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CITY · 2020 ACS

Williams Bay

Wisconsin · 2,953 residents · 2.769 sq mi
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The short version

Williams Bay has lower-than-average household income, with a median household income of $59,306. Population has grown 22% since 2000. 47% of adults hold a bachelor's degree or higher, well above the national rate of 33%. Median home value has more than doubled since 2000, reaching $289,900. With a median age of 49.1, the population is older than the US median of 38.8. 47% of adults hold a bachelor's degree, well above the US average, yet household income trails the national figure — a profile common to graduate-student tracts and academic hubs.

At a glance
Lower income
below the US median
US median: $66,278
Older
median age 49.1
US median: 38.8
More educated
47% hold a bachelor's degree
US average: 33%
Stable housing
home values roughly flat, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
2,953
+22%since 2000
from 2,415 in 2000
1990 – 2025
Population density
1,066 / sq mi
+22%since 2000
from 872 / sq mi in 2000
US average: 280
Median age
49.1
+19%since 2000
from 41.4 in 2000
US average: 38.8
Population, 1990 – 2024
2K2K3K3K3K1990201020202024Williams Bay
20243K
1990201020202024
Section 02

Income & economy

Median household income
$59,306
−22%inflation adjusted, since 2000
from $50,450 in 2000
US average: $66,278
1990 – 2024
Per capita income
$41,217
+57%since 2000
from $26,231 in 2000
US average: $35,364
Households earning $100K+
43.2%
+7.8 ptssince 2009
from 35.4% in 2009
US average: 43.9%
Poverty rate
2.7%
−4.6 ptssince 2000
from 7.2% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade18.4%
US avg: 10%
Wholesale trade10%
US avg: 6.7%
Information7.6%
US avg: 11.1%
Transportation & warehousing7.5%
US avg: 2.5%
Other services6.2%
US avg: 6.6%
Public administration4.7%
US avg: 4.7%
Finance & insurance1.9%
US avg: 5.5%
Professional, scientific, technical1.6%
US avg: 4.7%
Arts, entertainment, food0.5%
US avg: 2%
Education & health services0.3%
US avg: 0.8%
Agriculture, forestry, fishing0%
US avg: 1.7%
Construction0%
US avg: 1.2%
Manufacturing0%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$289,900
+23%inflation adjusted, since 2000
from $157,100 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$1,093
+14%inflation adjusted, since 2000
from $636 in 2000
US average: $1,124
Owner-occupied
78.3%
+3.7 ptssince 2000
from 74.6% in 2000
21.7% rent
Afford Score
4.9
+57%since 2000
from 3.1 in 2000
1990 – 2024
RELATED:See current rent listings in Williams Bay on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic95.2%(2,300)
Black0.5%(12)
Hispanic / Latino3.7%(90)
Asian0.3%(8)
Other0%
Diversity Score11%(265)
2020
White, non-Hispanic90.3%(2,668)
Black0.5%(15)
Hispanic / Latino5.5%(162)
Asian0.9%(27)
Other0.4%(12)
Diversity Score17.6%(521)
Diversity Score
18
+61%since 2000
from 11 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
47.4%
+7.9 ptssince 2000
from 39.5% in 2000
US average: 32.9%
High school or higher
98.5%
+4.1 ptssince 2000
from 94.4% in 2000
US average: 88.5%
Graduate degree
22.7%
+11.2 ptssince 2000
from 11.5% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
27.5 min
+30%since 2000
from 21.1 min in 2000
US average: 26.9
Drive alone to work
80.8%
−0.1 ptssince 2009
from 80.9% in 2009
US average: 75.1%
No vehicle available
3.7%
−1.5 ptssince 2009
from 5.2% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
4.1%
+3.0 ptssince 2011
from 1.1% in 2011
US average: 5.4%
Labor force participation
59.0%
−0.3 ptssince 2011
from 59.4% in 2011
US average: 63.4%
Management & professional
47.1%
−20.8 ptssince 2009
from 67.9% in 2009
US average: 39.3%
Section 08

People & community

Male
46.6%
−1.4 ptssince 2009
from 48.0% in 2009
Female
53.4%
+1.4 ptssince 2009
from 52.0% in 2009
Foreign born
2.5%
−0.1 ptssince 2009
from 2.6% in 2009
US average: 13.5%
Uninsured
5.1%
−91.1 ptssince 2013
from 96.2% in 2013
US average: 8.8%
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Compare Williams Bay to nearby cities

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WILLIAMS BAY VS
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WILLIAMS BAY VS
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WILLIAMS BAY VS
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Frequently asked

How many people live in Williams Bay, Wisconsin?

Williams Bay, Wisconsin has about 2,953 residents according to the 2020 American Community Survey.

What is the median household income in Williams Bay, Wisconsin?

The typical household in Williams Bay, Wisconsin earns about $59,306 a year. Half of households make more than that, and half make less.

Is Williams Bay, Wisconsin expensive?

In Williams Bay, Wisconsin, the median home is worth about $289,900, and the typical rent is about $1,093 a month.

How educated are people in Williams Bay, Wisconsin?

About 47.4% of adults age 25 and over in Williams Bay, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Williams Bay, Wisconsin?

About 2.7% of people in Williams Bay, Wisconsin live below the federal poverty line.

Has Williams Bay, Wisconsin grown since 1990?

Yes, Williams Bay, Wisconsin has grown since 1990. The population has added about 845 residents, a change of about 40 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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