United States › Wisconsin › Williams Bay CITY
Williams Bay Wisconsin · 2,935 residents (2025 est.) · 2.77 sq mi
Time machine
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The short version
With 2,981 people, Williams Bay is a city in Wisconsin. At a median age of 45.9, this is an older place than the country as a whole. 50% of adults hold a bachelor's degree, against 36% nationally. The foreign-born share is 2%. 77% of homes are owner-occupied. Growth has run 23% since 2000, or 566 more people.
At a glance
Average income
near the US median
US median: $82,259
Older
median age 45.9
US median: 38.9
More educated
50% hold a bachelor's degree
US average: 36%
Less affordable
home values up 55%, inflation adjusted
US median home: $376,019
Section 01
Population & growth from 2,415 in 2000
2,935 in 2025 (Census Bureau estimate)
1,077 / sq mi
+14%since 2009
from 946 / sq mi in 2009
US average: 281
from 41.4 in 2000
US average: 38.9
Population, 1990 – 2024
2K 2K 3K 3K 3K 1990 2000 2010 2020 2024 Williams Bay Age distribution, 2024
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02
Income & economy $84,113
−8%inflation adjusted, since 2000
from $50,450 in 2000
US average: $82,259
from $26,231 in 2000
US average: $44,673
Households earning $100K+
from 35.4% in 2009
US average: 53.3%
from 7.2% in 2000
US average: 12.5%
from 0.429 in 2010
US average: 0.476
Workforce by industry, 2024
Professional, scientific, technical 6%
Transportation & warehousing 4.2%
Agriculture, forestry, fishing 1.9%
Education & health services 1.2%
Public administration 0.4%
Arts, entertainment, food 0%
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$444,700
+55%inflation adjusted, since 2000
from $157,100 in 2000
US average: $376,019
$900
−22%inflation adjusted, since 2000
from $636 in 2000
US average: $1,442
from 74.6% in 2000
22.8% rent
from 46.6% in 2009
US average: 10.0%
from 2.33 people in 2009
US average: 2.54
from 32.2% in 2009
US average: 22.9%
from 25.1% in 2009
US average: 47.4%
from 5.2 in 2009
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
Section 04
Race & ethnicity 2000
White, non-Hispanic 95.2%(2,300)
Hispanic / Latino 3.7%(90)
2024
White, non-Hispanic 89.7%(2,675)
Hispanic / Latino 5.3%(159)
from 11 in 2009
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
Section 04 · Origins
Detailed origins & ancestry Ancestry
+ 12 more ancestry groups with data from 39.5% in 2000
US average: 35.6%
High school or higher
from 94.4% in 2000
US average: 89.6%
from 11.5% in 2000
US average: 14.0%
Section 06
Commute & transportation from 21.1 min in 2000
US average: 26.5
from 80.9% in 2009
US average: 68.9%
from 10.3% in 2009
US average: 8.5%
from 0.6% in 2009
US average: 3.2%
from 4.5% in 2009
US average: 15.0%
from 1.8% in 2009
US average: 2.4%
from 1.1% in 2009
US average: 0.4%
from 5.2% in 2009
US average: 8.3%
Section 07
Work & employment from 1.1% in 2011
US average: 5.2%
from 59.4% in 2011
US average: 63.5%
Women 20-64 in the labor force
from 75.5% in 2020
US average: 74.6%
from 19.5% in 2009
US average: 13.1%
from 46.5% in 2009
US average: 42.5%
Section 08
People & community from 2.6% in 2009
US average: 14.1%
from 13.0% in 2009
US average: 6.2%
from 14.4% in 2012
US average: 13.3%
from 3.8% in 2013
US average: 8.4%
from 81.7% in 2017
US average: 91.0%
Computer in household
from 94.8% in 2020
US average: 95.5%
from 82.0% in 2020
US average: 87.7%
from 94.8% in 2016
US average: 77.7%
from 3.4% in 2016
US average: 13.6%
Marital status
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09
Health coverage from 3.8% in 2013
US average: 8.4%
from 61.1% in 2020
US average: 54.8%
Direct-purchase
from 19.5% in 2020
US average: 13.8%
from 27.1% in 2020
US average: 18.4%
from 14.4% in 2020
US average: 20.9%
VA health care
from 1.4% in 2020
US average: 2.2%
Any private
from 77.8% in 2020
US average: 67.1%
Any public
from 38.8% in 2020
US average: 36.7%
Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.
Section 09 · Service history
Veterans Veterans by period of service, 2024
Gulf War (2001 or later) 17%(23)
Gulf War (1990s) 14.1%(19)
Share of the 135 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.
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Drill deeper
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Frequently asked
How many people live in Williams Bay, Wisconsin? Williams Bay, Wisconsin has about 2,981 residents according to the 2024 American Community Survey.
What is the median household income in Williams Bay, Wisconsin? The typical household in Williams Bay, Wisconsin earns about $84,113 a year. Half of households make more than that, and half make less.
Is Williams Bay, Wisconsin expensive? In Williams Bay, Wisconsin, the median home is worth about $444,700, and the typical rent is about $900 a month.
How educated are people in Williams Bay, Wisconsin? About 49.8% of adults age 25 and over in Williams Bay, Wisconsin hold a bachelor's degree or higher.
What is the poverty rate in Williams Bay, Wisconsin? About 8.7% of people in Williams Bay, Wisconsin live below the federal poverty line.
Has Williams Bay, Wisconsin grown since 1990? Yes, Williams Bay, Wisconsin has grown since 1990. The population has added about 873 residents, a change of about 41 percent over that period.
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