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MICROPOLITAN AREA · 2020 ACS

Whitewater Micro

Whitewater-Elkhorn, WI · 1 counties · 106,478 residents · 555.433 sq mi
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The short version

Whitewater has roughly average household income, with a median household income of $66,034. Population has held roughly steady since 2000. Median home value has risen by half since 2000, reaching $212,900.

At a glance
Average income
near the US median
US median: $66,278
Older
median age 41.0
US median: 38.8
Average education
29% hold a bachelor's degree
US average: 33%
Stable housing
home values roughly flat, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
106,478
+14%since 2000
from 93,759 in 2000
1990 – 2025
Population density
192 / sq mi
+14%since 2000
from 169 / sq mi in 2000
US average: 280
Median age
41.0
+17%since 2000
from 35.1 in 2000
US average: 38.8
Population, 1990 – 2024
72K81K91K100K110K1990201020202024Whitewater
2024106K
1990201020202024
Section 02

Income & economy

Median household income
$66,034
−5%inflation adjusted, since 2000
from $46,274 in 2000
US average: $66,278
1990 – 2024
Per capita income
$34,027
+60%since 2000
from $21,229 in 2000
US average: $35,364
Households earning $100K+
43.3%
+10.9 ptssince 2009
from 32.5% in 2009
US average: 43.9%
Poverty rate
9.5%
+1.1 ptssince 2000
from 8.4% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade18.8%
US avg: 10%
Information11.5%
US avg: 11.1%
Wholesale trade7.6%
US avg: 6.7%
Other services4.2%
US avg: 6.6%
Finance & insurance3.8%
US avg: 5.5%
Professional, scientific, technical3.3%
US avg: 4.7%
Public administration3%
US avg: 4.7%
Transportation & warehousing2.7%
US avg: 2.5%
Agriculture, forestry, fishing2.1%
US avg: 1.7%
Construction2%
US avg: 1.2%
Arts, entertainment, food1.1%
US avg: 2%
Education & health services0.5%
US avg: 0.8%
Manufacturing0.1%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$212,900
+10%inflation adjusted, since 2000
from $128,800 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$899
+2%inflation adjusted, since 2000
from $588 in 2000
US average: $1,124
Owner-occupied
68.9%
−0.1 ptssince 2000
from 69.1% in 2000
31.1% rent
Afford Score
3.2
+16%since 2000
from 2.8 in 2000
1990 – 2024
RELATED:See current rent listings in Whitewater on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic91.1%(85,428)
Black0.8%(747)
Hispanic / Latino6.5%(6,136)
Asian0.6%(592)
Other0%
Diversity Score18.7%(17,577)
Segregation Score0%
2020
White, non-Hispanic82.7%(88,104)
Black1.1%(1,166)
Hispanic / Latino11.8%(12,550)
Asian0.9%(1,002)
Other2.1%(2,183)
Diversity Score35.1%(37,410)
Segregation Score29.8%(31,783)
Diversity Score
35
+87%since 2000
from 19 in 2000
1990 – 2024
Segregation Score
30
Section 05

Education

Bachelor's degree or higher
29.5%
+7.7 ptssince 2000
from 21.8% in 2000
US average: 32.9%
High school or higher
91.5%
+7.3 ptssince 2000
from 84.2% in 2000
US average: 88.5%
Graduate degree
10.7%
+3.9 ptssince 2000
from 6.8% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
24.3 min
+41%since 2000
from 17.2 min in 2000
US average: 26.9
Drive alone to work
80.7%
+0.6 ptssince 2009
from 80.1% in 2009
US average: 75.1%
No vehicle available
3.9%
−0.4 ptssince 2009
from 4.3% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
3.4%
−3.6 ptssince 2011
from 7.0% in 2011
US average: 5.4%
Labor force participation
67.0%
−1.8 ptssince 2011
from 68.8% in 2011
US average: 63.4%
Management & professional
31.6%
−30.6 ptssince 2009
from 62.2% in 2009
US average: 39.3%
Section 08

People & community

Male
49.9%
−0.2 ptssince 2009
from 50.1% in 2009
Female
50.1%
+0.2 ptssince 2009
from 49.9% in 2009
Foreign born
5.7%
−0.9 ptssince 2009
from 6.5% in 2009
US average: 13.5%
Uninsured
6.4%
−83.3 ptssince 2013
from 89.7% in 2013
US average: 8.8%
In this metro

Principal cities

WhitewaterCENTRAL16,038ElkhornCENTRAL10,045
What's inside

1 component county

Walworth CountyCENTRAL106,127
Drill deeper

Metros similar to Whitewater

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Head to head

Compare Whitewater side by side

WHITEWATER VS
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Income$80,173+21%
Home value$348,700+64%
Population102,938−3%
SEE FULL COMPARISON →
WHITEWATER VS
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WHITEWATER VS
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WHITEWATER VS
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Income$77,630+18%
Home value$237,300+11%
Population99,381−6%
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Frequently asked

How many people live in Whitewater-Elkhorn, WI?

Whitewater-Elkhorn, WI has about 106,478 residents according to the 2020 American Community Survey.

What is the median household income in Whitewater-Elkhorn, WI?

The typical household in Whitewater-Elkhorn, WI earns about $66,034 a year. Half of households make more than that, and half make less.

Is Whitewater-Elkhorn, WI expensive?

In Whitewater-Elkhorn, WI, the median home is worth about $212,900, and the typical rent is about $899 a month.

How educated are people in Whitewater-Elkhorn, WI?

About 29.5% of adults age 25 and over in Whitewater-Elkhorn, WI hold a bachelor's degree or higher.

What is the poverty rate in Whitewater-Elkhorn, WI?

About 9.5% of people in Whitewater-Elkhorn, WI live below the federal poverty line.

Has Whitewater-Elkhorn, WI grown since 1990?

Yes, Whitewater-Elkhorn, WI has grown since 1990. The population has added about 31,478 residents, a change of about 42 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

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