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CITY

Brookfield

Wisconsin · 41,448 residents (2025 est.) · 27.3 sq mi
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The short version

With 41,273 people, Brookfield is a city in Wisconsin. This is an unusually credentialed place: 64% of adults have a four-year degree. That is roughly 67% ahead of the Wisconsin median. 83% of homes are owner-occupied. That puts it in the top 3% of US cities for household income. The median age is 43.8, about 5 years above the US median.

At a glance
Wealthier
above the US median
US median: $82,259
Older
median age 43.8
US median: 38.9
More educated
64% hold a bachelor's degree
US average: 36%
Less affordable
home values up 29%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
41,273
+7%since 2000
from 38,649 in 2000
41,448 in 2025 (Census Bureau estimate)
1990 – 2025
Population density
1,511 / sq mi
+5%since 2009
from 1,435 / sq mi in 2009
US average: 281
Median age
43.8
+3%since 2000
from 42.5 in 2000
US average: 38.9
Land area
27.3 sq mi
Population, 1990 – 2024
35K36K38K40K42K19902000201020202024Brookfield
202441K
1990201020202024
Age distribution, 2024
Under 54.9%(2,021)
US avg: 5.6%
5 to 96.5%(2,664)
US avg: 6%
10 to 147.7%(3,177)
US avg: 6.4%
15 to 196.6%(2,706)
US avg: 6.6%
20 to 243.6%(1,502)
US avg: 6.5%
25 to 348.3%(3,433)
US avg: 13.7%
35 to 4413.8%(5,699)
US avg: 13.2%
45 to 5413.1%(5,390)
US avg: 12.2%
55 to 6412.1%(5,014)
US avg: 12.7%
65 to 7413.6%(5,595)
US avg: 10.2%
75 to 846.7%(2,769)
US avg: 5.1%
85 and over3.2%(1,303)
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

Median household income
$129,548
−7%inflation adjusted, since 2000
from $76,225 in 2000
US average: $82,259
1990 – 2024
Per capita income
$68,298
+83%since 2000
from $37,292 in 2000
US average: $44,673
Households earning $100K+
75.5%
+17.1 ptssince 2009
from 58.4% in 2009
US average: 53.3%
Poverty rate
3.2%
+1.0 ptssince 2000
from 2.2% in 2000
US average: 12.5%
Income inequality (Gini)
0.436
−2%since 2010
from 0.445 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade15.1%
US avg: 9.9%
Other services9.6%
US avg: 6.7%
Information8.6%
US avg: 10.8%
Public administration8.5%
US avg: 4.8%
Wholesale trade4%
US avg: 6.9%
Transportation & warehousing2.4%
US avg: 2.2%
Arts, entertainment, food2%
US avg: 1.9%
Finance & insurance1.9%
US avg: 5.9%
Professional, scientific, technical1.1%
US avg: 5.1%
Education & health services0.8%
US avg: 0.9%
Agriculture, forestry, fishing0.2%
US avg: 1.6%
Construction0.2%
US avg: 1.2%
Manufacturing0.1%
US avg: 0.4%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

Median home value
$443,900
+29%inflation adjusted, since 2000
from $188,700 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,886
+2%inflation adjusted, since 2000
from $1,014 in 2000
US average: $1,442
Owner-occupied
82.8%
−7.1 ptssince 2000
from 89.9% in 2000
17.2% rent
Vacancy rate
3.2%
−0.3 ptssince 2009
from 3.4% in 2009
US average: 10.0%
Persons per household
2.53 people
−3%since 2009
from 2.61 people in 2009
US average: 2.54
Owner cost-burdened
16.3%
−7.3 ptssince 2009
from 23.6% in 2009
US average: 22.9%
Renter cost-burdened
35.4%
−9.9 ptssince 2009
from 45.3% in 2009
US average: 47.4%
Afford Score
3.4
+2%since 2009
from 3.4 in 2009
2009 – 2024
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
Gentrification Score
55
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
Section 04

Race & ethnicity

2000
White, non-Hispanic93.3%(36,051)
Black0.8%(316)
Hispanic / Latino1.2%(453)
Asian3.8%(1,477)
Other0%
2024
White, non-Hispanic77.5%(32,004)
Black1.4%(560)
Hispanic / Latino4.4%(1,815)
Asian11.2%(4,609)
Other5.5%(2,285)
Diversity Score
48
+119%since 2009
from 22 in 2009
2009 – 2024
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican1.9%(768)
Argentine0.5%(220)
Colombian0.4%(159)
Puerto Rican0.3%(110)
Costa Rican0.1%(55)
Venezuelan0.1%(46)
Cuban0.1%(45)
Spaniard0.1%(45)
Guatemalan0.1%(41)
Peruvian0.1%(37)
+ 5 more hispanic origin groups with data
Salvadoran0.1%(36)
Dominican0.1%(25)
Chilean0%(12)
Uruguayan0%(12)
Asian origin
Asian Indian5.6%(2,324)
Chinese2.7%(1,114)
Pakistani0.7%(276)
Vietnamese0.5%(187)
Korean0.4%(159)
Filipino0.3%(134)
Hmong0.3%(105)
Taiwanese0.2%(77)
Japanese0.1%(56)
Thai0%(5)
Ancestry
German35.8%(14,759)
Irish13.5%(5,576)
Polish9.7%(3,992)
English6.7%(2,762)
Italian5.9%(2,450)
American3.9%(1,625)
Norwegian3.7%(1,520)
French2.6%(1,058)
Swedish1.8%(753)
Dutch1.6%(654)
Scottish1.5%(605)
Swiss1.4%(596)
+ 39 more ancestry groups with data
Russian1.2%(487)
Greek0.9%(385)
Welsh0.8%(314)
Arab0.7%(307)
Danish0.7%(301)
Croatian0.7%(280)
Czech0.7%(279)
Austrian0.6%(248)
Slovak0.5%(224)
Ethiopian0.5%(202)
Finnish0.5%(195)
Hungarian0.4%(169)
Slovene0.4%(149)
Belgian0.3%(143)
Serbian0.3%(125)
Lebanese0.3%(122)
Scotch-Irish0.3%(120)
British0.2%(97)
Syrian0.2%(84)
Armenian0.2%(79)
Lithuanian0.2%(75)
Romanian0.1%(58)
Portuguese0.1%(42)
Latvian0.1%(40)
Macedonian0.1%(36)
Ukrainian0.1%(36)
Turkish0.1%(32)
Palestinian0.1%(29)
Brazilian0.1%(27)
Bulgarian0.1%(25)
Jordanian0%(15)
Iranian0%(14)
Canadian0%(12)
Israeli0%(12)
Section 05

Education

Bachelor's degree or higher
64.3%
+15.3 ptssince 2000
from 49.0% in 2000
US average: 35.6%
High school or higher
98.1%
+4.1 ptssince 2000
from 94.0% in 2000
US average: 89.6%
Graduate degree
27.5%
+9.8 ptssince 2000
from 17.6% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
20.7 min
+83%since 2000
from 11.3 min in 2000
US average: 26.5
Drive alone to work
72.1%
−14.5 ptssince 2009
from 86.6% in 2009
US average: 68.9%
Carpooled to work
4.5%
−0.9 ptssince 2009
from 5.4% in 2009
US average: 8.5%
Public transit
0.3%
−0.5 ptssince 2009
from 0.7% in 2009
US average: 3.2%
Worked from home
21.5%
+15.9 ptssince 2009
from 5.5% in 2009
US average: 15.0%
Walked to work
0.5%
−0.3 ptssince 2009
from 0.8% in 2009
US average: 2.4%
Biked to work
0.3%
Unchangedsince 2009
from 0.3% in 2009
US average: 0.4%
No vehicle available
1.6%
−0.8 ptssince 2009
from 2.4% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
2.5%
−2.3 ptssince 2011
from 4.8% in 2011
US average: 5.2%
Labor force participation
62.9%
+0.7 ptssince 2011
from 62.1% in 2011
US average: 63.5%
Women 20-64 in the labor force
80.0%
+0.8 ptssince 2020
from 79.2% in 2020
US average: 74.6%
Self-employed
11.4%
+1.3 ptssince 2009
from 10.1% in 2009
US average: 13.1%
Management & professional
63.2%
+10.3 ptssince 2009
from 52.9% in 2009
US average: 42.5%
Section 08

People & community

Male
49.5%
+1.0 ptssince 2009
from 48.5% in 2009
Female
50.5%
−1.0 ptssince 2009
from 51.5% in 2009
Foreign born
11.6%
+5.2 ptssince 2009
from 6.5% in 2009
US average: 14.1%
Veterans
4.9%
−5.4 ptssince 2009
from 10.2% in 2009
US average: 6.2%
With a disability
8.2%
−0.9 ptssince 2012
from 9.1% in 2012
US average: 13.3%
Uninsured
2.2%
−1.9 ptssince 2013
from 4.1% in 2013
US average: 8.4%
Broadband at home
95.6%
+5.3 ptssince 2017
from 90.3% in 2017
US average: 91.0%
Computer in household
97.1%
+1.1 ptssince 2020
from 96.0% in 2020
US average: 95.5%
Same house as last year
91.6%
+1.8 ptssince 2020
from 89.9% in 2020
US average: 87.7%
English only at home
86.0%
−2.9 ptssince 2016
from 88.9% in 2016
US average: 77.7%
Spanish at home
1.7%
+0.2 ptssince 2016
from 1.5% in 2016
US average: 13.6%
Marital status
Men 15+
Never married23.7%(3,909)
Married66.8%(11,014)
Widowed3.2%(520)
Divorced6.3%(1,037)
Women 15+
Never married20.8%(3,530)
Married61.2%(10,356)
Widowed9.2%(1,550)
Divorced8.8%(1,495)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09

Health coverage

Uninsured
2.2%
−1.9 ptssince 2013
from 4.1% in 2013
US average: 8.4%
Employer-based
72.7%
−0.3 ptssince 2020
from 73.0% in 2020
US average: 54.8%
Direct-purchase
17.1%
+0.5 ptssince 2020
from 16.6% in 2020
US average: 13.8%
Medicare
22.6%
+1.4 ptssince 2020
from 21.2% in 2020
US average: 18.4%
Medicaid
7.3%
+1.2 ptssince 2020
from 6.1% in 2020
US average: 20.9%
VA health care
1.2%
−0.2 ptssince 2020
from 1.4% in 2020
US average: 2.2%
Any private
87.2%
−1.1 ptssince 2020
from 88.3% in 2020
US average: 67.1%
Any public
27.3%
+1.2 ptssince 2020
from 26.1% in 2020
US average: 36.7%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2024
Gulf War (2001 or later)18.1%(277)
US avg: 26.4%
Gulf War (1990s)24.4%(375)
US avg: 24.3%
Vietnam era34.8%(534)
US avg: 33.1%
Korean War15.3%(234)
US avg: 4.5%
World War II1.4%(22)
US avg: 1%

Share of the 1,534 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

BAR + DOT: THIS PLACE · TICK: US AVERAGE
Drill deeper

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Head to head

Compare Brookfield to nearby cities

BROOKFIELD VS
Wauwatosa
Income$101,138−22%
Home value$339,000−24%
Population48,649+17%
SEE FULL COMPARISON →
BROOKFIELD VS
West Allis
Income$67,611−48%
Home value$203,800−54%
Population60,119+45%
SEE FULL COMPARISON →
BROOKFIELD VS
Pewaukee
Income$108,350−16%
Home value$447,100+1%
Population16,375−60%
SEE FULL COMPARISON →
BROOKFIELD VS
New Berlin
Income$101,091−22%
Home value$365,700−18%
Population39,953−4%
SEE FULL COMPARISON →
Frequently asked

How many people live in Brookfield, Wisconsin?

Brookfield, Wisconsin has about 41,273 residents according to the 2024 American Community Survey.

What is the median household income in Brookfield, Wisconsin?

The typical household in Brookfield, Wisconsin earns about $129,548 a year. Half of households make more than that, and half make less.

Is Brookfield, Wisconsin expensive?

In Brookfield, Wisconsin, the median home is worth about $443,900, and the typical rent is about $1,886 a month.

How educated are people in Brookfield, Wisconsin?

About 64.3% of adults age 25 and over in Brookfield, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Brookfield, Wisconsin?

About 3.2% of people in Brookfield, Wisconsin live below the federal poverty line.

Has Brookfield, Wisconsin grown since 1990?

Yes, Brookfield, Wisconsin has grown since 1990. The population has added about 6,089 residents, a change of about 17 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →