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CITY · 2020 ACS

West Bend

Wisconsin · 31,752 residents · 15.574 sq mi
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The short version

West Bend has roughly average household income, with a median household income of $64,879. Population has held roughly steady since 2000. Median home value is $183,300.

At a glance
Average income
near the US median
US median: $66,278
Mid-age
median age 40.6
US median: 38.8
Average education
30% hold a bachelor's degree
US average: 33%
More affordable
home values down 5%, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
31,752
+13%since 2000
from 28,152 in 2000
1990 – 2025
Population density
2,039 / sq mi
+13%since 2000
from 1,808 / sq mi in 2000
US average: 280
Median age
40.6
+15%since 2000
from 35.3 in 2000
US average: 38.8
Population, 1990 – 2024
23K26K28K30K33K1990201020202024West Bend
202432K
1990201020202024
Section 02

Income & economy

Median household income
$64,879
−11%inflation adjusted, since 2000
from $48,315 in 2000
US average: $66,278
1990 – 2024
Per capita income
$33,555
+52%since 2000
from $22,116 in 2000
US average: $35,364
Households earning $100K+
41.4%
+11.6 ptssince 2009
from 29.9% in 2009
US average: 43.9%
Poverty rate
7.7%
+2.8 ptssince 2000
from 5.0% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade22.1%
US avg: 10%
Information12.8%
US avg: 11.1%
Other services6%
US avg: 6.6%
Public administration5.6%
US avg: 4.7%
Wholesale trade5.6%
US avg: 6.7%
Finance & insurance3%
US avg: 5.5%
Transportation & warehousing2.8%
US avg: 2.5%
Professional, scientific, technical2.5%
US avg: 4.7%
Arts, entertainment, food1.8%
US avg: 2%
Education & health services0.5%
US avg: 0.8%
Agriculture, forestry, fishing0.5%
US avg: 1.7%
Construction0.5%
US avg: 1.2%
Manufacturing0%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$183,300
−5%inflation adjusted, since 2000
from $128,900 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$864
−5%inflation adjusted, since 2000
from $603 in 2000
US average: $1,124
Owner-occupied
64.1%
+1.9 ptssince 2000
from 62.2% in 2000
35.9% rent
Afford Score
2.8
+6%since 2000
from 2.7 in 2000
1990 – 2024
RELATED:See current rent listings in West Bend on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic96.2%(27,079)
Black0.3%(89)
Hispanic / Latino1.8%(519)
Asian0.5%(145)
Other0%
Diversity Score6.6%(1,865)
2020
White, non-Hispanic88.6%(28,126)
Black1.7%(526)
Hispanic / Latino4.9%(1,556)
Asian1.1%(342)
Other1.5%(491)
Diversity Score22%(6,978)
Diversity Score
22
+232%since 2000
from 7 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
30.3%
+8.4 ptssince 2000
from 22.0% in 2000
US average: 32.9%
High school or higher
95.0%
+8.5 ptssince 2000
from 86.5% in 2000
US average: 88.5%
Graduate degree
8.6%
+2.0 ptssince 2000
from 6.6% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
24.2 min
+64%since 2000
from 14.8 min in 2000
US average: 26.9
Drive alone to work
84.0%
+1.4 ptssince 2009
from 82.6% in 2009
US average: 75.1%
No vehicle available
5.0%
−1.9 ptssince 2009
from 6.9% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
3.1%
−4.3 ptssince 2011
from 7.4% in 2011
US average: 5.4%
Labor force participation
68.5%
−2.3 ptssince 2011
from 70.8% in 2011
US average: 63.4%
Management & professional
38.6%
−25.7 ptssince 2009
from 64.3% in 2009
US average: 39.3%
Section 08

People & community

Male
48.5%
+0.5 ptssince 2009
from 48.0% in 2009
Female
51.5%
−0.5 ptssince 2009
from 52.0% in 2009
Foreign born
2.1%
+0.7 ptssince 2009
from 1.4% in 2009
US average: 13.5%
Uninsured
5.3%
−86.0 ptssince 2013
from 91.3% in 2013
US average: 8.8%
Drill deeper

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Compare West Bend to nearby cities

WEST BEND VS
Jackson
Income$93,170+44%
Home value$321,500+75%
Population8,322−74%
SEE FULL COMPARISON →
WEST BEND VS
Hartford
Income$82,014+26%
Home value$297,100+62%
Population16,005−50%
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WEST BEND VS
Richfield
Income$143,963+122%
Home value$503,400+175%
Population11,785−63%
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WEST BEND VS
Cedarburg
Income$84,896+31%
Home value$422,000+130%
Population12,916−60%
SEE FULL COMPARISON →
Frequently asked

How many people live in West Bend, Wisconsin?

West Bend, Wisconsin has about 31,752 residents according to the 2020 American Community Survey.

What is the median household income in West Bend, Wisconsin?

The typical household in West Bend, Wisconsin earns about $64,879 a year. Half of households make more than that, and half make less.

Is West Bend, Wisconsin expensive?

In West Bend, Wisconsin, the median home is worth about $183,300, and the typical rent is about $864 a month.

How educated are people in West Bend, Wisconsin?

About 30.3% of adults age 25 and over in West Bend, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in West Bend, Wisconsin?

About 7.7% of people in West Bend, Wisconsin live below the federal poverty line.

Has West Bend, Wisconsin grown since 1990?

Yes, West Bend, Wisconsin has grown since 1990. The population has added about 7,836 residents, a change of about 33 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →