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CITY

Brookfield

Wisconsin · 41,448 residents (2025 est.) · 27.322 sq mi
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The short version

Brookfield is significantly wealthier than the US average, with a median household income of $129,548. Population has held roughly steady since 2000. 64% of adults hold a bachelor's degree or higher, well above the national rate of 36%. Median home value has more than doubled since 2000, reaching $443,900. Poverty is rare here, at 3.2% of residents. It ranks in the top 5% of US cities for household income.

At a glance
Wealthier
above the US median
US median: $82,259
Older
median age 43.8
US median: 38.9
More educated
64% hold a bachelor's degree
US average: 36%
Less affordable
home values up 29%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
41,273
+7%since 2000
from 38,649 in 2000
1990 – 2025
Population density
1,511 / sq mi
+7%since 2000
from 1,415 / sq mi in 2000
US average: 281
Median age
43.8
+3%since 2000
from 42.5 in 2000
US average: 38.9

PEP 2025 EST:41,448 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
35K36K38K40K42K1990201020202024Brookfield
202441K
1990201020202024
Section 02

Income & economy

Median household income
$129,548
−7%inflation adjusted, since 2000
from $76,225 in 2000
US average: $82,259
1990 – 2024
Per capita income
$68,298
+83%since 2000
from $37,292 in 2000
US average: $44,673
Households earning $100K+
75.5%
+17.1 ptssince 2009
from 58.4% in 2009
US average: 53.3%
Poverty rate
3.2%
+1.0 ptssince 2000
from 2.2% in 2000
US average: 12.5%
Income inequality (Gini)
0.436
−2%since 2010
from 0.445 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade15.1%
US avg: 9.9%
Other services9.6%
US avg: 6.7%
Information8.6%
US avg: 10.8%
Public administration8.5%
US avg: 4.8%
Wholesale trade4%
US avg: 6.9%
Transportation & warehousing2.4%
US avg: 2.2%
Arts, entertainment, food2%
US avg: 1.9%
Finance & insurance1.9%
US avg: 5.9%
Professional, scientific, technical1.1%
US avg: 5.1%
Education & health services0.8%
US avg: 0.9%
Agriculture, forestry, fishing0.2%
US avg: 1.6%
Construction0.2%
US avg: 1.2%
Manufacturing0.1%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$443,900
+29%inflation adjusted, since 2000
from $188,700 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,886
+2%inflation adjusted, since 2000
from $1,014 in 2000
US average: $1,442
Owner-occupied
82.8%
−7.1 ptssince 2000
from 89.9% in 2000
17.2% rent
Vacancy rate
3.2%
−0.3 ptssince 2009
from 3.4% in 2009
US average: 10.0%
Owner cost-burdened
16.3%
−7.3 ptssince 2009
from 23.6% in 2009
US average: 22.9%
Renter cost-burdened
35.4%
−9.9 ptssince 2009
from 45.3% in 2009
US average: 47.4%
Afford Score
3.4
+38%since 2000
from 2.5 in 2000
1990 – 2024
Gentrification Score
55
RELATED:See current rent listings in Brookfield on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic93.3%(36,051)
Black0.8%(316)
Hispanic / Latino1.2%(453)
Asian3.8%(1,477)
Other0%
Diversity Score14%(5,419)
2024
White, non-Hispanic77.5%(32,004)
Black1.4%(560)
Hispanic / Latino4.4%(1,815)
Asian11.2%(4,609)
Other5.5%(2,285)
Diversity Score47.6%(19,660)
Diversity Score
48
+240%since 2000
from 14 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
64.3%
+15.3 ptssince 2000
from 49.0% in 2000
US average: 35.6%
High school or higher
98.1%
+4.1 ptssince 2000
from 94.0% in 2000
US average: 89.6%
Graduate degree
27.5%
+9.8 ptssince 2000
from 17.6% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
20.7 min
+83%since 2000
from 11.3 min in 2000
US average: 26.5
Drive alone to work
72.1%
−14.5 ptssince 2009
from 86.6% in 2009
US average: 68.9%
Carpooled to work
4.5%
−0.9 ptssince 2009
from 5.4% in 2009
US average: 8.5%
Public transit
0.3%
−0.5 ptssince 2009
from 0.7% in 2009
US average: 3.2%
Worked from home
21.5%
+15.9 ptssince 2009
from 5.5% in 2009
US average: 15.0%
Walked to work
0.5%
−0.3 ptssince 2009
from 0.8% in 2009
US average: 2.4%
Biked to work
0.3%
Unchangedsince 2009
from 0.3% in 2009
US average: 0.4%
No vehicle available
1.6%
−0.8 ptssince 2009
from 2.4% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
2.5%
−2.3 ptssince 2011
from 4.8% in 2011
US average: 5.2%
Labor force participation
62.9%
+0.7 ptssince 2011
from 62.1% in 2011
US average: 63.5%
Self-employed
11.4%
+1.3 ptssince 2009
from 10.1% in 2009
US average: 13.1%
Management & professional
63.2%
−9.6 ptssince 2009
from 72.7% in 2009
US average: 42.5%
Section 08

People & community

Male
49.5%
+1.0 ptssince 2009
from 48.5% in 2009
Female
50.5%
−1.0 ptssince 2009
from 51.5% in 2009
Foreign born
11.6%
+5.2 ptssince 2009
from 6.5% in 2009
US average: 14.1%
Veterans
4.9%
−44.1 ptssince 2009
from 49.0% in 2009
US average: 6.2%
With a disability
8.2%
−0.9 ptssince 2012
from 9.1% in 2012
US average: 13.3%
Uninsured
2.2%
−93.7 ptssince 2013
from 95.9% in 2013
US average: 8.4%
Broadband at home
95.6%
+5.3 ptssince 2017
from 90.3% in 2017
US average: 91.0%
English only at home
86.0%
−2.9 ptssince 2016
from 88.9% in 2016
US average: 77.7%
Spanish at home
1.7%
+0.2 ptssince 2016
from 1.5% in 2016
US average: 13.6%
Drill deeper

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Head to head

Compare Brookfield to nearby cities

BROOKFIELD VS
Wauwatosa
Income$101,138−22%
Home value$339,000−24%
Population48,649+17%
SEE FULL COMPARISON →
BROOKFIELD VS
West Allis
Income$67,611−48%
Home value$203,800−54%
Population60,119+45%
SEE FULL COMPARISON →
BROOKFIELD VS
Pewaukee
Income$108,350−16%
Home value$447,100+1%
Population16,375−60%
SEE FULL COMPARISON →
BROOKFIELD VS
New Berlin
Income$101,091−22%
Home value$365,700−18%
Population39,953−4%
SEE FULL COMPARISON →
Frequently asked

How many people live in Brookfield, Wisconsin?

Brookfield, Wisconsin has about 41,273 residents according to the 2024 American Community Survey.

What is the median household income in Brookfield, Wisconsin?

The typical household in Brookfield, Wisconsin earns about $129,548 a year. Half of households make more than that, and half make less.

Is Brookfield, Wisconsin expensive?

In Brookfield, Wisconsin, the median home is worth about $443,900, and the typical rent is about $1,886 a month.

How educated are people in Brookfield, Wisconsin?

About 64.3% of adults age 25 and over in Brookfield, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Brookfield, Wisconsin?

About 3.2% of people in Brookfield, Wisconsin live below the federal poverty line.

Has Brookfield, Wisconsin grown since 1990?

Yes, Brookfield, Wisconsin has grown since 1990. The population has added about 6,089 residents, a change of about 17 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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