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CITY

West Bend

Wisconsin · 32,268 residents (2025 est.) · 15.574 sq mi
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The short version

West Bend has roughly average household income, with a median household income of $74,076. Population has held roughly steady since 2000. Median home value has more than doubled since 2000, reaching $263,100.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 41.0
US median: 38.9
Less educated
29% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
32,030
+14%since 2000
from 28,152 in 2000
1990 – 2025
Population density
2,057 / sq mi
+14%since 2000
from 1,808 / sq mi in 2000
US average: 281
Median age
41.0
+16%since 2000
from 35.3 in 2000
US average: 38.9

PEP 2025 EST:32,268 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
23K26K28K30K33K1990201020202024West Bend
202432K
1990201020202024
Section 02

Income & economy

Median household income
$74,076
−16%inflation adjusted, since 2000
from $48,315 in 2000
US average: $82,259
1990 – 2024
Per capita income
$40,295
+82%since 2000
from $22,116 in 2000
US average: $44,673
Households earning $100K+
49.2%
+19.3 ptssince 2009
from 29.9% in 2009
US average: 53.3%
Poverty rate
8.2%
+3.3 ptssince 2000
from 5.0% in 2000
US average: 12.5%
Income inequality (Gini)
0.392
−4%since 2010
from 0.407 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade22.8%
US avg: 9.9%
Information15.2%
US avg: 10.8%
Other services5.9%
US avg: 6.7%
Public administration5.6%
US avg: 4.8%
Wholesale trade5.5%
US avg: 6.9%
Finance & insurance3.7%
US avg: 5.9%
Professional, scientific, technical2.9%
US avg: 5.1%
Transportation & warehousing2.7%
US avg: 2.2%
Arts, entertainment, food1.5%
US avg: 1.9%
Agriculture, forestry, fishing1.4%
US avg: 1.6%
Construction1.3%
US avg: 1.2%
Education & health services0.9%
US avg: 0.9%
Manufacturing0.2%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$263,100
+12%inflation adjusted, since 2000
from $128,900 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,076
−2%inflation adjusted, since 2000
from $603 in 2000
US average: $1,442
Owner-occupied
65.8%
+3.6 ptssince 2000
from 62.2% in 2000
34.2% rent
Vacancy rate
4.0%
−0.1 ptssince 2009
from 4.1% in 2009
US average: 10.0%
Owner cost-burdened
16.2%
−10.3 ptssince 2009
from 26.5% in 2009
US average: 22.9%
Renter cost-burdened
49.0%
+4.5 ptssince 2009
from 44.6% in 2009
US average: 47.4%
Afford Score
3.6
+33%since 2000
from 2.7 in 2000
1990 – 2024
Gentrification Score
44
RELATED:See current rent listings in West Bend on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic96.2%(27,079)
Black0.3%(89)
Hispanic / Latino1.8%(519)
Asian0.5%(145)
Other0%
Diversity Score6.6%(1,865)
2024
White, non-Hispanic88.2%(28,242)
Black1.9%(622)
Hispanic / Latino4.6%(1,484)
Asian0.9%(289)
Other4.3%(1,393)
Diversity Score27.3%(8,730)
Diversity Score
27
+311%since 2000
from 7 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
28.6%
+6.6 ptssince 2000
from 22.0% in 2000
US average: 35.6%
High school or higher
95.2%
+8.7 ptssince 2000
from 86.5% in 2000
US average: 89.6%
Graduate degree
9.7%
+3.1 ptssince 2000
from 6.6% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
25.9 min
+75%since 2000
from 14.8 min in 2000
US average: 26.5
Drive alone to work
79.6%
−3.0 ptssince 2009
from 82.6% in 2009
US average: 68.9%
Carpooled to work
7.5%
−1.8 ptssince 2009
from 9.3% in 2009
US average: 8.5%
Public transit
0.1%
−0.6 ptssince 2009
from 0.8% in 2009
US average: 3.2%
Worked from home
8.9%
+7.0 ptssince 2009
from 1.9% in 2009
US average: 15.0%
Walked to work
2.1%
+0.2 ptssince 2009
from 1.9% in 2009
US average: 2.4%
Biked to work
0.5%
−0.8 ptssince 2009
from 1.4% in 2009
US average: 0.4%
No vehicle available
5.8%
−1.2 ptssince 2009
from 6.9% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
3.2%
−4.3 ptssince 2011
from 7.4% in 2011
US average: 5.2%
Labor force participation
67.6%
−3.2 ptssince 2011
from 70.8% in 2011
US average: 63.5%
Self-employed
11.3%
+0.9 ptssince 2009
from 10.4% in 2009
US average: 13.1%
Management & professional
37.3%
−26.9 ptssince 2009
from 64.3% in 2009
US average: 42.5%
Section 08

People & community

Male
48.3%
+0.3 ptssince 2009
from 48.0% in 2009
Female
51.7%
−0.3 ptssince 2009
from 52.0% in 2009
Foreign born
2.1%
+0.7 ptssince 2009
from 1.4% in 2009
US average: 14.1%
Veterans
5.6%
−41.7 ptssince 2009
from 47.4% in 2009
US average: 6.2%
With a disability
13.7%
+1.7 ptssince 2012
from 12.0% in 2012
US average: 13.3%
Uninsured
4.7%
−86.6 ptssince 2013
from 91.3% in 2013
US average: 8.4%
Broadband at home
92.1%
+12.4 ptssince 2017
from 79.7% in 2017
US average: 91.0%
English only at home
96.7%
+0.7 ptssince 2016
from 95.9% in 2016
US average: 77.7%
Spanish at home
1.7%
−0.7 ptssince 2016
from 2.4% in 2016
US average: 13.6%
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Compare West Bend to nearby cities

WEST BEND VS
Jackson
Income$93,170+26%
Home value$321,500+22%
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WEST BEND VS
Hartford
Income$82,014+11%
Home value$297,100+13%
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WEST BEND VS
Richfield
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WEST BEND VS
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Income$84,896+15%
Home value$422,000+60%
Population12,916−60%
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Frequently asked

How many people live in West Bend, Wisconsin?

West Bend, Wisconsin has about 32,030 residents according to the 2024 American Community Survey.

What is the median household income in West Bend, Wisconsin?

The typical household in West Bend, Wisconsin earns about $74,076 a year. Half of households make more than that, and half make less.

Is West Bend, Wisconsin expensive?

In West Bend, Wisconsin, the median home is worth about $263,100, and the typical rent is about $1,076 a month.

How educated are people in West Bend, Wisconsin?

About 28.6% of adults age 25 and over in West Bend, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in West Bend, Wisconsin?

About 8.2% of people in West Bend, Wisconsin live below the federal poverty line.

Has West Bend, Wisconsin grown since 1990?

Yes, West Bend, Wisconsin has grown since 1990. The population has added about 8,114 residents, a change of about 34 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →

West Bend, Wisconsin: demographics, income & housing data · CensusEasy