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CITY

West Bend

Wisconsin · 32,268 residents (2025 est.) · 15.6 sq mi
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The short version

With 32,030 people, West Bend is a city in Wisconsin. The foreign-born share is 2%. There are 2,057 people per square mile. 29% of adults hold a bachelor's degree or higher. Home values have more than doubled since 2000, reaching $263,100. Growth has run 14% since 2000, or 3,878 more people.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 41.0
US median: 38.9
Less educated
29% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

32,030
+14%since 2000
from 28,152 in 2000
32,268 in 2025 (Census Bureau estimate)
1990 – 2025
2,057 / sq mi
+8%since 2009
from 1,912 / sq mi in 2009
US average: 281
41.0
+16%since 2000
from 35.3 in 2000
US average: 38.9
Land area
15.6 sq mi
Population, 19902024
23K26K28K30K33K19902000201020202024West Bend
202432K
1990201020202024
Age distribution, 2024
Under 55%(1,594)
US avg: 5.6%
5 to 95.1%(1,639)
US avg: 6%
10 to 147%(2,242)
US avg: 6.4%
15 to 197.3%(2,328)
US avg: 6.6%
20 to 245.3%(1,691)
US avg: 6.5%
25 to 3412.4%(3,973)
US avg: 13.7%
35 to 4413.1%(4,209)
US avg: 13.2%
45 to 5411.9%(3,809)
US avg: 12.2%
55 to 6413.6%(4,350)
US avg: 12.7%
65 to 7411.3%(3,635)
US avg: 10.2%
75 to 844.8%(1,545)
US avg: 5.1%
85 and over3.2%(1,015)
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

$74,076
−16%inflation adjusted, since 2000
from $48,315 in 2000
US average: $82,259
1990 – 2024
$40,295
+82%since 2000
from $22,116 in 2000
US average: $44,673
Households earning $100K+
49.2%
+19.3 ptssince 2009
from 29.9% in 2009
US average: 53.3%
8.2%
+3.3 ptssince 2000
from 5.0% in 2000
US average: 12.5%
0.392
−4%since 2010
from 0.407 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade22.8%
US avg: 9.9%
Information15.2%
US avg: 10.8%
Other services5.9%
US avg: 6.7%
Public administration5.6%
US avg: 4.8%
Wholesale trade5.5%
US avg: 6.9%
Finance & insurance3.7%
US avg: 5.9%
Professional, scientific, technical2.9%
US avg: 5.1%
Transportation & warehousing2.7%
US avg: 2.2%
Arts, entertainment, food1.5%
US avg: 1.9%
Agriculture, forestry, fishing1.4%
US avg: 1.6%
Construction1.3%
US avg: 1.2%
Education & health services0.9%
US avg: 0.9%
Manufacturing0.2%
US avg: 0.4%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

$263,100
+12%inflation adjusted, since 2000
from $128,900 in 2000
US average: $376,019
1990 – 2024
$1,076
−2%inflation adjusted, since 2000
from $603 in 2000
US average: $1,442
65.8%
+3.6 ptssince 2000
from 62.2% in 2000
34.2% rent
4.0%
−0.1 ptssince 2009
from 4.1% in 2009
US average: 10.0%
2.24 people
−2%since 2009
from 2.29 people in 2009
US average: 2.54
16.2%
−10.3 ptssince 2009
from 26.5% in 2009
US average: 22.9%
49.0%
+4.5 ptssince 2009
from 44.6% in 2009
US average: 47.4%
3.6
+5%since 2009
from 3.4 in 2009
2009 – 2024
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
44
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
Section 04

Race & ethnicity

2000
White, non-Hispanic96.2%(27,079)
Black0.3%(89)
Hispanic / Latino1.8%(519)
Asian0.5%(145)
Other0%
2024
White, non-Hispanic88.2%(28,242)
Black1.9%(622)
Hispanic / Latino4.6%(1,484)
Asian0.9%(289)
Other4.3%(1,393)
27
+115%since 2009
from 13 in 2009
2009 – 2024
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican2.7%(856)
Puerto Rican1.2%(369)
Cuban0.3%(91)
Colombian0.1%(29)
Dominican0.1%(26)
Spaniard0%(13)
Asian origin
Filipino0.5%(147)
Chinese0.1%(42)
Asian Indian0.1%(38)
Hmong0.1%(23)
Korean0.1%(22)
Vietnamese0.1%(17)
Ancestry
German48.4%(15,518)
Irish11.2%(3,595)
Polish7.4%(2,380)
English6.6%(2,104)
Italian4.5%(1,433)
American3.4%(1,102)
Norwegian3.3%(1,047)
French2.6%(823)
Swedish1.3%(410)
Scottish1.1%(341)
Dutch0.9%(279)
Slovak0.8%(244)
+ 26 more ancestry groups with data
Czech0.7%(239)
Finnish0.7%(215)
Austrian0.6%(197)
Serbian0.5%(162)
Hungarian0.4%(142)
Russian0.4%(132)
Welsh0.4%(125)
Swiss0.4%(117)
Greek0.3%(106)
Lithuanian0.2%(56)
Danish0.2%(53)
Slovene0.2%(50)
Belgian0.1%(35)
Ukrainian0.1%(33)
Bulgarian0.1%(30)
Scotch-Irish0.1%(30)
Croatian0.1%(29)
Arab0.1%(28)
Canadian0.1%(21)
Latvian0.1%(21)
Romanian0.1%(18)
British0%(13)
Section 05

Education

28.6%
+6.6 ptssince 2000
from 22.0% in 2000
US average: 35.6%
High school or higher
95.2%
+8.7 ptssince 2000
from 86.5% in 2000
US average: 89.6%
9.7%
+3.1 ptssince 2000
from 6.6% in 2000
US average: 14.0%
Section 06

Commute & transportation

25.9 min
+75%since 2000
from 14.8 min in 2000
US average: 26.5
79.6%
−3.0 ptssince 2009
from 82.6% in 2009
US average: 68.9%
7.5%
−1.8 ptssince 2009
from 9.3% in 2009
US average: 8.5%
0.1%
−0.6 ptssince 2009
from 0.8% in 2009
US average: 3.2%
8.9%
+7.0 ptssince 2009
from 1.9% in 2009
US average: 15.0%
2.1%
+0.2 ptssince 2009
from 1.9% in 2009
US average: 2.4%
0.5%
−0.8 ptssince 2009
from 1.4% in 2009
US average: 0.4%
5.8%
−1.2 ptssince 2009
from 6.9% in 2009
US average: 8.3%
Section 07

Work & employment

3.2%
−4.3 ptssince 2011
from 7.4% in 2011
US average: 5.2%
67.6%
−3.2 ptssince 2011
from 70.8% in 2011
US average: 63.5%
Women 20-64 in the labor force
82.4%
+1.1 ptssince 2020
from 81.3% in 2020
US average: 74.6%
11.3%
+0.9 ptssince 2009
from 10.4% in 2009
US average: 13.1%
37.3%
+5.6 ptssince 2009
from 31.7% in 2009
US average: 42.5%
Section 08

People & community

48.3%
+0.3 ptssince 2009
from 48.0% in 2009
51.7%
−0.3 ptssince 2009
from 52.0% in 2009
2.1%
+0.7 ptssince 2009
from 1.4% in 2009
US average: 14.1%
5.6%
−5.5 ptssince 2009
from 11.2% in 2009
US average: 6.2%
13.7%
+1.7 ptssince 2012
from 12.0% in 2012
US average: 13.3%
4.7%
−4.0 ptssince 2013
from 8.7% in 2013
US average: 8.4%
92.1%
+12.4 ptssince 2017
from 79.7% in 2017
US average: 91.0%
Computer in household
94.6%
+3.7 ptssince 2020
from 90.9% in 2020
US average: 95.5%
91.0%
+5.7 ptssince 2020
from 85.3% in 2020
US average: 87.7%
96.7%
+0.7 ptssince 2016
from 95.9% in 2016
US average: 77.7%
1.7%
−0.7 ptssince 2016
from 2.4% in 2016
US average: 13.6%
Marital status
Men 15+
Never married36.7%(4,770)
Married49.4%(6,426)
Widowed3.3%(432)
Divorced10.7%(1,387)
Women 15+
Never married27.1%(3,673)
Married46.2%(6,260)
Widowed11.5%(1,555)
Divorced15.2%(2,052)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09

Health coverage

4.7%
−4.0 ptssince 2013
from 8.7% in 2013
US average: 8.4%
61.0%
−3.2 ptssince 2020
from 64.2% in 2020
US average: 54.8%
Direct-purchase
15.9%
−0.3 ptssince 2020
from 16.2% in 2020
US average: 13.8%
20.6%
+1.0 ptssince 2020
from 19.6% in 2020
US average: 18.4%
15.9%
+1.6 ptssince 2020
from 14.3% in 2020
US average: 20.9%
VA health care
1.3%
−0.8 ptssince 2020
from 2.1% in 2020
US average: 2.2%
Any private
74.7%
−3.1 ptssince 2020
from 77.8% in 2020
US average: 67.1%
Any public
33.7%
+3.2 ptssince 2020
from 30.5% in 2020
US average: 36.7%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2024
Gulf War (2001 or later)23.7%(336)
US avg: 26.4%
Gulf War (1990s)14.9%(211)
US avg: 24.3%
Vietnam era35.2%(499)
US avg: 33.1%
Korean War6.1%(87)
US avg: 4.5%
World War II11.9%(168)
US avg: 1%

Share of the 1,417 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

BAR + DOT: THIS PLACE · TICK: US AVERAGE
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Frequently asked

How many people live in West Bend, Wisconsin?

West Bend, Wisconsin has about 32,030 residents according to the 2024 American Community Survey.

What is the median household income in West Bend, Wisconsin?

The typical household in West Bend, Wisconsin earns about $74,076 a year. Half of households make more than that, and half make less.

Is West Bend, Wisconsin expensive?

In West Bend, Wisconsin, the median home is worth about $263,100, and the typical rent is about $1,076 a month.

How educated are people in West Bend, Wisconsin?

About 28.6% of adults age 25 and over in West Bend, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in West Bend, Wisconsin?

About 8.2% of people in West Bend, Wisconsin live below the federal poverty line.

Has West Bend, Wisconsin grown since 1990?

Yes, West Bend, Wisconsin has grown since 1990. The population has added about 8,114 residents, a change of about 34 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →