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
1.5%
+1.5 ptssince 2011
from 0.0% in 2011
US average: 5.4%
Labor force participation
75.4%
+3.9 ptssince 2011
from 71.5% in 2011
US average: 63.4%
Management & professional
40.1%
−23.3 ptssince 2009
from 63.5% in 2009
US average: 39.3%
Section 08

People & community

Male
47.0%
+5.4 ptssince 2009
from 41.6% in 2009
Female
53.0%
−5.4 ptssince 2009
from 58.4% in 2009
Foreign born
3.3%
−0.9 ptssince 2009
from 4.2% in 2009
US average: 13.5%
Uninsured
1.0%
−93.3 ptssince 2013
from 94.3% in 2013
US average: 8.8%
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POTTER LAKE VS
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POTTER LAKE VS
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POTTER LAKE VS
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Frequently asked

How many people live in Potter Lake, Wisconsin?

Potter Lake, Wisconsin has about 1,117 residents according to the 2020 American Community Survey.

What is the median household income in Potter Lake, Wisconsin?

The typical household in Potter Lake, Wisconsin earns about $80,313 a year. Half of households make more than that, and half make less.

Is Potter Lake, Wisconsin expensive?

In Potter Lake, Wisconsin, the median home is worth about $240,900.

How educated are people in Potter Lake, Wisconsin?

About 35.5% of adults age 25 and over in Potter Lake, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Potter Lake, Wisconsin?

About 3.1% of people in Potter Lake, Wisconsin live below the federal poverty line.

Has Potter Lake, Wisconsin grown since 1990?

Yes, Potter Lake, Wisconsin has grown since 1990. The population has added about 36 residents, a change of about 3 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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