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CITY

Williams Bay

Wisconsin · 2,935 residents (2025 est.) · 2.769 sq mi
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The short version

Williams Bay has roughly average household income, with a median household income of $84,113. Population has grown 23% since 2000. 50% of adults hold a bachelor's degree or higher. Median home value has roughly tripled since 2000, reaching $444,700. With a median age of 45.9, the population is older than the US median of 38.9.

At a glance
Average income
near the US median
US median: $82,259
Older
median age 45.9
US median: 38.9
More educated
50% hold a bachelor's degree
US average: 36%
Less affordable
home values up 55%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
2,981
+23%since 2000
from 2,415 in 2000
1990 – 2025
Population density
1,077 / sq mi
+23%since 2000
from 872 / sq mi in 2000
US average: 281
Median age
45.9
+11%since 2000
from 41.4 in 2000
US average: 38.9

PEP 2025 EST:2,935 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
2K2K3K3K3K1990201020202024Williams Bay
20243K
1990201020202024
Section 02

Income & economy

Median household income
$84,113
−8%inflation adjusted, since 2000
from $50,450 in 2000
US average: $82,259
1990 – 2024
Per capita income
$50,671
+93%since 2000
from $26,231 in 2000
US average: $44,673
Households earning $100K+
54.2%
+18.9 ptssince 2009
from 35.4% in 2009
US average: 53.3%
Poverty rate
8.7%
+1.5 ptssince 2000
from 7.2% in 2000
US average: 12.5%
Income inequality (Gini)
0.475
+11%since 2010
from 0.429 in 2010
US average: 0.476
Workforce by industry, 2024
Wholesale trade10.5%
US avg: 6.9%
Information10.4%
US avg: 10.8%
Retail trade9.3%
US avg: 9.9%
Finance & insurance7.3%
US avg: 5.9%
Professional, scientific, technical6%
US avg: 5.1%
Transportation & warehousing4.2%
US avg: 2.2%
Other services3.3%
US avg: 6.7%
Agriculture, forestry, fishing1.9%
US avg: 1.6%
Construction1.9%
US avg: 1.2%
Education & health services1.2%
US avg: 0.9%
Public administration0.4%
US avg: 4.8%
Manufacturing0%
US avg: 0.4%
Arts, entertainment, food0%
US avg: 1.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$444,700
+55%inflation adjusted, since 2000
from $157,100 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$900
−22%inflation adjusted, since 2000
from $636 in 2000
US average: $1,442
Owner-occupied
77.2%
+2.6 ptssince 2000
from 74.6% in 2000
22.8% rent
Vacancy rate
45.5%
−1.1 ptssince 2009
from 46.6% in 2009
US average: 10.0%
Owner cost-burdened
24.7%
−7.5 ptssince 2009
from 32.2% in 2009
US average: 22.9%
Renter cost-burdened
18.1%
−7.0 ptssince 2009
from 25.1% in 2009
US average: 47.4%
Afford Score
5.3
+70%since 2000
from 3.1 in 2000
1990 – 2024
Gentrification Score
45
RELATED:See current rent listings in Williams Bay on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic95.2%(2,300)
Black0.5%(12)
Hispanic / Latino3.7%(90)
Asian0.3%(8)
Other0%
Diversity Score11%(265)
2024
White, non-Hispanic89.7%(2,675)
Black0%(0)
Hispanic / Latino5.3%(159)
Asian1.4%(41)
Other3.6%(106)
Diversity Score23.8%(710)
Diversity Score
24
+117%since 2000
from 11 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
49.8%
+10.3 ptssince 2000
from 39.5% in 2000
US average: 35.6%
High school or higher
98.7%
+4.3 ptssince 2000
from 94.4% in 2000
US average: 89.6%
Graduate degree
19.2%
+7.6 ptssince 2000
from 11.5% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
26.7 min
+27%since 2000
from 21.1 min in 2000
US average: 26.5
Drive alone to work
73.8%
−7.2 ptssince 2009
from 80.9% in 2009
US average: 68.9%
Carpooled to work
6.0%
−4.3 ptssince 2009
from 10.3% in 2009
US average: 8.5%
Public transit
1.3%
+0.7 ptssince 2009
from 0.6% in 2009
US average: 3.2%
Worked from home
18.0%
+13.5 ptssince 2009
from 4.5% in 2009
US average: 15.0%
Walked to work
0.9%
−0.9 ptssince 2009
from 1.8% in 2009
US average: 2.4%
Biked to work
0.0%
−1.1 ptssince 2009
from 1.1% in 2009
US average: 0.4%
No vehicle available
8.4%
+3.2 ptssince 2009
from 5.2% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
2.4%
+1.3 ptssince 2011
from 1.1% in 2011
US average: 5.2%
Labor force participation
56.6%
−2.8 ptssince 2011
from 59.4% in 2011
US average: 63.5%
Self-employed
13.5%
−6.0 ptssince 2009
from 19.5% in 2009
US average: 13.1%
Management & professional
49.7%
−18.1 ptssince 2009
from 67.9% in 2009
US average: 42.5%
Section 08

People & community

Male
47.4%
−0.6 ptssince 2009
from 48.0% in 2009
Female
52.6%
+0.6 ptssince 2009
from 52.0% in 2009
Foreign born
1.9%
−0.7 ptssince 2009
from 2.6% in 2009
US average: 14.1%
Veterans
6.0%
−39.5 ptssince 2009
from 45.5% in 2009
US average: 6.2%
With a disability
12.5%
−1.9 ptssince 2012
from 14.4% in 2012
US average: 13.3%
Uninsured
4.9%
−91.3 ptssince 2013
from 96.2% in 2013
US average: 8.4%
Broadband at home
88.4%
+6.7 ptssince 2017
from 81.7% in 2017
US average: 91.0%
English only at home
97.8%
+3.0 ptssince 2016
from 94.8% in 2016
US average: 77.7%
Spanish at home
0.5%
−2.9 ptssince 2016
from 3.4% in 2016
US average: 13.6%
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Compare Williams Bay to nearby cities

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WILLIAMS BAY VS
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WILLIAMS BAY VS
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WILLIAMS BAY VS
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Frequently asked

How many people live in Williams Bay, Wisconsin?

Williams Bay, Wisconsin has about 2,981 residents according to the 2024 American Community Survey.

What is the median household income in Williams Bay, Wisconsin?

The typical household in Williams Bay, Wisconsin earns about $84,113 a year. Half of households make more than that, and half make less.

Is Williams Bay, Wisconsin expensive?

In Williams Bay, Wisconsin, the median home is worth about $444,700, and the typical rent is about $900 a month.

How educated are people in Williams Bay, Wisconsin?

About 49.8% of adults age 25 and over in Williams Bay, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Williams Bay, Wisconsin?

About 8.7% of people in Williams Bay, Wisconsin live below the federal poverty line.

Has Williams Bay, Wisconsin grown since 1990?

Yes, Williams Bay, Wisconsin has grown since 1990. The population has added about 873 residents, a change of about 41 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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