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CITY · 2010 ACS

Williams Bay

Wisconsin · 2,564 residents · 2.769 sq mi
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The short version

Williams Bay has roughly average household income, with a median household income of $57,539. Population has held roughly steady since 2000. 45% of adults hold a bachelor's degree or higher, well above the national rate of 28%. Median home value has more than doubled since 2000, reaching $290,500. With a median age of 43.5, the population is older than the US median of 37.2.

At a glance
Wealthier
above the US median
US median: $52,703
Older
median age 43.5
US median: 37.2
More educated
45% hold a bachelor's degree
US average: 28%
Less affordable
home values up 46%, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
2,564
+6%since 2000
from 2,415 in 2000
1990 – 2025
Population density
926 / sq mi
+6%since 2000
from 872 / sq mi in 2000
US average: 261
Median age
43.5
+5%since 2000
from 41.4 in 2000
US average: 37.2
Population, 1990 – 2024
2K2K3K3K3K1990201020202024Williams Bay
20243K
1990201020202024
Section 02

Income & economy

Median household income
$57,539
−10%inflation adjusted, since 2000
from $50,450 in 2000
US average: $52,703
1990 – 2024
Per capita income
$31,910
+22%since 2000
from $26,231 in 2000
US average: $27,286
Households earning $100K+
37.8%
+2.4 ptssince 2009
from 35.4% in 2009
US average: 33.3%
Poverty rate
6.0%
−1.2 ptssince 2000
from 7.2% in 2000
US average: 13.8%
Income inequality (Gini)
0.429
US average: 0.461
Workforce by industry, 2010
Information11.8%
US avg: 11.5%
Retail trade10.2%
US avg: 10.9%
Other services9.8%
US avg: 7%
Public administration8.2%
US avg: 4.9%
Arts, entertainment, food7%
US avg: 2.4%
Wholesale trade4%
US avg: 7.2%
Finance & insurance1.5%
US avg: 5.1%
Professional, scientific, technical1.5%
US avg: 4.2%
Agriculture, forestry, fishing0%
US avg: 1.9%
Construction0%
US avg: 1.4%
Manufacturing0%
US avg: 0.5%
Transportation & warehousing0%
US avg: 3.1%
Education & health services0%
US avg: 0.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$290,500
+46%inflation adjusted, since 2000
from $157,100 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$835
+4%inflation adjusted, since 2000
from $636 in 2000
US average: $853
Owner-occupied
49.5%
−25.1 ptssince 2000
from 74.6% in 2000
26.7% rent
Vacancy rate
45.6%
−1.1 ptssince 2009
from 46.6% in 2009
US average: 12.1%
Owner cost-burdened
32.6%
+0.4 ptssince 2009
from 32.2% in 2009
US average: 30.9%
Renter cost-burdened
41.8%
+16.7 ptssince 2009
from 25.1% in 2009
US average: 46.8%
Afford Score
5.0
+62%since 2000
from 3.1 in 2000
1990 – 2024
RELATED:See current rent listings in Williams Bay on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic95.2%(2,300)
Black0.5%(12)
Hispanic / Latino3.7%(90)
Asian0.3%(8)
Other0%
Diversity Score11%(265)
2010
White, non-Hispanic91.2%(2,339)
Black0.5%(14)
Hispanic / Latino6.5%(167)
Asian0.7%(18)
Other0.4%(10)
Diversity Score19.1%(490)
Diversity Score
19
+74%since 2000
from 11 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
44.9%
+5.5 ptssince 2000
from 39.5% in 2000
US average: 27.9%
High school or higher
94.7%
+0.3 ptssince 2000
from 94.4% in 2000
US average: 84.9%
Graduate degree
14.7%
+3.1 ptssince 2000
from 11.5% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
26.1 min
+24%since 2000
from 21.1 min in 2000
US average: 25.2
Drive alone to work
79.4%
−1.5 ptssince 2009
from 80.9% in 2009
US average: 76.2%
Carpooled to work
9.5%
−0.9 ptssince 2009
from 10.3% in 2009
US average: 10.4%
Public transit
0.5%
−0.1 ptssince 2009
from 0.6% in 2009
US average: 4.7%
Worked from home
8.1%
+3.6 ptssince 2009
from 4.5% in 2009
US average: 4.1%
Walked to work
1.6%
−0.2 ptssince 2009
from 1.8% in 2009
US average: 2.8%
Biked to work
0.9%
−0.2 ptssince 2009
from 1.1% in 2009
US average: 0.5%
No vehicle available
5.7%
+0.5 ptssince 2009
from 5.2% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
22.6%
+3.1 ptssince 2009
from 19.5% in 2009
US average: 12.9%
Management & professional
56.6%
−11.2 ptssince 2009
from 67.9% in 2009
US average: 35.2%
Section 08

People & community

Male
48.4%
+0.4 ptssince 2009
from 48.0% in 2009
Female
51.6%
−0.4 ptssince 2009
from 52.0% in 2009
Foreign born
1.1%
−1.5 ptssince 2009
from 2.6% in 2009
US average: 12.8%
Veterans
12.0%
−33.5 ptssince 2009
from 45.5% in 2009
US average: 9.9%
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Compare Williams Bay to nearby cities

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WILLIAMS BAY VS
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WILLIAMS BAY VS
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WILLIAMS BAY VS
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Frequently asked

How many people live in Williams Bay, Wisconsin?

Williams Bay, Wisconsin has about 2,564 residents according to the 2010 American Community Survey.

What is the median household income in Williams Bay, Wisconsin?

The typical household in Williams Bay, Wisconsin earns about $57,539 a year. Half of households make more than that, and half make less.

Is Williams Bay, Wisconsin expensive?

In Williams Bay, Wisconsin, the median home is worth about $290,500, and the typical rent is about $835 a month.

How educated are people in Williams Bay, Wisconsin?

About 44.9% of adults age 25 and over in Williams Bay, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Williams Bay, Wisconsin?

About 6.0% of people in Williams Bay, Wisconsin live below the federal poverty line.

Has Williams Bay, Wisconsin grown since 1990?

Yes, Williams Bay, Wisconsin has grown since 1990. The population has added about 456 residents, a change of about 22 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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