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MICROPOLITAN AREA · 2020 ACS

Whitewater Micro

Whitewater-Elkhorn, WI · 1 counties · 106,478 residents · 555.433 sq mi
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The short version

Whitewater has roughly average household income, with a median household income of $66,034. Population has held roughly steady since 2000. Median home value has risen by half since 2000, reaching $212,900.

At a glance
Average income
near the US median
US median: $66,278
Older
median age 41.0
US median: 38.8
Average education
29% hold a bachelor's degree
US average: 33%
Stable housing
home values roughly flat, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
106,478
+14%since 2000
from 93,759 in 2000
1990 – 2025
Population density
192 / sq mi
+14%since 2000
from 169 / sq mi in 2000
Median age
41.0
+17%since 2000
from 35.1 in 2000
US average: 38.8
Population, 1990 – 2024
72K81K91K100K110K1990201020202024Whitewater
2024106K
1990201020202024
Age distribution, 2020
Under 54.6%(4,890)
US avg: 5.6%
5 to 95.4%(5,786)
US avg: 6.1%
10 to 146.2%(6,579)
US avg: 6.5%
15 to 198%(8,525)
US avg: 6.6%
20 to 248.7%(9,214)
US avg: 6.7%
25 to 3410.4%(11,104)
US avg: 13.5%
35 to 4411%(11,760)
US avg: 12.7%
45 to 5411.9%(12,707)
US avg: 12.3%
55 to 6414.9%(15,845)
US avg: 13.1%
65 to 7411.3%(12,047)
US avg: 10%
75 to 845.4%(5,755)
US avg: 4.9%
85 and over2.1%(2,266)
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

Median household income
$66,034
−5%inflation adjusted, since 2000
from $46,274 in 2000
US average: $66,278
1990 – 2024
Per capita income
$34,027
+60%since 2000
from $21,229 in 2000
US average: $35,364
Households earning $100K+
43.3%
+10.9 ptssince 2009
from 32.5% in 2009
US average: 43.9%
Poverty rate
9.5%
+1.1 ptssince 2000
from 8.4% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade18.8%
US avg: 10%
Information11.5%
US avg: 11.1%
Wholesale trade7.6%
US avg: 6.7%
Other services4.2%
US avg: 6.6%
Finance & insurance3.8%
US avg: 5.5%
Professional, scientific, technical3.3%
US avg: 4.7%
Public administration3%
US avg: 4.7%
Transportation & warehousing2.7%
US avg: 2.5%
Agriculture, forestry, fishing2.1%
US avg: 1.7%
Construction2%
US avg: 1.2%
Arts, entertainment, food1.1%
US avg: 2%
Education & health services0.5%
US avg: 0.8%
Manufacturing0.1%
US avg: 0.5%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

Median home value
$212,900
+10%inflation adjusted, since 2000
from $128,800 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$899
+2%inflation adjusted, since 2000
from $588 in 2000
US average: $1,124
Owner-occupied
68.9%
−0.1 ptssince 2000
from 69.1% in 2000
31.1% rent
Afford Score
3.2
−10%since 2009
from 3.6 in 2009
2009 – 2024
Our index: median home value divided by median household income. Lower is more affordable.
RELATED:See current rent listings in Whitewater on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic91.1%(85,428)
Black0.8%(747)
Hispanic / Latino6.5%(6,136)
Asian0.6%(592)
Other0%
2020
White, non-Hispanic82.7%(88,104)
Black1.1%(1,166)
Hispanic / Latino11.8%(12,550)
Asian0.9%(1,002)
Other2.1%(2,183)
Segregation Score
30
Our index, 0 to 100. Higher means White and non-White residents are more separated across neighborhoods.
Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican9.7%(10,006)
Puerto Rican0.6%(671)
Cuban0.1%(101)
Honduran0.1%(101)
Dominican0.1%(70)
Peruvian0.1%(64)
Spaniard0.1%(63)
Venezuelan0.1%(55)
+ 5 more hispanic origin groups with data
Asian origin
Chinese0.4%(396)
Filipino0.1%(131)
Korean0.1%(101)
Hmong0.1%(61)
Japanese0%(35)
Pakistani0%(15)
Cambodian0%(14)
Thai0%(13)
Burmese0%(8)
+ 1 more asian origin group with data
Pacific Islander origin
Samoan0%(11)
Ancestry
German36%(37,217)
Irish13.6%(14,043)
Polish8.6%(8,858)
English7.1%(7,301)
Italian6.1%(6,350)
Norwegian5.2%(5,362)
Swedish3.7%(3,784)
American3.2%(3,333)
Dutch2.7%(2,765)
French2.4%(2,484)
Scottish1.5%(1,590)
Czech1.3%(1,386)
+ 35 more ancestry groups with data
Danish1.3%(1,344)
Swiss0.8%(783)
Russian0.7%(771)
Welsh0.7%(736)
Finnish0.5%(551)
Scotch-Irish0.5%(549)
Greek0.5%(540)
British0.5%(500)
Belgian0.5%(474)
Lithuanian0.4%(452)
Hungarian0.4%(416)
Ukrainian0.3%(352)
Slovak0.3%(310)
Austrian0.3%(305)
Croatian0.2%(204)
Canadian0.2%(172)
Romanian0.1%(124)
Slovene0.1%(124)
Portuguese0.1%(85)
Armenian0.1%(78)
Latvian0.1%(78)
Serbian0.1%(68)
West Indian0.1%(58)
Jamaican0.1%(58)
Bulgarian0%(31)
Lebanese0%(30)
Ethiopian0%(27)
Moroccan0%(18)
Egyptian0%(16)
Iranian0%(8)
Arab0%(2)
RANKED:Largest German population · Largest Irish population · Largest Mexican population · Largest Polish population · Largest English population
Section 05

Education

Bachelor's degree or higher
29.5%
+7.7 ptssince 2000
from 21.8% in 2000
US average: 32.9%
High school or higher
91.5%
+7.3 ptssince 2000
from 84.2% in 2000
US average: 88.5%
Graduate degree
10.7%
+3.9 ptssince 2000
from 6.8% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
24.3 min
+41%since 2000
from 17.2 min in 2000
US average: 26.9
Drive alone to work
80.7%
+0.6 ptssince 2009
from 80.1% in 2009
US average: 75.1%
No vehicle available
3.9%
−0.4 ptssince 2009
from 4.3% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
3.4%
−3.6 ptssince 2011
from 7.0% in 2011
US average: 5.4%
Labor force participation
67.0%
−1.8 ptssince 2011
from 68.8% in 2011
US average: 63.4%
Management & professional
31.6%
−30.6 ptssince 2009
from 62.2% in 2009
US average: 39.3%
Section 08

People & community

Male
49.9%
−0.2 ptssince 2009
from 50.1% in 2009
Female
50.1%
+0.2 ptssince 2009
from 49.9% in 2009
Foreign born
5.7%
−0.9 ptssince 2009
from 6.5% in 2009
US average: 13.5%
Uninsured
6.4%
−83.3 ptssince 2013
from 89.7% in 2013
US average: 8.8%
Marital status (2024)
Men 15+
Never married35.4%(15,799)
Married53%(23,698)
Widowed2.4%(1,050)
Divorced9.2%(4,132)
Women 15+
Never married28.5%(12,669)
Married50.2%(22,335)
Widowed8.9%(3,947)
Divorced12.5%(5,563)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
In this metro

Largest cities

WhitewaterCENTRAL16,038ElkhornCENTRAL10,045Delavan9,228Lake Geneva8,818Mukwonago8,544Bloomfield6,369East Troy4,988Williams Bay2,935Walworth2,759Delavan Lake2,757Como2,197Fontana-on-Geneva Lake1,886Sharon1,550Darien1,530Lauderdale Lakes1,469Lyons1,196Potter Lake807Lake Ivanhoe558Turtle Lake327Lake Lorraine284Allens Grove147Big Foot Prairie136Springfield100
What's inside

1 component county

Walworth CountyCENTRAL106,127
Drill deeper

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WHITEWATER VS
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Home value$348,700+64%
Population102,938−3%
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WHITEWATER VS
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WHITEWATER VS
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WHITEWATER VS
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Home value$237,300+11%
Population99,381−6%
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Frequently asked

How many people live in Whitewater-Elkhorn, WI?

Whitewater-Elkhorn, WI has about 106,478 residents according to the 2020 American Community Survey.

What is the median household income in Whitewater-Elkhorn, WI?

The typical household in Whitewater-Elkhorn, WI earns about $66,034 a year. Half of households make more than that, and half make less.

Is Whitewater-Elkhorn, WI expensive?

In Whitewater-Elkhorn, WI, the median home is worth about $212,900, and the typical rent is about $899 a month.

How educated are people in Whitewater-Elkhorn, WI?

About 29.5% of adults age 25 and over in Whitewater-Elkhorn, WI hold a bachelor's degree or higher.

What is the poverty rate in Whitewater-Elkhorn, WI?

About 9.5% of people in Whitewater-Elkhorn, WI live below the federal poverty line.

Has Whitewater-Elkhorn, WI grown since 1990?

Yes, Whitewater-Elkhorn, WI has grown since 1990. The population has added about 31,478 residents, a change of about 42 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

How we source and harmonize this data →